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Kroger (KR) Stock Forecast & Price Target

Kroger logo
$67.38 -0.08 (-0.11%)
As of 09:45 AM Eastern
This is a fair market value price provided by Polygon.io. Learn more.
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Kroger - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Hold
Based on 19 Analyst Ratings
Sell
0
Hold
12
Buy
7

Based on 19 Wall Street analysts who have issued ratings for Kroger in the last 12 months, the stock has a consensus rating of "Hold." Out of the 19 analysts, 12 have given a hold rating, and 7 have given a buy rating for KR.

Consensus Price Target

$70.58
4.74% Upside
According to the 19 analysts' twelve-month price targets for Kroger, the average price target is $70.58. The highest price target for KR is $83.00, while the lowest price target for KR is $55.00. The average price target represents a forecasted upside of 4.74% from the current price of $67.38.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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KR Analyst Ratings Over Time

TypeCurrent Forecast
8/29/24 to 8/29/25		1 Month Ago
7/30/24 to 7/30/25		3 Months Ago
5/31/24 to 5/31/25		1 Year Ago
8/30/23 to 8/29/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
7 Buy rating(s)
8 Buy rating(s)
9 Buy rating(s)
7 Buy rating(s)
Hold
12 Hold rating(s)
10 Hold rating(s)
8 Hold rating(s)
3 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$70.58$70.16$68.06$58.64
Forecasted Upside4.74% Upside1.25% Upside-0.07% Downside11.69% Upside
Consensus Rating
Hold
Hold
Moderate Buy
Moderate Buy

KR Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

KR Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Kroger Stock vs. The Competition

TypeKrogerRetail/Wholesale CompaniesS&P 500
Consensus Rating Score
2.37
2.50
2.53
Consensus RatingHoldHoldModerate Buy
Predicted Upside4.70% Upside57.73% Upside10.25% Upside
News Sentiment Rating
Positive News

See Recent KR News
Positive News
Positive News
Export to Excel
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
8/20/2025Roth Capital
1 of 5 stars		Bill Kirk
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetNeutral ➝ Neutral$58.00 ➝ $66.00-7.58%
8/20/2025JPMorgan Chase & Co.
2 of 5 stars		Thomas Palmer
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated RatingOverweight ➝ Neutral$82.00 ➝ $75.00+6.08%
8/12/2025Evercore ISI
3 of 5 stars		Michael Montani
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetOutperform ➝ Outperform$80.00 ➝ $82.00+10.26%
7/21/2025Barclays
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Initiated CoverageEqual Weight$75.00+5.10%
6/23/2025Jefferies Financial Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Set TargetBuy ➝ Buy$83.00+14.94%
6/23/2025Morgan Stanley
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Simeon Gutman
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Set TargetEqual Weight ➝ Equal Weight$71.00 ➝ $76.00+2.96%
6/23/2025UBS Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Michael Lasser
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated RatingNeutral ➝ Neutral$66.00 ➝ $74.00-0.06%
6/23/2025Guggenheim
Subscribe to MarketBeat All Access for the recommendation accuracy rating		John Heinbockel
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetBuy ➝ Buy$73.00 ➝ $78.00+5.34%
6/23/2025Deutsche Bank Aktiengesellschaft
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Paul Trussell
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetHold ➝ Hold$57.00 ➝ $67.00-6.74%
6/20/2025Telsey Advisory Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Joseph Feldman
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated RatingOutperform ➝ Outperform$73.00 ➝ $82.00+17.01%
5/20/2025Melius Research
Subscribe to MarketBeat All Access for the recommendation accuracy rating		K. Short
Subscribe to MarketBeat All Access for the recommendation accuracy rating		UpgradeStrong Sell ➝ Hold
3/7/2025Citigroup
Subscribe to MarketBeat All Access for the recommendation accuracy rating		P. Lejuez
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetNeutral ➝ Neutral$61.00 ➝ $65.00-2.70%
2/4/2025The Goldman Sachs Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Leah Jordan
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated RatingBuy$70.00+10.54%
12/20/2024Bank of America
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Boost TargetBuy ➝ Buy$70.00 ➝ $75.00+19.75%
12/12/2024BMO Capital Markets
Subscribe to MarketBeat All Access for the recommendation accuracy rating		K. Bania
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetMarket Perform ➝ Market Perform$60.00 ➝ $63.00+0.08%
12/12/2024Wells Fargo & Company
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Boost TargetOverweight ➝ Overweight$70.00 ➝ $73.00+15.43%
12/6/2024Roth Mkm
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Boost TargetNeutral ➝ Neutral$52.00 ➝ $56.00-6.70%
10/18/2024BNP Paribas
Subscribe to MarketBeat All Access for the recommendation accuracy rating		R. Joyce
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated CoverageNeutral$56.00-0.96%
7/22/2024Argus
Subscribe to MarketBeat All Access for the recommendation accuracy rating		C. Graja
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetBuy ➝ Buy$70.00 ➝ $72.00+31.58%
6/21/2024Wolfe Research
Subscribe to MarketBeat All Access for the recommendation accuracy rating		G. Badishkanian
Subscribe to MarketBeat All Access for the recommendation accuracy rating		UpgradeStrong-Buy
12/1/2023Stephens
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Lower TargetEqual Weight ➝ Equal Weight$52.00 ➝ $50.00+12.99%
9/22/2023HSBC
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Initiated CoverageHold$52.00+13.81%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 09:45 AM ET.


Should I Buy Kroger Stock? KR Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, August 26, 2025. Please send any questions or comments about these Kroger pros and cons to contact@marketbeat.com.

Kroger
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in The Kroger Co.:

  • The current stock price is around $75, which reflects a strong performance and potential for growth as analysts have set target prices ranging from $74 to $82.
  • The Kroger Co. recently increased its quarterly dividend to $0.35 per share, indicating a commitment to returning value to shareholders, with an annualized yield of 2.0%.
  • Analysts have a consensus rating of "Hold" with several recommending a "Buy," suggesting confidence in the company's future performance.
  • The company reported a better-than-expected earnings per share (EPS) of $1.49, surpassing estimates, which demonstrates strong operational performance.
  • With a return on equity of 34.71%, The Kroger Co. shows effective management of shareholder equity, which is a positive indicator for potential investors.

Kroger
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in The Kroger Co. for these reasons:

  • Insider selling has been significant, with 198,948 shares sold recently, which may indicate a lack of confidence among those closest to the company.
  • The company's revenue showed a slight decline of 0.3% year-over-year, which could raise concerns about growth sustainability in a competitive market.
  • Despite a strong EPS, revenue fell short of analyst expectations, which may suggest challenges in meeting future growth targets.
  • With a payout ratio of 38.15%, there may be limited room for further dividend increases, which could affect income-focused investors.
  • The stock has a relatively high valuation compared to its historical performance, which could pose risks if market conditions change.

KR Forecast - Frequently Asked Questions

According to the research reports of 19 Wall Street equities research analysts, the average twelve-month stock price forecast for Kroger is $70.58, with a high forecast of $83.00 and a low forecast of $55.00.

19 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Kroger in the last twelve months. There are currently 12 hold ratings and 7 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" KR shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in KR, but not buy additional shares or sell existing shares.

According to analysts, Kroger's stock has a predicted upside of 4.74% based on their 12-month stock forecasts.

Analysts like Kroger less than other "retail/wholesale" companies. The consensus rating score for Kroger is 2.37 while the average consensus rating score for "retail/wholesale" companies is 2.49. Learn more on how KR compares to other companies.

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This page (NYSE:KR) was last updated on 8/29/2025 by MarketBeat.com Staff
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