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Kroger (KR) Stock Forecast & Price Target

Kroger logo
$67.09 -1.57 (-2.28%)
Closing price 10/24/2025 03:59 PM Eastern
Extended Trading
$67.22 +0.12 (+0.18%)
As of 10/24/2025 07:59 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.
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Kroger - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Moderate Buy
Based on 19 Analyst Ratings
Sell
0
Hold
9
Buy
10

Based on 19 Wall Street analysts who have issued ratings for Kroger in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 19 analysts, 9 have given a hold rating, and 10 have given a buy rating for KR.

Consensus Price Target

$74.50
11.04% Upside
According to the 19 analysts' twelve-month price targets for Kroger, the average price target is $74.50. The highest price target for KR is $85.00, while the lowest price target for KR is $63.00. The average price target represents a forecasted upside of 11.04% from the current price of $67.09.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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KR Analyst Ratings Over Time

TypeCurrent Forecast
10/25/24 to 10/25/25		1 Month Ago
9/25/24 to 9/25/25		3 Months Ago
7/27/24 to 7/27/25		1 Year Ago
10/26/23 to 10/25/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
10 Buy rating(s)
9 Buy rating(s)
8 Buy rating(s)
7 Buy rating(s)
Hold
9 Hold rating(s)
10 Hold rating(s)
10 Hold rating(s)
4 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$74.50$73.63$70.16$60.09
Forecasted Upside11.04% Upside12.39% Upside-1.83% Downside4.74% Upside
Consensus RatingModerate BuyHoldHoldModerate Buy

KR Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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KR Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Kroger Stock vs. The Competition

TypeKrogerRetail/Wholesale CompaniesS&P 500
Consensus Rating Score
2.53
2.17
2.52
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside11.04% Upside46.55% Upside12.10% Upside
News Sentiment Rating
Positive News

See Recent KR News
Positive News
Positive News
Export to Excel
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside		Details
10/14/2025Evercore ISI
3 of 5 stars
Michael Montani
Not Rated
Lower TargetOutperform$82.00 ➝ $80.00+18.45%
10/8/2025Weiss Ratings
0 of 5 stars		 Reiterated RatingBuy (B)
9/18/2025Argus
4 of 5 stars		 Set Target$85.00+28.10%
9/17/2025Roth Mkm
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Bill Kirk
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UpgradeNeutral ➝ Buy$66.00 ➝ $75.00+12.38%
9/17/2025Roth Capital
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Bill Kirk
Bill Kirk
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UpgradeNeutral ➝ Buy$75.00+12.38%
9/12/2025Guggenheim
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John Heinbockel
John Heinbockel
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Reiterated RatingBuy$78.00+15.93%
9/11/2025Telsey Advisory Group
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Joseph Feldman
Joseph Feldman
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Reiterated RatingOutperform$82.00+19.75%
8/20/2025JPMorgan Chase & Co.
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Thomas Palmer
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Reiterated RatingOverweight ➝ Neutral$82.00 ➝ $75.00+6.08%
7/21/2025Barclays
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Initiated CoverageEqual Weight$75.00+5.10%
6/23/2025Jefferies Financial Group
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Set TargetBuy$83.00+14.94%
6/23/2025Morgan Stanley
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Simeon Gutman
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Set TargetEqual Weight$71.00 ➝ $76.00+2.96%
6/23/2025UBS Group
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Michael Lasser
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Reiterated RatingNeutral$66.00 ➝ $74.00-0.06%
6/23/2025Deutsche Bank Aktiengesellschaft
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Paul Trussell
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Boost TargetHold$57.00 ➝ $67.00-6.74%
5/20/2025Melius Research
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K. Short
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UpgradeStrong Sell ➝ Hold
5/20/2025Melius
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 UpgradeSell ➝ Hold$70.00+1.57%
3/7/2025Citigroup
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P. Lejuez
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Boost TargetNeutral$61.00 ➝ $65.00-2.70%
2/4/2025The Goldman Sachs Group
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Leah Jordan
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Reiterated RatingBuy$70.00+10.54%
12/20/2024Bank of America
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Boost TargetBuy$70.00 ➝ $75.00+19.75%
12/12/2024BMO Capital Markets
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K. Bania
K. Bania
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Boost TargetMarket Perform$60.00 ➝ $63.00+0.08%
12/12/2024Wells Fargo & Company
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Boost TargetOverweight$70.00 ➝ $73.00+15.43%
10/18/2024BNP Paribas
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R. Joyce
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Initiated CoverageNeutral$56.00-0.96%
6/21/2024Wolfe Research
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G. Badishkanian
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UpgradeStrong-Buy
12/1/2023Stephens
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Lower TargetEqual Weight$52.00 ➝ $50.00+12.99%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 08:33 AM ET.


Should I Buy Kroger Stock? KR Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, October 23, 2025. Please send any questions or comments about these Kroger pros and cons to contact@marketbeat.com.

Kroger
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in The Kroger Co.:

  • The Kroger Co. recently reported earnings per share (EPS) of $1.04, exceeding analysts' expectations, which indicates strong financial performance and potential for growth.
  • The company has set its fiscal year 2025 EPS guidance between 4.700 and 4.800, suggesting confidence in future profitability.
  • The current stock price is around $74, which is close to its 52-week high of $74.90, indicating strong market interest and potential for further appreciation.
  • The Kroger Co. has a solid dividend yield of 2.0%, providing investors with a steady income stream, which is particularly attractive in uncertain market conditions.
  • Analysts have a consensus rating of "Moderate Buy" for the stock, with several price targets set above the current price, suggesting potential upside for investors.

Kroger
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in The Kroger Co. for these reasons:

  • The company reported revenue of $33.94 billion, slightly below analysts' expectations, which may raise concerns about its ability to meet future growth targets.
  • The net margin of 1.86% indicates that while the company is profitable, its profitability is relatively low compared to industry standards, which could limit growth potential.
  • Despite a strong EPS performance, the revenue growth year-over-year was only marginal, suggesting that the company may face challenges in expanding its market share.
  • With a dividend payout ratio of 35.53%, there may be limited room for increasing dividends in the future, which could deter income-focused investors.
  • Market volatility and economic uncertainties could impact consumer spending, which is critical for a retail company like The Kroger Co., potentially affecting its sales and profitability.

KR Forecast - Frequently Asked Questions

According to the research reports of 19 Wall Street equities research analysts, the average twelve-month stock price forecast for Kroger is $74.50, with a high forecast of $85.00 and a low forecast of $63.00.

19 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Kroger in the last twelve months. There are currently 9 hold ratings and 10 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" KR shares.

According to analysts, Kroger's stock has a predicted upside of 11.04% based on their 12-month stock forecasts.

Over the previous 90 days, Kroger's stock had 2 upgrades by analysts.

Kroger has been rated by research analysts at Argus, Evercore ISI, Guggenheim, JPMorgan Chase & Co., Roth Capital, Roth Mkm, Telsey Advisory Group, and Weiss Ratings in the past 90 days.

Analysts like Kroger more than other "retail/wholesale" companies. The consensus rating for Kroger is Moderate Buy while the average consensus rating for "retail/wholesale" companies is Hold. Learn more on how KR compares to other companies.

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This page (NYSE:KR) was last updated on 10/25/2025 by MarketBeat.com Staff
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