NYSE:HOG

Harley-Davidson Price Target, Predictions & Analyst Ratings

$39.62
-0.20 (-0.50 %)
(As of 07/30/2021 12:00 AM ET)
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Today's Range
$39.35
$40.49
50-Day Range
$39.01
$48.98
52-Week Range
$22.56
$52.06
Volume1.25 million shs
Average Volume2.08 million shs
Market Capitalization$6.09 billion
P/E Ratio12.54
Dividend Yield1.51%
Beta1.51

Harley-Davidson (NYSE:HOG) Price Target and Consensus Rating

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0-1.5 = Sell, 1.5-2.5 = Hold, 2.5-3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
13 Wall Street analysts have issued ratings and price targets for Harley-Davidson in the last 12 months. Their average twelve-month price target is $47.81, predicting that the stock has a possible upside of 20.68%. The high price target for HOG is $70.00 and the low price target for HOG is $35.00. There are currently 2 sell ratings, 4 hold ratings and 7 buy ratings for the stock, resulting in a consensus rating of "Hold."
TypeToday30 Days Ago90 Days Ago180 Days Ago
HOG Consensus Rating: HoldBuyBuyBuy
HOG Consensus Rating Score: 2.382.542.602.50
HOG Analyst Ratings: 2 Sell Rating(s)
4 Hold Rating(s)
7 Buy Rating(s)
0 Strong Buy Rating(s)
1 Sell Rating(s)
4 Hold Rating(s)
8 Buy Rating(s)
0 Strong Buy Rating(s)
1 Sell Rating(s)
4 Hold Rating(s)
10 Buy Rating(s)
0 Strong Buy Rating(s)
0 Sell Rating(s)
7 Hold Rating(s)
7 Buy Rating(s)
0 Strong Buy Rating(s)
HOG Consensus Price Target: $47.81$48.92$44.08$36.42
HOG Price Target Upside: 20.68% upside14.41% upside19.54% upside16.70% upside

Harley-Davidson (NYSE:HOG) Consensus Price Target History

Average Share Price and Price Target by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Harley-Davidson (NYSE:HOG) Analyst Ratings History

DateBrokerageAnalyst NameActionRatingPrice TargetDetails
7/27/2021Edward Jones
Brian Yarbrough
DowngradeHold ➝ Sell$39.59
7/22/2021Morgan Stanley
Billy Kovanis
Boost Price TargetUnderweight$38.00 ➝ $40.00
7/22/2021Royal Bank of Canada
Joseph Spak
Lower Price TargetSector Perform$48.00 ➝ $41.00
6/11/2021Bank of America
Robert Ohmes
Reiterated RatingBuy$70.00
5/17/2021Citigroup
Shawn Collins
Boost Price TargetBuy$39.00 ➝ $55.00
5/14/2021Northcoast Research
B. Rolle
Boost Price TargetPositive ➝ Buy$49.00 ➝ $57.00
4/21/2021Wedbush
Boost Price Target$43.00 ➝ $55.00
4/21/2021BMO Capital Markets
Boost Price Target$40.00 ➝ $54.00
4/14/2021DA Davidson
Initiated CoverageBuy$55.00
3/31/2021Robert W. Baird
UpgradeNeutral ➝ Outperform$38.00 ➝ $45.00
11/30/2020William Blair
R. Sundby
Reiterated RatingMarket Perform
11/17/2020Argus
Boost Price Target$34.00 ➝ $40.00
11/2/2020UBS Group
DowngradeBuy ➝ Neutral$31.00 ➝ $35.00
10/28/2020Stifel Nicolaus
Boost Price TargetHold$28.00 ➝ $35.00
7/8/2020Tigress Financial
Ivan Feinseth
Reiterated RatingBuy
6/25/2020Wolfe Research
UpgradePeer Perform ➝ Outperform$28.00
4/28/2020Cfra
Lower Price TargetHold$32.00 ➝ $20.00
1/30/2020Wells Fargo & Company
Lower Price TargetEqual Weight$37.00 ➝ $35.00
1/29/2020KeyCorp
UpgradeUnderweight ➝ Sector Weight
1/9/2020Longbow Research
David Macgregor
Reiterated RatingHold
4/24/2019The Goldman Sachs Group
Reiterated RatingNeutral ➝ Sell$37.00 ➝ $34.00
10/24/2018Barclays
Lower Price TargetUnderperform ➝ Underperform$36.00 ➝ $35.00
(Data available from 7/31/2018 forward. View 10+ years of historical ratings with our analyst ratings screener.)
This page was last updated on 7/31/2021 by MarketBeat.com Staff
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