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Imperial Tobacco Group (IMBBY) Stock Forecast & Price Target

Imperial Tobacco Group logo
$38.58 -0.07 (-0.18%)
As of 05/20/2026 03:59 PM Eastern

Imperial Tobacco Group - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
2
Buy
0

Based on 2 Wall Street analysts who have issued ratings for Imperial Tobacco Group in the last 12 months, the stock has a consensus rating of "Hold." Out of the 2 analysts, 2 have given a hold rating for IMBBY.

Consensus Price Target

N/A

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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IMBBY Analyst Ratings Over Time

TypeCurrent Forecast
5/21/25 to 5/21/26
1 Month Ago
4/21/25 to 4/21/26
3 Months Ago
2/20/25 to 2/20/26
1 Year Ago
5/21/24 to 5/21/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
0 Buy rating(s)
0 Buy rating(s)
1 Buy rating(s)
1 Buy rating(s)
Hold
2 Hold rating(s)
2 Hold rating(s)
1 Hold rating(s)
0 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price TargetN/AN/AN/AN/A
Forecasted UpsideN/AN/AN/AN/A
Consensus RatingHoldHoldModerate BuyStrong Buy

IMBBY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

IMBBY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Imperial Tobacco Group Stock vs. The Competition

TypeImperial Tobacco GroupConsumer Staples CompaniesBroader Market
Consensus Rating Score
2.00
2.12
2.52
Consensus RatingHoldHoldModerate Buy
Predicted UpsideN/A91.56% Upside16.44% Upside
News Sentiment Rating
Positive News

See Recent IMBBY News
Neutral News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
4/15/2026
UBS Group AG logo
UBS Group
4 of 5 stars
 DowngradeStrong-BuyHold
5/23/2025 Reiterated RatingSector Perform
4/1/2025
Morgan Stanley logo
Morgan Stanley
3 of 5 stars
 Reiterated RatingOverweight
10/9/2024UpgradeStrong-Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 04:42 AM ET.


Should I Buy Imperial Tobacco Group Stock? IMBBY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, May 20, 2026. Please send any questions or comments about these Imperial Tobacco Group pros and cons to contact@marketbeat.com.

Imperial Tobacco Group
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Imperial Brands PLC:

  • The current stock price is around $38, which may present a buying opportunity for investors looking for value in the tobacco sector.
  • Recent significant decline in short interest indicates reduced bearish sentiment, suggesting that investors may have more confidence in the company's future performance.
  • Imperial Brands PLC has a diverse portfolio of tobacco and nicotine products, which can help mitigate risks associated with market fluctuations.
  • The company has maintained a steady trading volume, indicating consistent investor interest and liquidity in the stock.
  • With a history of strong brand recognition and market presence, Imperial Brands PLC is well-positioned to capitalize on the ongoing demand for tobacco and nicotine products.

Imperial Tobacco Group
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Imperial Brands PLC for these reasons:

  • Analyst ratings have recently downgraded the stock from a "strong-buy" to a "hold," which may indicate a lack of strong growth prospects in the near term.
  • The company's debt-to-equity ratio is relatively high, suggesting that it may be more leveraged than some investors would prefer, which can increase financial risk.
  • Imperial Brands PLC operates in a highly regulated industry, which can lead to uncertainties and potential legal challenges that may impact profitability.
  • With a quick ratio below 1, the company may face challenges in meeting short-term liabilities, raising concerns about its liquidity position.
  • Market trends are shifting towards reduced tobacco consumption, which could pose long-term challenges for growth in traditional tobacco products.

IMBBY Forecast - Frequently Asked Questions

2 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Imperial Tobacco Group in the last twelve months. There are currently 2 hold ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" IMBBY shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in IMBBY, but not buy additional shares or sell existing shares.

According to analysts, Imperial Tobacco Group's stock has a predicted downside of -100.00% based on their 12-month stock forecasts.

Over the previous 90 days, Imperial Tobacco Group's stock had 1 downgrade by analysts.

Imperial Tobacco Group has been rated by research analysts at UBS Group in the past 90 days.

Analysts like Imperial Tobacco Group less than other "consumer staples" companies. The consensus rating score for Imperial Tobacco Group is 2.00 while the average consensus rating score for "consumer staples" companies is 2.12. Learn more on how IMBBY compares to other companies.

Brokerages With Imperial Tobacco Group Recommendations


This page (OTCMKTS:IMBBY) was last updated on 5/21/2026 by MarketBeat.com Staff.
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