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Creative Planning Top Holdings and 13F Report (2023)

About Creative Planning

Investment Activity

  • Creative Planning has $147.42 billion in total holdings as of September 30, 2023.
  • Creative Planning owns shares of 4,078 different stocks, but just 86 companies or ETFs make up 80% of its holdings.
  • Approximately 28.11% of the portfolio was purchased this quarter.
  • About 0.87% of the portfolio was sold this quarter.
  • This quarter, Creative Planning has purchased 3,875 new stocks and bought additional shares in 2,771 stocks.
  • Creative Planning sold shares of 884 stocks and completely divested from 129 stocks this quarter.

Largest New Holdings this Quarter

G0593M107 - AstraZeneca
$45,990,136 Holding
45782C680 - Innovator U.S. Equity Power Buffer ETF - August
$11,540,104 Holding
921910691 - Vanguard ESG U.S. Corporate Bond ETF
$11,137,532 Holding
45784N528 - INNOVATOR ETFS TRUST
$10,766,665 Holding
45784N437 - INNOVATOR ETFS TRUST
$10,087,997 Holding

Largest Purchases this Quarter

iShares Core S&P 500 ETF
24,017,798 shares (about $15.69B)
Vanguard Total Bond Market ETF
121,353,220 shares (about $8.94B)
Vanguard Short-Term Bond ETF
37,370,106 shares (about $2.93B)
Vanguard Total Stock Market ETF
6,119,379 shares (about $1.96B)
Vanguard Tax-Exempt Bond ETF
27,409,794 shares (about $1.37B)

Largest Sales this Quarter

Vanguard FTSE Developed Markets ETF
3,756,634 shares (about $240.73M)
Schwab US Large-Cap ETF
1,542,288 shares (about $39.54M)
SPDR S&P 500 ETF Trust
58,746 shares (about $38.20M)
Schwab U.S. Large-Cap Value ETF
1,110,370 shares (about $33.87M)
Schwab U.S. Mid-Cap ETF
1,004,432 shares (about $31.10M)

Sector Allocation Over Time

Map of 500 Largest Holdings ofCreative Planning

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$15,689,121,714$15,688,665,773 â–²3,440,945.3%24,018,49610.6%ETF
Vanguard Total Bond Market ETF stock logo
BND
Vanguard Total Bond Market ETF
$8,938,821,280$8,936,451,103 â–²377,037.3%121,385,4066.1%ETF
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$7,716,410,910$240,725,108 â–¼-3.0%120,418,3975.2%ETF
SPDR Portfolio Developed World ex-US ETF stock logo
SPDW
SPDR Portfolio Developed World ex-US ETF
$6,108,931,595$396,544,567 â–²6.9%133,821,0654.1%ETF
SPDR Portfolio S&P 400 Mid Cap ETF stock logo
SPMD
SPDR Portfolio S&P 400 Mid Cap ETF
$5,723,089,476$235,254,413 â–²4.3%96,641,1593.9%ETF
iShares Core MSCI Emerging Markets ETF stock logo
IEMG
iShares Core MSCI Emerging Markets ETF
$5,416,426,043$96,130,287 â–²1.8%77,654,8543.7%ETF
Vanguard Large-Cap ETF stock logo
VV
Vanguard Large-Cap ETF
$3,664,657,520$13,619,193 â–²0.4%12,262,5312.5%ETF
Apple Inc. stock logo
AAPL
Apple
$3,078,370,726$203,586,681 â–²7.1%12,170,8992.1%Computer and Technology
Vanguard Short-Term Bond ETF stock logo
BSV
Vanguard Short-Term Bond ETF
$2,931,341,462$2,930,190,011 â–²254,478.1%37,384,7912.0%ETF
SPDR Portfolio S&P 500 ETF stock logo
SPLG
SPDR Portfolio S&P 500 ETF
$2,576,261,936$65,738,597 â–²2.6%33,659,0281.7%ETF
Vanguard Mid-Cap ETF stock logo
VO
Vanguard Mid-Cap ETF
$2,386,720,932$30,001,405 â–¼-1.2%8,310,8891.6%ETF
Avantis International Small Cap Value ETF stock logo
AVDV
Avantis International Small Cap Value ETF
$2,374,655,760$118,577,860 â–²5.3%23,779,8491.6%ETF
NVIDIA Corporation stock logo
NVDA
NVIDIA
$2,360,794,548$152,674,177 â–²6.9%13,627,4131.6%Computer and Technology
Vanguard Intermediate-Term Corporate Bond ETF stock logo
VCIT
Vanguard Intermediate-Term Corporate Bond ETF
$2,236,138,154$37,611,034 â–²1.7%27,022,8171.5%ETF
Avantis U.S. Small Cap Value ETF stock logo
AVUV
Avantis U.S. Small Cap Value ETF
$2,230,995,857$149,215,030 â–²7.2%20,195,4911.5%ETF
Schwab US Large-Cap ETF stock logo
SCHX
Schwab US Large-Cap ETF
$2,109,403,739$39,544,264 â–¼-1.8%82,270,0371.4%ETF
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$1,963,584,860$1,963,157,862 â–²459,758.0%6,120,7101.3%ETF
Real Estate Select Sector SPDR Fund stock logo
XLRE
Real Estate Select Sector SPDR Fund
$1,958,277,273$141,620,897 â–²7.8%47,961,7261.3%ETF
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$1,922,409,149$38,204,878 â–¼-1.9%2,956,0061.3%Finance
Dimensional U.S. Small Cap ETF stock logo
DFAS
Dimensional U.S. Small Cap ETF
$1,865,809,437$99,246,052 â–²5.6%26,230,9781.3%ETF
SPDR Portfolio Short Term Corporate Bond ETF stock logo
SPSB
SPDR Portfolio Short Term Corporate Bond ETF
$1,595,797,167$65,095,475 â–²4.3%53,069,4111.1%ETF
iShares Core MSCI International Developed Markets ETF stock logo
IDEV
iShares Core MSCI International Developed Markets ETF
$1,595,597,955$128,476,593 â–²8.8%19,092,9511.1%ETF
iShares National Muni Bond ETF stock logo
MUB
iShares National Muni Bond ETF
$1,525,107,764$86,205,369 â–²6.0%14,367,4781.0%ETF
Microsoft Corporation stock logo
MSFT
Microsoft
$1,432,772,577$130,614,112 â–²10.0%3,870,5801.0%Computer and Technology
iShares Core U.S. Aggregate Bond ETF stock logo
AGG
iShares Core U.S. Aggregate Bond ETF
$1,392,401,437$335,717,643 â–²31.8%14,026,4070.9%Finance
Vanguard Tax-Exempt Bond ETF stock logo
VTEB
Vanguard Tax-Exempt Bond ETF
$1,373,575,854$1,367,474,606 â–²22,413.0%27,532,0880.9%ETF
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$1,359,947,745$8,221,692 â–¼-0.6%2,849,8440.9%Finance
Schwab International Equity ETF stock logo
SCHF
Schwab International Equity ETF
$1,166,587,386$130,629,859 â–²12.6%47,134,8430.8%ETF
Vanguard Intermediate-Term Treasury ETF stock logo
VGIT
Vanguard Intermediate-Term Treasury ETF
$1,143,361,504$80,016,086 â–²7.5%19,200,0250.8%ETF
Vanguard Real Estate ETF stock logo
VNQ
Vanguard Real Estate ETF
$1,114,123,823$27,495,579 â–¼-2.4%12,560,5850.8%ETF
SPDR Portfolio Emerging Markets ETF stock logo
SPEM
SPDR Portfolio Emerging Markets ETF
$1,021,281,316$12,636,991 â–¼-1.2%21,771,0790.7%ETF
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$984,856,198$8,596,815 â–¼-0.9%18,221,2060.7%ETF
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$966,915,508$62,706,906 â–²6.9%1,618,1330.7%ETF
Schwab U.S. Mid-Cap ETF stock logo
SCHM
Schwab U.S. Mid-Cap ETF
$911,215,049$31,097,215 â–¼-3.3%29,432,0100.6%ETF
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$898,502,779$51,803,007 â–²6.1%4,314,1240.6%Retail/Wholesale
Alphabet Inc. stock logo
GOOGL
Alphabet
$848,655,232$68,647,482 â–²8.8%2,951,2280.6%Computer and Technology
Dimensional U.S. Targeted Value ETF stock logo
DFAT
Dimensional U.S. Targeted Value ETF
$844,416,886$11,628,003 â–¼-1.4%13,521,4870.6%ETF
Schwab Emerging Markets Equity ETF stock logo
SCHE
Schwab Emerging Markets Equity ETF
$716,930,785$93,947,304 â–²15.1%21,758,1420.5%ETF
Vanguard High Dividend Yield ETF stock logo
VYM
Vanguard High Dividend Yield ETF
$568,578,528$32,640,951 â–²6.1%3,839,1520.4%ETF
Broadcom Inc. stock logo
AVGO
Broadcom
$557,704,159$31,167,035 â–²5.9%1,801,8940.4%Computer and Technology
Meta Platforms, Inc. stock logo
META
Meta Platforms
$542,233,695$32,869,999 â–²6.5%947,7460.4%Computer and Technology
Vanguard Small-Cap ETF stock logo
VB
Vanguard Small-Cap ETF
$533,173,658$23,601,082 â–¼-4.2%2,035,6360.4%ETF
Alphabet Inc. stock logo
GOOG
Alphabet
$523,477,285$14,674,285 â–²2.9%1,825,2500.4%Computer and Technology
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$454,026,333$13,006,572 â–²2.9%1,543,4680.3%Finance
Schwab U.S. REIT ETF stock logo
SCHH
Schwab U.S. REIT ETF
$437,491,350$16,057,694 â–¼-3.5%20,357,9030.3%ETF
Invesco QQQ stock logo
QQQ
Invesco QQQ
$414,598,452$6,518,666 â–²1.6%718,3180.3%Finance
Tesla, Inc. stock logo
TSLA
Tesla
$392,132,244$24,657,058 â–²6.7%1,054,8280.3%Auto/Tires/Trucks
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$386,887,537$34,757,196 â–²9.9%420,6350.3%Medical
ExxonMobil Corporation stock logo
XOM
ExxonMobil
$379,184,923$35,772,310 â–²10.4%2,234,9690.3%Energy
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$327,862,646$23,129,885 â–²7.6%1,341,2810.2%Medical
iShares Core S&P Mid-Cap ETF stock logo
IJH
iShares Core S&P Mid-Cap ETF
$326,747,181$5,266,394 â–²1.6%4,838,5490.2%ETF
SPDR Portfolio S&P 1500 Composite Stock Market ETF stock logo
SPTM
SPDR Portfolio S&P 1500 Composite Stock Market ETF
$326,235,279$72,684,039 â–²28.7%4,126,4270.2%ETF
WALMART INC
$317,109,416$315,895,449 â–²26,021.7%2,551,5720.2%COM
iShares Short-Term National Muni Bond ETF stock logo
SUB
iShares Short-Term National Muni Bond ETF
$309,366,717$9,735,484 â–²3.2%2,904,8520.2%ETF
iShares MSCI EAFE Small-Cap ETF stock logo
SCZ
iShares MSCI EAFE Small-Cap ETF
$307,709,797$6,016,712 â–¼-1.9%3,924,3700.2%ETF
Costco Wholesale Corporation stock logo
COST
Costco Wholesale
$300,157,967$34,911,961 â–²13.2%301,2330.2%Retail/Wholesale
iShares Core S&P Total U.S. Stock Market ETF stock logo
ITOT
iShares Core S&P Total U.S. Stock Market ETF
$291,891,794$5,036,183 â–¼-1.7%2,049,3700.2%ETF
Vanguard Russell 1000 Value ETF stock logo
VONV
Vanguard Russell 1000 Value ETF
$280,214,974$273,287,120 â–²3,944.8%2,989,2790.2%ETF
SPDR Portfolio Intermediate Term Corporate Bond ETF stock logo
SPIB
SPDR Portfolio Intermediate Term Corporate Bond ETF
$267,496,371$2,773,523 â–¼-1.0%7,975,4430.2%ETF
Caterpillar Inc. stock logo
CAT
Caterpillar
$259,132,926$6,907,491 â–²2.7%365,7690.2%Industrials
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$259,130,529$16,857,908 â–²7.0%1,204,9220.2%ETF
WisdomTree Emerging Markets SmallCap Dividend Fund stock logo
DGS
WisdomTree Emerging Markets SmallCap Dividend Fund
$252,915,725$18,518,675 â–¼-6.8%4,208,2480.2%Finance
iShares Core MSCI EAFE ETF stock logo
IEFA
iShares Core MSCI EAFE ETF
$249,240,108$6,290,205 â–²2.6%2,753,1220.2%ETF
Visa Inc. stock logo
V
Visa
$245,322,615$13,719,270 â–²5.9%811,6820.2%Business Services
Procter & Gamble Company (The) stock logo
PG
Procter & Gamble
$244,679,838$243,939,872 â–²32,966.3%1,693,9890.2%Consumer Staples
Dimensional US Marketwide Value ETF stock logo
DFUV
Dimensional US Marketwide Value ETF
$240,010,032$4,193,729 â–¼-1.7%4,952,7450.2%ETF
AbbVie Inc. stock logo
ABBV
AbbVie
$239,997,990$12,979,148 â–²5.7%1,103,4900.2%Medical
Dimensional U.S. Equity ETF stock logo
DFUS
Dimensional U.S. Equity ETF
$238,046,210$4,904,348 â–¼-2.0%3,357,0190.2%ETF
Vanguard Russell 1000 Growth ETF stock logo
VONG
Vanguard Russell 1000 Growth ETF
$235,852,713$222,513,969 â–²1,668.2%2,150,1750.2%ETF
Vanguard Extended Market ETF stock logo
VXF
Vanguard Extended Market ETF
$234,105,140$132,007,132 â–²129.3%1,137,5370.2%ETF
iShares Russell 1000 ETF stock logo
IWB
iShares Russell 1000 ETF
$229,016,133$5,364,449 â–¼-2.3%642,2930.2%ETF
Applied Materials, Inc. stock logo
AMAT
Applied Materials
$216,912,921$9,742,040 â–²4.7%634,6380.1%Computer and Technology
Taiwan Semiconductor Manufacturing Company Ltd. stock logo
TSM
Taiwan Semiconductor Manufacturing
$215,786,477$11,106,051 â–²5.4%638,5160.1%Computer and Technology
The Home Depot, Inc. stock logo
HD
Home Depot
$204,252,526$203,821,351 â–²47,271.2%621,0360.1%Retail/Wholesale
iShares MSCI EAFE ETF stock logo
EFA
iShares MSCI EAFE ETF
$202,744,611$1,748,729 â–²0.9%2,087,3530.1%Finance
iShares Russell 1000 Growth ETF stock logo
IWF
iShares Russell 1000 Growth ETF
$200,982,151$3,179,661 â–¼-1.6%471,3470.1%ETF
Chevron Corporation stock logo
CVX
Chevron
$186,318,476$185,935,090 â–²48,498.2%900,5240.1%Energy
WisdomTree International LargeCap Dividend Fund stock logo
DOL
WisdomTree International LargeCap Dividend Fund
$183,354,623$2,257,421 â–²1.2%2,696,9300.1%Finance
Dimensional International Value ETF stock logo
DFIV
Dimensional International Value ETF
$180,234,242$888,921 â–¼-0.5%3,414,8210.1%ETF
Bank of America Corporation stock logo
BAC
Bank of America
$178,557,536$1,772,257 â–¼-1.0%3,662,7190.1%Finance
Vanguard Value ETF stock logo
VTV
Vanguard Value ETF
$177,125,953$6,960,977 â–¼-3.8%902,7830.1%ETF
CocaCola Company (The) stock logo
KO
CocaCola
$176,562,984$16,998,930 â–²10.7%2,321,6690.1%Consumer Staples
Schwab US Small-Cap ETF stock logo
SCHA
Schwab US Small-Cap ETF
$174,275,686$23,108,626 â–¼-11.7%5,992,9740.1%ETF
Vanguard ESG U.S. Stock ETF stock logo
ESGV
Vanguard ESG U.S. Stock ETF
$163,670,401$12,729,513 â–²8.4%1,457,8280.1%ETF
Netflix, Inc. stock logo
NFLX
Netflix
$162,251,752$7,097,892 â–²4.6%1,687,4850.1%Consumer Discretionary
Berkshire Hathaway Inc. stock logo
BRK.A
Berkshire Hathaway
$161,524,049$3,589,423 â–²2.3%2250.1%Finance
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$157,653,074$8,005,916 â–¼-4.8%360,9360.1%ETF
Merck & Co., Inc. stock logo
MRK
Merck & Co., Inc.
$157,375,125$7,415,401 â–²4.9%1,308,2970.1%Medical
Oracle Corporation stock logo
ORCL
Oracle
$156,837,656$3,192,140 â–¼-2.0%1,066,1250.1%Computer and Technology
iShares Core S&P Small-Cap ETF stock logo
IJR
iShares Core S&P Small-Cap ETF
$156,242,319$156,006,254 â–²66,086.2%1,256,8760.1%ETF
SPDR S&P MidCap 400 ETF Trust stock logo
MDY
SPDR S&P MidCap 400 ETF Trust
$153,376,699$17,197,142 â–¼-10.1%248,6810.1%ETF
LAM RESEARCH CORP
$152,660,473$9,090,377 â–²6.3%714,5020.1%COM NEW
Advanced Micro Devices, Inc. stock logo
AMD
Advanced Micro Devices
$148,754,682$12,170,806 â–²8.9%731,2330.1%Computer and Technology
Cisco Systems, Inc. stock logo
CSCO
Cisco Systems
$147,978,827$19,858,622 â–²15.5%1,907,1890.1%Computer and Technology
iShares Russell 2000 ETF stock logo
IWM
iShares Russell 2000 ETF
$141,577,089$8,605,605 â–¼-5.7%570,8750.1%Finance
Mastercard Incorporated stock logo
MA
Mastercard
$141,035,859$7,467,936 â–²5.6%282,2630.1%Business Services
iShares 3-7 Year Treasury Bond ETF stock logo
IEI
iShares 3-7 Year Treasury Bond ETF
$139,572,858$8,270,452 â–¼-5.6%1,176,8370.1%ETF
McDonald's Corporation stock logo
MCD
McDonald's
$138,563,030$15,340,917 â–²12.4%445,8410.1%Retail/Wholesale
PepsiCo, Inc. stock logo
PEP
PepsiCo
$137,553,585$12,022,696 â–²9.6%885,7860.1%Consumer Staples
Schwab International Small-Cap Equity ETF stock logo
SCHC
Schwab International Small-Cap Equity ETF
$137,367,514$78,712,222 â–²134.2%2,938,9710.1%ETF

Showing largest 100 holdings. View all holdings.
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