Snap (SNAP) Stock Price, News & Analysis

Company Overview

Snap Inc. is a camera and social media company known for its flagship product, Snapchat, a multimedia messaging app that emphasizes ephemeral content sharing. Founded in 2011 by Evan Spiegel, Bobby Murphy and Reggie Brown, Snap has since grown into a global platform for communication and creative expression. Headquartered in Santa Monica, California, the company leverages camera technology and augmented reality (AR) to enable immersive and interactive user experiences.

The core offering, Snapchat, allows users to send disappearing photos and videos (“Snaps”), create Stories that remain viewable for 24 hours and engage with friends through real-time chat and video calls. The platform also features Discover content channels from media partners, Spotlight for user-generated short-form videos, and Snap Map for location-based sharing. Complementing its software suite, Snap produces Spectacles, wearable AR glasses designed to capture and overlay digital animations on the real world.

Snap’s products reach a global audience, with particular strength among younger demographics in North America, Europe and Asia-Pacific. The company’s business model centers on advertising solutions, including Snap Ads, Sponsored Lenses and AR-based ad experiences that integrate with users’ camera interactions. To foster developer engagement, Snap offers Snap Kit and Lens Studio, enabling third parties to build AR features and integrate Snapchat functionality into other apps.

Under the leadership of CEO Evan Spiegel and CFO Derek Andersen, Snap continues to prioritize innovation in AR and camera technology, as well as user privacy and safety. The company’s ongoing investments in machine learning, augmented reality and content partnerships aim to maintain its competitive position in the rapidly evolving landscape of social media and digital advertising.

Key Stats

• Today's Range: $9.06 to $9.41
• 50-Day Range: $7.92 to $9.39
• 52-Week Range: $7.08 to $16.52
• Volume: 24.96 million shs
• Average Volume: 30.92 million shs
• Market Capitalization: $15.26 billion
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $35.74
• Consensus Rating: Hold

Snap Stock Analysis - MarketRank™

Snap scored higher than 67% of companies evaluated by MarketBeat, and ranked 270th out of 666 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.1 / 5
• Analyst Rating: Hold

Consensus Rating

Snap has received a consensus rating of Hold. The company's average rating score is 2.23, and is based on 6 buy ratings, 23 hold ratings, and 1 sell rating.

Amount of Analyst Coverage

Snap has been the subject of 14 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Snap are expected to grow in the coming year, from ($0.30) to ($0.16) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Snap is -29.45, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Snap is -29.45, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Snap has a P/B Ratio of 6.21. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

11.01% of the float of Snap has been sold short.

Short Interest Ratio / Days to Cover

Snap has a short interest ratio ("days to cover") of 3.1, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Snap has recently increased by 14.25%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Snap does not currently pay a dividend.

Dividend Growth

Snap does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

11.01% of the float of Snap has been sold short.

Short Interest Ratio / Days to Cover

Snap has a short interest ratio ("days to cover") of 3.1, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Snap has recently increased by 14.25%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 2.1 / 5
• News Sentiment: 0.72

News Sentiment

Snap has a news sentiment score of 0.72. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.86 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 7 news articles for Snap this week, compared to 10 articles on an average week.

Search Interest

Only 59 people have searched for SNAP on MarketBeat in the last 30 days. This is a decrease of -29% compared to the previous 30 days.

MarketBeat Follows

8 people have added Snap to their MarketBeat watchlist in the last 30 days. This is an increase of 700% compared to the previous 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Snap insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $13,534,791.00 in company stock.

Percentage Held by Insiders

22.68% of the stock of Snap is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

47.52% of the stock of Snap is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

SNAP Stock Analysis - Frequently Asked Questions

How have SNAP shares performed this year?

Snap's stock was trading at $10.77 at the beginning of 2025. Since then, SNAP stock has decreased by 15.2% and is now trading at $9.13.

How were Snap's earnings last quarter?

Snap Inc. (NYSE:SNAP) released its earnings results on Tuesday, April, 29th. The company reported ($0.08) EPS for the quarter, missing the consensus estimate of $0.04 by $0.12. The company's revenue was up 14.1% compared to the same quarter last year.
Read the conference call transcript.

Does Snap have any subsidiaries?

Snap subsidiaries include these companies: Voisey, AIFactory, Teleport Future Technologies Inc., PlayCanvas, Metamarkets, Strong.codes, Zenly, and others.

When did Snap IPO?

Snap (SNAP) raised $3 billion in an IPO on Thursday, March 2nd 2017. The company issued 200,000,000 shares at a price of $14.00-$16.00 per share. Morgan Stanley, Goldman Sachs, J. P. Morgan and Deutsche Bank Securities served as the underwriters for the IPO and Barclays, Credit Suisse and Allen & Company were co-managers.

Who are Snap's major shareholders?

Top institutional shareholders of Snap include Assenagon Asset Management S.A. (0.03%), Exchange Traded Concepts LLC (0.03%), Mn Services Vermogensbeheer B.V. (0.02%) and Baader Bank Aktiengesellschaft (0.02%). Insiders that own company stock include Robert C Murphy, Jerry James Hunter, Eric Young, Evan Spiegel, Derek Andersen, Ajit Mohan, Jeremi Gorman, Michael J O'sullivan, Rebecca Morrow, Michael Lynton, Joanna Coles, Poppy Thorpe and Elizabeth Jenkins.
View institutional ownership trends.

How do I buy shares of Snap?

Shares of SNAP stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Snap own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Snap investors own include Meta Platforms (META), NVIDIA (NVDA), Advanced Micro Devices (AMD), Tesla (TSLA), PayPal (PYPL), Netflix (NFLX).

Company Calendar

• Last Earnings: 4/29/2025
• Today: 7/12/2025
• Next Earnings (Estimated): 7/30/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Computer and Technology
• Industry: INTERNET SOFTWARE
• Sub-Industry: Computer Software
• Current Symbol: NYSE:SNAP
• CIK: 1564408
• Web: www.snap.com
• Phone: (310) 399-3339
• Fax: N/A
• Employees: 4,911
• Year Founded: 2011

Price Target and Rating

• Average Price Target for Snap: $35.74
• High Price Target: $640.00
• Low Price Target: $6.50
• Potential Upside/Downside: +291.5%
• Consensus Rating: Hold
• Rating Score (0-4): 2.23
• Research Coverage: 31 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.31)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$697.86 million
• Net Margins: -9.63%
• Pretax Margin: -9.14%
• Return on Equity: -21.53%
• Return on Assets: -6.37%

Debt

• Debt-to-Equity Ratio: 1.55
• Current Ratio: 4.30
• Quick Ratio: 4.30

Sales & Book Value

• Annual Sales: $5.36 billion
• Price / Sales: 2.85
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $1.47 per share
• Price / Book: 6.21

Miscellaneous

• Outstanding Shares: 1,671,180,000
• Free Float: 1,292,155,000
• Market Cap: $15.26 billion
• Optionable: Optionable
• Beta: 0.59