Diageo (DEO) Stock Forecast & Price Target

Q: What analysts cover Diageo?

Diageo has been rated by research analysts at Barclays , Berenberg Bank , Deutsche Bank Aktiengesellschaft , Jefferies Financial Group , JPMorgan Chase & Co. , Morningstar , Royal Bank Of Canada , Sanford C. Bernstein , TD Cowen , The Goldman Sachs Group , UBS Group , Weiss Ratings , and Zacks Research in the past 90 days.

$96.65 +3.80 (+4.10%)

Closing price 10/22/2026 03:59 PM Eastern

Extended Trading

$95.94 -0.71 (-0.74%)

As of 07:12 AM Eastern

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Diageo - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 17 Analyst Ratings

Sell
1

Hold
8

Buy
8

Based on 17 Wall Street analysts who have issued ratings for Diageo in the last 12 months, the stock has a consensus rating of "Hold." Out of the 17 analysts, 1 has given a sell rating, 8 have given a hold rating, 7 have given a buy rating, and 1 has given a strong buy rating for DEO.

Consensus Price Target

$105.33
8.98% Upside

According to the 17 analysts' twelve-month price targets for Diageo, the average price target is $105.33. The highest price target for DEO is $124.00, while the lowest price target for DEO is $93.00. The average price target represents a forecasted upside of 8.98% from the current price of $96.65.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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DEO Analyst Ratings Over Time

Type	Current Forecast 10/23/25 to 10/23/26	1 Month Ago 9/23/25 to 9/23/26	3 Months Ago 7/25/25 to 7/25/26	1 Year Ago 10/23/24 to 10/23/25
Strong Buy	1 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	7 Buy rating(s)	7 Buy rating(s)	6 Buy rating(s)	4 Buy rating(s)
Hold	8 Hold rating(s)	7 Hold rating(s)	6 Hold rating(s)	3 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	2 Sell rating(s)
Consensus Price Target	$105.33	$106.25	$106.25	$119.00
Forecasted Upside	8.98% Upside	23.42% Upside	27.82% Upside	22.83% Upside
Consensus Rating	Hold	Hold	Hold	Hold

DEO Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

DEO Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Diageo Stock vs. The Competition

Type	Diageo	Consumer Staples Companies	Broader Market
Consensus Rating Score	2.47	2.23	2.53
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	8.98% Upside	148.33% Upside	15.80% Upside
News Sentiment Rating	Positive News See Recent DEO News	Neutral News	Positive News

Recent Analyst Forecasts and Stock Ratings

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Rating

Upside/Downside

Action

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
10/15/2026	Weiss Ratings 3 of 5 stars		Reiterated Rating	Sell (D)
10/14/2026	Deutsche Bank Aktiengesellschaft 3 of 5 stars		Reiterated Rating	Buy ➝ Neutral
10/13/2026	JPMorgan Chase & Co. 3 of 5 stars		Reiterated Rating	Neutral
10/13/2026	Jefferies Financial Group Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy
10/13/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy
10/8/2026	UBS Group Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Neutral
10/5/2026	Zacks Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Hold ➝ Strong-Buy
8/23/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy
8/10/2026	TD Cowen Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy
8/10/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Neutral
Get the Latest News and Ratings for DEO and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Diageo and its competitors with MarketBeat's FREE daily newsletter.
8/9/2026	Berenberg Bank Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy
8/7/2026	Barclays Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy
8/7/2026	Morningstar Subscribe to MarketBeat All Access to unlock brokerage rankings		Downgrade	Hold
6/18/2026	Loop Capital Subscribe to MarketBeat All Access to unlock brokerage rankings	Andrea Pistacchi Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target		$99.00	+25.74%
5/7/2026	Bank of America Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy
3/25/2026	BNP Paribas Exane Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Underperform ➝ Neutral
3/10/2026	Argus Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Hold
3/2/2026	HSBC Subscribe to MarketBeat All Access to unlock brokerage rankings		Downgrade	Buy ➝ Hold
5/12/2025	Morgan Stanley Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Underweight

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 07:15 AM ET.

Should I Buy Diageo Stock? DEO Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, October 21, 2026. Please send any questions or comments about these Diageo pros and cons to contact@marketbeat.com.

Diageo
Bull Case

Here are some ways that investors could benefit from investing in Diageo plc:

Diageo plc offers a defensive investment profile with a beta of 0.57, which indicates that the stock is less volatile than the overall market, making it a suitable choice for investors seeking stability during periods of declining consumer sentiment and inflation fears.
The company provides a consistent income stream through its dividend, which is currently set at $1.20 per share with a yield of 2.48%, and the upcoming payment date of December 3rd offers a tangible return for shareholders who prioritize cash flow over capital appreciation.
Recent institutional activity shows growing confidence, as Great Hill Capital LLC increased its holdings by 8.2% in the third quarter, and Zacks Research upgraded the stock from a hold to a strong-buy rating on October 5th, suggesting that professional investors see value in the current price.
Diageo plc is currently trading at $92.82, which is below the average analyst price target of $105.33, indicating potential upside for investors who believe the market has undervalued the company's portfolio of premium brands like Johnnie Walker and Smirnoff.
The stock has demonstrated resilience with a fifty-two week low of $72.45 and a high of $102.74, and the current price sits above the 50-day moving average of $89.52, suggesting that recent momentum is positive and the stock is recovering from its earlier lows.

Diageo
Bear Case

Investors should be bearish about investing in Diageo plc for these reasons:

Revenue growth remains a significant challenge for the company, as noted in recent analysis stating that revenue remains problematic despite cost-cutting efforts by the CEO, which could limit the company's ability to drive earnings growth in the near term.
The company faces operational risks, including recent strike action at a Diageo site that was suspended ahead of talks, which could disrupt production and supply chains, potentially impacting the availability of its products in key markets.
Diageo plc has a high debt-to-equity ratio of 1.53, which means the company relies heavily on borrowed funds to finance its operations, increasing its financial risk and interest expense obligations, especially if interest rates remain elevated.
Short interest has been increasing, with shares shorted rising to 3,254,247 in the most recent report, indicating that a significant number of investors are betting against the stock, which could put downward pressure on the price if the short squeeze does not occur.
The company's quick ratio of 0.62 suggests that it may have difficulty meeting its short-term obligations with its most liquid assets, which could be a concern for investors who prioritize financial stability and liquidity in their portfolio.

DEO Forecast - Frequently Asked Questions

According to the research reports of 17 Wall Street equities research analysts, the average twelve-month stock price forecast for Diageo is $105.33, with a high forecast of $124.00 and a low forecast of $93.00.

17 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Diageo in the last year. There is currently 1 sell rating, 8 hold ratings, 7 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" DEO shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in DEO, but not buy additional shares or sell existing shares.

According to analysts, Diageo's stock has a predicted upside of 8.98% based on their 12-month stock forecasts.

Over the previous 90 days, Diageo's stock had 2 upgrades and 2 downgrades by analysts.

Diageo has been rated by research analysts at Barclays, Berenberg Bank, Deutsche Bank Aktiengesellschaft, Jefferies Financial Group, JPMorgan Chase & Co., Morningstar, Royal Bank Of Canada, Sanford C. Bernstein, TD Cowen, The Goldman Sachs Group, UBS Group, Weiss Ratings, and Zacks Research in the past 90 days.

Analysts like Diageo more than other "consumer staples" companies. The consensus rating score for Diageo is 2.47 while the average consensus rating score for "consumer staples" companies is 2.23. Learn more on how DEO compares to other companies.

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MarketBeat monitors more than a dozen sources for Diageo analyst ratings, with the most recent rating issued on 10/15/2026.

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Diageo (DEO) Stock Forecast & Price Target