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Sony (SONY) Stock Forecast & Price Target

Sony logo
$27.22 +0.56 (+2.08%)
As of 12:29 PM Eastern
This is a fair market value price provided by Massive. Learn more.

Sony - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
3
Buy
2

Based on 5 Wall Street analysts who have issued ratings for Sony in the last 12 months, the stock has a consensus rating of "Hold." Out of the 5 analysts, 3 have given a hold rating, and 2 have given a buy rating for SONY.

Consensus Price Target

$26.00
-4.46% Downside
According to the 5 analysts' twelve-month price targets for Sony, the average price target is $26.00. The highest price target for SONY is $26.00, while the lowest price target for SONY is $26.00. The average price target represents a forecasted downside of -4.46% from the current price of $27.22.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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SONY Analyst Ratings Over Time

TypeCurrent Forecast
11/13/25 to 11/13/26
1 Month Ago
10/14/25 to 10/14/26
3 Months Ago
8/15/25 to 8/15/26
1 Year Ago
11/13/24 to 11/13/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
2 Buy rating(s)
3 Buy rating(s)
4 Buy rating(s)
6 Buy rating(s)
Hold
3 Hold rating(s)
2 Hold rating(s)
1 Hold rating(s)
0 Hold rating(s)
Sell
0 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$26.00$22.00$22.00$33.00
Forecasted Upside-4.46% Downside-9.71% Downside-9.33% Downside11.98% Upside
Consensus RatingHoldHoldModerate BuyBuy

SONY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

SONY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Sony Stock vs. The Competition

TypeSonyConsumer Discretionary CompaniesBroader Market
Consensus Rating Score
2.40
2.18
2.52
Consensus RatingHoldHoldModerate Buy
Predicted Upside-2.49% Downside40.33% Upside13.83% Upside
News Sentiment Rating
Neutral News

See Recent SONY News
Positive News
Positive News
Report Date
0 Results
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
11/9/2026
Weiss Ratings logo
Weiss Ratings
2 of 5 stars
 UpgradeSell (D+) ➝ Hold (C-)
11/5/2026
David Dai
Not Rated
Reiterated RatingMarket Perform$26.00-6.62%
9/30/2026
Zacks Research logo
Zacks Research
4 of 5 stars
 DowngradeStrong-Buy ➝ Hold
8/3/2026 Reiterated RatingBuy
11/19/2025 UpgradeNeutral ➝ Buy
11/5/2025 UpgradePeer Perform ➝ Outperform
10/10/2025 UpgradeModerate Buy
3/25/2025Initiated CoverageBuy
2/20/2025Reiterated RatingOutperform$25.00 ➝ $33.00+32.98%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 12:29 PM ET.


Should I Buy Sony Stock? SONY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, November 11, 2026. Please send any questions or comments about these Sony pros and cons to contact@marketbeat.com.

Sony
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Sony Group Co.:

  • Sony Group Co. recently reported second-quarter earnings that significantly exceeded market expectations, with earnings per share of $0.49 beating the consensus estimate of $0.38 and revenue of $21.77 billion surpassing the projected $20.15 billion, demonstrating strong fundamental performance that has led the company to raise its fiscal 2026 outlook.
  • The company is currently trading at $26.52, which is below its 52-week high of $30.34 and offers a valuation with a P/E ratio of 23.68, providing a potential entry point for investors given the recent positive earnings momentum and the stock's position relative to its recent trading range.
  • Strong performance in the PlayStation and Pictures divisions, driven by the success of the film Spider-Man: Brand New Day and growing game sales, has contributed to a 45% rise in second-quarter profit, highlighting the resilience of Sony Group Co.'s entertainment and gaming segments.
  • Institutional investors have shown renewed confidence in the stock, with Ethic Inc. increasing its holdings by 12.7% in the third quarter and other major funds like Bank of America Corp DE and WCM Investment Management LLC significantly increasing their positions in the first quarter, indicating broad institutional support.
  • Sony Group Co. maintains a conservative balance sheet with a debt-to-equity ratio of 0.14 and a current ratio of 1.25, which provides financial stability and flexibility to navigate market fluctuations while continuing to invest in its core technology and entertainment businesses.

Sony
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Sony Group Co. for these reasons:

  • Management has cited rising memory costs and weaker demand for smartphone image sensors as significant headwinds, which could temper the financial gains achieved in the gaming and entertainment sectors and impact overall profitability.
  • Despite strong software performance, Sony Group Co. is reportedly struggling to meet demand for PS5 consoles, a supply constraint that may limit the full benefit of its growing game sales and engagement metrics for the near term.
  • Recent insider activity has been predominantly negative, with multiple executives and insiders, including CEO Hiroki Totoki and Director Kenichiro Yoshida, selling significant portions of their shares in the first half of 2026, which may signal a lack of confidence in near-term stock appreciation.
  • The stock has experienced a decline in analyst sentiment, with several firms including Wall Street Zen and Zacks Research downgrading their ratings from Buy to Hold in late 2026, reflecting a more cautious outlook on the company's future growth trajectory.
  • Sony Group Co. is facing competitive pressure and market shifts, as evidenced by the cancellation of its live-service game Fairgame$ and the retirement of the PlayStation Plus cloud streaming PC app, indicating strategic pivots that may not immediately translate into positive shareholder value.

SONY Forecast - Frequently Asked Questions

According to the research reports of 5 Wall Street equities research analysts, the average twelve-month stock price forecast for Sony is $26.00, with a high forecast of $26.00 and a low forecast of $26.00.

5 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Sony in the last twelve months. There are currently 3 hold ratings and 2 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" SONY shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SONY, but not buy additional shares or sell existing shares.

According to analysts, Sony's stock has a predicted downside of -4.46% based on their 12-month stock forecasts.

Over the previous 90 days, Sony's stock had 1 upgrade and 1 downgrade by analysts.

Sony has been rated by research analysts at Sanford C. Bernstein, Weiss Ratings, and Zacks Research in the past 90 days.

Analysts like Sony more than other "consumer discretionary" companies. The consensus rating score for Sony is 2.40 while the average consensus rating score for "consumer discretionary" companies is 2.18. Learn more on how SONY compares to other companies.


MarketBeat monitors more than a dozen sources for Sony analyst ratings, with the most recent rating issued on 11/9/2026.
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