Alpha Financial Partners, LLC Top Holdings and 13F Report (2023) About Alpha Financial Partners, LLCInvestment ActivityAlpha Financial Partners, LLC has $124.65 million in total holdings as of December 31, 2022.Alpha Financial Partners, LLC owns shares of 85 different stocks, but just 21 companies or ETFs make up 80% of its holdings.Approximately 6.87% of the portfolio was purchased this quarter.About 5.34% of the portfolio was sold this quarter.This quarter, Alpha Financial Partners, LLC has purchased 83 new stocks and bought additional shares in 40 stocks.Alpha Financial Partners, LLC sold shares of 31 stocks and completely divested from 5 stocks this quarter.Largest Holdings iShares Core S&P 500 ETF $39,594,514iShares Core U.S. Aggregate Bond ETF $15,988,719iShares Core S&P Mid-Cap ETF $6,262,326iShares National Muni Bond ETF $6,064,877SPDR Portfolio S&P 500 ETF $4,727,320 Largest New Holdings this Quarter 46435U713 - iShares U.S. Infrastructure ETF $1,368,811 Holding46438F101 - ISHARES BITCOIN TRUST ETF $437,299 Holding14019W109 - Capital Group International Focus Equity ETF $279,095 Holding46641Q837 - JPMorgan Ultra-Short Income ETF $255,214 Holding11135F101 - Broadcom $250,165 Holding Largest Purchases this Quarter iShares Core S&P 500 ETF 4,304 shares (about $2.42M)iShares U.S. Infrastructure ETF 30,371 shares (about $1.37M)iShares National Muni Bond ETF 4,874 shares (about $513.91K)ISHARES BITCOIN TRUST ETF 9,342 shares (about $437.30K)FIRST TR EXCHNG TRADED FD VI 11,014 shares (about $378.11K) Largest Sales this Quarter Pacer US Cash Cows 100 ETF 34,189 shares (about $1.87M)Pacer Lunt Large Cap Multi-Factor Alternator ETF 19,675 shares (about $943.37K)Vanguard S&P 500 ETF 1,276 shares (about $655.68K)iShares Core U.S. Aggregate Bond ETF 5,958 shares (about $589.36K)Vanguard Information Technology ETF 477 shares (about $258.75K) Sector Allocation Over TimeMap of 500 Largest Holdings ofAlpha Financial Partners, LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorIVViShares Core S&P 500 ETF$39,594,514$2,418,432 ▲6.5%70,46531.8%ETFAGGiShares Core U.S. Aggregate Bond ETF$15,988,719$589,365 ▼-3.6%161,63312.8%FinanceIJHiShares Core S&P Mid-Cap ETF$6,262,326$305,289 ▲5.1%107,3235.0%ETFMUBiShares National Muni Bond ETF$6,064,877$513,912 ▲9.3%57,5204.9%ETFSPLGSPDR Portfolio S&P 500 ETF$4,727,3200.0%71,8873.8%ETFIXUSiShares Core MSCI Total International Stock ETF$4,166,074$20,734 ▼-0.5%59,6773.3%ManufacturingIJRiShares Core S&P Small-Cap ETF$3,502,620$97,983 ▼-2.7%33,4952.8%ETFQQQInvesco QQQ$3,146,028$181,006 ▲6.1%6,7092.5%FinanceSGOViShares 0-3 Month Treasury Bond ETF$1,710,013$73,994 ▼-4.1%16,9861.4%ETFPALCPacer Lunt Large Cap Multi-Factor Alternator ETF$1,547,659$943,373 ▼-37.9%32,2781.2%ETFMUNIPIMCO Intermediate Municipal Bond Exchange-Traded Fund$1,458,972$260,895 ▲21.8%28,3021.2%ETFIFRAiShares U.S. Infrastructure ETF$1,368,811$1,368,811 ▲New Holding30,3711.1%ETFCOWZPacer US Cash Cows 100 ETF$1,281,696$1,872,165 ▼-59.4%23,4061.0%ETFAAPLApple$1,241,948$26,878 ▲2.2%5,5911.0%Computer and TechnologyRSPInvesco S&P 500 Equal Weight ETF$1,226,890$192,644 ▲18.6%7,0821.0%ETFIAUiShares Gold Trust$1,222,276$29,951 ▼-2.4%20,7311.0%FinanceSPYSPDR S&P 500 ETF Trust$1,187,4400.0%2,1231.0%FinancePWRQuanta Services$1,168,231$1,271 ▲0.1%4,5960.9%ConstructionVTIVanguard Total Stock Market ETF$992,861$824 ▼-0.1%3,6130.8%ETFQUALiShares MSCI USA Quality Factor ETF$980,764$50,756 ▲5.5%5,7390.8%ETFJEPIJPMorgan Equity Premium Income ETF$891,939$202,843 ▲29.4%15,6100.7%ETFMSFTMicrosoft$889,609$2,628 ▲0.3%2,3700.7%Computer and TechnologyAMZNAmazon.com$884,548$333,347 ▲60.5%4,6490.7%Retail/WholesaleVOOVanguard S&P 500 ETF$852,486$655,679 ▼-43.5%1,6590.7%ETFVGTVanguard Information Technology ETF$796,333$258,754 ▼-24.5%1,4680.6%ETFBRK.BBerkshire Hathaway$781,827$21,303 ▼-2.7%1,4680.6%FinanceCOSTCostco Wholesale$765,369$151,371 ▼-16.5%8090.6%Retail/WholesaleFIRST TR EXCHNG TRADED FD VI$711,352$378,111 ▲113.5%20,7210.6%FT VEST U.S EQTJPMJPMorgan Chase & Co.$690,665$11,527 ▼-1.6%2,8160.6%FinanceICSHiShares Ultra Short-Term Bond Active ETF$684,069$222,023 ▼-24.5%13,4920.5%ETFDYNFiShares U.S. Equity Factor Rotation Active ETF$661,539$87,623 ▲15.3%13,5670.5%ETFHDHome Depot$599,450$30,412 ▲5.3%1,6360.5%Retail/WholesaleNVDANVIDIA$555,279$14,958 ▲2.8%5,1230.4%Computer and TechnologyXOMExxon Mobil$552,773$32,943 ▼-5.6%4,6480.4%EnergyGOOGAlphabet$535,408$13,748 ▼-2.5%3,4270.4%Computer and TechnologyHDViShares Core High Dividend ETF$524,073$115,909 ▼-18.1%4,3270.4%ETFIWRiShares Russell Mid-Cap ETF$499,228$2,297 ▼-0.5%5,8680.4%ETFTJXTJX Companies$489,271$15,712 ▼-3.1%4,0170.4%Retail/WholesaleISHARES BITCOIN TRUST ETF$437,299$437,299 ▲New Holding9,3420.4%SHS BEN INTIWYiShares Russell Top 200 Growth ETF$425,8530.0%2,0190.3%ETFLLYEli Lilly and Company$407,011$30,546 ▲8.1%4930.3%MedicalBACBank of America$382,416$21,449 ▲5.9%9,1640.3%FinanceALLAllstate$379,145$140,808 ▼-27.1%1,8310.3%FinancePAVEGlobal X U.S. Infrastructure Development ETF$365,0380.0%9,6750.3%ETFACWXiShares MSCI ACWI ex U.S. ETF$361,598$138,406 ▲62.0%6,5210.3%ManufacturingUSMViShares MSCI USA Min Vol Factor ETF$353,451$1,218 ▲0.3%3,7740.3%ETFTSLATesla$349,875$84,748 ▲32.0%1,3500.3%Auto/Tires/TrucksPURECYCLE TECHNOLOGIES INC$348,519$75,857 ▲27.8%50,3640.3%COMSPHDInvesco S&P 500 High Dividend Low Volatility ETF$347,493$2,913 ▲0.8%6,9180.3%ETFABBVAbbVie$347,034$26,405 ▲8.2%1,6560.3%MedicalXMLVInvesco S&P MidCap Low Volatility ETF$338,908$2,777 ▲0.8%5,4910.3%ETFVUGVanguard Growth ETF$332,3260.0%8960.3%ETFUNPUnion Pacific$331,793$64,752 ▼-16.3%1,4040.3%TransportationORLYO'Reilly Automotive$326,6280.0%2280.3%Retail/WholesaleCTASCintas$320,010$206 ▲0.1%1,5570.3%Business ServicesSLViShares Silver Trust$298,1240.0%9,6200.2%ETFMETAMeta Platforms$292,174$4,610 ▲1.6%5070.2%Computer and TechnologyXLKTechnology Select Sector SPDR Fund$292,124$90,218 ▲44.7%1,4150.2%ETFWMTWalmart$288,050$1,405 ▲0.5%3,2810.2%Retail/WholesaleNFLXNetflix$284,422$17,718 ▼-5.9%3050.2%Consumer DiscretionaryLOWLowe's Companies$283,716$20,065 ▲7.6%1,2160.2%Retail/WholesaleORCLOracle$281,856$8,528 ▲3.1%2,0160.2%Computer and TechnologyCGXUCapital Group International Focus Equity ETF$279,095$279,095 ▲New Holding11,4010.2%ETFMMCMarsh & McLennan Companies$262,940$977 ▲0.4%1,0770.2%FinanceETNEaton$259,630$272 ▲0.1%9550.2%IndustrialsJPSTJPMorgan Ultra-Short Income ETF$255,214$255,214 ▲New Holding5,0410.2%ETFAVGOBroadcom$250,165$250,165 ▲New Holding1,4940.2%Computer and TechnologyIVOOVanguard S&P Mid-Cap 400 ETF$243,859$13,224 ▲5.7%2,4710.2%ETFMCDMcDonald's$240,973$28,129 ▼-10.5%7710.2%Retail/WholesaleVXUSVanguard Total International Stock ETF$230,013$1,056 ▲0.5%3,7040.2%ETFQCOMQUALCOMM$229,860$8,143 ▼-3.4%1,4960.2%Computer and TechnologyPLDPrologis$228,182$30,633 ▼-11.8%2,0410.2%FinanceIWDiShares Russell 1000 Value ETF$227,860$941 ▼-0.4%1,2110.2%ETFUNHUnitedHealth Group$225,963$12,058 ▲5.6%4310.2%MedicalPKGPackaging Co. of America$221,482$1,981 ▲0.9%1,1180.2%IndustrialsMAMastercard$221,174$8,759 ▲4.1%4040.2%Business ServicesKOCoca-Cola$217,322$30,299 ▼-12.2%3,0340.2%Consumer StaplesPGProcter & Gamble$214,688$1,193 ▲0.6%1,2600.2%Consumer StaplesNEENextEra Energy$214,392$11,343 ▼-5.0%3,0240.2%UtilitiesABTAbbott Laboratories$213,937$213,937 ▲New Holding1,6130.2%MedicalGEGE Aerospace$212,270$212,270 ▲New Holding1,0610.2%IndustrialsBXBlackstone$211,595$1,537 ▼-0.7%1,5140.2%FinanceAMGNAmgen$211,001$37,089 ▼-14.9%6770.2%MedicalCVXChevron$202,168$79,328 ▼-28.2%1,2080.2%EnergyFDXFedEx$200,210$244 ▲0.1%8210.2%TransportationACNAccenture$0$245,143 ▼-100.0%00.0%Computer and TechnologyHONHoneywell International$0$214,732 ▼-100.0%00.0%Multi-Sector ConglomeratesMDTMedtronic$0$211,024 ▼-100.0%00.0%MedicalTXNTexas Instruments$0$209,073 ▼-100.0%00.0%Computer and TechnologyGOOGLAlphabet$0$200,761 ▼-100.0%00.0%Computer and TechnologyShowing largest 100 holdings. 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