Kroger (KR) Stock Forecast & Price Target

$69.43 -1.99 (-2.78%)

Closing price 08/22/2025 03:59 PM Eastern

Extended Trading

$69.55 +0.12 (+0.17%)

As of 08/22/2025 07:59 PM Eastern

Kroger - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Hold

Based on 19 Analyst Ratings

Sell
0

Hold
12

Buy
7

Based on 19 Wall Street analysts who have issued ratings for Kroger in the last 12 months, the stock has a consensus rating of "Hold." Out of the 19 analysts, 12 have given a hold rating, and 7 have given a buy rating for KR.

Consensus Price Target

$70.58
1.65% Upside

According to the 19 analysts' twelve-month price targets for Kroger, the average price target is $70.58. The highest price target for KR is $83.00, while the lowest price target for KR is $55.00. The average price target represents a forecasted upside of 1.65% from the current price of $69.43.

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KR Analyst Ratings Over Time

Type	Current Forecast 8/24/24 to 8/24/25	1 Month Ago 7/25/24 to 7/25/25	3 Months Ago 5/26/24 to 5/26/25	1 Year Ago 8/25/23 to 8/24/24
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	7 Buy rating(s)	8 Buy rating(s)	9 Buy rating(s)	7 Buy rating(s)
Hold	12 Hold rating(s)	10 Hold rating(s)	8 Hold rating(s)	3 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$70.58	$70.16	$68.06	$58.64
Forecasted Upside	1.65% Upside	-1.83% Downside	-0.81% Downside	12.87% Upside
Consensus Rating	Hold	Hold	Moderate Buy	Moderate Buy

KR Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

KR Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Kroger Stock vs. The Competition

Type	Kroger	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.37	2.50	2.53
Consensus Rating	Hold	Moderate Buy	Moderate Buy
Predicted Upside	1.65% Upside	56.51% Upside	9.65% Upside
News Sentiment Rating	Positive News See Recent KR News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
8/20/2025	Roth Capital 1 of 5 stars	Bill Kirk Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$58.00 ➝ $66.00	-7.58%
8/20/2025	JPMorgan Chase & Co. 2 of 5 stars	Thomas Palmer Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Overweight ➝ Neutral	$82.00 ➝ $75.00	+6.08%
8/12/2025	Evercore ISI 3 of 5 stars	Michael Montani Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$80.00 ➝ $82.00	+10.26%
7/21/2025	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Equal Weight	$75.00	+5.10%
6/23/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Set Target	Buy ➝ Buy	$83.00	+14.94%
6/23/2025	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Simeon Gutman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target	Equal Weight ➝ Equal Weight	$71.00 ➝ $76.00	+2.96%
6/23/2025	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Michael Lasser Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Neutral ➝ Neutral	$66.00 ➝ $74.00	-0.06%
6/23/2025	Guggenheim Subscribe to MarketBeat All Access for the recommendation accuracy rating	John Heinbockel Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$73.00 ➝ $78.00	+5.34%
6/23/2025	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating	Paul Trussell Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Hold ➝ Hold	$57.00 ➝ $67.00	-6.74%
6/20/2025	Telsey Advisory Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Joseph Feldman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Outperform	$73.00 ➝ $82.00	+17.01%
Get the Latest News and Ratings for KR and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Kroger and its competitors with MarketBeat's FREE daily newsletter.
5/20/2025	Melius Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Short Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong Sell ➝ Hold
3/7/2025	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating	P. Lejuez Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$61.00 ➝ $65.00	-2.70%
2/4/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Leah Jordan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy	$70.00	+10.54%
12/20/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$70.00 ➝ $75.00	+19.75%
12/12/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Bania Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Market Perform ➝ Market Perform	$60.00 ➝ $63.00	+0.08%
12/12/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$70.00 ➝ $73.00	+15.43%
12/6/2024	Roth Mkm Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$52.00 ➝ $56.00	-6.70%
10/18/2024	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating	R. Joyce Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Neutral	$56.00	-0.96%
7/22/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating	C. Graja Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$70.00 ➝ $72.00	+31.58%
6/21/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	G. Badishkanian Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
12/1/2023	Stephens Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Equal Weight ➝ Equal Weight	$52.00 ➝ $50.00	+12.99%
9/22/2023	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Hold	$52.00	+13.81%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 02:07 PM ET.

Should I Buy Kroger Stock? KR Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, August 22, 2025. Please send any questions or comments about these Kroger pros and cons to contact@marketbeat.com.

Kroger
Bull Case

Here are some ways that investors could benefit from investing in The Kroger Co.:

The Kroger Co. has recently increased its annualized dividend to $1.40, providing a yield of approximately 2.0%, which can be attractive for income-focused investors.
The current stock price is around $70, reflecting a positive sentiment in the market and potential for growth.
Analysts have shown confidence in the stock, with several firms issuing "buy" ratings and target prices ranging from $70 to $83, indicating potential upside.
The company maintains a healthy dividend payout ratio of 38.15%, suggesting that it is returning a significant portion of its earnings to shareholders while still retaining enough for growth.
The Kroger Co. operates a diverse range of retail formats, including food and drug stores, which positions it well to capture various market segments and adapt to consumer preferences.

Kroger
Bear Case

Investors should be bearish about investing in The Kroger Co. for these reasons:

Despite the positive ratings, there are still a number of analysts who have issued "hold" ratings, indicating some uncertainty about the stock's short-term performance.
The competitive landscape in the grocery and retail sector is intense, with many players vying for market share, which could pressure margins and growth.
Recent changes in consumer behavior and economic conditions could impact sales, particularly if inflation continues to affect purchasing power.
While the dividend is attractive, any future cuts or freezes in dividends could negatively impact investor sentiment and stock performance.
The stock's performance may be influenced by broader market trends, which can lead to volatility and risk for investors looking for stability.

KR Forecast - Frequently Asked Questions

: According to the research reports of 19 Wall Street equities research analysts, the average twelve-month stock price forecast for Kroger is $70.58, with a high forecast of $83.00 and a low forecast of $55.00.
: 19 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Kroger in the last twelve months. There are currently 12 hold ratings and 7 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" KR shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in KR, but not buy additional shares or sell existing shares.
: According to analysts, Kroger's stock has a predicted upside of 1.65% based on their 12-month stock forecasts.
: Kroger has been rated by research analysts at Barclays, Deutsche Bank Aktiengesellschaft, Evercore ISI, Guggenheim, Jefferies Financial Group, JPMorgan Chase & Co., Morgan Stanley, Roth Capital, Telsey Advisory Group, and UBS Group in the past 90 days.
: Analysts like Kroger less than other "retail/wholesale" companies. The consensus rating for Kroger is Hold while the average consensus rating for "retail/wholesale" companies is Moderate Buy. Learn more on how KR compares to other companies.

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This page (NYSE:KR) was last updated on 8/24/2025 by MarketBeat.com Staff

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Kroger (KR) Stock Forecast & Price Target