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Kroger (KR) Stock Forecast & Price Target

Kroger logo
$68.38 +1.15 (+1.71%)
Closing price 09/12/2025 03:59 PM Eastern
Extended Trading
$68.46 +0.08 (+0.11%)
As of 09/12/2025 07:56 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.
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Kroger - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Hold
Based on 19 Analyst Ratings
Sell
0
Hold
12
Buy
7

Based on 19 Wall Street analysts who have issued ratings for Kroger in the last 12 months, the stock has a consensus rating of "Hold." Out of the 19 analysts, 12 have given a hold rating, and 7 have given a buy rating for KR.

Consensus Price Target

$70.58
3.22% Upside
According to the 19 analysts' twelve-month price targets for Kroger, the average price target is $70.58. The highest price target for KR is $83.00, while the lowest price target for KR is $55.00. The average price target represents a forecasted upside of 3.22% from the current price of $68.38.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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KR Analyst Ratings Over Time

TypeCurrent Forecast
9/14/24 to 9/14/25		1 Month Ago
8/15/24 to 8/15/25		3 Months Ago
6/16/24 to 6/16/25		1 Year Ago
9/15/23 to 9/14/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
7 Buy rating(s)
8 Buy rating(s)
9 Buy rating(s)
7 Buy rating(s)
Hold
12 Hold rating(s)
10 Hold rating(s)
8 Hold rating(s)
3 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$70.58$70.53$68.06$59.09
Forecasted Upside3.22% Upside1.23% Upside3.07% Upside5.69% Upside
Consensus RatingHoldHoldModerate BuyModerate Buy

KR Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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KR Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Kroger Stock vs. The Competition

TypeKrogerRetail/Wholesale CompaniesS&P 500
Consensus Rating Score
2.37
2.47
2.53
Consensus RatingHoldHoldModerate Buy
Predicted Upside3.22% Upside60.75% Upside10.72% Upside
News Sentiment Rating
Positive News

See Recent KR News
Positive News
Positive News
Export to Excel
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside		Details
9/12/2025Guggenheim
2 of 5 stars
John Heinbockel
John Heinbockel
Not Rated
Reiterated RatingBuy$78.00+15.93%
9/11/2025Telsey Advisory Group
4 of 5 stars
Joseph Feldman
Joseph Feldman
Not Rated
Reiterated RatingOutperform$82.00+19.75%
8/20/2025Roth Capital
1 of 5 stars
Bill Kirk
Bill Kirk
Not Rated
Boost TargetNeutral$58.00 ➝ $66.00-7.58%
8/20/2025JPMorgan Chase & Co.
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Thomas Palmer
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Reiterated RatingOverweight ➝ Neutral$82.00 ➝ $75.00+6.08%
8/12/2025Evercore ISI
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Michael Montani
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Boost TargetOutperform$80.00 ➝ $82.00+10.26%
7/21/2025Barclays
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Initiated CoverageEqual Weight$75.00+5.10%
6/23/2025Jefferies Financial Group
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Set TargetBuy$83.00+14.94%
6/23/2025Morgan Stanley
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Simeon Gutman
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Set TargetEqual Weight$71.00 ➝ $76.00+2.96%
6/23/2025UBS Group
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Michael Lasser
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Reiterated RatingNeutral$66.00 ➝ $74.00-0.06%
6/23/2025Deutsche Bank Aktiengesellschaft
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Paul Trussell
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Boost TargetHold$57.00 ➝ $67.00-6.74%
5/20/2025Melius Research
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K. Short
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UpgradeStrong Sell ➝ Hold
5/20/2025Melius
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 UpgradeSell ➝ Hold$70.00+1.57%
3/7/2025Citigroup
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P. Lejuez
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Boost TargetNeutral$61.00 ➝ $65.00-2.70%
2/4/2025The Goldman Sachs Group
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Leah Jordan
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Reiterated RatingBuy$70.00+10.54%
12/20/2024Bank of America
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Boost TargetBuy$70.00 ➝ $75.00+19.75%
12/12/2024BMO Capital Markets
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K. Bania
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Boost TargetMarket Perform$60.00 ➝ $63.00+0.08%
12/12/2024Wells Fargo & Company
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Boost TargetOverweight$70.00 ➝ $73.00+15.43%
12/6/2024Roth Mkm
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Boost TargetNeutral$52.00 ➝ $56.00-6.70%
10/18/2024BNP Paribas
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R. Joyce
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Initiated CoverageNeutral$56.00-0.96%
7/22/2024Argus
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C. Graja
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Boost TargetBuy$70.00 ➝ $72.00+31.58%
6/21/2024Wolfe Research
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G. Badishkanian
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UpgradeStrong-Buy
12/1/2023Stephens
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Lower TargetEqual Weight$52.00 ➝ $50.00+12.99%
9/22/2023HSBC
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Initiated CoverageHold$52.00+13.81%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 04:03 AM ET.


Should I Buy Kroger Stock? KR Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, September 11, 2025. Please send any questions or comments about these Kroger pros and cons to contact@marketbeat.com.

Kroger
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in The Kroger Co.:

  • The current stock price is around $70.50, which may present a buying opportunity for investors looking for value in the retail sector.
  • Institutional investors own a significant portion of the company, with over 80% of the stock held by these entities, indicating strong confidence in The Kroger Co.'s future performance.
  • Recent insider sales, while notable, suggest that executives are managing their holdings strategically, which can be interpreted as a sign of confidence in the company's long-term prospects.
  • The Kroger Co. has shown resilience in the food and drug retail market, operating a diverse range of store formats that cater to various consumer needs, enhancing its market presence.
  • Recent increases in institutional stakes, such as Brighton Jones LLC boosting its investment by 27.3%, reflect positive sentiment and potential growth in the company's stock value.

Kroger
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in The Kroger Co. for these reasons:

  • Insider sales have totaled nearly 200,000 shares recently, which could raise concerns about the executives' confidence in the company's short-term performance.
  • The decrease in ownership percentages among insiders, such as a 21.29% drop for one director, may signal potential issues or lack of confidence in the company's immediate future.
  • Despite strong institutional backing, the retail sector faces ongoing challenges, including competition from e-commerce and changing consumer preferences, which could impact The Kroger Co.'s market share.
  • Fluctuations in stock price can be influenced by broader economic conditions, and any downturn could adversely affect investor sentiment towards The Kroger Co.
  • Recent insider transactions indicate a trend of selling rather than buying, which could be interpreted as a lack of optimism about the company's near-term growth prospects.

KR Forecast - Frequently Asked Questions

According to the research reports of 19 Wall Street equities research analysts, the average twelve-month stock price forecast for Kroger is $70.58, with a high forecast of $83.00 and a low forecast of $55.00.

19 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Kroger in the last year. There are currently 12 hold ratings and 7 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" KR shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in KR, but not buy additional shares or sell existing shares.

According to analysts, Kroger's stock has a predicted upside of 3.22% based on their 12-month stock forecasts.

Analysts like Kroger less than other "retail/wholesale" companies. The consensus rating score for Kroger is 2.37 while the average consensus rating score for "retail/wholesale" companies is 2.47. Learn more on how KR compares to other companies.

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This page (NYSE:KR) was last updated on 9/14/2025 by MarketBeat.com Staff
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