FA vs. APLD, FIGR, LIF, LYFT, HQY, MARA, QMMM, FOUR, ETSY, and AMTM
Should you be buying First Advantage stock or one of its competitors? The main competitors of First Advantage include Applied Digital (APLD), Figure Technology Solutions (FIGR), Life360 (LIF), Lyft (LYFT), HealthEquity (HQY), Marathon Digital (MARA), QMMM (QMMM), Shift4 Payments (FOUR), Etsy (ETSY), and Amentum (AMTM). These companies are all part of the "business services" industry.
First Advantage vs. Its Competitors
First Advantage (NYSE:FA) and Applied Digital (NASDAQ:APLD) are both business services companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, analyst recommendations, earnings, media sentiment, risk, institutional ownership, valuation and profitability.
First Advantage has a net margin of 0.65% compared to Applied Digital's net margin of -111.29%. First Advantage's return on equity of 13.16% beat Applied Digital's return on equity.
First Advantage presently has a consensus price target of $20.00, indicating a potential upside of 42.76%. Applied Digital has a consensus price target of $22.10, indicating a potential downside of 35.46%. Given First Advantage's higher possible upside, equities research analysts clearly believe First Advantage is more favorable than Applied Digital.
First Advantage has a beta of 1.21, meaning that its share price is 21% more volatile than the S&P 500. Comparatively, Applied Digital has a beta of 6.77, meaning that its share price is 577% more volatile than the S&P 500.
In the previous week, Applied Digital had 25 more articles in the media than First Advantage. MarketBeat recorded 29 mentions for Applied Digital and 4 mentions for First Advantage. Applied Digital's average media sentiment score of 0.76 beat First Advantage's score of 0.70 indicating that Applied Digital is being referred to more favorably in the news media.
94.9% of First Advantage shares are held by institutional investors. Comparatively, 65.7% of Applied Digital shares are held by institutional investors. 3.9% of First Advantage shares are held by insiders. Comparatively, 9.5% of Applied Digital shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
First Advantage has higher revenue and earnings than Applied Digital. Applied Digital is trading at a lower price-to-earnings ratio than First Advantage, indicating that it is currently the more affordable of the two stocks.
Summary
First Advantage beats Applied Digital on 9 of the 17 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding FA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NYSE:FA) was last updated on 10/18/2025 by MarketBeat.com Staff