FA vs. CART, BILI, FOUR, HQY, LIF, LYFT, ETSY, AMTM, MARA, and WPP
Should you be buying First Advantage stock or one of its competitors? The main competitors of First Advantage include Maplebear (CART), Bilibili (BILI), Shift4 Payments (FOUR), HealthEquity (HQY), Life360 (LIF), Lyft (LYFT), Etsy (ETSY), Amentum (AMTM), Marathon Digital (MARA), and WPP (WPP). These companies are all part of the "business services" industry.
First Advantage vs. Its Competitors
Maplebear (NASDAQ:CART) and First Advantage (NYSE:FA) are both business services companies, but which is the superior stock? We will compare the two businesses based on the strength of their earnings, risk, valuation, profitability, dividends, analyst recommendations, media sentiment and institutional ownership.
Maplebear has a beta of 1.21, suggesting that its share price is 21% more volatile than the S&P 500. Comparatively, First Advantage has a beta of 1.23, suggesting that its share price is 23% more volatile than the S&P 500.
Maplebear has a net margin of 13.76% compared to First Advantage's net margin of 0.65%. Maplebear's return on equity of 15.69% beat First Advantage's return on equity.
In the previous week, Maplebear had 12 more articles in the media than First Advantage. MarketBeat recorded 17 mentions for Maplebear and 5 mentions for First Advantage. Maplebear's average media sentiment score of 1.64 beat First Advantage's score of 1.28 indicating that Maplebear is being referred to more favorably in the media.
Maplebear has higher revenue and earnings than First Advantage. First Advantage is trading at a lower price-to-earnings ratio than Maplebear, indicating that it is currently the more affordable of the two stocks.
63.1% of Maplebear shares are owned by institutional investors. Comparatively, 94.9% of First Advantage shares are owned by institutional investors. 26.0% of Maplebear shares are owned by company insiders. Comparatively, 3.9% of First Advantage shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
Maplebear currently has a consensus target price of $55.71, suggesting a potential upside of 23.00%. First Advantage has a consensus target price of $20.25, suggesting a potential upside of 26.09%. Given First Advantage's higher possible upside, analysts clearly believe First Advantage is more favorable than Maplebear.
Summary
Maplebear beats First Advantage on 13 of the 17 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding FA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
First Advantage Competitors List
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This page (NYSE:FA) was last updated on 9/6/2025 by MarketBeat.com Staff
