HubSpot (HUBS) Stock Forecast & Price Target

$221.08 +22.28 (+11.21%)

Closing price 05/29/2026 03:59 PM Eastern

Extended Trading

$222.22 +1.14 (+0.51%)

As of 05/29/2026 07:59 PM Eastern

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HubSpot - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 30 Analyst Ratings

Sell
2

Hold
6

Buy
22

Based on 30 Wall Street analysts who have issued ratings for HubSpot in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 30 analysts, 2 have given a sell rating, 6 have given a hold rating, and 22 have given a buy rating for HUBS.

Consensus Price Target

$311.00
40.67% Upside

According to the 30 analysts' twelve-month price targets for HubSpot, the average price target is $311.00. The highest price target for HUBS is $660.00, while the lowest price target for HUBS is $180.00. The average price target represents a forecasted upside of 40.67% from the current price of $221.08.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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HUBS Analyst Ratings Over Time

Type	Current Forecast 5/30/25 to 5/30/26	1 Month Ago 4/30/25 to 4/30/26	3 Months Ago 3/1/25 to 3/1/26	1 Year Ago 5/30/24 to 5/30/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	2 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	22 Buy rating(s)	25 Buy rating(s)	27 Buy rating(s)	24 Buy rating(s)
Hold	6 Hold rating(s)	2 Hold rating(s)	1 Hold rating(s)	4 Hold rating(s)
Sell	2 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$311.00	$399.89	$452.70	$767.33
Forecasted Upside	40.67% Upside	80.37% Upside	71.13% Upside	30.07% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

HUBS Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

HUBS Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

HubSpot Stock vs. The Competition

Type	HubSpot	Computer and Technology Companies	Broader Market
Consensus Rating Score	2.67	2.29	2.52
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	40.67% Upside	167.19% Upside	14.83% Upside
News Sentiment Rating	Positive News See Recent HUBS News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
5/11/2026	BNP Paribas Exane 5 of 5 stars		Downgrade	Outperform ➝ Neutral	$210.00	+6.67%
5/11/2026	Barclays 3 of 5 stars	Raimo Lenschow 2 of 5 stars	Lower Target	Overweight	$300.00 ➝ $270.00	+37.15%
5/8/2026	Truist Financial 3 of 5 stars	Terry Tillman 1 of 5 stars	Lower Target	Buy	$300.00 ➝ $230.00	+19.73%
5/8/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform	$250.00	+32.72%
5/8/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$381.00	+102.26%
5/8/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$225.00	+19.45%
5/8/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy	$382.00	+102.67%
5/8/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Parker Lane Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$275.00	+45.90%
5/8/2026	Canaccord Genuity Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	David Hynes Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$335.00	+77.73%
5/8/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Taylor McGinnis Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$260.00 ➝ $250.00	+32.64%
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5/8/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jackson Ader Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$340.00 ➝ $290.00	+18.98%
5/8/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Matthew VanVliet Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Overweight ➝ Neutral	$325.00 ➝ $200.00	-17.94%
5/8/2026	William Blair Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Arjun Bhatia Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Outperform ➝ Market Perform
5/8/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy	$250.00	+2.57%
5/8/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Murphy Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$530.00 ➝ $425.00	+117.14%
5/8/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rishi Jaluria Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$400.00 ➝ $350.00	+79.00%
5/8/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ryan MacWilliams Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$350.00 ➝ $300.00	+56.52%
5/8/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Outperform	$285.00 ➝ $230.00	-5.64%
5/8/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tyler Radke Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Buy ➝ Neutral	$321.00 ➝ $230.00	-5.64%
5/8/2026	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Siti Panigrahi Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$300.00 ➝ $260.00	+6.67%
5/8/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Billy Fitzsimmons Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$260.00 ➝ $250.00	+2.57%
5/8/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Matt Bullock Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy ➝ Underperform	$300.00 ➝ $180.00	-26.15%
5/8/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Elizabeth Porter Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$405.00 ➝ $350.00	+43.60%
4/21/2026	BTIG Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nick Altmann Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$300.00	+30.61%
4/14/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
2/12/2026	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joshua Reilly Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$700.00 ➝ $300.00	+43.65%
2/4/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ken Wong Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$550.00 ➝ $350.00	+40.67%
1/9/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Sell (E+)
11/20/2025	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Bonner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$650.00 ➝ $525.00	+45.60%
11/10/2025	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
8/7/2025	Macquarie Infrastructure Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Steve Koenig Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$730.00 ➝ $660.00	+44.16%
4/24/2025	Scotiabank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nick Altmann Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Sector Outperform	$900.00 ➝ $750.00	+25.99%
3/19/2025	Stephens Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brett Huff Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Overweight	$769.00	+28.87%
1/17/2025	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Derrick Wood Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Buy ➝ Hold	$680.00 ➝ $725.00	+0.93%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 01:22 PM ET.

Should I Buy HubSpot Stock? HUBS Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, May 29, 2026. Please send any questions or comments about these HubSpot pros and cons to contact@marketbeat.com.

HubSpot
Bull Case

Here are some ways that investors could benefit from investing in HubSpot, Inc.:

HubSpot, Inc. recently reported strong quarterly earnings, exceeding analysts' expectations with earnings per share of $2.72, which is a positive indicator of the company's financial health.
The company has raised its guidance for the upcoming quarters, projecting an EPS of $3.00-$3.02 for Q2 2026 and an annual EPS of $13.04-$13.12, suggesting confidence in continued growth.
HubSpot, Inc. has a high consensus rating of "Moderate Buy" from analysts, with a significant number of firms maintaining bullish ratings despite some price target adjustments, indicating strong market support.
Institutional investors hold a substantial 90.39% of HubSpot, Inc.'s stock, which often reflects confidence in the company's long-term prospects and stability.
The current stock price is around $300, which may present a favorable entry point for investors looking to capitalize on potential future growth.

HubSpot
Bear Case

Investors should be bearish about investing in HubSpot, Inc. for these reasons:

Despite recent positive earnings, the company's net margin is relatively low at 3.04%, which may raise concerns about profitability and operational efficiency.
Some analysts have reduced their price targets significantly, indicating a cautious outlook on the stock's short-term performance.
The competitive landscape in the software and CRM market is intense, with many players vying for market share, which could impact HubSpot, Inc.'s growth potential.
Recent market volatility in the tech sector may pose risks to HubSpot, Inc.'s stock performance, as investor sentiment can shift rapidly.
While the company has shown revenue growth, it is essential to monitor whether this trend can be sustained in the face of economic fluctuations and changing market dynamics.

HUBS Forecast - Frequently Asked Questions

According to the research reports of 30 Wall Street equities research analysts, the average twelve-month stock price forecast for HubSpot is $311.00, with a high forecast of $660.00 and a low forecast of $180.00.

30 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for HubSpot in the last year. There are currently 2 sell ratings, 6 hold ratings and 22 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" HUBS shares.

According to analysts, HubSpot's stock has a predicted upside of 40.67% based on their 12-month stock forecasts.

Over the previous 90 days, HubSpot's stock had 5 downgrades by analysts.

HubSpot has been rated by research analysts at Bank of America, Barclays, BMO Capital Markets, BNP Paribas Exane, BTIG Research, Canaccord Genuity Group, Cantor Fitzgerald, Citigroup, Evercore, Jefferies Financial Group, JPMorgan Chase & Co., KeyCorp, Mizuho, Morgan Stanley, Piper Sandler, Raymond James Financial, Royal Bank Of Canada, Sanford C. Bernstein, Stifel Nicolaus, The Goldman Sachs Group, Truist Financial, UBS Group, Wells Fargo & Company, William Blair, and Zacks Research in the past 90 days.

Analysts like HubSpot more than other "computer and technology" companies. The consensus rating for HubSpot is Moderate Buy while the average consensus rating for "computer and technology" companies is Hold. Learn more on how HUBS compares to other companies.

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This page (NYSE:HUBS) was last updated on 5/30/2026 by MarketBeat.com Staff.

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HubSpot (HUBS) Stock Forecast & Price Target