Salesforce (CRM) News Today

Salesforce Inc. (NYSE:CRM) stock is reacting to a mix of corporate developments, partnerships, analyst views, and insider activity.

• Positive Sentiment: Salesforce was featured among three tech giants boosting share repurchase programs, highlighting management’s commitment to returning capital amid strong cash flow. These 3 Tech Stocks Just Supercharged Their Buybacks
• Positive Sentiment: Salesforce partnered with CrowdStrike to integrate Falcon Shield security into its AI platform, boosting the appeal of its Agentforce offerings in the rapidly growing AI security market. CrowdStrike and Salesforce Partner on Security Solutions for AI Agents and Applications
• Positive Sentiment: MarketBeat flagged Salesforce as one of three AI-related stocks to watch, reflecting growing investor interest in its AI-driven CRM innovations. Artificial Intelligence Stocks To Consider - September 16th
• Positive Sentiment: A bullish thesis on Darius Dark Investing’s Substack outlined Salesforce’s market leadership, strong revenue growth, and attractive forward P/E, reinforcing positive long-term fundamentals. Salesforce, Inc. (CRM): A Bull Case Theory
• Positive Sentiment: Following strong Q3 results and raised FY guidance, a Yahoo Finance analysis highlighted an expanded $20B buyback plan, underpinned by robust cash flow and reinforcing shareholder returns. Salesforce (CRM): Assessing Valuation Following Strong Earnings, Raised Guidance, and $20B Buyback Expansion
• Positive Sentiment: Navatar reported record adoption of its AI-powered CRM on Salesforce for private equity secondaries, driving deeper platform integration and recurring revenue potential. As Private Equity Secondaries Market Surges, Firms Turn to Navatar's AI-Powered CRM For Salesforce to Master Global Deal Flow
• Neutral Sentiment: Fortimize announced a series of banking-focused events at Dreamforce 2025, showcasing the expanding ecosystem around Salesforce and potential new vertical pipelines. Fortimize, a Salesforce Consultancy, to Host Banking-Focused Events During Dreamforce 2025 in San Francisco
• Neutral Sentiment: A Forbes Council article outlined strategic frameworks for managing CRM contract renewals, underscoring operational best practices rather than immediate revenue drivers. Are You Ready? The Strategic Framework For Salesforce CRM Contract Renewals
• Negative Sentiment: A Reuters report warned that U.S. online holiday sales growth may decelerate as consumers tighten budgets, potentially slowing demand for Salesforce’s commerce cloud services. US online holiday sales to slow as shoppers tighten budgets, Salesforce forecasts
• Negative Sentiment: Close-Up International’s acquisition of MobileDotRep to challenge Veeva and Salesforce in the pharma CRM space highlights intensifying competition in a key vertical. Close-Up International Acquires Pharma CRM Provider MobileDotRep to Expand U.S. Presence and Compete with Veeva and Salesforce
• Negative Sentiment: CEO Marc Benioff sold 2,250 shares at an average of $242.39 in mid-September, marking ongoing insider selling that may weigh on investor sentiment. Insider Selling: Salesforce (NYSE:CRM) CEO Sells 2,250 Shares of Stock