NYSE:HOG

Harley-Davidson - HOG Price Target & Analyst Ratings

$37.15

+0.68 (+1.86%)

(As of 03/30/2023 12:00 AM ET)

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Today's Range: $36.82
▼
$37.40
50-Day Range: $35.77
▼
$51.72
52-Week Range: $29.80
▼
$51.77

Volume: 1.63 million shs
Average Volume: 1.72 million shs
Market Capitalization: $5.43 billion

P/E Ratio: 7.47
Dividend Yield: 1.78%
Price Target: $49.63

Institutional Ownership

Harley-Davidson Consensus Rating and Price Target (2023)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Analyst Rating

Moderate Buy
Based on 9 Analyst Ratings

Consensus Analyst Price Target

$49.63
33.58% Upside

High Prediction	$60.00
Average Prediction	$49.63
Low Prediction	$39.00

Type	Current 3/30/22 to 3/30/23	1 Month Ago 2/28/22 to 2/28/23	3 Months Ago 12/30/21 to 12/30/22	1 Year Ago 3/30/21 to 3/30/22
Consensus Rating	Moderate Buy	Hold	Hold	Moderate Buy
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	5 Buy rating(s)	4 Buy rating(s)	4 Buy rating(s)	8 Buy rating(s)
Hold	4 Hold rating(s)	4 Hold rating(s)	4 Hold rating(s)	2 Hold rating(s)
Sell	0 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$49.63	$49.13	$48.13	$51.96
Predicted Upside	33.58% Upside	18.56% Upside	21.18% Upside	28.27% Upside

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HOG Analyst Ratings By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

HOG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Harley-Davidson Stock vs. The Competition

Type	Harley-Davidson	Auto/Tires/Trucks Companies	S&P 500
Consensus Rating Score	2.56	2.45	2.47
Consensus Rating	Moderate Buy	Hold	Hold
Predicted Upside	36.07% Upside	382.83% Upside	200.53% Upside
News Sentiment Rating	Neutral News	Neutral News	Positive News

Historical Target Prices and Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

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Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
3/29/2023	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating	Craig Kennison Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Outperform	$56.00 ➝ $50.00	+36.84%
3/21/2023	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Equal Weight ➝ Overweight	$50.00	+33.16%
3/15/2023	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underperform ➝ Hold	$39.00	-0.94%
2/6/2023	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral	$44.00 ➝ $47.00	-5.81%
11/23/2022	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating	James Hardiman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target		$49.00	+3.66%
7/20/2022	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy	$70.00 ➝ $60.00	+74.52%

5/20/2022	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	Greg Badishkanian Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy	$45.00	+39.15%
5/17/2022	Northcoast Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	R. Department Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Neutral
4/28/2022	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating	Gerrick Johnson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Outperform ➝ Outperform	$62.00 ➝ $57.00	+61.61%
10/29/2021	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating	Joseph Spak Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Sector Perform	$41.00 ➝ $38.00	+2.48%
9/10/2021	Tigress Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	Ivan Feinseth Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy	$56.00	+50.94%
9/9/2021	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating	James Hardiman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Outperform	$60.00 ➝ $54.00	+46.26%
7/27/2021	Edward Jones Subscribe to MarketBeat All Access for the recommendation accuracy rating	Brian Yarbrough Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Hold ➝ Sell	$39.59	-0.20%
11/30/2020	William Blair Subscribe to MarketBeat All Access for the recommendation accuracy rating	R. Sundby Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Market Perform
11/17/2020	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$34.00 ➝ $40.00	+10.86%
11/2/2020	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Buy ➝ Neutral	$31.00 ➝ $35.00	+6.45%
10/28/2020	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold	$28.00 ➝ $35.00	+2.22%
4/28/2020	Cfra Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold	$32.00 ➝ $20.00	-5.84%

(Data available from 3/30/2018 forward. View 10+ years of historical ratings with our analyst ratings screener.)

HOG Price Target - Frequently Asked Questions

What is Harley-Davidson's consensus rating and price target?: According to the issued ratings of 9 analysts in the last year, the consensus rating for Harley-Davidson stock is Moderate Buy based on the current 4 hold ratings and 5 buy ratings for HOG. The average twelve-month price prediction for Harley-Davidson is $49.63 with a high price target of $60.00 and a low price target of $39.00. Learn more on HOG's analyst rating history.
Do Wall Street analysts like Harley-Davidson more than its competitors?: Analysts like Harley-Davidson more than other Auto/Tires/Trucks companies. The consensus rating for Harley-Davidson is Moderate Buy while the average consensus rating for auto/tires/trucks companies is Hold. Learn more on how HOG compares to other companies.
Is Harley-Davidson being upgraded by Wall Street analysts?: Over the previous 90 days, Harley-Davidson's stock had 2 upgrades by analysts.

Does Harley-Davidson's stock price have much upside?: According to analysts, Harley-Davidson's stock has a predicted upside of 29.44% based on their 12-month price targets.
What analysts cover Harley-Davidson?: Harley-Davidson has been rated by DA Davidson, Jefferies Financial Group, Morgan Stanley, and Robert W. Baird in the past 90 days.

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This page (NYSE:HOG) was last updated on 3/30/2023 by MarketBeat.com Staff

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