Ford Motor (F) Stock Forecast & Price Target

Q: What analysts cover Ford Motor?

Ford Motor has been rated by research analysts at Barclays , BNP Paribas Exane , Citigroup , Dbs Bank , DZ Bank , Jefferies Financial Group , JPMorgan Chase & Co. , Piper Sandler , Royal Bank Of Canada , TD Cowen , The Goldman Sachs Group , Weiss Ratings , Wells Fargo & Company , and Zacks Research in the past 90 days.

$14.62 0.00 (0.00%)

As of 09/4/2026 03:58 PM Eastern

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Ford Motor - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 19 Analyst Ratings

Sell
1

Hold
10

Buy
8

Based on 19 Wall Street analysts who have issued ratings for Ford Motor in the last 12 months, the stock has a consensus rating of "Hold." Out of the 19 analysts, 1 has given a sell rating, 10 have given a hold rating, and 8 have given a buy rating for F.

Consensus Price Target

$15.68
7.22% Upside

According to the 19 analysts' twelve-month price targets for Ford Motor, the average price target is $15.68. The highest price target for F is $20.00, while the lowest price target for F is $11.00. The average price target represents a forecasted upside of 7.22% from the current price of $14.62.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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F Analyst Ratings Over Time

Type	Current Forecast 9/7/25 to 9/7/26	1 Month Ago 8/8/25 to 8/8/26	3 Months Ago 6/9/25 to 6/9/26	1 Year Ago 9/7/24 to 9/7/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	8 Buy rating(s)	7 Buy rating(s)	5 Buy rating(s)	2 Buy rating(s)
Hold	10 Hold rating(s)	10 Hold rating(s)	10 Hold rating(s)	12 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	3 Sell rating(s)
Consensus Price Target	$15.68	$15.68	$14.41	$10.53
Forecasted Upside	7.22% Upside	12.08% Upside	-3.54% Downside	-10.24% Downside
Consensus Rating	Hold	Hold	Hold	Reduce

F Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

F Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Ford Motor Stock vs. The Competition

Type	Ford Motor	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.37	2.20	2.53
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	7.22% Upside	202.83% Upside	14.03% Upside
News Sentiment Rating	Positive News See Recent F News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
8/11/2026	Dbs Bank 5 of 5 stars		Upgrade	Hold ➝ Moderate Buy
8/4/2026	Zacks Research 5 of 5 stars		Downgrade	Strong-Buy ➝ Hold
7/31/2026	DZ Bank 4 of 5 stars		Upgrade	Sell ➝ Hold	$16.00	+7.21%
7/30/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	James Picariello Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$14.00 ➝ $14.50	-2.32%
7/29/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rajat Gupta Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$16.00 ➝ $17.00	+9.22%
7/29/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Itay Michaeli Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$13.00 ➝ $15.00	-2.76%
7/29/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alexander Potter Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$16.00 ➝ $17.00	+9.57%
7/29/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tom Narayan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Sector Perform	$13.00 ➝ $15.00	-3.32%
7/29/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Ward Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Neutral ➝ Buy	$19.00 ➝ $20.00	+33.69%
7/27/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Philippe Houchois Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Buy	$14.50 ➝ $17.50	+21.99%
Get the Latest News and Ratings for F and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Ford Motor and its competitors with MarketBeat's FREE daily newsletter.
7/9/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Dan Levy Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$13.00 ➝ $14.00	+3.46%
6/25/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Colin Langan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Underweight	$10.00 ➝ $11.00	-22.88%
6/24/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy (B)
6/11/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Delaney Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$13.00 ➝ $16.00	+11.54%
6/8/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Spak Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$14.00 ➝ $17.00	+12.96%
5/29/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Murphy Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$17.00 ➝ $20.00	+13.54%
5/13/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Percoco Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Equal Weight	$14.00	+4.45%
1/13/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Wesley Brooks Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$9.80 ➝ $12.80	-8.60%
12/22/2025	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Chris McNally Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	In-Line	$12.00 ➝ $14.00	+3.74%
4/30/2025	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Emmanuel Rosner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Underperform ➝ Peer Perform
4/9/2025	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Daniel Roeska Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Market Perform ➝ Underperform	$9.40 ➝ $7.00	-19.31%
10/30/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Hold	$11.00 ➝ $10.00	-3.89%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 01:52 PM ET.

Should I Buy Ford Motor Stock? F Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, September 3, 2026. Please send any questions or comments about these Ford Motor pros and cons to contact@marketbeat.com.

Ford Motor
Bull Case

Here are some ways that investors could benefit from investing in Ford Motor:

Ford Motor is targeting the sale of more than 100,000 units of its new Fathom electric truck in its first year, a goal that would provide significant scale to its affordable electric vehicle strategy and improve the utilization of its recent investments in EV infrastructure.
The company is actively ramping up production of its F-Series pickups to restock dealer inventories after supplier-related fires disrupted output, which is expected to support future vehicle deliveries and stabilize a key revenue driver despite recent sales declines.
Ford Motor is pursuing potential NATO military contracts for its Ranger pickup trucks, including specialized and armored versions, which could diversify its revenue streams and create a new fleet sales channel beyond the traditional consumer and commercial markets.
With the stock currently trading at $14.40, Ford Motor offers a dividend yield of 4.30%, providing a relatively high income stream for investors compared to many other large-cap automakers, although this is supported by a payout ratio that reflects the company's current earnings structure.
Short interest in the stock has decreased significantly over the past several months, dropping from approximately 197.9 million shares in January to 102.5 million shares in August, which suggests that a substantial number of short sellers are covering their positions and potentially driving upward price pressure.

Ford Motor
Bear Case

Investors should be bearish about investing in Ford Motor for these reasons:

Ford Motor is recalling approximately 148,663 Mustang vehicles from the 2024 to 2026 model years due to wiring-ground connections that may fracture, a defect that can cause a loss of drive power and disable safety-related functions, adding to repair costs and raising concerns about vehicle quality.
U.S. sales for the company fell 10.3% in August, and analysts note that weak overall U.S. demand combined with declining EV demand and rising costs could offset the benefits of recovering F-Series production, creating headwinds for near-term profitability.
New Canadian tariffs on vehicles made in Canada are expected to increase Ford Motor's production costs and pressure margins, adding to the company's existing exposure to elevated labor and production expenses in a challenging economic environment.
The company has a negative P/E ratio of -7.70, indicating that it is currently reporting net losses on a GAAP basis, which reflects the financial strain of its transition to electric vehicles and recent operational challenges despite some quarters of positive EPS.
Analysts have raised execution risk concerns regarding the Fathom electric truck, questioning whether the ambitious goal of 100,000 sales in the first year is realistic given the current market environment and the company's recent sales performance.

F Forecast - Frequently Asked Questions

According to the research reports of 19 Wall Street equities research analysts, the average twelve-month stock price forecast for Ford Motor is $15.68, with a high forecast of $20.00 and a low forecast of $11.00.

19 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Ford Motor in the last twelve months. There is currently 1 sell rating, 10 hold ratings and 8 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" F shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in F, but not buy additional shares or sell existing shares.

According to analysts, Ford Motor's stock has a predicted upside of 7.22% based on their 12-month stock forecasts.

Over the previous 90 days, Ford Motor's stock had 5 upgrades and 1 downgrade by analysts.

Ford Motor has been rated by research analysts at Barclays, BNP Paribas Exane, Citigroup, Dbs Bank, DZ Bank, Jefferies Financial Group, JPMorgan Chase & Co., Piper Sandler, Royal Bank Of Canada, TD Cowen, The Goldman Sachs Group, Weiss Ratings, Wells Fargo & Company, and Zacks Research in the past 90 days.

Analysts like Ford Motor more than other "consumer discretionary" companies. The consensus rating score for Ford Motor is 2.37 while the average consensus rating score for "consumer discretionary" companies is 2.20. Learn more on how F compares to other companies.

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MarketBeat monitors more than a dozen sources for Ford Motor analyst ratings, with the most recent rating issued on 8/11/2026.

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Ford Motor (F) Stock Forecast & Price Target