Planet Fitness (PLNT) Stock Forecast & Price Target

$101.12 +0.84 (+0.83%)

Closing price 09/19/2025 03:59 PM Eastern

Extended Trading

$100.54 -0.57 (-0.56%)

As of 09/19/2025 07:17 PM Eastern

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Planet Fitness - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Moderate Buy

Based on 14 Analyst Ratings

Sell
0

Hold
3

Buy
11

Based on 14 Wall Street analysts who have issued ratings for Planet Fitness in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 14 analysts, 3 have given a hold rating, 10 have given a buy rating, and 1 has given a strong buy rating for PLNT.

Consensus Price Target

$108.64
7.44% Upside

According to the 14 analysts' twelve-month price targets for Planet Fitness, the average price target is $108.64. The highest price target for PLNT is $126.00, while the lowest price target for PLNT is $71.00. The average price target represents a forecasted upside of 7.44% from the current price of $101.12.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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PLNT Analyst Ratings Over Time

Type	Current Forecast 9/20/24 to 9/20/25	1 Month Ago 8/21/24 to 8/21/25	3 Months Ago 6/22/24 to 6/22/25	1 Year Ago 9/21/23 to 9/20/24
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	10 Buy rating(s)	12 Buy rating(s)	13 Buy rating(s)	11 Buy rating(s)
Hold	3 Hold rating(s)	3 Hold rating(s)	3 Hold rating(s)	2 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$108.64	$107.38	$105.76	$85.93
Forecasted Upside	7.44% Upside	0.48% Upside	-1.27% Downside	1.88% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

PLNT Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

PLNT Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Planet Fitness Stock vs. The Competition

Type	Planet Fitness	Consumer Discretionary Companies	S&P 500
Consensus Rating Score	2.86	2.60	2.53
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	7.44% Upside	211.71% Upside	11.32% Upside
News Sentiment Rating	Positive News See Recent PLNT News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/15/2025	Canaccord Genuity Group 2 of 5 stars	Brian McNamara Not Rated	Reiterated Rating	Buy	$126.00	+23.65%
8/7/2025	Raymond James Financial 4 of 5 stars	Joseph Altobello 1 of 5 stars	Reiterated Rating	Strong-Buy
5/22/2025	Stifel Nicolaus 4 of 5 stars	Chris O'Cull Not Rated	Set Target	Hold ➝ Buy	$82.00 ➝ $120.00	+15.43%
5/13/2025	Macquarie Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	P. Golding Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral	$95.00 ➝ $95.00	+0.90%
5/12/2025	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Heinbockel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$110.00 ➝ $110.00	+16.48%
5/9/2025	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Megan Alexander Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$111.00 ➝ $112.00	+18.24%
3/31/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Simeon Siegel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$100.00 ➝ $110.00	+14.37%
2/26/2025	Roth Mkm Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	George Kelly Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$110.00 ➝ $115.00	+27.22%
2/24/2025	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Logan Reich Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$120.00 ➝ $120.00	+22.30%
1/21/2025	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Linda Bolton Weiser Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral	$87.00 ➝ $87.00	-18.22%
Get the Latest News and Ratings for PLNT and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Planet Fitness and its competitors with MarketBeat's FREE daily newsletter.
1/17/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rahul Krotthapalli Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$90.00 ➝ $100.00	-5.63%
1/6/2025	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Overweight	$115.00 ➝ $123.00	+20.18%
11/8/2024	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	$92.00 ➝ $110.00	+16.88%
9/27/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Hold	$71.00	-14.18%
9/6/2024	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$95.00 ➝ $100.00	+22.96%
9/5/2024	BNP Paribas Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	L. Vasilescu Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Neutral ➝ Outperform	$97.00	+22.82%
6/24/2024	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	M. Rakhlenko Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Buy	$66.00 ➝ $92.00	+26.50%
6/10/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy	$62.00 ➝ $100.00	+46.91%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 08:05 AM ET.

PLNT Forecast - Frequently Asked Questions

: According to the research reports of 14 Wall Street equities research analysts, the average twelve-month stock price forecast for Planet Fitness is $108.64, with a high forecast of $126.00 and a low forecast of $71.00.
: 14 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Planet Fitness in the last year. There are currently 3 hold ratings, 10 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" PLNT shares.
: According to analysts, Planet Fitness's stock has a predicted upside of 7.44% based on their 12-month stock forecasts.
: Planet Fitness has been rated by research analysts at Canaccord Genuity Group, and Raymond James Financial in the past 90 days.
: Analysts like Planet Fitness more than other "consumer discretionary" companies. The consensus rating score for Planet Fitness is 2.86 while the average consensus rating score for "consumer discretionary" companies is 2.60. Learn more on how PLNT compares to other companies.

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This page (NYSE:PLNT) was last updated on 9/20/2025 by MarketBeat.com Staff

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Planet Fitness (PLNT) Stock Forecast & Price Target