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Friday Financial Top Holdings and 13F Report (2026)

About Friday Financial

Investment Activity

  • Friday Financial has $505.80 million in total holdings as of September 30, 2026.
  • Friday Financial owns shares of 119 different stocks, but just 24 companies or ETFs make up 80% of its holdings.
  • Approximately 27.26% of the portfolio was purchased this quarter.
  • About 1.25% of the portfolio was sold this quarter.
  • This quarter, Friday Financial has purchased 108 new stocks and bought additional shares in 86 stocks.
  • Friday Financial sold shares of 3 stocks and completely divested from 4 stocks this quarter.

Largest New Holdings this Quarter

78464A664 - SPDR Portfolio Long Term Treasury ETF
$732,560 Holding
46641Q670 - J P MORGAN EXCHANGE TRADED F
$710,981 Holding
84615Q103 - SPACE EXPLORATION TECHN CORP
$324,370 Holding
464288661 - iShares 3-7 Year Treasury Bond ETF
$313,664 Holding
30233Q108 - EXXONMOBIL HOLDINGS CORP
$285,766 Holding

Largest Purchases this Quarter

iShares Core S&P Total U.S. Stock Market ETF
126,961 shares (about $21.16M)
Schwab U.S. Large-Cap Growth ETF
372,166 shares (about $13.40M)
Schwab U.S. Large-Cap Value ETF
239,513 shares (about $7.99M)
Vanguard Total International Stock ETF
84,405 shares (about $7.13M)
Schwab International Equity ETF
253,854 shares (about $6.92M)

Largest Sales this Quarter

ISHARES BITCOIN TRUST ETF
5,960 shares (about $285.84K)
Vanguard Total Stock Market ETF
228 shares (about $85.54K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofFriday Financial

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
iShares Core S&P Total U.S. Stock Market ETF stock logo
ITOT
iShares Core S&P Total U.S. Stock Market ETF
$108,394,923$21,160,575 ▲24.3%650,35721.4%ETF
Schwab U.S. Large-Cap Growth ETF stock logo
SCHG
Schwab U.S. Large-Cap Growth ETF
$40,640,204$13,397,971 ▲49.2%1,128,8958.0%ETF
EA Bridgeway Omni Small-Cap Value ETF stock logo
BSVO
EA Bridgeway Omni Small-Cap Value ETF
$27,290,940$4,415,554 ▲19.3%966,8005.4%ETF
Schwab U.S. Large-Cap Value ETF stock logo
SCHV
Schwab U.S. Large-Cap Value ETF
$20,954,653$7,994,940 ▲61.7%627,7614.1%ETF
Vanguard Intermediate-Term Treasury ETF stock logo
VGIT
Vanguard Intermediate-Term Treasury ETF
$20,140,791$4,119,371 ▲25.7%355,5934.0%ETF
iShares Core MSCI International Developed Markets ETF stock logo
IDEV
iShares Core MSCI International Developed Markets ETF
$17,690,495$2,858,105 ▲19.3%199,5093.5%ETF
Avantis International Small Cap Value ETF stock logo
AVDV
Avantis International Small Cap Value ETF
$16,758,491$2,620,240 ▲18.5%155,0853.3%ETF
Schwab International Equity ETF stock logo
SCHF
Schwab International Equity ETF
$16,253,780$6,917,521 ▲74.1%596,4693.2%ETF
Schwab US Dividend Equity ETF stock logo
SCHD
Schwab US Dividend Equity ETF
$15,361,038$3,479,073 ▲29.3%470,3323.0%ETF
Dimensional Short-Duration Fixed Income ETF stock logo
DFSD
Dimensional Short-Duration Fixed Income ETF
$14,827,539$2,043,052 ▲16.0%318,4612.9%ETF
SPDR MSCI ACWI ex-US ETF stock logo
CWI
SPDR MSCI ACWI ex-US ETF
$14,790,888$4,125,998 ▲38.7%368,2992.9%ETF
Dimensional Emerging Markets Core Equity 2 ETF stock logo
DFEM
Dimensional Emerging Markets Core Equity 2 ETF
$14,396,249$2,587,576 ▲21.9%362,3522.8%ETF
Vanguard Total International Stock ETF stock logo
VXUS
Vanguard Total International Stock ETF
$10,974,249$7,128,861 ▲185.4%129,9342.2%ETF
Vanguard Short-Term Inflation-Protected Securities ETF stock logo
VTIP
Vanguard Short-Term Inflation-Protected Securities ETF
$8,989,401$1,731,626 ▲23.9%185,6931.8%ETF
iShares Russell 1000 Growth ETF stock logo
IWF
iShares Russell 1000 Growth ETF
$8,932,111$4,257,469 ▲91.1%71,0421.8%ETF
Apple Inc. stock logo
AAPL
Apple
$8,143,319$1,403,850 ▲20.8%24,6531.6%Technology
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$6,270,748$1,371,055 ▲28.0%26,8521.2%ETF
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$6,039,202$85,540 ▼-1.4%16,0971.2%ETF
SPDR Portfolio S&P 500 Value ETF stock logo
SPYV
SPDR Portfolio S&P 500 Value ETF
$5,633,039$1,654,337 ▲41.6%91,9831.1%ETF
Avantis U.S. Small Cap Value ETF stock logo
AVUV
Avantis U.S. Small Cap Value ETF
$5,580,275$1,249,589 ▲28.9%46,8541.1%ETF
Dimensional International High Profitability ETF stock logo
DIHP
Dimensional International High Profitability ETF
$4,899,035$1,023,652 ▲26.4%146,3271.0%ETF
HYMB
SPDR Nuveen ICE High Yield Municipal Bond ETF
$4,699,847$2,534,282 ▲117.0%200,5910.9%ETF
Vanguard High Dividend Yield ETF stock logo
VYM
Vanguard High Dividend Yield ETF
$4,692,813$4,149,243 ▲763.3%30,2080.9%ETF
Vanguard Small-Cap Growth ETF stock logo
VBK
Vanguard Small-Cap Growth ETF
$3,719,114$2,135,759 ▲134.9%10,9270.7%ETF
iShares Russell Mid-Cap Growth ETF stock logo
IWP
iShares Russell Mid-Cap Growth ETF
$3,705,487$1,813,924 ▲95.9%26,5360.7%ETF
iShares Russell Mid-Cap Value ETF stock logo
IWS
iShares Russell Mid-Cap Value ETF
$3,702,592$2,575,702 ▲228.6%22,8880.7%ETF
UMB Financial Corporation stock logo
UMBF
UMB Financial
$3,573,437$11,292 ▲0.3%27,5320.7%Finance
Dimensional National Municipal Bond ETF stock logo
DFNM
Dimensional National Municipal Bond ETF
$3,047,170$2,274,176 ▲294.2%65,8990.6%ETF
Avantis Emerging Markets Equity ETF stock logo
AVEM
Avantis Emerging Markets Equity ETF
$3,029,484$1,182,240 ▲64.0%32,2080.6%ETF
SPDR S&P 600 Small Cap Value ETF stock logo
SLYV
SPDR S&P 600 Small Cap Value ETF
$3,011,222$2,292,661 ▲319.1%29,2380.6%ETF
Invesco QQQ stock logo
QQQ
Invesco QQQ
$2,989,168$46,010 ▲1.6%4,0280.6%ETF
iShares MSCI Emerging Markets ETF stock logo
EEM
iShares MSCI Emerging Markets ETF
$2,797,067$1,808,880 ▲183.1%41,8660.6%ETF
iShares S&P 500 Growth ETF stock logo
IVW
iShares S&P 500 Growth ETF
$2,616,108$899,782 ▲52.4%18,3550.5%ETF
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$2,524,737$1,487,453 ▲143.4%3,5950.5%ETF
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$2,471,704$706,825 ▲40.0%41,8720.5%ETF
SPDR S&P 600 Small Cap Growth ETF stock logo
SLYG
SPDR S&P 600 Small Cap Growth ETF
$2,366,597$697,265 ▲41.8%22,0210.5%ETF
SPDR S&P 400 Mid Cap Value ETF stock logo
MDYV
SPDR S&P 400 Mid Cap Value ETF
$2,133,352$889,351 ▲71.5%23,8630.4%ETF
Vanguard Mid-Cap Growth ETF stock logo
VOT
Vanguard Mid-Cap Growth ETF
$2,081,392$640,020 ▲44.4%7,0570.4%ETF
Deere & Company stock logo
DE
Deere & Company
$2,017,243$42,707 ▲2.2%3,0230.4%Industrials
ISHARES BITCOIN TRUST ETF
$1,998,701$285,844 ▼-12.5%41,6740.4%SHS BEN INT
J P MORGAN EXCHANGE TRADED F
$1,933,889$1,258,331 ▲186.3%23,8230.4%EQUITY FOCUS ETF
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$1,911,577$1,680,843 ▲728.5%2,5020.4%ETF
Vanguard Mid-Cap Value ETF stock logo
VOE
Vanguard Mid-Cap Value ETF
$1,899,999$545,535 ▲40.3%9,6300.4%ETF
Microsoft Corporation stock logo
MSFT
Microsoft
$1,866,324$1,288,323 ▲222.9%3,6390.4%Technology
Vanguard Small-Cap Value ETF stock logo
VBR
Vanguard Small-Cap Value ETF
$1,841,242$256,890 ▲16.2%7,9200.4%ETF
iShares Core MSCI Emerging Markets ETF stock logo
IEMG
iShares Core MSCI Emerging Markets ETF
$1,804,708$90,479 ▲5.3%22,2200.4%ETF
First Trust Managed Municipal ETF stock logo
FMB
First Trust Managed Municipal ETF
$1,799,510$73,140 ▲4.2%37,3730.4%ETF
Tesla, Inc. stock logo
TSLA
Tesla
$1,719,534$132,081 ▲8.3%4,8560.3%Consumer Discretionary
J P MORGAN EXCHANGE TRADED F
$1,679,451$236,924 ▲16.4%35,2160.3%MUNICIPAL ETF
VanEck High Yield Muni ETF stock logo
HYD
VanEck High Yield Muni ETF
$1,617,315$32,104 ▲2.0%33,6520.3%ETF
NVIDIA Corporation stock logo
NVDA
NVIDIA
$1,598,068$468,893 ▲41.5%6,9220.3%Technology
iShares Russell 2000 Growth ETF stock logo
IWO
iShares Russell 2000 Growth ETF
$1,576,195$573,324 ▲57.2%4,4070.3%ETF
DFAE
Dimensional Emerging Core Equity Market ETF
$1,551,491$428,531 ▲38.2%39,4380.3%ETF
iShares National Muni Bond ETF stock logo
MUB
iShares National Muni Bond ETF
$1,297,355$325,301 ▲33.5%12,8020.3%ETF
SPDR Portfolio S&P 1500 Composite Stock Market ETF stock logo
SPTM
SPDR Portfolio S&P 1500 Composite Stock Market ETF
$1,293,167$7,199 ▼-0.6%14,0120.3%ETF
Quanta Services, Inc. stock logo
PWR
Quanta Services
$1,205,2690.0%1,8190.2%Industrials
SPDR S&P 400 Mid Cap Growth ETF stock logo
MDYG
SPDR S&P 400 Mid Cap Growth ETF
$1,099,269$736,724 ▲203.2%10,3940.2%ETF
Schwab U.S. Aggregate Bond ETF stock logo
SCHZ
Schwab U.S. Aggregate Bond ETF
$985,072$730,980 ▲287.7%44,6340.2%ETF
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$976,455$63,298 ▲6.9%2,9310.2%Finance
Dimensional International Small Cap Value ETF stock logo
DISV
Dimensional International Small Cap Value ETF
$941,6690.0%22,0790.2%ETF
WisdomTree U.S. MidCap Dividend Fund stock logo
DON
WisdomTree U.S. MidCap Dividend Fund
$812,776$33,714 ▲4.3%14,9710.2%ETF
WALMART INC
$796,755$13,658 ▲1.7%7,6420.2%COM
Broadcom Inc. stock logo
AVGO
Broadcom
$786,936$136,425 ▲21.0%2,2900.2%Technology
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$750,648$238,301 ▲46.5%3,0240.1%Consumer Discretionary
SPDR Portfolio Long Term Treasury ETF stock logo
SPTL
SPDR Portfolio Long Term Treasury ETF
$732,560$732,560 ▲New Holding30,7540.1%ETF
iShares MSCI USA Value Factor ETF stock logo
VLUE
iShares MSCI USA Value Factor ETF
$714,8840.0%3,5680.1%ETF
J P MORGAN EXCHANGE TRADED F
$710,981$710,981 ▲New Holding15,9270.1%CORE PLUS BD ETF
Vanguard Information Technology ETF stock logo
VGT
Vanguard Information Technology ETF
$700,0790.0%5,5120.1%ETF
J P MORGAN EXCHANGE TRADED F
$696,725$416,883 ▲149.0%14,9930.1%INTL BD OPP ETF
iShares S&P Mid-Cap 400 Growth ETF stock logo
IJK
iShares S&P Mid-Cap 400 Growth ETF
$684,707$170,595 ▲33.2%6,1770.1%ETF
iShares Russell 2000 Value ETF stock logo
IWN
iShares Russell 2000 Value ETF
$669,128$162,755 ▲32.1%3,1780.1%ETF
PIMCO Intermediate Municipal Bond Exchange-Traded Fund stock logo
MUNI
PIMCO Intermediate Municipal Bond Exchange-Traded Fund
$660,713$39,633 ▲6.4%13,2700.1%ETF
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$641,641$39,039 ▲6.5%1,2820.1%Finance
Alphabet Inc. stock logo
GOOG
Alphabet
$632,013$71,005 ▲12.7%1,8870.1%Communication Services
ALPS International Sector Dividend Dogs ETF stock logo
IDOG
ALPS International Sector Dividend Dogs ETF
$626,915$151,221 ▲31.8%15,0820.1%ETF
Vanguard International High Dividend Yield ETF stock logo
VYMI
Vanguard International High Dividend Yield ETF
$618,081$3,593 ▲0.6%6,1920.1%ETF
iShares MSCI EAFE Value ETF stock logo
EFV
iShares MSCI EAFE Value ETF
$614,317$18,458 ▲3.1%7,8880.1%ETF
SANDISK CORP
$606,027$10,726 ▲1.8%3390.1%COM
Advanced Micro Devices, Inc. stock logo
AMD
Advanced Micro Devices
$570,166$261,070 ▲84.5%9260.1%Technology
iShares MSCI Intl Quality Factor ETF stock logo
IQLT
iShares MSCI Intl Quality Factor ETF
$529,589$8,462 ▲1.6%10,7640.1%ETF
WisdomTree U.S. Quality Dividend Growth Fund stock logo
DGRW
WisdomTree U.S. Quality Dividend Growth Fund
$477,3580.0%4,9000.1%ETF
Western Digital Corporation stock logo
WDC
Western Digital
$473,199$10,639 ▲2.3%1,0230.1%Technology
International Business Machines Corporation stock logo
IBM
International Business Machines
$471,546$42,191 ▲9.8%2,0900.1%Technology
Alphabet Inc. stock logo
GOOGL
Alphabet
$421,447$127,516 ▲43.4%1,2460.1%Communication Services
PALANTIR TECHNOLOGIES INC
$416,568$104,142 ▲33.3%2,1920.1%CL A
Vanguard International Dividend Appreciation ETF stock logo
VIGI
Vanguard International Dividend Appreciation ETF
$394,358$42,139 ▲12.0%4,2020.1%ETF
Cisco Systems, Inc. stock logo
CSCO
Cisco Systems
$390,557$40,676 ▲11.6%3,5910.1%Technology
iShares S&P 500 Value ETF stock logo
IVE
iShares S&P 500 Value ETF
$365,7760.0%1,6000.1%ETF
SPDR S&P Dividend ETF stock logo
SDY
SPDR S&P Dividend ETF
$360,908$80,382 ▲28.7%2,4470.1%ETF
Procter & Gamble Company (The) stock logo
PG
Procter & Gamble
$344,760$35,700 ▲11.6%2,3950.1%Consumer Staples
NYLIM MacKay Shields Municipal Intermediate ETF stock logo
MMIT
NYLIM MacKay Shields Municipal Intermediate ETF
$324,4720.0%14,0830.1%ETF
SPACE EXPLORATION TECHN CORP
$324,370$324,370 ▲New Holding2,1910.1%CLASS A COM STK
SPDR S&P MidCap 400 ETF Trust stock logo
MDY
SPDR S&P MidCap 400 ETF Trust
$316,4320.0%4770.1%ETF
Dimensional US Core Equity Market ETF stock logo
DFAU
Dimensional US Core Equity Market ETF
$314,7450.0%5,9940.1%ETF
iShares 3-7 Year Treasury Bond ETF stock logo
IEI
iShares 3-7 Year Treasury Bond ETF
$313,664$313,664 ▲New Holding2,7660.1%ETF
WisdomTree U.S. High Dividend Fund stock logo
DHS
WisdomTree U.S. High Dividend Fund
$308,5050.0%2,7540.1%ETF
The Walt Disney Company stock logo
DIS
Walt Disney
$296,855$27,254 ▲10.1%2,9300.1%Communication Services
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$291,630$16,820 ▲6.1%1,1270.1%Healthcare
EXXONMOBIL HOLDINGS CORP
$285,766$285,766 ▲New Holding1,7440.1%COM SHS
Caterpillar Inc. stock logo
CAT
Caterpillar
$280,133$29,749 ▲11.9%3390.1%Industrials

Showing largest 100 holdings. View all holdings.
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