First Advantage (FA) Competitors

Rentokil Initial (NYSE:RTO) and First Advantage (NYSE:FA) are both business services companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, media sentiment, profitability, risk, analyst recommendations, dividends, institutional ownership and valuation.

Do institutionals and insiders have more ownership in RTO or FA?

9.9% of Rentokil Initial shares are owned by institutional investors. Comparatively, 94.9% of First Advantage shares are owned by institutional investors. 5.3% of First Advantage shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Do analysts rate RTO or FA?

First Advantage has a consensus target price of $20.25, indicating a potential upside of 10.05%. Given First Advantage's higher probable upside, analysts plainly believe First Advantage is more favorable than Rentokil Initial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rentokil Initial	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	2.50
First Advantage	0 Sell rating(s)	5 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.29

Is RTO or FA more profitable?

First Advantage has a net margin of 0.65% compared to Rentokil Initial's net margin of 0.00%. First Advantage's return on equity of 13.16% beat Rentokil Initial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rentokil Initial	N/A	N/A	N/A
First Advantage	0.65%	13.16%	7.33%

Which has better valuation & earnings, RTO or FA?

Rentokil Initial has higher revenue and earnings than First Advantage. First Advantage is trading at a lower price-to-earnings ratio than Rentokil Initial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rentokil Initial	$6.95B	1.82	$392.32M	$1.51	16.56
First Advantage	$1.05B	3.06	$37.29M	-$0.91	-20.22

Which has more risk & volatility, RTO or FA?

Rentokil Initial has a beta of 0.94, meaning that its stock price is 6% less volatile than the S&P 500. Comparatively, First Advantage has a beta of 1.24, meaning that its stock price is 24% more volatile than the S&P 500.

Does the media refer more to RTO or FA?

In the previous week, First Advantage had 5 more articles in the media than Rentokil Initial. MarketBeat recorded 7 mentions for First Advantage and 2 mentions for Rentokil Initial. First Advantage's average media sentiment score of 1.54 beat Rentokil Initial's score of 1.33 indicating that First Advantage is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rentokil Initial	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
First Advantage	6 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Summary

First Advantage beats Rentokil Initial on 12 of the 17 factors compared between the two stocks.