Snap Inc. is a camera and social media company known for its flagship product, Snapchat, a multimedia messaging app that emphasizes ephemeral content sharing. Founded in 2011 by Evan Spiegel, Bobby Murphy and Reggie Brown, Snap has since grown into a global platform for communication and creative expression. Headquartered in Santa Monica, California, the company leverages camera technology and augmented reality (AR) to enable immersive and interactive user experiences.
The core offering, Snapchat, allows users to send disappearing photos and videos (“Snaps”), create Stories that remain viewable for 24 hours and engage with friends through real-time chat and video calls. The platform also features Discover content channels from media partners, Spotlight for user-generated short-form videos, and Snap Map for location-based sharing. Complementing its software suite, Snap produces Spectacles, wearable AR glasses designed to capture and overlay digital animations on the real world.
Snap’s products reach a global audience, with particular strength among younger demographics in North America, Europe and Asia-Pacific. The company’s business model centers on advertising solutions, including Snap Ads, Sponsored Lenses and AR-based ad experiences that integrate with users’ camera interactions. To foster developer engagement, Snap offers Snap Kit and Lens Studio, enabling third parties to build AR features and integrate Snapchat functionality into other apps.
Under the leadership of CEO Evan Spiegel and CFO Derek Andersen, Snap continues to prioritize innovation in AR and camera technology, as well as user privacy and safety. The company’s ongoing investments in machine learning, augmented reality and content partnerships aim to maintain its competitive position in the rapidly evolving landscape of social media and digital advertising.
AI Generated. May Contain Errors.
