Kroger (KR) Stock Forecast & Price Target

$67.78 -0.81 (-1.18%)

Closing price 05/27/2025 03:59 PM Eastern

Extended Trading

$67.97 +0.19 (+0.29%)

As of 09:10 AM Eastern

Kroger - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 18 Analyst Ratings

Sell
0

Hold
8

Buy
10

Based on 18 Wall Street analysts who have issued ratings for Kroger in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 18 analysts, 8 have given a hold rating, 9 have given a buy rating, and 1 has given a strong buy rating for KR.

Consensus Price Target

$68.06
0.41% Upside

According to the 18 analysts' twelve-month price targets for Kroger, the average price target is $68.06. The highest price target for KR is $82.00, while the lowest price target for KR is $55.00. The average price target represents a forecasted upside of 0.41% from the current price of $67.78.

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KR Analyst Ratings Over Time

Type	Current Forecast 5/28/24 to 5/28/25	1 Month Ago 4/28/24 to 4/28/25	3 Months Ago 2/28/24 to 2/27/25	1 Year Ago 5/29/23 to 5/28/24
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	9 Buy rating(s)	9 Buy rating(s)	9 Buy rating(s)	5 Buy rating(s)
Hold	8 Hold rating(s)	6 Hold rating(s)	7 Hold rating(s)	3 Hold rating(s)
Sell	0 Sell rating(s)	2 Sell rating(s)	0 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$68.06	$66.50	$67.19	$55.17
Forecasted Upside	0.41% Upside	-5.50% Downside	5.14% Upside	5.46% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Hold

KR Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

KR Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Kroger Stock vs. The Competition

Type	Kroger	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.61	2.53	2.54
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	0.41% Upside	57.87% Upside	14.19% Upside
News Sentiment Rating	Positive News See Recent KR News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
5/20/2025	Melius Research 0 of 5 stars	K. Short Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong Sell ➝ Hold
5/19/2025	Morgan Stanley 3 of 5 stars	Simeon Gutman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Equal Weight ➝ Equal Weight	$65.00 ➝ $71.00	+3.07%
5/1/2025	JPMorgan Chase & Co. 2 of 5 stars	Ken Goldman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$72.00 ➝ $82.00	+13.27%
4/3/2025	Guggenheim Subscribe to MarketBeat All Access for the recommendation accuracy rating	John Heinbockel Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$71.00 ➝ $73.00	+5.03%
3/11/2025	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating	Michael Montani Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$73.00 ➝ $74.00	+10.29%
3/7/2025	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating	P. Lejuez Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$61.00 ➝ $65.00	-2.70%
3/6/2025	Roth Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating		Set Target		$58.00	-14.86%
3/3/2025	Telsey Advisory Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Joseph Feldman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Outperform	$73.00 ➝ $73.00	+16.41%
2/4/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Leah Jordan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy	$70.00	+10.54%
12/20/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$70.00 ➝ $75.00	+19.75%
Get the Latest News and Ratings for KR and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Kroger and its competitors with MarketBeat's FREE daily newsletter.
12/12/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Bania Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Market Perform ➝ Market Perform	$60.00 ➝ $63.00	+0.08%
12/12/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$63.00 ➝ $66.00	+4.85%
12/12/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$70.00 ➝ $73.00	+15.43%
12/6/2024	Roth Mkm Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$52.00 ➝ $56.00	-6.70%
12/3/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Hold ➝ Buy	$54.00 ➝ $73.00	+21.34%
10/18/2024	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating	R. Joyce Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Neutral	$56.00	-0.96%
7/22/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating	C. Graja Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$70.00 ➝ $72.00	+31.58%
6/21/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	G. Badishkanian Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
12/1/2023	Stephens Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Equal Weight ➝ Equal Weight	$52.00 ➝ $50.00	+12.99%
9/22/2023	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Hold	$52.00	+13.81%
6/16/2023	3M Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Maintains
6/16/2023	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target		$54.00 ➝ $50.00	+9.00%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 09:22 AM ET.

Should I Buy Kroger Stock? KR Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, May 27, 2025. Please send any questions or comments about these Kroger pros and cons to contact@marketbeat.com.

Kroger
Bull Case

Here are some ways that investors could benefit from investing in The Kroger Co.:

The Kroger Co. has a current stock price around $66, which reflects a stable valuation in the retail sector.
The company offers a dividend of $0.32 per share, translating to an annualized dividend of $1.28, providing a yield of 1.87%, which can be attractive for income-focused investors.
With a dividend payout ratio of approximately 34.88%, The Kroger Co. demonstrates a commitment to returning value to shareholders while maintaining sufficient earnings for reinvestment.
Recent insider activity shows that executives have sold shares, which can indicate confidence in the company's future performance, although it is essential to monitor the context of such transactions.
The Kroger Co. operates a diverse range of retail formats, including combination food and drug stores and marketplace stores, which can help mitigate risks associated with market fluctuations.

Kroger
Bear Case

Investors should be bearish about investing in The Kroger Co. for these reasons:

Insider sales have totaled 334,923 shares valued at over $22 million in recent months, which may raise concerns about the executives' confidence in the company's short-term prospects.
The retail sector faces increasing competition from e-commerce platforms, which could impact The Kroger Co.'s market share and profitability.
With only 0.44% of the stock owned by corporate insiders, there may be limited alignment between management and shareholder interests, potentially affecting decision-making.
The company's reliance on traditional retail formats may pose challenges as consumer preferences shift towards online shopping and delivery services.
Market volatility and economic uncertainties can impact consumer spending, which is critical for The Kroger Co.'s revenue growth.

KR Forecast - Frequently Asked Questions

: According to the research reports of 18 Wall Street equities research analysts, the average twelve-month stock price forecast for Kroger is $68.06, with a high forecast of $82.00 and a low forecast of $55.00.
: 18 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Kroger in the last twelve months. There are currently 8 hold ratings, 9 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" KR shares.
: According to analysts, Kroger's stock has a predicted upside of 0.41% based on their 12-month stock forecasts.
: Over the previous 90 days, Kroger's stock had 2 upgrades and 2 downgrades by analysts.
: Kroger has been rated by research analysts at Citigroup, Evercore ISI, Guggenheim, JPMorgan Chase & Co., Melius, Melius Research, Morgan Stanley, Roth Capital, and Telsey Advisory Group in the past 90 days.
: Analysts like Kroger more than other "retail/wholesale" companies. The consensus rating score for Kroger is 2.61 while the average consensus rating score for "retail/wholesale" companies is 2.53. Learn more on how KR compares to other companies.

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This page (NYSE:KR) was last updated on 5/28/2025 by MarketBeat.com Staff

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Kroger (KR) Stock Forecast & Price Target