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Imperial Tobacco Group (IMBBY) Stock Forecast & Price Target

Imperial Tobacco Group logo
$37.00 +0.70 (+1.93%)
As of 03:59 PM Eastern

Imperial Tobacco Group - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
2
Buy
0

Based on 2 Wall Street analysts who have issued ratings for Imperial Tobacco Group in the last 12 months, the stock has a consensus rating of "Hold." Out of the 2 analysts, 2 have given a hold rating for IMBBY.

Consensus Price Target

N/A

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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IMBBY Analyst Ratings Over Time

TypeCurrent Forecast
10/14/25 to 10/14/26
1 Month Ago
9/14/25 to 9/14/26
3 Months Ago
7/16/25 to 7/16/26
1 Year Ago
10/14/24 to 10/14/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
0 Buy rating(s)
0 Buy rating(s)
0 Buy rating(s)
1 Buy rating(s)
Hold
2 Hold rating(s)
2 Hold rating(s)
1 Hold rating(s)
1 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price TargetN/AN/AN/AN/A
Forecasted UpsideN/AN/AN/AN/A
Consensus RatingHoldHoldHoldModerate Buy

IMBBY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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IMBBY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Imperial Tobacco Group Stock vs. The Competition

TypeImperial Tobacco GroupConsumer Staples CompaniesBroader Market
Consensus Rating Score
2.00
2.22
2.53
Consensus RatingHoldHoldModerate Buy
Predicted UpsideN/A173.20% Upside19.81% Upside
News Sentiment Rating
Neutral News

See Recent IMBBY News
Positive News
Positive News
Report Date
0 Results
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
7/22/2026
BTIG Research logo
BTIG Research
3 of 5 stars
 Initiated CoverageNeutral
4/15/2026
UBS Group AG logo
UBS Group
4 of 5 stars
 DowngradeStrong-Buy ➝ Hold
5/23/2025 Reiterated RatingSector Perform
4/1/2025 Reiterated RatingOverweight

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 08:18 PM ET.


Should I Buy Imperial Tobacco Group Stock? IMBBY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, October 12, 2026. Please send any questions or comments about these Imperial Tobacco Group pros and cons to contact@marketbeat.com.

Imperial Tobacco Group
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Imperial Brands PLC:

  • Imperial Brands PLC has launched the first £750 million tranche of a planned £1.5 billion share buyback program, signaling strong confidence in the company's financial health and a commitment to returning capital to shareholders through reducing the number of outstanding shares.
  • The company offers a high dividend yield of 6.08%, providing a substantial income stream for investors, which is supported by the company's progressive dividend policy and its status as a well-positioned cash generator in the tobacco sector.
  • Imperial Brands PLC is currently trading at $35.73, a price point that some analysts view as undervalued relative to its historical norms, offering a potential entry point for investors seeking value in a company with strong pricing power and high single-digit earnings per share growth guidance.
  • The company is actively expanding its portfolio in the rapidly growing next-generation products market, such as the recent acquisition of Black Buffalo, which strengthens its position in the US oral nicotine market and diversifies its revenue streams beyond traditional cigarettes.
  • Recent analyst upgrades, including a move to a buy rating by Bank of America, suggest that the market may have overreacted to concerns about the company's Australian business, presenting an opportunity for the stock to rebound as the company meets its profit growth targets.

Imperial Tobacco Group
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Imperial Brands PLC for these reasons:

  • Short interest in Imperial Brands PLC has climbed significantly, with a 382.7% increase in September to 91,296 shares, indicating that a growing number of investors are betting against the stock's future performance.
  • The stock has experienced a series of 52-week lows in recent months, with the price hitting $32.27 in October 2026, reflecting a downward trend and potential investor skepticism about the company's long-term growth prospects in a declining tobacco industry.
  • Some analysts, such as UBS Group AG, have downgraded the stock from strong-buy to hold, suggesting that the company's recent guidance and performance may not be sufficient to justify a higher valuation, particularly in the face of industry volume declines.
  • The company faces ongoing pressure in its next-generation products segment, which may offset the resilience of its traditional cigarette trading, creating uncertainty about its ability to sustain growth in a market where consumer preferences are shifting away from tobacco.
  • Imperial Brands PLC has a low beta of 0.28, which, while indicating lower volatility, may also suggest that the stock is less responsive to broader market rallies, potentially limiting upside potential for investors seeking growth-oriented returns.

IMBBY Forecast - Frequently Asked Questions

2 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Imperial Tobacco Group in the last twelve months. There are currently 2 hold ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" IMBBY shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in IMBBY, but not buy additional shares or sell existing shares.

According to analysts, Imperial Tobacco Group's stock has a predicted downside of -100.00% based on their 12-month stock forecasts.

Imperial Tobacco Group has been rated by research analysts at BTIG Research in the past 90 days.

Analysts like Imperial Tobacco Group less than other "consumer staples" companies. The consensus rating score for Imperial Tobacco Group is 2.00 while the average consensus rating score for "consumer staples" companies is 2.22. Learn more on how IMBBY compares to other companies.

Brokerages With Imperial Tobacco Group Recommendations


MarketBeat monitors more than a dozen sources for Imperial Tobacco Group analyst ratings, with the most recent rating issued on 7/22/2026.
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