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Harley-Davidson Price Target, Predictions & Analyst Ratings

-0.32 (-1.39 %)
(As of 09/25/2020 12:00 AM ET)
Today's Range
Now: $22.78
50-Day Range
MA: $27.27
52-Week Range
Now: $22.78
Volume4.15 million shs
Average Volume3.48 million shs
Market Capitalization$3.49 billion
P/E Ratio46.49
Dividend Yield0.35%

Analyst Ratings

Harley-Davidson (NYSE:HOG) Price Target and Consensus Rating

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0-1.5 = Sell, 1.5-2.5 = Hold, 2.5-3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
17 Wall Street analysts have issued ratings and price targets for Harley-Davidson in the last 12 months. Their average twelve-month price target is $31.43, predicting that the stock has a possible upside of 37.97%. The high price target for HOG is $40.00 and the low price target for HOG is $20.00. There are currently 8 hold ratings and 9 buy ratings for the stock, resulting in a consensus rating of "Buy."
Today30 Days Ago90 Days Ago180 Days Ago
HOG Consensus Rating: BuyBuyHoldHold
HOG Consensus Rating Score: 2.532.532.131.93
HOG Analyst Ratings: 0 Sell Rating(s)
8 Hold Rating(s)
9 Buy Rating(s)
0 Strong Buy Rating(s)
0 Sell Rating(s)
8 Hold Rating(s)
9 Buy Rating(s)
0 Strong Buy Rating(s)
2 Sell Rating(s)
9 Hold Rating(s)
4 Buy Rating(s)
0 Strong Buy Rating(s)
3 Sell Rating(s)
9 Hold Rating(s)
2 Buy Rating(s)
0 Strong Buy Rating(s)
HOG Consensus Price Target: $31.43$31.43$29.27$32.56
HOG Price Target Upside: 37.97% upside9.81% upside22.79% upside81.67% upside

Harley-Davidson (NYSE:HOG) Consensus Price Target History

Average Share Price and Price Target by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Harley-Davidson (NYSE:HOG) Analyst Ratings History

DateBrokerageActionRatingPrice TargetImpact on Share PriceDetails
7/29/2020Stifel NicolausBoost Price TargetHold$20.00 ➝ $27.00Low
7/16/2020WedbushReiterated RatingNeutral ➝ Outperform$27.00 ➝ $36.00Medium
7/15/2020UBS GroupUpgradeNeutral ➝ Buy$24.00 ➝ $31.00High
7/14/2020BMO Capital MarketsUpgradeMarket Perform ➝ Outperform$23.00 ➝ $33.00High
7/10/2020Royal Bank of CanadaUpgradeUnderperform ➝ Sector Perform$19.00 ➝ $28.00High
7/9/2020Northcoast ResearchUpgradeNeutral ➝ Buy$36.00High
7/8/2020Tigress FinancialReiterated RatingBuyLow
7/6/2020CitigroupInitiated CoverageBuy$33.00High
6/25/2020Wolfe ResearchUpgradePeer Perform ➝ Outperform$28.00High
5/5/2020ArgusUpgradeHold ➝ Buy$30.00Medium
4/30/2020Morgan StanleyBoost Price TargetOverweight$25.00 ➝ $30.00High
4/28/2020CfraLower Price TargetHold$32.00 ➝ $20.00High
4/23/2020William BlairReiterated RatingHoldMedium
1/30/2020Wells Fargo & CompanyLower Price TargetEqual Weight$37.00 ➝ $35.00Low
1/29/2020Robert W. BairdLower Price TargetNeutral$42.00 ➝ $40.00Medium
1/29/2020KeyCorpUpgradeUnderweight ➝ Sector WeightLow
1/9/2020Longbow ResearchReiterated RatingHoldHigh
7/26/2019DA DavidsonReiterated RatingSellLow
4/24/2019Goldman Sachs GroupReiterated RatingNeutral ➝ Sell$37.00 ➝ $34.00Low
10/24/2018BarclaysLower Price TargetUnderperform ➝ Underperform$36.00 ➝ $35.00Medium
3/26/2018Sanford C. BernsteinLower Price TargetMkt Perform ➝ Market Perform$52.00 ➝ $45.00Medium
(Data available from 9/27/2017 forward. View 10+ years of historical ratings with our analyst ratings screener.)
This page was last updated on 9/27/2020 by MarketBeat.com Staff

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