SmartRent (SMRT) Competitors

Semrush (NASDAQ:SEMR) and SmartRent (NYSE:SMRT) are both small-cap computer software companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, dividends, institutional ownership, profitability, earnings, media sentiment, analyst recommendations and risk.

Do analysts prefer SEMR or SMRT?

Semrush currently has a consensus price target of $13.50, suggesting a potential upside of 86.03%. SmartRent has a consensus price target of $1.45, suggesting a potential upside of 6.23%. Given Semrush's stronger consensus rating and higher probable upside, equities analysts clearly believe Semrush is more favorable than SmartRent.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Semrush	0 Sell rating(s)	2 Hold rating(s)	4 Buy rating(s)	1 Strong Buy rating(s)	2.86
SmartRent	0 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Which has more risk & volatility, SEMR or SMRT?

Semrush has a beta of 1.64, indicating that its stock price is 64% more volatile than the S&P 500. Comparatively, SmartRent has a beta of 1.84, indicating that its stock price is 84% more volatile than the S&P 500.

Does the media prefer SEMR or SMRT?

In the previous week, Semrush had 8 more articles in the media than SmartRent. MarketBeat recorded 9 mentions for Semrush and 1 mentions for SmartRent. Semrush's average media sentiment score of 0.08 beat SmartRent's score of 0.00 indicating that Semrush is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Semrush	2 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Neutral
SmartRent	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has stronger earnings and valuation, SEMR or SMRT?

Semrush has higher revenue and earnings than SmartRent.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Semrush	$413.96M	2.61	$950K	N/A	N/A
SmartRent	$174.88M	1.47	-$33.64M	-$0.38	-3.59

Do insiders & institutionals have more ownership in SEMR or SMRT?

32.9% of Semrush shares are owned by institutional investors. Comparatively, 59.4% of SmartRent shares are owned by institutional investors. 55.6% of Semrush shares are owned by company insiders. Comparatively, 1.9% of SmartRent shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Is SEMR or SMRT more profitable?

Semrush has a net margin of 3.29% compared to SmartRent's net margin of -46.54%. Semrush's return on equity of 4.93% beat SmartRent's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Semrush	3.29%	4.93%	3.29%
SmartRent	-46.54%	-14.94%	-10.19%

Summary

Semrush beats SmartRent on 14 of the 16 factors compared between the two stocks.