My Personal Cfo, LLC Top Holdings and 13F Report (2024)

About My Personal Cfo, LLC

Investment Activity

  • My Personal Cfo, LLC has $173.52 million in total holdings as of March 31, 2024.
  • My Personal Cfo, LLC owns shares of 97 different stocks, but just 34 companies or ETFs make up 80% of its holdings.
  • Approximately 6.99% of the portfolio was purchased this quarter.
  • About 1.06% of the portfolio was sold this quarter.
  • This quarter, My Personal Cfo, LLC has purchased 90 new stocks and bought additional shares in 44 stocks.
  • My Personal Cfo, LLC sold shares of 25 stocks and completely divested from 1 stock this quarter.

Largest Holdings

Okta
$12,516,528
Microsoft
$11,698,126
Stagwell
$8,651,068

Largest New Holdings this Quarter

Vanguard S&P 500 ETF
$1,056,071 Holding
Netflix
$244,147 Holding
Alphabet
$230,168 Holding

Largest Purchases this Quarter

NVIDIA
1,551 shares (about $1.40M)
iShares U.S. Healthcare ETF
19,800 shares (about $1.23M)
Avantis U.S. Equity ETF
13,286 shares (about $1.19M)
Vanguard S&P 500 ETF
2,197 shares (about $1.06M)
Vanguard Total Stock Market ETF
3,546 shares (about $921.60K)

Largest Sales this Quarter

Vanguard Short-Term Bond ETF
4,027 shares (about $308.74K)
JPMorgan Alerian MLP Index ETN
6,686 shares (about $190.48K)
Vanguard FTSE Emerging Markets ETF
3,996 shares (about $166.92K)
Berkshire Hathaway
138 shares (about $58.03K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofMy Personal Cfo, LLC

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$21,457,036$921,603 4.5%82,55912.4%ETF
Okta, Inc. stock logo
OKTA
Okta
$12,516,528$45,928 -0.4%119,6387.2%Computer and Technology
Microsoft Co. stock logo
MSFT
Microsoft
$11,698,126$106,863 0.9%27,8056.7%Computer and Technology
Avantis U.S. Equity ETF stock logo
AVUS
Avantis U.S. Equity ETF
$8,981,403$1,189,095 15.3%100,3515.2%ETF
Stagwell Inc. stock logo
STGW
Stagwell
$8,651,068$357,072 4.3%1,390,8475.0%Business Services
Invesco QQQ stock logo
QQQ
Invesco QQQ
$6,661,995$19,981 0.3%15,0043.8%Finance
Apple Inc. stock logo
AAPL
Apple
$4,771,004$55,216 1.2%27,8232.7%Computer and Technology
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$4,503,456$16,215 0.4%8,6102.6%Finance
Dimensional US Core Equity Market ETF stock logo
DFAU
Dimensional US Core Equity Market ETF
$4,248,386$20,024 -0.5%116,2672.4%ETF
iShares MSCI EAFE Small-Cap ETF stock logo
SCZ
iShares MSCI EAFE Small-Cap ETF
$4,025,879$136,159 3.5%63,5702.3%ETF
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$3,666,514$58,032 -1.6%8,7192.1%Finance
BFEB
Innovator U.S. Equity Buffer ETF - February
$2,950,910$260,230 9.7%75,1251.7%ETF
BDEC
Innovator U.S. Equity Buffer ETF - December
$2,829,2730.0%69,6801.6%ETF
iShares Select Dividend ETF stock logo
DVY
iShares Select Dividend ETF
$2,662,645$2,587 0.1%21,6161.5%ETF
Vanguard Real Estate ETF stock logo
VNQ
Vanguard Real Estate ETF
$2,603,062$93,572 3.7%30,1001.5%ETF
Vanguard ESG US Stock ETF stock logo
ESGV
Vanguard ESG US Stock ETF
$2,583,745$186 0.0%27,7261.5%ETF
Vanguard Mid-Cap ETF stock logo
VO
Vanguard Mid-Cap ETF
$2,503,806$284,586 12.8%10,0211.4%ETF
BAPR
Innovator U.S. Equity Buffer ETF - April
$2,378,3760.0%59,4001.4%ETF
BMAR
Innovator U.S. Equity Buffer ETF - March
$2,179,622$712,929 48.6%52,3101.3%ETF
Vanguard Energy ETF stock logo
VDE
Vanguard Energy ETF
$2,132,949$66,506 3.2%16,1961.2%ETF
Vanguard High Dividend Yield ETF stock logo
VYM
Vanguard High Dividend Yield ETF
$2,076,7930.0%17,1651.2%ETF
JPMorgan Alerian MLP Index ETN stock logo
AMJ
JPMorgan Alerian MLP Index ETN
$2,068,107$190,483 -8.4%72,5911.2%Finance
BJAN
Innovator U.S. Equity Buffer ETF - January
$2,063,361$437,577 26.9%47,3901.2%ETF
NVIDIA Co. stock logo
NVDA
NVIDIA
$2,036,815$1,401,553 220.6%2,2541.2%Computer and Technology
IJAN
Innovator MSCI EAFE Power Buffer ETF - January
$1,881,7930.0%60,1501.1%ETF
BNOV
Innovator U.S. Equity Buffer ETF - November
$1,858,911$9,121 -0.5%50,9501.1%ETF
SPDR Portfolio S&P 500 ETF stock logo
SPLG
SPDR Portfolio S&P 500 ETF
$1,845,9000.0%30,0001.1%ETF
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$1,811,953$907,509 100.3%10,0511.0%Retail/Wholesale
NJAN
Innovator Growth-100 Power Buffer ETF - January
$1,699,6200.0%39,0001.0%ETF
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$1,628,796$17,350 -1.1%3,0980.9%ETF
NIKE, Inc. stock logo
NKE
NIKE
$1,540,491$406,456 35.8%16,3920.9%Consumer Discretionary
iShares U.S. Healthcare ETF stock logo
IYH
iShares U.S. Healthcare ETF
$1,532,025$1,225,620 400.0%24,7500.9%ETF
iShares MSCI Intl Quality Factor ETF stock logo
IQLT
iShares MSCI Intl Quality Factor ETF
$1,504,661$19,830 -1.3%37,9390.9%ETF
BJUL
Innovator U.S. Equity Buffer ETF - July
$1,493,017$12,099 -0.8%37,0200.9%ETF
Applied Materials, Inc. stock logo
AMAT
Applied Materials
$1,472,688$619 0.0%7,1410.8%Computer and Technology
iShares Core S&P Total U.S. Stock Market ETF stock logo
ITOT
iShares Core S&P Total U.S. Stock Market ETF
$1,379,7950.0%11,9670.8%ETF
Meta Platforms, Inc. stock logo
META
Meta Platforms
$1,283,932$41,276 -3.1%2,6440.7%Computer and Technology
Dimensional International Core Equity Market ETF stock logo
DFAI
Dimensional International Core Equity Market ETF
$1,260,153$907 0.1%41,6990.7%ETF
Advanced Micro Devices, Inc. stock logo
AMD
Advanced Micro Devices
$1,248,991$38,083 3.1%6,9200.7%Computer and Technology
Vanguard Total Bond Market ETF stock logo
BND
Vanguard Total Bond Market ETF
$1,196,240$13,001 1.1%16,4700.7%ETF
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$1,056,071$1,056,071 New Holding2,1970.6%ETF
UnitedHealth Group Incorporated stock logo
UNH
UnitedHealth Group
$940,425$31,661 -3.3%1,9010.5%Medical
iShares Biotechnology ETF stock logo
IBB
iShares Biotechnology ETF
$911,141$2,058 -0.2%6,6400.5%Finance
BJUN
Innovator U.S. Equity Buffer ETF - June
$823,4220.0%21,9000.5%ETF
EJAN
Innovator MSCI Emerging Markets Power Buffer ETF - January
$815,819$164,958 -16.8%28,1900.5%ETF
The Home Depot, Inc. stock logo
HD
Home Depot
$812,848$3,836 0.5%2,1190.5%Retail/Wholesale
Schwab US Dividend Equity ETF stock logo
SCHD
Schwab US Dividend Equity ETF
$741,298$17,335 2.4%9,1940.4%ETF
BOCT
Innovator U.S. Equity Buffer ETF - October
$740,6010.0%18,3000.4%ETF
Vanguard Short-Term Bond ETF stock logo
BSV
Vanguard Short-Term Bond ETF
$730,877$308,742 -29.7%9,5330.4%ETF
BSEP
Innovator U.S. Equity Buffer ETF - September
$716,1150.0%18,2300.4%ETF
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$713,753$6,011 -0.8%4,5120.4%Medical
Innovator U.S. Equity Power Buffer ETF - January stock logo
PJAN
Innovator U.S. Equity Power Buffer ETF - January
$699,834$22,488 -3.1%17,8940.4%ETF
Vanguard Utilities ETF stock logo
VPU
Vanguard Utilities ETF
$665,278$91,536 16.0%4,6660.4%ETF
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$637,755$166,916 -20.7%15,2680.4%ETF
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$622,910$1,455 0.2%12,4160.4%ETF
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$604,505$3,806 0.6%3,0180.3%Finance
iShares Russell Mid-Cap ETF stock logo
IWR
iShares Russell Mid-Cap ETF
$604,354$168 0.0%7,1870.3%ETF
Intel Co. stock logo
INTC
Intel
$598,007$92,174 18.2%13,5530.3%Computer and Technology
Vanguard Small-Cap ETF stock logo
VB
Vanguard Small-Cap ETF
$597,200$914 0.2%2,6130.3%ETF
Schwab International Equity ETF stock logo
SCHF
Schwab International Equity ETF
$555,567$26,456 5.0%14,2380.3%ETF
The Walt Disney Company stock logo
DIS
Walt Disney
$522,606$13,215 2.6%4,2710.3%Consumer Discretionary
Agilent Technologies, Inc. stock logo
A
Agilent Technologies
$513,214$437 -0.1%3,5270.3%Computer and Technology
Alphabet Inc. stock logo
GOOG
Alphabet
$506,930$45,822 9.9%3,3300.3%Computer and Technology
Health Care Select Sector SPDR Fund stock logo
XLV
Health Care Select Sector SPDR Fund
$495,028$5,466 -1.1%3,3510.3%ETF
Vanguard Mid-Cap Value ETF stock logo
VOE
Vanguard Mid-Cap Value ETF
$494,320$11,224 -2.2%3,1710.3%ETF
Vanguard Small-Cap Value ETF stock logo
VBR
Vanguard Small-Cap Value ETF
$443,701$1,151 0.3%2,3120.3%ETF
iShares Core S&P Mid-Cap ETF stock logo
IJH
iShares Core S&P Mid-Cap ETF
$436,113$348,890 400.0%7,1800.3%ETF
KAPR
Innovator U.S. Small Cap Power Buffer ETF - April
$427,8580.0%13,7310.2%ETF
Dimensional US Large Cap Value ETF stock logo
DFLV
Dimensional US Large Cap Value ETF
$426,908$33,919 -7.4%14,2350.2%ETF
Schwab US Broad Market ETF stock logo
SCHB
Schwab US Broad Market ETF
$389,9870.0%6,3880.2%ETF
SPDR S&P Dividend ETF stock logo
SDY
SPDR S&P Dividend ETF
$367,4720.0%2,8000.2%ETF
iShares Core MSCI Emerging Markets ETF stock logo
IEMG
iShares Core MSCI Emerging Markets ETF
$353,2540.0%6,8460.2%ETF
Innovator U.S. Equity Power Buffer ETF - October stock logo
POCT
Innovator U.S. Equity Power Buffer ETF - October
$352,518$17,883 -4.8%9,4030.2%ETF
Exxon Mobil Co. stock logo
XOM
Exxon Mobil
$336,166$5,812 -1.7%2,8920.2%Oils/Energy
Vanguard Large-Cap ETF stock logo
VV
Vanguard Large-Cap ETF
$331,959$479 0.1%1,3850.2%ETF
Vanguard Total International Stock ETF stock logo
VXUS
Vanguard Total International Stock ETF
$318,986$724 0.2%5,2900.2%ETF
Technology Select Sector SPDR Fund stock logo
XLK
Technology Select Sector SPDR Fund
$313,4070.0%1,5050.2%ETF
Innovator U.S. Equity Power Buffer ETF - July stock logo
PJUL
Innovator U.S. Equity Power Buffer ETF - July
$312,461$22,332 -6.7%8,2270.2%ETF
Avantis U.S. Small Cap Value ETF stock logo
AVUV
Avantis U.S. Small Cap Value ETF
$305,927$305,927 New Holding3,2650.2%ETF
Innovator U.S. Equity Power Buffer ETF - April stock logo
PAPR
Innovator U.S. Equity Power Buffer ETF - April
$299,992$22,572 -7.0%8,9310.2%ETF
Avantis U.S. Large Cap Value ETF stock logo
AVLV
Avantis U.S. Large Cap Value ETF
$297,521$297,521 New Holding4,6300.2%ETF
Dimensional U.S. Small Cap ETF stock logo
DFAS
Dimensional U.S. Small Cap ETF
$293,559$16,832 -5.4%4,7090.2%ETF
Tesla, Inc. stock logo
TSLA
Tesla
$288,823$56,604 24.4%1,6430.2%Auto/Tires/Trucks
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$281,7790.0%1,5430.2%ETF
Bank of America Co. stock logo
BAC
Bank of America
$269,118$1,858 0.7%7,0970.2%Finance
Consumer Staples Select Sector SPDR Fund stock logo
XLP
Consumer Staples Select Sector SPDR Fund
$261,538$1,375 0.5%3,4250.2%ETF
iShares MSCI EAFE Growth ETF stock logo
EFG
iShares MSCI EAFE Growth ETF
$256,9840.0%2,4760.1%ETF
Salesforce, Inc. stock logo
CRM
Salesforce
$255,702$10,541 4.3%8490.1%Computer and Technology
Netflix, Inc. stock logo
NFLX
Netflix
$244,147$244,147 New Holding4020.1%Consumer Discretionary
iShares Russell 2000 Value ETF stock logo
IWN
iShares Russell 2000 Value ETF
$243,1600.0%1,5310.1%ETF
iShares 3-7 Year Treasury Bond ETF stock logo
IEI
iShares 3-7 Year Treasury Bond ETF
$242,7380.0%2,0960.1%ETF
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$238,122$344 0.1%6920.1%ETF
Alphabet Inc. stock logo
GOOGL
Alphabet
$230,168$230,168 New Holding1,5250.1%Computer and Technology
SPDR Portfolio S&P 400 Mid Cap ETF stock logo
SPMD
SPDR Portfolio S&P 400 Mid Cap ETF
$218,747$218,747 New Holding4,1010.1%ETF
Vanguard S&P 500 Growth ETF stock logo
VOOG
Vanguard S&P 500 Growth ETF
$203,355$203,355 New Holding6670.1%ETF
Vanguard Information Technology ETF stock logo
VGT
Vanguard Information Technology ETF
$201,871$201,871 New Holding3850.1%ETF
Manitex International, Inc. stock logo
MNTX
Manitex International
$63,3000.0%10,0000.0%Industrial Products
iShares California Muni Bond ETF stock logo
CMF
iShares California Muni Bond ETF
$0$579,400 -100.0%00.0%ETF

Showing largest 100 holdings. View all holdings.

More Institutional Buying and Selling Information

SEC Filings and Trading Data: