Wayfair (W) Stock Price, News & Analysis

Company Overview

Wayfair Inc. (NYSE: W) is an e-commerce company focused on home furnishings and décor. Through its platform, Wayfair offers a broad assortment of furniture, lighting, home textiles, kitchenware and decorative accessories. The company’s portfolio includes flagship sites such as Wayfair.com, as well as specialty retail brands like Joss & Main, AllModern, Birch Lane and Perigold, each catering to distinct design styles and price points.

Founded in 2002 by Niraj Shah and Steve Conine under the name CSN Stores, the business rebranded as Wayfair in 2011 and went public in 2014. Rather than operating its own warehouses, Wayfair employs a drop-ship model, partnering with thousands of third-party suppliers and manufacturers. This approach enables rapid expansion of its product catalog while leveraging supplier inventory to fulfill customer orders directly.

Wayfair serves consumers in North America and Europe, with dedicated websites in the United States, Canada, the United Kingdom, Germany and Ireland. The company has invested in logistics, customer service and technology infrastructure to support a seamless online shopping experience. Led by co-founders Niraj Shah (Chief Executive Officer) and Steve Conine (President), Wayfair continues to focus on innovation in areas such as augmented reality visualization tools and data-driven merchandising to enhance customer engagement and streamline the path to purchase.

Key Stats

• Today's Range: $103.00 to $106.24
• 50-Day Range: $82.62 to $116.34
• 52-Week Range: $55.60 to $119.98
• Volume: 1.85 million shs
• Average Volume: 3.47 million shs
• Market Capitalization: $13.66 billion
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $119.89
• Consensus Rating: Moderate Buy

Wayfair Stock Analysis - MarketRank™

Wayfair scored higher than 84% of companies evaluated by MarketBeat, and ranked 161st out of 488 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.6 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Wayfair has received a consensus rating of Moderate Buy. The company's average rating score is 2.72, and is based on 3 strong buy ratings, 18 buy ratings, 10 hold ratings, and 1 sell rating.

Upside Potential

Wayfair has a consensus price target of $119.89, representing about 15.8% upside from its current price of $103.49.

Amount of Analyst Coverage

Wayfair has been the subject of 21 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 131.33%

Earnings Growth

Earnings for Wayfair are expected to grow by 131.33% in the coming year, from $0.83 to $1.92 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Wayfair is -42.07, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Wayfair is -42.07, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Growth Ratio

Wayfair has a PEG Ratio of 4.17. PEG Ratios above 1 indicate that a company could be overvalued.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

9.42% of the float of Wayfair has been sold short.

Short Interest Ratio / Days to Cover

Wayfair has a short interest ratio ("days to cover") of 2.17, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Wayfair has recently decreased by 19.72%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Wayfair does not currently pay a dividend.

Dividend Growth

Wayfair does not have a long track record of dividend growth.

News and Social Media

• Score: 3.6 / 5
• News Sentiment: 0.71

News Sentiment

Wayfair has a news sentiment score of 0.71. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 40 news articles for Wayfair this week, compared to 9 articles on an average week.

Search Interest

44 people have searched for W on MarketBeat in the last 30 days. This is an increase of 110% compared to the previous 30 days.

MarketBeat Follows

4 people have added Wayfair to their MarketBeat watchlist in the last 30 days. This is an increase of 300% compared to the previous 30 days.

Company Ownership

• Score: 2.1 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Wayfair insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $14,834,198.00 in company stock.

Percentage Held by Insiders

18.44% of the stock of Wayfair is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

89.67% of the stock of Wayfair is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/04/2026
• Today: 8/29/2026
• Next Earnings (Estimated): 10/27/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Specialty Retail
• Sub-Industry: Homefurnishing Retail
• Current Symbol: NYSE:W
• CIK: 1616707
• Web: www.wayfair.com
• Phone: (617) 532-6100
• Fax: N/A
• Employees: 12,800
• Year Founded: 2002

Price Target and Rating

• Average Price Target for Wayfair: $119.89
• High Price Target: $156.00
• Low Price Target: $79.00
• Potential Upside/Downside: +15.8%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.72
• Research Coverage: 32 Analysts

Profitability

• EPS (Trailing Twelve Months): ($2.46)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 124.69
• P/E Growth: 4.17
• Net Income: -$313 million
• Net Margins: -2.49%
• Pretax Margin: -2.43%
• Return on Equity: -3.40%
• Return on Assets: 3.06%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 0.74
• Quick Ratio: 0.71

Sales & Book Value

• Annual Sales: $12.46 billion
• Price / Sales: 1.10
• Cash Flow: $2.82 per share
• Price / Cash Flow: 36.65
• Book Value: ($21.12) per share
• Price / Book: -4.90

Miscellaneous

• Outstanding Shares: 132,000,000
• Free Float: 107,656,000
• Market Cap: $13.66 billion
• Optionable: Optionable
• Beta: 2.99