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Friday Financial Top Holdings and 13F Report (2026)

About Friday Financial

Investment Activity

  • Friday Financial has $373.45 million in total holdings as of June 30, 2026.
  • Friday Financial owns shares of 108 different stocks, but just 22 companies or ETFs make up 80% of its holdings.
  • Approximately 14.99% of the portfolio was purchased this quarter.
  • About 0.30% of the portfolio was sold this quarter.
  • This quarter, Friday Financial has purchased 93 new stocks and bought additional shares in 60 stocks.
  • Friday Financial sold shares of 10 stocks and completely divested from 2 stocks this quarter.

Largest New Holdings this Quarter

922908363 - Vanguard S&P 500 ETF
$1,014,777 Holding
46654Q781 - J P MORGAN EXCHANGE TRADED F
$668,969 Holding
80004C200 - SANDISK CORP
$538,694 Holding
958102105 - Western Digital
$532,100 Holding
78464A821 - SPDR S&P 400 Mid Cap Growth ETF
$372,007 Holding

Largest Purchases this Quarter

Schwab U.S. Large-Cap Growth ETF
126,739 shares (about $4.35M)
Schwab International Equity ETF
143,386 shares (about $3.94M)
iShares Russell 1000 Growth ETF
28,851 shares (about $3.50M)
Vanguard Intermediate-Term Treasury ETF
58,861 shares (about $3.45M)

Largest Sales this Quarter

Caterpillar
595 shares (about $559.37K)
Vanguard Total Stock Market ETF
246 shares (about $90.92K)
Consumer Staples Select Sector SPDR Fund
150 shares (about $12.73K)
Vanguard Mid-Cap Value ETF
45 shares (about $9.03K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofFriday Financial

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
iShares Core S&P Total U.S. Stock Market ETF stock logo
ITOT
iShares Core S&P Total U.S. Stock Market ETF
$85,899,734$9,648,941 â–²12.7%523,39623.0%ETF
Schwab U.S. Large-Cap Growth ETF stock logo
SCHG
Schwab U.S. Large-Cap Growth ETF
$25,963,365$4,348,414 â–²20.1%756,7297.0%ETF
EA Bridgeway Omni Small-Cap Value ETF stock logo
BSVO
EA Bridgeway Omni Small-Cap Value ETF
$23,290,220$1,133,248 â–²5.1%810,3766.2%ETF
Vanguard Intermediate-Term Treasury ETF stock logo
VGIT
Vanguard Intermediate-Term Treasury ETF
$16,578,672$3,449,846 â–²26.3%282,8644.4%ETF
iShares Core MSCI International Developed Markets ETF stock logo
IDEV
iShares Core MSCI International Developed Markets ETF
$14,956,179$1,842,744 â–²14.1%167,2764.0%ETF
Avantis International Small Cap Value ETF stock logo
AVDV
Avantis International Small Cap Value ETF
$13,578,308$1,363,881 â–²11.2%130,8373.6%ETF
Schwab U.S. Large-Cap Value ETF stock logo
SCHV
Schwab U.S. Large-Cap Value ETF
$13,328,544$2,536,573 â–²23.5%388,2483.6%ETF
Dimensional Short-Duration Fixed Income ETF stock logo
DFSD
Dimensional Short-Duration Fixed Income ETF
$13,094,774$2,609,121 â–²24.9%274,5813.5%ETF
Schwab US Dividend Equity ETF stock logo
SCHD
Schwab US Dividend Equity ETF
$11,838,316$1,054,264 â–²9.8%363,8083.2%ETF
Dimensional Emerging Markets Core Equity 2 ETF stock logo
DFEM
Dimensional Emerging Markets Core Equity 2 ETF
$11,645,211$1,063,386 â–²10.0%297,2233.1%ETF
SPDR MSCI ACWI ex-US ETF stock logo
CWI
SPDR MSCI ACWI ex-US ETF
$10,662,234$118,202 â–²1.1%265,5602.9%ETF
Schwab International Equity ETF stock logo
SCHF
Schwab International Equity ETF
$9,415,060$3,940,247 â–²72.0%342,6152.5%ETF
Vanguard Short-Term Inflation-Protected Securities ETF stock logo
VTIP
Vanguard Short-Term Inflation-Protected Securities ETF
$7,442,180$1,179,248 â–²18.8%149,9232.0%Manufacturing
Apple Inc. stock logo
AAPL
Apple
$6,338,340$671,641 â–²11.9%20,4031.7%Computer and Technology
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$6,033,813$90,923 â–¼-1.5%16,3251.6%ETF
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$5,011,941$494,004 â–²10.9%20,9811.3%ETF
iShares Russell 1000 Growth ETF stock logo
IWF
iShares Russell 1000 Growth ETF
$4,511,793$3,501,069 â–²346.4%37,1801.2%ETF
Avantis U.S. Small Cap Value ETF stock logo
AVUV
Avantis U.S. Small Cap Value ETF
$4,478,035$714,525 â–²19.0%36,3621.2%ETF
Dimensional US High Profitability ETF stock logo
DUHP
Dimensional US High Profitability ETF
$4,422,100$378,064 â–²9.3%106,5571.2%ETF
SPDR Portfolio S&P 500 Value ETF stock logo
SPYV
SPDR Portfolio S&P 500 Value ETF
$4,015,084$325,068 â–²8.8%64,9691.1%ETF
UMB Financial Corporation stock logo
UMBF
UMB Financial
$4,007,073$223,824 â–²5.9%27,4451.1%Finance
Dimensional International High Profitability ETF stock logo
DIHP
Dimensional International High Profitability ETF
$3,948,291$383,702 â–²10.8%115,7521.1%ETF
Vanguard Total International Stock ETF stock logo
VXUS
Vanguard Total International Stock ETF
$3,854,049$56,885 â–²1.5%45,5291.0%ETF
Invesco QQQ stock logo
QQQ
Invesco QQQ
$2,813,245$2,110,998 â–²300.6%3,9660.8%Finance
HYMB
SPDR Nuveen ICE High Yield Municipal Bond ETF
$2,335,630$57,843 â–²2.5%92,4270.6%ETF
iShares Russell Mid-Cap Growth ETF stock logo
IWP
iShares Russell Mid-Cap Growth ETF
$1,922,719$320,075 â–²20.0%13,5460.5%ETF
First Trust Managed Municipal ETF stock logo
FMB
First Trust Managed Municipal ETF
$1,838,593$226,914 â–²14.1%35,8540.5%Manufacturing
Avantis Emerging Markets Equity ETF stock logo
AVEM
Avantis Emerging Markets Equity ETF
$1,818,375$632,390 â–²53.3%19,6390.5%ETF
SPDR S&P 600 Small Cap Growth ETF stock logo
SLYG
SPDR S&P 600 Small Cap Growth ETF
$1,812,701$366,321 â–²25.3%15,5330.5%ETF
Tesla, Inc. stock logo
TSLA
Tesla
$1,806,201$1,209 â–¼-0.1%4,4830.5%Auto/Tires/Trucks
Deere & Company stock logo
DE
Deere & Company
$1,786,0030.0%2,9590.5%Industrials
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$1,760,394$46,162 â–²2.7%29,8980.5%ETF
ISHARES BITCOIN TRUST ETF
$1,721,969$48,658 â–²2.9%47,6340.5%SHS BEN INT
VanEck High Yield Muni ETF stock logo
HYD
VanEck High Yield Muni ETF
$1,697,357$335,674 â–²24.7%32,9840.5%ETF
iShares Core MSCI Emerging Markets ETF stock logo
IEMG
iShares Core MSCI Emerging Markets ETF
$1,684,048$3,351 â–²0.2%21,1060.5%ETF
Vanguard Small-Cap Value ETF stock logo
VBR
Vanguard Small-Cap Value ETF
$1,651,411$485 â–¼0.0%6,8150.4%ETF
Vanguard Small-Cap Growth ETF stock logo
VBK
Vanguard Small-Cap Growth ETF
$1,647,785$51,006 â–²3.2%4,6520.4%ETF
iShares S&P 500 Growth ETF stock logo
IVW
iShares S&P 500 Growth ETF
$1,638,406$40,545 â–²2.5%12,0420.4%ETF
JPMorgan Municipal ETF stock logo
JMUB
JPMorgan Municipal ETF
$1,525,104$545,242 â–²55.6%30,2480.4%ETF
Vanguard Mid-Cap Growth ETF stock logo
VOT
Vanguard Mid-Cap Growth ETF
$1,469,619$136,828 â–²10.3%4,8870.4%ETF
Vanguard Mid-Cap Value ETF stock logo
VOE
Vanguard Mid-Cap Value ETF
$1,377,806$9,032 â–¼-0.7%6,8650.4%ETF
SPDR S&P 400 Mid Cap Value ETF stock logo
MDYV
SPDR S&P 400 Mid Cap Value ETF
$1,304,810$737,783 â–²130.1%13,9150.3%ETF
SPDR Portfolio S&P 1500 Composite Stock Market ETF stock logo
SPTM
SPDR Portfolio S&P 1500 Composite Stock Market ETF
$1,279,090$91 â–²0.0%14,0900.3%ETF
Quanta Services, Inc. stock logo
PWR
Quanta Services
$1,194,7010.0%1,8190.3%Construction
iShares Russell Mid-Cap Value ETF stock logo
IWS
iShares Russell Mid-Cap Value ETF
$1,154,475$18,893 â–²1.7%6,9660.3%ETF
DFAE
Dimensional Emerging Core Equity Market ETF
$1,105,262$371,673 â–²50.7%28,5450.3%ETF
iShares Russell 2000 Growth ETF stock logo
IWO
iShares Russell 2000 Growth ETF
$1,081,556$318,604 â–²41.8%2,8040.3%ETF
Dimensional US Small Cap Value ETF stock logo
DFSV
Dimensional US Small Cap Value ETF
$1,039,114$420,953 â–²68.1%26,9410.3%ETF
iShares National Muni Bond ETF stock logo
MUB
iShares National Muni Bond ETF
$1,028,646$475,717 â–²86.0%9,5920.3%ETF
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$1,014,777$1,014,777 â–²New Holding1,4770.3%ETF
iShares MSCI Emerging Markets ETF stock logo
EEM
iShares MSCI Emerging Markets ETF
$972,065$4,075 â–²0.4%14,7910.3%Finance
NVIDIA Corporation stock logo
NVDA
NVIDIA
$963,257$33,678 â–²3.6%4,8910.3%Computer and Technology
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$929,910$122,473 â–²15.2%2,7410.2%Finance
Dimensional International Small Cap Value ETF stock logo
DISV
Dimensional International Small Cap Value ETF
$902,369$41 â–¼0.0%22,0790.2%ETF
WALMART INC
$837,777$107,748 â–²14.8%7,5110.2%COM
WisdomTree U.S. MidCap Dividend Fund stock logo
DON
WisdomTree U.S. MidCap Dividend Fund
$813,2150.0%14,3500.2%Finance
Dimensional National Municipal Bond ETF stock logo
DFNM
Dimensional National Municipal Bond ETF
$807,147$140,552 â–²21.1%16,7170.2%ETF
SPDR S&P 600 Small Cap Value ETF stock logo
SLYV
SPDR S&P 600 Small Cap Value ETF
$747,655$152,274 â–²25.6%6,9770.2%ETF
Broadcom Inc. stock logo
AVGO
Broadcom
$701,887$2,595 â–²0.4%1,8930.2%Computer and Technology
iShares MSCI USA Value Factor ETF stock logo
VLUE
iShares MSCI USA Value Factor ETF
$684,5920.0%3,5680.2%ETF
J P MORGAN EXCHANGE TRADED F
$668,969$668,969 â–²New Holding8,3220.2%EQUITY FOCUS ETF
PIMCO Intermediate Municipal Bond Exchange-Traded Fund stock logo
MUNI
PIMCO Intermediate Municipal Bond Exchange-Traded Fund
$653,388$115,026 â–²21.4%12,4740.2%ETF
Vanguard Information Technology ETF stock logo
VGT
Vanguard Information Technology ETF
$628,699$550,112 â–²700.0%5,5120.2%ETF
Vanguard International High Dividend Yield ETF stock logo
VYMI
Vanguard International High Dividend Yield ETF
$615,408$5,798 â–²1.0%6,1560.2%ETF
Alphabet Inc. stock logo
GOOG
Alphabet
$609,064$14,545 â–²2.4%1,6750.2%Computer and Technology
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$606,8160.0%1,2040.2%Finance
iShares MSCI EAFE Value ETF stock logo
EFV
iShares MSCI EAFE Value ETF
$597,6960.0%7,6510.2%ETF
International Business Machines Corporation stock logo
IBM
International Business Machines
$582,565$10,715 â–²1.9%1,9030.2%Computer and Technology
Vanguard High Dividend Yield ETF stock logo
VYM
Vanguard High Dividend Yield ETF
$562,0790.0%3,4990.2%Financial Services
SANDISK CORP
$538,694$538,694 â–²New Holding3330.1%COM
Western Digital Corporation stock logo
WDC
Western Digital
$532,100$532,100 â–²New Holding1,0000.1%Computer and Technology
iShares Russell 2000 Value ETF stock logo
IWN
iShares Russell 2000 Value ETF
$529,533$46,898 â–²9.7%2,4050.1%ETF
iShares S&P Mid-Cap 400 Growth ETF stock logo
IJK
iShares S&P Mid-Cap 400 Growth ETF
$528,0220.0%4,6380.1%ETF
iShares MSCI Intl Quality Factor ETF stock logo
IQLT
iShares MSCI Intl Quality Factor ETF
$523,9860.0%10,5920.1%ETF
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$507,703$45,752 â–²9.9%2,0640.1%Retail/Wholesale
ALPS International Sector Dividend Dogs ETF stock logo
IDOG
ALPS International Sector Dividend Dogs ETF
$476,0700.0%11,4440.1%ETF
WisdomTree U.S. Quality Dividend Growth Fund stock logo
DGRW
WisdomTree U.S. Quality Dividend Growth Fund
$472,0660.0%4,9000.1%Manufacturing
Microsoft Corporation stock logo
MSFT
Microsoft
$438,087$71,136 â–²19.4%1,1270.1%Computer and Technology
SPDR S&P 400 Mid Cap Growth ETF stock logo
MDYG
SPDR S&P 400 Mid Cap Growth ETF
$372,007$372,007 â–²New Holding3,4280.1%ETF
iShares S&P 500 Value ETF stock logo
IVE
iShares S&P 500 Value ETF
$369,2480.0%1,6000.1%ETF
Cisco Systems, Inc. stock logo
CSCO
Cisco Systems
$359,628$2,571 â–¼-0.7%3,2170.1%Computer and Technology
Vanguard International Dividend Appreciation ETF stock logo
VIGI
Vanguard International Dividend Appreciation ETF
$357,548$95 â–¼0.0%3,7530.1%ETF
NYLI MacKay Shields Municipal Intermediate ETF stock logo
MMIT
NYLI MacKay Shields Municipal Intermediate ETF
$342,6390.0%14,0830.1%ETF
SPDR S&P MidCap 400 ETF Trust stock logo
MDY
SPDR S&P MidCap 400 ETF Trust
$328,233$328,233 â–²New Holding4770.1%ETF
Procter & Gamble Company (The) stock logo
PG
Procter & Gamble
$327,954$327,954 â–²New Holding2,1470.1%Consumer Staples
Alphabet Inc. stock logo
GOOGL
Alphabet
$318,949$318,949 â–²New Holding8690.1%Computer and Technology
WisdomTree U.S. High Dividend Fund stock logo
DHS
WisdomTree U.S. High Dividend Fund
$318,4460.0%2,7540.1%Finance
Dimensional US Core Equity Market ETF stock logo
DFAU
Dimensional US Core Equity Market ETF
$309,9500.0%5,9940.1%ETF
SPDR S&P Dividend ETF stock logo
SDY
SPDR S&P Dividend ETF
$295,9890.0%1,9020.1%ETF
Vanguard Intermediate-Term Bond ETF stock logo
BIV
Vanguard Intermediate-Term Bond ETF
$290,930$54,031 â–²22.8%3,8230.1%ETF
JPIB
JPMorgan International Bond Opportunities ETF
$290,200$86,501 â–²42.5%6,0220.1%ETF
Caterpillar Inc. stock logo
CAT
Caterpillar
$284,856$559,371 â–¼-66.3%3030.1%Industrials
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$283,898$283,898 â–²New Holding1,0620.1%Medical
Goldman Sachs Physical Gold ETF stock logo
AAAU
Goldman Sachs Physical Gold ETF
$270,9260.0%6,6780.1%Finance
Schwab U.S. Aggregate Bond ETF stock logo
SCHZ
Schwab U.S. Aggregate Bond ETF
$264,223$264,223 â–²New Holding11,5130.1%ETF
The Walt Disney Company stock logo
DIS
Walt Disney
$259,4270.0%2,6610.1%Consumer Discretionary
Advanced Micro Devices, Inc. stock logo
AMD
Advanced Micro Devices
$259,087$259,087 â–²New Holding5020.1%Computer and Technology
iShares S&P Mid-Cap 400 Value ETF stock logo
IJJ
iShares S&P Mid-Cap 400 Value ETF
$251,7260.0%1,7240.1%ETF
Morgan Stanley stock logo
MS
Morgan Stanley
$249,795$249,795 â–²New Holding1,1250.1%Finance
CocaCola Company (The) stock logo
KO
CocaCola
$239,627$239,627 â–²New Holding2,8510.1%Consumer Staples

Showing largest 100 holdings. View all holdings.
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