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SmartRent (SMRT) Competitors

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$1.14 -0.02 (-1.30%)
Closing price 06/12/2026 03:59 PM Eastern
Extended Trading
$1.12 -0.01 (-1.32%)
As of 06/12/2026 06:15 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

SMRT vs. CERT, YALA, DSP, MGIC, and PD

Should you buy SmartRent stock or one of its competitors? MarketBeat compares SmartRent with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with SmartRent include Certara (CERT), Yalla Group (YALA), Viant Technology (DSP), Magic Software Enterprises (MGIC), and PagerDuty (PD). These companies are all part of the "computer software" industry.

How does SmartRent compare to Certara?

SmartRent (NYSE:SMRT) and Certara (NASDAQ:CERT) are both small-cap computer software companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, media sentiment, profitability, analyst recommendations, institutional ownership, dividends, valuation and risk.

59.4% of SmartRent shares are owned by institutional investors. Comparatively, 74.0% of Certara shares are owned by institutional investors. 2.3% of SmartRent shares are owned by insiders. Comparatively, 1.1% of Certara shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Certara has a net margin of -3.60% compared to SmartRent's net margin of -16.58%. Certara's return on equity of 3.52% beat SmartRent's return on equity.

Company Net Margins Return on Equity Return on Assets
SmartRent-16.58% -10.61% -7.57%
Certara -3.60%3.52%2.42%

SmartRent has a beta of 1.53, indicating that its share price is 53% more volatile than the broader market. Comparatively, Certara has a beta of 1.49, indicating that its share price is 49% more volatile than the broader market.

SmartRent currently has a consensus price target of $1.40, indicating a potential upside of 23.35%. Certara has a consensus price target of $8.85, indicating a potential upside of 70.19%. Given Certara's stronger consensus rating and higher possible upside, analysts clearly believe Certara is more favorable than SmartRent.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SmartRent
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67
Certara
1 Sell rating(s)
6 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.46

Certara has higher revenue and earnings than SmartRent. Certara is trading at a lower price-to-earnings ratio than SmartRent, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SmartRent$152.33M1.44-$60.56M-$0.13N/A
Certara$418.84M1.93-$1.60M-$0.10N/A

In the previous week, Certara had 1 more articles in the media than SmartRent. MarketBeat recorded 6 mentions for Certara and 5 mentions for SmartRent. SmartRent's average media sentiment score of 1.12 beat Certara's score of 0.47 indicating that SmartRent is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SmartRent
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Certara
1 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Certara beats SmartRent on 13 of the 17 factors compared between the two stocks.

How does SmartRent compare to Yalla Group?

SmartRent (NYSE:SMRT) and Yalla Group (NYSE:YALA) are both small-cap computer software companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, risk, analyst recommendations, valuation, institutional ownership, media sentiment, dividends and profitability.

59.4% of SmartRent shares are held by institutional investors. Comparatively, 4.7% of Yalla Group shares are held by institutional investors. 2.3% of SmartRent shares are held by insiders. Comparatively, 52.2% of Yalla Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Yalla Group has higher revenue and earnings than SmartRent. SmartRent is trading at a lower price-to-earnings ratio than Yalla Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SmartRent$152.33M1.44-$60.56M-$0.13N/A
Yalla Group$341.94M2.39$149.84M$0.796.77

Yalla Group has a net margin of 42.03% compared to SmartRent's net margin of -16.58%. Yalla Group's return on equity of 18.03% beat SmartRent's return on equity.

Company Net Margins Return on Equity Return on Assets
SmartRent-16.58% -10.61% -7.57%
Yalla Group 42.03%18.03%16.15%

In the previous week, SmartRent had 4 more articles in the media than Yalla Group. MarketBeat recorded 5 mentions for SmartRent and 1 mentions for Yalla Group. SmartRent's average media sentiment score of 1.12 beat Yalla Group's score of 0.00 indicating that SmartRent is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SmartRent
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Yalla Group
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

SmartRent currently has a consensus target price of $1.40, indicating a potential upside of 23.35%. Given SmartRent's higher probable upside, research analysts clearly believe SmartRent is more favorable than Yalla Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SmartRent
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67
Yalla Group
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

SmartRent has a beta of 1.53, suggesting that its share price is 53% more volatile than the broader market. Comparatively, Yalla Group has a beta of 0.46, suggesting that its share price is 54% less volatile than the broader market.

Summary

Yalla Group beats SmartRent on 10 of the 15 factors compared between the two stocks.

How does SmartRent compare to Viant Technology?

SmartRent (NYSE:SMRT) and Viant Technology (NASDAQ:DSP) are both small-cap business services companies, but which is the better business? We will contrast the two companies based on the strength of their risk, institutional ownership, earnings, media sentiment, dividends, valuation, analyst recommendations and profitability.

Viant Technology has a net margin of 2.51% compared to SmartRent's net margin of -16.58%. Viant Technology's return on equity of 2.40% beat SmartRent's return on equity.

Company Net Margins Return on Equity Return on Assets
SmartRent-16.58% -10.61% -7.57%
Viant Technology 2.51%2.40%1.54%

In the previous week, Viant Technology had 7 more articles in the media than SmartRent. MarketBeat recorded 12 mentions for Viant Technology and 5 mentions for SmartRent. SmartRent's average media sentiment score of 1.12 beat Viant Technology's score of 0.37 indicating that SmartRent is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SmartRent
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Viant Technology
5 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Viant Technology has higher revenue and earnings than SmartRent. SmartRent is trading at a lower price-to-earnings ratio than Viant Technology, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SmartRent$152.33M1.44-$60.56M-$0.13N/A
Viant Technology$344.20M2.11$8.35M$0.3630.83

59.4% of SmartRent shares are held by institutional investors. Comparatively, 11.4% of Viant Technology shares are held by institutional investors. 2.3% of SmartRent shares are held by insiders. Comparatively, 29.4% of Viant Technology shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

SmartRent presently has a consensus target price of $1.40, suggesting a potential upside of 23.35%. Viant Technology has a consensus target price of $18.00, suggesting a potential upside of 62.16%. Given Viant Technology's stronger consensus rating and higher probable upside, analysts clearly believe Viant Technology is more favorable than SmartRent.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SmartRent
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67
Viant Technology
1 Sell rating(s)
0 Hold rating(s)
6 Buy rating(s)
2 Strong Buy rating(s)
3.00

SmartRent has a beta of 1.53, indicating that its share price is 53% more volatile than the broader market. Comparatively, Viant Technology has a beta of 1.04, indicating that its share price is 4% more volatile than the broader market.

Summary

Viant Technology beats SmartRent on 14 of the 17 factors compared between the two stocks.

How does SmartRent compare to Magic Software Enterprises?

Magic Software Enterprises (NASDAQ:MGIC) and SmartRent (NYSE:SMRT) are both small-cap computer software companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, analyst recommendations, media sentiment, risk, earnings, valuation, institutional ownership and dividends.

24.7% of Magic Software Enterprises shares are held by institutional investors. Comparatively, 59.4% of SmartRent shares are held by institutional investors. 4.5% of Magic Software Enterprises shares are held by insiders. Comparatively, 2.3% of SmartRent shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Magic Software Enterprises has higher revenue and earnings than SmartRent. SmartRent is trading at a lower price-to-earnings ratio than Magic Software Enterprises, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Magic Software Enterprises$603.22M1.41$36.88M$0.8121.46
SmartRent$152.33M1.44-$60.56M-$0.13N/A

Magic Software Enterprises currently has a consensus price target of $18.00, indicating a potential upside of 3.57%. SmartRent has a consensus price target of $1.40, indicating a potential upside of 23.35%. Given SmartRent's higher possible upside, analysts plainly believe SmartRent is more favorable than Magic Software Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Magic Software Enterprises
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
SmartRent
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

Magic Software Enterprises has a beta of 0.73, suggesting that its stock price is 27% less volatile than the broader market. Comparatively, SmartRent has a beta of 1.53, suggesting that its stock price is 53% more volatile than the broader market.

In the previous week, SmartRent had 4 more articles in the media than Magic Software Enterprises. MarketBeat recorded 5 mentions for SmartRent and 1 mentions for Magic Software Enterprises. SmartRent's average media sentiment score of 1.12 beat Magic Software Enterprises' score of 0.00 indicating that SmartRent is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Magic Software Enterprises
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
SmartRent
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Magic Software Enterprises has a net margin of 6.61% compared to SmartRent's net margin of -16.58%. Magic Software Enterprises' return on equity of 16.28% beat SmartRent's return on equity.

Company Net Margins Return on Equity Return on Assets
Magic Software Enterprises6.61% 16.28% 8.96%
SmartRent -16.58%-10.61%-7.57%

Summary

Magic Software Enterprises beats SmartRent on 10 of the 16 factors compared between the two stocks.

How does SmartRent compare to PagerDuty?

PagerDuty (NYSE:PD) and SmartRent (NYSE:SMRT) are both small-cap computer software companies, but which is the better stock? We will contrast the two companies based on the strength of their profitability, valuation, risk, media sentiment, analyst recommendations, institutional ownership, earnings and dividends.

97.3% of PagerDuty shares are held by institutional investors. Comparatively, 59.4% of SmartRent shares are held by institutional investors. 6.0% of PagerDuty shares are held by company insiders. Comparatively, 2.3% of SmartRent shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

PagerDuty has higher revenue and earnings than SmartRent. SmartRent is trading at a lower price-to-earnings ratio than PagerDuty, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PagerDuty$492.55M1.40$173.85M$2.044.39
SmartRent$152.33M1.44-$60.56M-$0.13N/A

In the previous week, SmartRent had 1 more articles in the media than PagerDuty. MarketBeat recorded 5 mentions for SmartRent and 4 mentions for PagerDuty. SmartRent's average media sentiment score of 1.12 beat PagerDuty's score of 0.56 indicating that SmartRent is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
PagerDuty
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
SmartRent
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

PagerDuty has a beta of 0.94, indicating that its share price is 6% less volatile than the broader market. Comparatively, SmartRent has a beta of 1.53, indicating that its share price is 53% more volatile than the broader market.

PagerDuty currently has a consensus target price of $11.25, suggesting a potential upside of 25.63%. SmartRent has a consensus target price of $1.40, suggesting a potential upside of 23.35%. Given PagerDuty's stronger consensus rating and higher probable upside, equities research analysts plainly believe PagerDuty is more favorable than SmartRent.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PagerDuty
2 Sell rating(s)
6 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.09
SmartRent
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

PagerDuty has a net margin of 38.60% compared to SmartRent's net margin of -16.58%. PagerDuty's return on equity of 18.20% beat SmartRent's return on equity.

Company Net Margins Return on Equity Return on Assets
PagerDuty38.60% 18.20% 4.60%
SmartRent -16.58%-10.61%-7.57%

Summary

PagerDuty beats SmartRent on 12 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SMRT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SMRT vs. The Competition

MetricSmartRentTechnology Services IndustryBusiness SectorNYSE Exchange
Market Cap$221.76M$4.05B$6.62B$23.15B
Dividend YieldN/A2.10%3.10%4.08%
P/E Ratio-8.7342.2228.5831.33
Price / Sales1.4446.34406.6820.48
Price / CashN/A40.3723.8724.24
Price / Book0.924.725.784.68
Net Income-$60.56M$31.68M$205.40M$1.07B
7 Day Performance3.65%-0.59%-0.08%2.11%
1 Month Performance1.79%-2.98%1.02%2.32%
1 Year Performance26.67%28.02%36.25%24.12%

SmartRent Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SMRT
SmartRent
4.0725 of 5 stars
$1.14
-1.3%
$1.40
+23.3%
+26.1%$221.76M$152.33MN/A640
CERT
Certara
3.9135 of 5 stars
$5.58
-8.9%
$8.85
+58.7%
-53.5%$952.06M$419.75MN/A1,576
YALA
Yalla Group
1.0057 of 5 stars
$5.66
-2.3%
N/A-21.0%$893.29M$337.07M7.28630
DSP
Viant Technology
4.1019 of 5 stars
$13.62
+0.2%
$18.00
+32.1%
-15.4%$891.26M$362.10M36.24350
MGIC
Magic Software Enterprises
1.228 of 5 stars
$17.38
flat
$18.00
+3.6%
N/A$853.36M$603.22M21.463,787

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This page (NYSE:SMRT) was last updated on 6/13/2026 by MarketBeat.com Staff.
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