FC vs. ACTG, MG, OMEX, VRSK, EFX, FCN, DNB, EXPO, CBZ, and VSEC
Should you be buying Franklin Covey stock or one of its competitors? The main competitors of Franklin Covey include Acacia Research (ACTG), Mistras Group (MG), Odyssey Marine Exploration (OMEX), Verisk Analytics (VRSK), Equifax (EFX), FTI Consulting (FCN), Dun & Bradstreet (DNB), Exponent (EXPO), CBIZ (CBZ), and VSE (VSEC). These companies are all part of the "research & consulting services" industry.
Franklin Covey vs. Its Competitors
Acacia Research (NASDAQ:ACTG) and Franklin Covey (NYSE:FC) are both small-cap business services companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, institutional ownership, valuation, analyst recommendations, media sentiment, dividends, earnings and risk.
Acacia Research has a beta of 0.65, indicating that its share price is 35% less volatile than the S&P 500. Comparatively, Franklin Covey has a beta of 0.89, indicating that its share price is 11% less volatile than the S&P 500.
In the previous week, Franklin Covey had 4 more articles in the media than Acacia Research. MarketBeat recorded 5 mentions for Franklin Covey and 1 mentions for Acacia Research. Acacia Research's average media sentiment score of 1.73 beat Franklin Covey's score of 1.38 indicating that Acacia Research is being referred to more favorably in the media.
Franklin Covey has a net margin of 3.81% compared to Acacia Research's net margin of -2.60%. Franklin Covey's return on equity of 19.08% beat Acacia Research's return on equity.
86.7% of Acacia Research shares are owned by institutional investors. Comparatively, 69.9% of Franklin Covey shares are owned by institutional investors. 1.7% of Acacia Research shares are owned by insiders. Comparatively, 15.5% of Franklin Covey shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
Franklin Covey has a consensus price target of $27.00, suggesting a potential upside of 43.01%. Given Franklin Covey's stronger consensus rating and higher possible upside, analysts clearly believe Franklin Covey is more favorable than Acacia Research.
Franklin Covey has higher revenue and earnings than Acacia Research. Acacia Research is trading at a lower price-to-earnings ratio than Franklin Covey, indicating that it is currently the more affordable of the two stocks.
Summary
Franklin Covey beats Acacia Research on 13 of the 16 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding FC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NYSE:FC) was last updated on 9/4/2025 by MarketBeat.com Staff