Brown-Forman (BF.A) Competitors

Brown-Forman (NYSE:BF.A) and Monster Beverage (NASDAQ:MNST) are both large-cap consumer staples companies, but which is the superior investment? We will compare the two businesses based on the strength of their dividends, profitability, analyst recommendations, institutional ownership, earnings, valuation, risk, media sentiment and community ranking.

Which has more risk and volatility, BF.A or MNST?

Brown-Forman has a beta of 0.74, meaning that its stock price is 26% less volatile than the S&P 500. Comparatively, Monster Beverage has a beta of 0.63, meaning that its stock price is 37% less volatile than the S&P 500.

Does the media prefer BF.A or MNST?

In the previous week, Monster Beverage had 47 more articles in the media than Brown-Forman. MarketBeat recorded 48 mentions for Monster Beverage and 1 mentions for Brown-Forman. Monster Beverage's average media sentiment score of 1.08 beat Brown-Forman's score of 0.00 indicating that Monster Beverage is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brown-Forman	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Monster Beverage	18 Very Positive mention(s)	5 Positive mention(s)	13 Neutral mention(s)	3 Negative mention(s)	1 Very Negative mention(s)	Positive

Does the MarketBeat Community believe in BF.A or MNST?

Monster Beverage received 823 more outperform votes than Brown-Forman when rated by MarketBeat users. Likewise, 71.17% of users gave Monster Beverage an outperform vote while only 55.69% of users gave Brown-Forman an outperform vote.

Company	Underperform	Outperform
Brown-Forman	Outperform Votes 142 55.69%	Underperform Votes 113 44.31%
Monster Beverage	Outperform Votes 965 71.17%	Underperform Votes 391 28.83%

Do insiders and institutionals hold more shares of BF.A or MNST?

3.8% of Brown-Forman shares are held by institutional investors. Comparatively, 72.4% of Monster Beverage shares are held by institutional investors. 4.0% of Brown-Forman shares are held by company insiders. Comparatively, 7.8% of Monster Beverage shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Is BF.A or MNST more profitable?

Brown-Forman has a net margin of 24.61% compared to Monster Beverage's net margin of 21.66%. Brown-Forman's return on equity of 28.83% beat Monster Beverage's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brown-Forman	24.61%	28.83%	12.19%
Monster Beverage	21.66%	23.31%	18.48%

Do analysts prefer BF.A or MNST?

Monster Beverage has a consensus target price of $60.17, suggesting a potential downside of 1.59%. Given Monster Beverage's stronger consensus rating and higher possible upside, analysts plainly believe Monster Beverage is more favorable than Brown-Forman.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brown-Forman	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Monster Beverage	2 Sell rating(s)	7 Hold rating(s)	10 Buy rating(s)	0 Strong Buy rating(s)	2.42

Which has better earnings & valuation, BF.A or MNST?

Monster Beverage has higher revenue and earnings than Brown-Forman. Brown-Forman is trading at a lower price-to-earnings ratio than Monster Beverage, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brown-Forman	$4.18B	3.93	$1.02B	$2.12	16.40
Monster Beverage	$7.49B	7.96	$1.63B	$1.49	41.03

Summary

Monster Beverage beats Brown-Forman on 14 of the 18 factors compared between the two stocks.