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First Advantage (FA) Competitors

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$15.37 +0.49 (+3.29%)
Closing price 09/26/2025 04:00 PM Eastern
Extended Trading
$15.36 0.00 (-0.03%)
As of 09/26/2025 04:10 PM Eastern
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FA vs. BILI, HQY, LIF, FOUR, LYFT, QBTS, MARA, WPP, ETSY, and AMTM

Should you be buying First Advantage stock or one of its competitors? The main competitors of First Advantage include Bilibili (BILI), HealthEquity (HQY), Life360 (LIF), Shift4 Payments (FOUR), Lyft (LYFT), D-Wave Quantum (QBTS), Marathon Digital (MARA), WPP (WPP), Etsy (ETSY), and Amentum (AMTM). These companies are all part of the "business services" industry.

First Advantage vs. Its Competitors

Bilibili (NASDAQ:BILI) and First Advantage (NYSE:FA) are both business services companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, valuation, earnings, media sentiment, analyst recommendations, profitability, risk and dividends.

Bilibili currently has a consensus target price of $25.81, indicating a potential downside of 1.06%. First Advantage has a consensus target price of $20.00, indicating a potential upside of 30.12%. Given First Advantage's higher possible upside, analysts plainly believe First Advantage is more favorable than Bilibili.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bilibili
0 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
2 Strong Buy rating(s)
3.00
First Advantage
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.57

16.1% of Bilibili shares are owned by institutional investors. Comparatively, 94.9% of First Advantage shares are owned by institutional investors. 22.2% of Bilibili shares are owned by insiders. Comparatively, 3.9% of First Advantage shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Bilibili has a net margin of 0.75% compared to First Advantage's net margin of 0.65%. First Advantage's return on equity of 13.16% beat Bilibili's return on equity.

Company Net Margins Return on Equity Return on Assets
Bilibili0.75% 3.19% 1.31%
First Advantage 0.65%13.16%7.33%

Bilibili has a beta of 0.94, meaning that its stock price is 6% less volatile than the S&P 500. Comparatively, First Advantage has a beta of 1.23, meaning that its stock price is 23% more volatile than the S&P 500.

In the previous week, Bilibili had 6 more articles in the media than First Advantage. MarketBeat recorded 7 mentions for Bilibili and 1 mentions for First Advantage. First Advantage's average media sentiment score of 1.42 beat Bilibili's score of 0.64 indicating that First Advantage is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bilibili
2 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
First Advantage
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

First Advantage has lower revenue, but higher earnings than Bilibili. First Advantage is trading at a lower price-to-earnings ratio than Bilibili, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bilibili$3.68B2.97-$184.51M$0.07372.71
First Advantage$1.25B2.14$37.29M-$0.92-16.71

Summary

Bilibili beats First Advantage on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FA vs. The Competition

MetricFirst AdvantageBusiness services IndustryBusiness SectorNYSE Exchange
Market Cap$2.59B$555.96M$27.67B$21.44B
Dividend YieldN/A4.42%2.78%3.54%
P/E Ratio512.3364.7027.1229.51
Price / Sales2.146.15790.5858.70
Price / Cash10.255.2227.6024.34
Price / Book2.465.128.024.56
Net Income$37.29M$8.45M$200.15M$1.00B
7 Day Performance0.33%-1.27%-0.52%-0.17%
1 Month Performance-6.74%-4.18%11.17%1.93%
1 Year Performance-22.10%50.37%66.40%12.14%

First Advantage Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FA
First Advantage
2.4854 of 5 stars
$15.37
+3.3%
$20.00
+30.1%
-21.6%$2.59B$1.25B512.335,500Positive News
BILI
Bilibili
1.8493 of 5 stars
$27.08
+6.4%
$24.91
-8.0%
+23.7%$10.64B$29.38B386.868,088Gap Down
High Trading Volume
HQY
HealthEquity
4.2893 of 5 stars
$93.02
+0.6%
$119.77
+28.8%
+22.7%$7.97B$1.20B56.383,120Trending News
Analyst Revision
LIF
Life360
1.0085 of 5 stars
$102.49
+2.2%
$86.43
-15.7%
+164.8%$7.77B$371.48M320.29600Insider Trade
FOUR
Shift4 Payments
4.5978 of 5 stars
$85.98
-1.6%
$115.21
+34.0%
-7.9%$7.73B$3.33B31.844,000
LYFT
Lyft
4.2558 of 5 stars
$20.44
+9.8%
$17.07
-16.5%
+64.7%$7.57B$5.79B85.172,934Trending News
Analyst Forecast
QBTS
D-Wave Quantum
1.5171 of 5 stars
$18.34
+3.2%
$19.27
+5.1%
+2,624.7%$6.07B$8.83M-17.463
MARA
Marathon Digital
3.7058 of 5 stars
$16.24
-0.4%
$24.50
+50.9%
-7.9%$6.04B$656.38M14.639Analyst Forecast
WPP
WPP
1.5248 of 5 stars
$26.58
-2.1%
N/A-53.4%$5.86B$18.84B4.45108,044High Trading Volume
ETSY
Etsy
3.464 of 5 stars
$57.80
-1.9%
$57.80
+15.1%$5.84B$2.81B46.612,400
AMTM
Amentum
3.6702 of 5 stars
$22.94
-3.8%
$27.30
+19.0%
N/A$5.80B$8.39B58.8253,000News Coverage
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This page (NYSE:FA) was last updated on 9/27/2025 by MarketBeat.com Staff
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