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Hershey (HSY) Stock Forecast & Price Target

Hershey logo
$191.70 -3.86 (-1.97%)
As of 11:25 AM Eastern
This is a fair market value price provided by Polygon.io. Learn more.

Hershey - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Sell
4
Hold
15
Buy
2

Based on 21 Wall Street analysts who have issued ratings for Hershey in the last 12 months, the stock has a consensus rating of "Reduce." Out of the 21 analysts, 4 have given a sell rating, 15 have given a hold rating, and 2 have given a buy rating for HSY.

Consensus Price Target

$175.89
-8.25% Downside
According to the 21 analysts' twelve-month price targets for Hershey, the average price target is $175.89. The highest price target for HSY is $222.00, while the lowest price target for HSY is $134.00. The average price target represents a forecasted downside of -8.25% from the current price of $191.71.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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HSY Analyst Ratings Over Time

TypeCurrent Forecast
10/9/24 to 10/9/25
1 Month Ago
9/9/24 to 9/9/25
3 Months Ago
7/11/24 to 7/11/25
1 Year Ago
10/10/23 to 10/9/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
2 Buy rating(s)
0 Buy rating(s)
0 Buy rating(s)
1 Buy rating(s)
Hold
15 Hold rating(s)
14 Hold rating(s)
15 Hold rating(s)
16 Hold rating(s)
Sell
4 Sell rating(s)
4 Sell rating(s)
5 Sell rating(s)
4 Sell rating(s)
Consensus Price Target$175.89$171.22$158.84$197.90
Forecasted Upside-8.25% Downside-8.90% Downside-3.63% Downside5.85% Upside
Consensus RatingReduceReduceReduceReduce

HSY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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HSY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Hershey Stock vs. The Competition

TypeHersheyConsumer Staples CompaniesS&P 500
Consensus Rating Score
1.90
2.15
2.51
Consensus RatingReduceHoldModerate Buy
Predicted Upside-10.05% Downside106.68% Upside170.76% Upside
News Sentiment Rating
Positive News

See Recent HSY News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
10/8/2025UBS Group
4 of 5 stars
Peter Grom
Not Rated
Boost TargetNeutral$192.00 ➝ $205.00+4.69%
10/8/2025Weiss Ratings
0 of 5 stars
 Reiterated RatingHold (C)
9/25/2025Wells Fargo & Company
3 of 5 stars
Chris Carey
Chris Carey
Not Rated
Boost TargetUnderweight$154.00 ➝ $157.00-18.16%
9/16/2025The Goldman Sachs Group
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UpgradeSellBuy$170.00 ➝ $222.00+19.66%
9/15/2025BNP Paribas Exane
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 UpgradeNeutralOutperform
9/9/2025Piper Sandler
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Boost TargetUnderweight$160.00 ➝ $167.00-11.12%
8/20/2025JPMorgan Chase & Co.
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Initiated CoverageNeutral$146.00 ➝ $187.00+3.52%
8/4/2025DA Davidson
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Boost TargetNeutral$171.00 ➝ $188.00-0.88%
8/1/2025Barclays
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Boost TargetEqual Weight$165.00 ➝ $190.00+0.80%
7/31/2025Bank of America
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 Boost TargetNeutral$175.00 ➝ $208.00+10.18%
7/31/2025Sanford C. Bernstein
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 Boost TargetMarket Perform$155.00 ➝ $179.00-5.19%
7/31/2025Morgan Stanley
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Boost TargetEqual Weight$173.00 ➝ $189.00+0.11%
7/29/2025Stifel Nicolaus
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Boost TargetHold$160.00 ➝ $180.00-2.51%
7/28/2025Mizuho
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Boost TargetNeutral$155.00 ➝ $165.00-12.02%
5/2/2025Royal Bank Of Canada
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Lower TargetSector Perform$178.00 ➝ $175.00+7.50%
4/15/2025Citigroup
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Lower TargetNeutral$173.00 ➝ $165.00-3.18%
2/5/2025Bernstein Bank
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 Lower TargetMarket Perform$177.00 ➝ $146.00+0.57%
1/23/2025Deutsche Bank Aktiengesellschaft
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Lower TargetHold$184.00 ➝ $148.00-2.10%
1/21/2025Jefferies Financial Group
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Lower TargetUnderperform$150.00 ➝ $134.00-12.83%
1/8/2025TD Cowen
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 Lower TargetHold$190.00 ➝ $172.00+7.11%
10/22/2024Redburn Atlantic
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Initiated CoverageSell$165.00-10.70%
8/14/2024Argus
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DowngradeBuyHold
4/19/2024Edward Jones
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 Reiterated RatingBuyHold
3/26/2024BNP Paribas
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 DowngradeOutperformNeutral$208.00+8.19%
10/13/2023Stephens
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 Initiated CoverageOverweight$240.00+27.90%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 11:30 AM ET.


Should I Buy Hershey Stock? HSY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, October 6, 2025. Please send any questions or comments about these Hershey pros and cons to contact@marketbeat.com.

Hershey
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in The Hershey Company:

  • The current stock price is around $222, reflecting a significant upgrade from previous ratings, indicating positive market sentiment.
  • The Hershey Company has a solid dividend payout ratio of 72.78%, which suggests a commitment to returning value to shareholders through dividends.
  • Recent analyst upgrades, including a shift to a "buy" rating from Goldman Sachs, highlight growing confidence in the company's future performance.
  • The company operates in multiple segments, including North America Confectionery and International, providing diversified revenue streams that can mitigate risks.
  • With a recent annualized dividend of $5.48 and a yield of 2.9%, The Hershey Company offers attractive income potential for investors seeking dividend stocks.

Hershey
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in The Hershey Company for these reasons:

  • Despite recent upgrades, the average rating remains "Reduce," indicating that many analysts are cautious about the stock's potential for significant growth.
  • Four analysts have given a "Sell" rating, suggesting that there are concerns about the company's ability to outperform the market.
  • The stock has seen mixed ratings, with fourteen analysts assigning a "Hold" rating, which may indicate uncertainty about its future performance.
  • Market volatility and economic conditions could impact consumer spending on confectionery products, potentially affecting sales and profitability.
  • High competition in the confectionery market may pressure margins and limit growth opportunities for The Hershey Company.

HSY Forecast - Frequently Asked Questions

According to the research reports of 21 Wall Street equities research analysts, the average twelve-month stock price forecast for Hershey is $175.89, with a high forecast of $222.00 and a low forecast of $134.00.

21 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Hershey in the last year. There are currently 4 sell ratings, 15 hold ratings and 2 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "reduce" HSY shares.

According to analysts, Hershey's stock has a predicted downside of -8.25% based on their 12-month stock forecasts.

Over the previous 90 days, Hershey's stock had 2 upgrades by analysts.

Analysts like Hershey less than other "consumer staples" companies. The consensus rating for Hershey is Reduce while the average consensus rating for "consumer staples" companies is Hold. Learn more on how HSY compares to other companies.


This page (NYSE:HSY) was last updated on 10/9/2025 by MarketBeat.com Staff
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