Yatsen (YSG) Competitors

Yatsen (NYSE:YSG) and MasterBrand (NYSE:MBC) are both small-cap consumer staples companies, but which is the superior business? We will contrast the two companies based on the strength of their institutional ownership, media sentiment, risk, dividends, profitability, analyst recommendations, earnings, valuation and community ranking.

Which has preferable earnings & valuation, YSG or MBC?

MasterBrand has lower revenue, but higher earnings than Yatsen. Yatsen is trading at a lower price-to-earnings ratio than MasterBrand, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Yatsen	$3.39B	0.11	-$104.90M	-$0.99	-4.20
MasterBrand	$2.70B	0.57	$182M	$0.97	12.50

Do institutionals & insiders have more ownership in YSG or MBC?

87.3% of MasterBrand shares are owned by institutional investors. 29.0% of Yatsen shares are owned by insiders. Comparatively, 1.4% of MasterBrand shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Does the MarketBeat Community favor YSG or MBC?

Yatsen received 3 more outperform votes than MasterBrand when rated by MarketBeat users. However, 62.50% of users gave MasterBrand an outperform vote while only 34.78% of users gave Yatsen an outperform vote.

Company	Underperform	Outperform
Yatsen	Outperform Votes 8 34.78%	Underperform Votes 15 65.22%
MasterBrand	Outperform Votes 5 62.50%	Underperform Votes 3 37.50%

Does the media refer more to YSG or MBC?

In the previous week, MasterBrand had 7 more articles in the media than Yatsen. MarketBeat recorded 10 mentions for MasterBrand and 3 mentions for Yatsen. MasterBrand's average media sentiment score of 0.80 beat Yatsen's score of 0.62 indicating that MasterBrand is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Yatsen	1 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
MasterBrand	6 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts rate YSG or MBC?

Yatsen currently has a consensus target price of $3.80, indicating a potential downside of 8.68%. MasterBrand has a consensus target price of $16.00, indicating a potential upside of 31.96%. Given MasterBrand's higher probable upside, analysts plainly believe MasterBrand is more favorable than Yatsen.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Yatsen	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
MasterBrand	1 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Which has more volatility & risk, YSG or MBC?

Yatsen has a beta of -2.62, meaning that its share price is 362% less volatile than the S&P 500. Comparatively, MasterBrand has a beta of 1.7, meaning that its share price is 70% more volatile than the S&P 500.

Is YSG or MBC more profitable?

MasterBrand has a net margin of 4.66% compared to Yatsen's net margin of -24.65%. MasterBrand's return on equity of 13.89% beat Yatsen's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Yatsen	-24.65%	-11.65%	-9.58%
MasterBrand	4.66%	13.89%	6.57%

Summary

MasterBrand beats Yatsen on 14 of the 17 factors compared between the two stocks.