HubSpot (HUBS) Stock Forecast & Price Target

Q: What analysts cover HubSpot?

HubSpot has been rated by research analysts at Barclays , BMO Capital Markets , BTIG Research , Cantor Fitzgerald , Citigroup , FBN Securities , JPMorgan Chase & Co. , KeyCorp , Morgan Stanley , Needham & Company LLC , Piper Sandler , Raymond James Financial , Royal Bank Of Canada , Stephens , Stifel Nicolaus , TD Cowen , Truist Financial , UBS Group , Weiss Ratings , Wells Fargo & Company , and William Blair in the past 90 days.

$218.28 +15.40 (+7.59%)

As of 11:29 AM Eastern

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HubSpot - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 33 Analyst Ratings

Sell
3

Hold
22

Buy
8

Based on 33 Wall Street analysts who have issued ratings for HubSpot in the last 12 months, the stock has a consensus rating of "Hold." Out of the 33 analysts, 3 have given a sell rating, 22 have given a hold rating, and 8 have given a buy rating for HUBS.

Consensus Price Target

$251.23
15.10% Upside

According to the 33 analysts' twelve-month price targets for HubSpot, the average price target is $251.23. The highest price target for HUBS is $525.00, while the lowest price target for HUBS is $170.00. The average price target represents a forecasted upside of 15.10% from the current price of $218.28.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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HUBS Analyst Ratings Over Time

Type	Current Forecast 11/12/25 to 11/12/26	1 Month Ago 10/13/25 to 10/13/26	3 Months Ago 8/14/25 to 8/14/26	1 Year Ago 11/12/24 to 11/12/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	8 Buy rating(s)	12 Buy rating(s)	15 Buy rating(s)	26 Buy rating(s)
Hold	22 Hold rating(s)	19 Hold rating(s)	16 Hold rating(s)	2 Hold rating(s)
Sell	3 Sell rating(s)	3 Sell rating(s)	2 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$251.23	$264.97	$268.90	$620.41
Forecasted Upside	15.10% Upside	20.02% Upside	20.08% Upside	57.24% Upside
Consensus Rating	Hold	Hold	Hold	Moderate Buy

HUBS Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

HUBS Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

HubSpot Stock vs. The Competition

Type	HubSpot	Technology Companies	Broader Market
Consensus Rating Score	2.15	2.22	2.52
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	24.01% Upside	65.97% Upside	13.63% Upside
News Sentiment Rating	Neutral News See Recent HUBS News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

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Rating

Upside/Downside

Action

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
11/6/2026	Citigroup 4 of 5 stars	Tyler Radke 1 of 5 stars	Lower Target	Neutral	$287.00 ➝ $230.00	+14.37%
11/5/2026	UBS Group 4 of 5 stars	Matthew VanVliet Not Rated	Reiterated Rating	Hold
11/5/2026	Wells Fargo & Company 3 of 5 stars	Ryan MacWilliams 4 of 5 stars	Lower Target	Equal Weight	$250.00 ➝ $200.00	-7.90%
11/5/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access to unlock brokerage rankings	Mark Murphy Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Neutral	$240.00 ➝ $224.00	+8.92%
11/5/2026	TD Cowen Subscribe to MarketBeat All Access to unlock brokerage rankings	Derrick Wood Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Hold	$260.00 ➝ $215.00	+4.55%
11/5/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access to unlock brokerage rankings	Rishi Jaluria Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Outperform	$300.00 ➝ $260.00	+25.59%
11/5/2026	Barclays Subscribe to MarketBeat All Access to unlock brokerage rankings	Raimo Lenschow Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Equal Weight	$240.00 ➝ $222.00	+7.82%
11/5/2026	Truist Financial Subscribe to MarketBeat All Access to unlock brokerage rankings	Terry Tillman Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Buy	$275.00 ➝ $230.00	+3.97%
11/5/2026	Piper Sandler Subscribe to MarketBeat All Access to unlock brokerage rankings	Billy Fitzsimmons Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Neutral	$220.00 ➝ $200.00	-7.90%
11/5/2026	BTIG Research Subscribe to MarketBeat All Access to unlock brokerage rankings	Nick Altmann Subscribe to MarketBeat All Access to unlock analyst rankings	Downgrade	Buy ➝ Neutral
Get the Latest News and Ratings for HUBS and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for HubSpot and its competitors with MarketBeat's FREE daily newsletter.
11/5/2026	Morgan Stanley Subscribe to MarketBeat All Access to unlock brokerage rankings	Elizabeth Porter Subscribe to MarketBeat All Access to unlock analyst rankings	Downgrade	Overweight ➝ Equal Weight	$229.00	+5.45%
11/5/2026	KeyCorp Subscribe to MarketBeat All Access to unlock brokerage rankings	Jackson Ader Subscribe to MarketBeat All Access to unlock analyst rankings	Downgrade	Overweight ➝ Sector Weight
11/5/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access to unlock brokerage rankings	Matthew VanVliet Subscribe to MarketBeat All Access to unlock analyst rankings	Downgrade	Neutral ➝ Underweight	$265.00 ➝ $170.00	-21.72%
10/6/2026	William Blair Subscribe to MarketBeat All Access to unlock brokerage rankings	Arjun Bhatia Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Market Perform
10/6/2026	Needham & Company LLC Subscribe to MarketBeat All Access to unlock brokerage rankings	Joshua Reilly Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Buy	$300.00	+36.35%
10/5/2026	Raymond James Financial Subscribe to MarketBeat All Access to unlock brokerage rankings	Brian Peterson Subscribe to MarketBeat All Access to unlock analyst rankings	Downgrade	Outperform ➝ Market Perform
10/2/2026	Weiss Ratings Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Sell (D) ➝ Sell (D+)
9/23/2026	FBN Securities Subscribe to MarketBeat All Access to unlock brokerage rankings		Initiated Coverage	Sector Perform	$230.00	+5.51%
9/21/2026	BMO Capital Markets Subscribe to MarketBeat All Access to unlock brokerage rankings	Keith Bachman Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Market Perform	$215.00 ➝ $250.00	+15.61%
9/21/2026	Stephens Subscribe to MarketBeat All Access to unlock brokerage rankings	Brett Huff Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Equal Weight	$251.00 ➝ $255.00	+17.92%
9/11/2026	Stifel Nicolaus Subscribe to MarketBeat All Access to unlock brokerage rankings	J. Parker Lane Subscribe to MarketBeat All Access to unlock analyst rankings	Boost Target	Hold	$200.00 ➝ $225.00	+0.69%
8/12/2026	Zacks Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Downgrade	Strong-Buy ➝ Hold
8/6/2026	Wolfe Research Subscribe to MarketBeat All Access to unlock brokerage rankings	Alex Zukin Subscribe to MarketBeat All Access to unlock analyst rankings	Downgrade	Outperform ➝ Peer Perform
8/6/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Gabriela Borges Subscribe to MarketBeat All Access to unlock analyst rankings	Set Target		$276.00	+39.84%
8/6/2026	Canaccord Genuity Group Subscribe to MarketBeat All Access to unlock brokerage rankings	David Hynes Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Buy	$335.00 ➝ $300.00	+19.46%
8/6/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access to unlock brokerage rankings	Firoz Valliji Subscribe to MarketBeat All Access to unlock analyst rankings	Downgrade	Outperform ➝ Market Perform	$381.00 ➝ $220.00	-12.40%
8/6/2026	Bank of America Subscribe to MarketBeat All Access to unlock brokerage rankings	Matt Bullock Subscribe to MarketBeat All Access to unlock analyst rankings	Reiterated Rating	Underperform	$200.00	-20.36%
8/6/2026	Capital One Financial Subscribe to MarketBeat All Access to unlock brokerage rankings	Connor Murphy Subscribe to MarketBeat All Access to unlock analyst rankings	Downgrade	Overweight ➝ Equal Weight	$206.00	-17.97%
8/6/2026	Oppenheimer Subscribe to MarketBeat All Access to unlock brokerage rankings	Ken Wong Subscribe to MarketBeat All Access to unlock analyst rankings	Downgrade	Outperform ➝ Market Perform
5/11/2026	BNP Paribas Exane Subscribe to MarketBeat All Access to unlock brokerage rankings		Downgrade	Outperform ➝ Neutral	$210.00	+6.67%
5/8/2026	Evercore Subscribe to MarketBeat All Access to unlock brokerage rankings		Set Target		$225.00	+19.45%
5/8/2026	Jefferies Financial Group Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Buy	$250.00	+2.57%
5/8/2026	Mizuho Subscribe to MarketBeat All Access to unlock brokerage rankings	Siti Panigrahi Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Outperform	$300.00 ➝ $260.00	+6.67%
11/20/2025	Argus Subscribe to MarketBeat All Access to unlock brokerage rankings	Joseph Bonner Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Buy	$650.00 ➝ $525.00	+45.60%
11/10/2025	Rothschild & Co Redburn Subscribe to MarketBeat All Access to unlock brokerage rankings		Downgrade	Strong-Buy ➝ Hold
8/7/2025	Macquarie Infrastructure Subscribe to MarketBeat All Access to unlock brokerage rankings	Steven Koenig Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Outperform	$730.00 ➝ $660.00	+44.16%
4/24/2025	Scotiabank Subscribe to MarketBeat All Access to unlock brokerage rankings	Nick Altmann Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Sector Outperform	$900.00 ➝ $750.00	+25.99%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 11:29 AM ET.

Should I Buy HubSpot Stock? HUBS Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, November 9, 2026. Please send any questions or comments about these HubSpot pros and cons to contact@marketbeat.com.

HubSpot
Bull Case

Here are some ways that investors could benefit from investing in HubSpot, Inc.:

HubSpot, Inc. recently reported third-quarter revenue of $947.6 million, which represented a 17.1% year-over-year increase and exceeded analyst estimates of $925.5 million, demonstrating that the company continues to grow its top line despite broader market headwinds.
The company delivered adjusted earnings per share of $3.81 for the quarter, beating the consensus estimate of $3.27 by $0.54, which indicates strong operational efficiency and profitability relative to peer expectations.
HubSpot, Inc. maintains a robust financial position with approximately $1.3 billion in cash and no debt, providing significant financial flexibility and a strong balance sheet that can support future strategic initiatives or acquisitions.
With the stock currently trading at $205.86, the valuation has declined significantly from its 52-week high of $406.94, potentially offering an entry point for investors who believe the market has overreacted to recent negative sentiment.
Several institutional investors, including Pictet Asset Management Holding SA and BlackRock Inc., have recently increased their stakes or initiated new positions in the company, suggesting that professional money managers see value in the stock at current levels.

HubSpot
Bear Case

Investors should be bearish about investing in HubSpot, Inc. for these reasons:

Management provided fourth-quarter revenue guidance of $945 million to $947 million, which fell short of market expectations, signaling potential slowing growth momentum in the near term.
Multiple major financial institutions, including Cantor Fitzgerald, Morgan Stanley, and Citigroup, have recently downgraded the stock or cut their price targets, reflecting a consensus shift toward caution regarding the company's outlook.
Executives have cited AI-related growth headwinds and customers demanding clearer proof of value before purchasing, which could lead to slower sales cycles and reduced demand for the company's software solutions.
Insider selling has been notable, with Director Brian Halligan selling 8,500 shares in October and other insiders reducing their positions, which may signal a lack of confidence from those with the most intimate knowledge of the company's operations.
The stock has experienced a significant decline from its 52-week high, and the current price of $205.86 is well below the 200-day moving average, indicating a strong downward trend that may persist if fundamental concerns are not resolved.

HUBS Forecast - Frequently Asked Questions

According to the research reports of 33 Wall Street equities research analysts, the average twelve-month stock price forecast for HubSpot is $251.23, with a high forecast of $525.00 and a low forecast of $170.00.

33 Wall Street analysts have issued "buy," "hold," and "sell" ratings for HubSpot in the last year. There are currently 3 sell ratings, 22 hold ratings and 8 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" HUBS shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in HUBS, but not buy additional shares or sell existing shares.

According to analysts, HubSpot's stock has a predicted upside of 15.10% based on their 12-month stock forecasts.

Over the previous 90 days, HubSpot's stock had 12 downgrades and 1 upgrade by analysts.

HubSpot has been rated by research analysts at Barclays, BMO Capital Markets, BTIG Research, Cantor Fitzgerald, Citigroup, FBN Securities, JPMorgan Chase & Co., KeyCorp, Morgan Stanley, Needham & Company LLC, Piper Sandler, Raymond James Financial, Royal Bank Of Canada, Stephens, Stifel Nicolaus, TD Cowen, Truist Financial, UBS Group, Weiss Ratings, Wells Fargo & Company, and William Blair in the past 90 days.

Analysts like HubSpot less than other "technology" companies. The consensus rating score for HubSpot is 2.15 while the average consensus rating score for "technology" companies is 2.22. Learn more on how HUBS compares to other companies.

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MarketBeat monitors more than a dozen sources for HubSpot analyst ratings, with the most recent rating issued on 11/6/2026.

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HubSpot (HUBS) Stock Forecast & Price Target