Sony (SONY) Stock Forecast & Price Target

Q: What analysts cover Sony?

Sony has been rated by research analysts at Benchmark , Sanford C. Bernstein , and Weiss Ratings in the past 90 days.

$21.90 -0.33 (-1.46%)

Closing price 06/5/2026 03:59 PM Eastern

Extended Trading

$21.89 -0.02 (-0.07%)

As of 06/5/2026 07:57 PM Eastern

Compare

Sony - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 7 Analyst Ratings

Sell
1

Hold
2

Buy
4

Based on 7 Wall Street analysts who have issued ratings for Sony in the last 12 months, the stock has a consensus rating of "Hold." Out of the 7 analysts, 1 has given a sell rating, 2 have given a hold rating, and 4 have given a buy rating for SONY.

Consensus Price Target

$22.00
0.43% Upside

According to the 7 analysts' twelve-month price targets for Sony, the average price target is $22.00. The highest price target for SONY is $22.00, while the lowest price target for SONY is $22.00. The average price target represents a forecasted upside of 0.43% from the current price of $21.91.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Get the Latest News and Ratings for SONY and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for Sony and its competitors.

SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

SONY Analyst Ratings Over Time

Type	Current Forecast 6/6/25 to 6/6/26	1 Month Ago 5/7/25 to 5/7/26	3 Months Ago 3/8/25 to 3/8/26	1 Year Ago 6/6/24 to 6/6/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	4 Buy rating(s)	3 Buy rating(s)	5 Buy rating(s)	4 Buy rating(s)
Hold	2 Hold rating(s)	2 Hold rating(s)	1 Hold rating(s)	1 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$22.00	$22.00	$30.00	$28.00
Forecasted Upside	0.43% Upside	10.69% Upside	39.66% Upside	4.87% Upside
Consensus Rating	Hold	Hold	Moderate Buy	Buy

SONY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

SONY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Sony Stock vs. The Competition

Type	Sony	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.43	2.08	2.52
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	0.43% Upside	77.30% Upside	15.62% Upside
News Sentiment Rating	Neutral News See Recent SONY News	Neutral News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
5/20/2026	Weiss Ratings Not Rated		Reiterated Rating	Sell (D+)
5/11/2026	Benchmark 5 of 5 stars		Reiterated Rating	Buy
3/17/2026	Sanford C. Bernstein 4 of 5 stars	David Dai Not Rated	Reiterated Rating	Outperform ➝ Market Perform	$30.00 ➝ $22.00	+1.50%
1/12/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
11/19/2025	Nomura Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Neutral ➝ Buy
11/5/2025	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Peer Perform ➝ Outperform
10/10/2025	Cfra Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Moderate Buy
3/25/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	M. Munakata Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Buy
2/20/2025	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Martin Yang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$25.00 ➝ $33.00	+32.98%
10/11/2024	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	$107.00 ➝ $23.00	+20.99%
9/18/2024	Daiwa Securities Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	R. Department Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Strong-Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 06:12 PM ET.

Should I Buy Sony Stock? SONY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, June 4, 2026. Please send any questions or comments about these Sony pros and cons to contact@marketbeat.com.

Sony
Bull Case

Here are some ways that investors could benefit from investing in Sony Group Co.:

The current stock price is around $22.55, which may present a buying opportunity for investors looking for value in the market.
Recent earnings reports showed a revenue increase of 8.3% compared to the same quarter last year, indicating strong business performance and growth potential.
Sony Group Co. continues to innovate in the consumer electronics space, with the recent launch of the a7R VI camera, which has generated positive attention in the market.
The company maintains a relatively low debt-to-equity ratio, suggesting financial stability and a lower risk profile for investors.
Analysts have mixed ratings on the stock, with several maintaining a "buy" rating, indicating confidence in the company's future performance.

Sony
Bear Case

Investors should be bearish about investing in Sony Group Co. for these reasons:

Recent reviews of the Xperia 1 VIII flagship phone highlighted significant camera tradeoffs and lingering issues, which could negatively impact consumer sentiment and sales.
The company reported a negative net margin, indicating that expenses are currently exceeding revenues, which could be a concern for profitability.
Some analysts have downgraded their ratings on the stock, reflecting concerns about its future performance and market position.
There are ongoing challenges in the mobile division, with critics pointing out that key issues are being ignored, which may hinder recovery efforts.
Despite revenue growth, the company missed earnings expectations in its latest report, which could raise red flags for potential investors.

SONY Forecast - Frequently Asked Questions

According to the research reports of 7 Wall Street equities research analysts, the average twelve-month stock price forecast for Sony is $22.00, with a high forecast of $22.00 and a low forecast of $22.00.

7 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Sony in the last year. There is currently 1 sell rating, 2 hold ratings and 4 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" SONY shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SONY, but not buy additional shares or sell existing shares.

According to analysts, Sony's stock has a predicted upside of 0.43% based on their 12-month stock forecasts.

Over the previous 90 days, Sony's stock had 1 downgrade by analysts.

Sony has been rated by research analysts at Benchmark, Sanford C. Bernstein, and Weiss Ratings in the past 90 days.

Analysts like Sony more than other "consumer discretionary" companies. The consensus rating score for Sony is 2.43 while the average consensus rating score for "consumer discretionary" companies is 2.08. Learn more on how SONY compares to other companies.

Stock Forecasts and Research Tools

Related Companies

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Sony Recommendations

This page (NYSE:SONY) was last updated on 6/6/2026 by MarketBeat.com Staff.

From Our Partners

Get 30 Days of MarketBeat All Access for Free

Start Your 30-Day Trial

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Sony (SONY) Stock Forecast & Price Target