HubSpot (HUBS) Stock Forecast & Price Target

$196.87 -46.85 (-19.22%)

Closing price 05/8/2026 03:59 PM Eastern

Extended Trading

$197.20 +0.33 (+0.17%)

As of 05/8/2026 07:59 PM Eastern

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HubSpot - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 29 Analyst Ratings

Sell
2

Hold
5

Buy
22

Based on 29 Wall Street analysts who have issued ratings for HubSpot in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 29 analysts, 2 have given a sell rating, 5 have given a hold rating, and 22 have given a buy rating for HUBS.

Consensus Price Target

$315.85
60.44% Upside

According to the 29 analysts' twelve-month price targets for HubSpot, the average price target is $315.85. The highest price target for HUBS is $660.00, while the lowest price target for HUBS is $180.00. The average price target represents a forecasted upside of 60.44% from the current price of $196.87.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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HUBS Analyst Ratings Over Time

Type	Current Forecast 5/10/25 to 5/10/26	1 Month Ago 4/10/25 to 4/10/26	3 Months Ago 2/9/25 to 2/9/26	1 Year Ago 5/10/24 to 5/10/25
Strong Buy	0 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	22 Buy rating(s)	27 Buy rating(s)	28 Buy rating(s)	24 Buy rating(s)
Hold	5 Hold rating(s)	1 Hold rating(s)	1 Hold rating(s)	4 Hold rating(s)
Sell	2 Sell rating(s)	1 Sell rating(s)	2 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$315.85	$429.90	$578.13	$772.56
Forecasted Upside	60.44% Upside	123.38% Upside	150.65% Upside	28.27% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

HUBS Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

HUBS Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

HubSpot Stock vs. The Competition

Type	HubSpot	Computer and Technology Companies	S&P 500
Consensus Rating Score	2.69	2.30	2.52
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	60.44% Upside	176.23% Upside	15.49% Upside
News Sentiment Rating	Neutral News See Recent HUBS News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
5/8/2026	Truist Financial 3 of 5 stars	Terry Tillman 1 of 5 stars	Lower Target	Buy	$300.00 ➝ $230.00	+19.73%
5/8/2026	Raymond James Financial 3 of 5 stars		Reiterated Rating	Outperform	$250.00	+32.72%
5/8/2026	Sanford C. Bernstein 4 of 5 stars		Set Target		$381.00	+102.26%
5/8/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$225.00	+19.45%
5/8/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy	$382.00	+102.67%
5/8/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Parker Lane Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$275.00	+45.90%
5/8/2026	Canaccord Genuity Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	David Hynes Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$335.00	+77.73%
5/8/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Taylor McGinnis Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$260.00 ➝ $250.00	+32.64%
5/8/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jackson Ader Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$340.00 ➝ $290.00	+18.98%
5/8/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Matthew VanVliet Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Overweight ➝ Neutral	$325.00 ➝ $200.00	-17.94%
Get the Latest News and Ratings for HUBS and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for HubSpot and its competitors with MarketBeat's FREE daily newsletter.
5/8/2026	William Blair Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Arjun Bhatia Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Outperform ➝ Market Perform
5/8/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy	$250.00	+2.57%
5/8/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Murphy Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$530.00 ➝ $425.00	+117.14%
5/8/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rishi Jaluria Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$400.00 ➝ $350.00	+79.00%
5/8/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ryan MacWilliams Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$350.00 ➝ $300.00	+56.52%
5/8/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Outperform	$285.00 ➝ $230.00	-5.64%
5/8/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tyler Radke Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Buy ➝ Neutral	$321.00 ➝ $230.00	-5.64%
5/8/2026	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Siti Panigrahi Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$300.00 ➝ $260.00	+6.67%
5/8/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Billy Fitzsimmons Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$260.00 ➝ $250.00	+2.57%
5/8/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Matt Bullock Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy ➝ Underperform	$300.00 ➝ $180.00	-26.15%
5/8/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Elizabeth Porter Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$405.00 ➝ $350.00	+43.60%
4/21/2026	BTIG Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nick Altmann Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$300.00	+30.61%
4/14/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
2/12/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Raimo Lenschow Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$525.00 ➝ $300.00	+43.65%
2/12/2026	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joshua Reilly Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$700.00 ➝ $300.00	+43.65%
2/4/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ken Wong Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$550.00 ➝ $350.00	+40.67%
1/9/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Sell (E+)
11/20/2025	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Bonner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$650.00 ➝ $525.00	+45.60%
11/10/2025	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
8/7/2025	Macquarie Infrastructure Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Steve Koenig Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$730.00 ➝ $660.00	+44.16%
4/24/2025	Scotiabank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nick Altmann Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Sector Outperform	$900.00 ➝ $750.00	+25.99%
4/22/2025	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew DeGasperi Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Outperform	$700.00	+34.95%
3/19/2025	Stephens Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brett Huff Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Overweight	$769.00	+28.87%
1/17/2025	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Derrick Wood Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Buy ➝ Hold	$680.00 ➝ $725.00	+0.93%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 09:32 AM ET.

Should I Buy HubSpot Stock? HUBS Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, May 8, 2026. Please send any questions or comments about these HubSpot pros and cons to contact@marketbeat.com.

HubSpot
Bull Case

Here are some ways that investors could benefit from investing in HubSpot, Inc.:

Recent analyst coverage highlights a long-term bullish case for HubSpot, Inc. due to its innovative AI strategy, which could attract buyers at lower price levels.
The company has seen significant institutional interest, with a notable increase in holdings by several funds, indicating confidence in its future performance.
HubSpot, Inc. has a comprehensive suite of integrated marketing, sales, and customer service tools that support inbound marketing strategies, which are increasingly in demand.
The current stock price is around $230, which may present a buying opportunity for investors looking to capitalize on potential growth as the company continues to innovate.
Management's focus on addressing churn and enhancing annual recurring revenue (ARR) dynamics suggests a commitment to improving customer retention and financial stability.

HubSpot
Bear Case

Investors should be bearish about investing in HubSpot, Inc. for these reasons:

Despite recent earnings beats, the stock has experienced volatility, with significant drops attributed to concerns over AI-related churn and overall valuation.
High trailing price-to-earnings (P/E) ratio indicates that the stock may be overvalued, raising concerns about future growth and potential price corrections.
Recent downgrades from major financial institutions, including Citigroup and Bank of America, suggest a bearish outlook that could lead to further selling pressure.
Insider selling, although small in magnitude, may signal a lack of confidence among company executives during a volatile market period.
Reported net margins are low, which raises sensitivity to execution risks and could impact profitability if growth slows down.

HUBS Forecast - Frequently Asked Questions

According to the research reports of 29 Wall Street equities research analysts, the average twelve-month stock price forecast for HubSpot is $315.85, with a high forecast of $660.00 and a low forecast of $180.00.

29 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for HubSpot in the last year. There are currently 2 sell ratings, 5 hold ratings and 22 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" HUBS shares.

According to analysts, HubSpot's stock has a predicted upside of 60.44% based on their 12-month stock forecasts.

Over the previous 90 days, HubSpot's stock had 4 downgrades and 1 upgrade by analysts.

HubSpot has been rated by research analysts at Bank of America, Barclays, BMO Capital Markets, BTIG Research, Canaccord Genuity Group, Cantor Fitzgerald, Citigroup, Evercore, Jefferies Financial Group, JPMorgan Chase & Co., KeyCorp, Mizuho, Morgan Stanley, Needham & Company LLC, Piper Sandler, Raymond James Financial, Royal Bank Of Canada, Sanford C. Bernstein, Stifel Nicolaus, The Goldman Sachs Group, Truist Financial, UBS Group, Wells Fargo & Company, William Blair, and Zacks Research in the past 90 days.

Analysts like HubSpot more than other "computer and technology" companies. The consensus rating for HubSpot is Moderate Buy while the average consensus rating for "computer and technology" companies is Hold. Learn more on how HUBS compares to other companies.

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This page (NYSE:HUBS) was last updated on 5/10/2026 by MarketBeat.com Staff.

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HubSpot (HUBS) Stock Forecast & Price Target