Diageo (DEO) Stock Forecast & Price Target $86.17 +0.04 (+0.05%) Closing price 05/22/2026 03:59 PM EasternExtended Trading$86.00 -0.17 (-0.19%) As of 05/22/2026 07:45 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Analyst Forecasts Stock AnalysisAnalyst ForecastsChartCompetitorsDividendFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock Diageo - Analysts' Recommendations and Stock Price Forecast (2026) How MarketBeat Calculates Price Target and Consensus Rating Consensus Rating HoldBased on 12 Analyst RatingsSell1Hold6Buy5 Based on 12 Wall Street analysts who have issued ratings for Diageo in the last 12 months, the stock has a consensus rating of "Hold." Out of the 12 analysts, 1 has given a sell rating, 6 have given a hold rating, and 5 have given a buy rating for DEO. Consensus Price Target $116.5035.20% Upside According to the 12 analysts' twelve-month price targets for Diageo, the average price target is $116.50. The highest price target for DEO is $124.00, while the lowest price target for DEO is $109.00. The average price target represents a forecasted upside of 35.20% from the current price of $86.17. MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data. Get the Latest News and Ratings for DEO and Related Stocks Enter your email address to receive the latest news and analysts' ratings for Diageo and its competitors. Sign Up View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. 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DEO Analyst Ratings Over TimeTypeCurrent Forecast5/25/25 to 5/25/261 Month Ago4/25/25 to 4/25/263 Months Ago2/24/25 to 2/24/261 Year Ago5/25/24 to 5/25/25Strong Buy0 Strong Buy rating(s)0 Strong Buy rating(s)0 Strong Buy rating(s)0 Strong Buy rating(s)Buy5 Buy rating(s)5 Buy rating(s)5 Buy rating(s)5 Buy rating(s)Hold6 Hold rating(s)6 Hold rating(s)3 Hold rating(s)3 Hold rating(s)Sell1 Sell rating(s)2 Sell rating(s)3 Sell rating(s)2 Sell rating(s)Consensus Price Target$116.50$116.50$116.50$129.00Forecasted Upside35.20% Upside47.11% Upside14.16% Upside18.18% UpsideConsensus RatingHoldHoldHoldHold DEO Analyst Recommendations By MonthAnalyst Ratings Chart DescriptionThe chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.Skip Chart & View Analyst Rating History DEO Price Targets by MonthAverage Share Price and Price Target by Month Chart DescriptionThe chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table Diageo Stock vs. The CompetitionTypeDiageoConsumer Staples CompaniesBroader MarketConsensus Rating Score 2.33 2.11 2.52Consensus RatingHoldHoldModerate BuyPredicted Upside35.20% Upside97.16% Upside15.09% UpsideNews Sentiment RatingPositive NewsSee Recent DEO NewsPositive NewsPositive News Recent Analyst Forecasts and Stock Ratings All Ratings Strong Buy Buy Hold Sell Rating Show All Upside > 100% Upside 50% - 100% Upside 20% - 50% Upside 10% - 20% Upside 0% - 10% Downside 0% - 10% Downside 10% - 20% Downside 20% - 50% Downside 50% - 100% Downside > 100% Upside/Downside All Actions Upgrades Downgrades Initiates Coverage Raises Target Lowers Target Reiterates Rating Action Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 3 Years 5 Years Time Frame Start Date End Date Most Recent from Each Brokerage All Show Export DateBrokerageAnalystActionRatingPrice TargetReport Date Upside/DownsideDetails4/20/2026 Weiss RatingsNot Rated Reiterated RatingSell (D)3/31/2026 Deutsche Bank Aktiengesellschaft2 of 5 stars UpgradeHold ➝ Buy3/25/2026 BNP Paribas Exane5 of 5 stars UpgradeUnderperform ➝ Neutral3/23/2026 Zacks ResearchSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating UpgradeStrong Sell ➝ Hold3/10/2026 ArgusSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating UpgradeHold3/2/2026 HSBCSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating DowngradeBuy ➝ Hold1/6/2026 Royal Bank Of CanadaSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating UpgradeSector Perform ➝ Outperform12/29/2025 Sanford C. BernsteinSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingTrevor StirlingSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingSet TargetOutperform$124.00+42.88%12/11/2025 BarclaysSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Reiterated RatingOverweight12/3/2025 UBS GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingDavid WindleySubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingBuy ➝ Neutral Get the Latest News and Ratings for DEO and Related StocksEnter your email address below to receive the latest news and analysts' ratings for Diageo and its competitors with MarketBeat's FREE daily newsletter. 9/26/2025 Bank of AmericaSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingAndrea PistacchiSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingLower TargetBuy$117.00 ➝ $109.00+15.93%8/7/2025 The Goldman Sachs GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating UpgradeSell ➝ Neutral5/12/2025 Morgan StanleySubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Reiterated RatingUnderweight4/2/2025 Berenberg BankSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingJ. LastraSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingInitiated CoverageBuy1/8/2025 TD CowenSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetHold$124.00 ➝ $129.00+3.42%12/5/2024 Jefferies Financial GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating UpgradeHold ➝ Buy7/3/2024 CitigroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingSimon HalesSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingUpgradeNeutral ➝ BuyAnalyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 12:50 AM ET. Should I Buy Diageo Stock? DEO Pros and Cons Explained These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, May 21, 2026. Please send any questions or comments about these Diageo pros and cons to contact@marketbeat.com. Diageo Bull Case Here are some ways that investors could benefit from investing in Diageo plc: The current stock price is around $93, which may present a buying opportunity for investors looking for value. Diageo plc has received multiple upgrades from analysts, indicating positive sentiment and potential for stock appreciation. The company has a strong dividend yield, which can provide a steady income stream for investors. Diageo plc operates in a diverse range of markets globally, reducing reliance on any single market and enhancing stability. Recent analyst reports suggest a consensus target price of $116.50, indicating potential upside from the current price. Diageo Bear Case Investors should be bearish about investing in Diageo plc for these reasons: Despite recent upgrades, some analysts still maintain a "sell" rating, reflecting concerns about the stock's performance. The company has a relatively high debt-to-equity ratio, which may indicate financial risk if market conditions change. Market volatility can impact the performance of consumer goods companies like Diageo plc, especially in uncertain economic times. There are mixed ratings from analysts, with a significant number suggesting caution, which could signal potential challenges ahead. Recent fluctuations in stock price may indicate instability, which could deter risk-averse investors. DEO Forecast - Frequently Asked Questions What is Diageo's forecast for 2026? According to the research reports of 12 Wall Street equities research analysts, the average twelve-month stock price forecast for Diageo is $116.50, with a high forecast of $124.00 and a low forecast of $109.00. Should I buy or sell Diageo stock right now? 12 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Diageo in the last year. There is currently 1 sell rating, 6 hold ratings and 5 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" DEO shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in DEO, but not buy additional shares or sell existing shares. Does Diageo's stock price have much upside? According to analysts, Diageo's stock has a predicted upside of 35.20% based on their 12-month stock forecasts. Has Diageo been upgraded or downgraded by Wall Street analysts recently? Over the previous 90 days, Diageo's stock had 4 upgrades and 1 downgrade by analysts. What analysts cover Diageo? Diageo has been rated by research analysts at Argus, BNP Paribas Exane, Deutsche Bank Aktiengesellschaft, HSBC, Weiss Ratings, and Zacks Research in the past 90 days. Do Wall Street analysts like Diageo more than its competitors? Analysts like Diageo more than other "consumer staples" companies. The consensus rating score for Diageo is 2.33 while the average consensus rating score for "consumer staples" companies is 2.11. Learn more on how DEO compares to other companies. Stock Forecasts and Research Tools Related Companies Anheuser-Busch InBev SA/NV Stock Forecast Ambev Stock Forecast Keurig Dr Pepper Stock Forecast Vita Coco Stock Forecast Compania Cervecerias Unidas Stock Forecast Westrock Coffee Stock Forecast BRC Stock Forecast LQR House Stock Forecast Willamette Valley Vineyards Stock Forecast Heritage Distilling Stock Forecast Today's Analyst Ratings U.S. Ratings U.K. Ratings Canadian Ratings All Upgrades All Downgrades All Initiations All Price Target Changes Top-Rated Stocks Top Rated Stocks Top-Rated Dividend Stocks Top-Rated Small-Cap Stocks Top-Rated Tech Stocks Most-Upgraded Stocks Most-Downgraded Stocks Lowest-Rated Stocks More Ratings Tools Stock Ratings by Issuer Top-Rated Analysts Top-Rated Brokerages Stock Ratings Screener Free Ratings Newsletter Brokerages With Diageo RecommendationsWeiss RatingsDeutsche Bank AktiengesellschaftBNP Paribas ExaneZacks ResearchArgusHSBCRoyal Bank Of CanadaSanford C. BernsteinBarclaysUBS GroupBank of AmericaThe Goldman Sachs Group This page (NYSE:DEO) was last updated on 5/25/2026 by MarketBeat.com Staff. 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