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My Personal Cfo, LLC Top Holdings and 13F Report (2026)

About My Personal Cfo, LLC

Investment Activity

  • My Personal Cfo, LLC has $278.82 million in total holdings as of September 30, 2026.
  • My Personal Cfo, LLC owns shares of 94 different stocks, but just 28 companies or ETFs make up 80% of its holdings.
  • Approximately 6.11% of the portfolio was purchased this quarter.
  • About 3.58% of the portfolio was sold this quarter.
  • This quarter, My Personal Cfo, LLC has purchased 91 new stocks and bought additional shares in 40 stocks.
  • My Personal Cfo, LLC sold shares of 25 stocks and completely divested from 3 stocks this quarter.

Largest Holdings

Microsoft
$21,377,409
Apple
$13,611,968

Largest New Holdings this Quarter

02079K107 - Alphabet
$755,421 Holding
46641Q332 - JPMorgan Equity Premium Income ETF
$532,966 Holding
278642103 - eBay
$432,260 Holding
78464A763 - SPDR S&P Dividend ETF
$410,144 Holding
30233Q108 - EXXONMOBIL HOLDINGS CORP
$364,886 Holding

Largest Purchases this Quarter

Vanguard Total Stock Market ETF
7,466 shares (about $2.79M)
Schwab US Dividend Equity ETF
39,245 shares (about $1.28M)
Dimensional US Core Equity Market ETF
22,347 shares (about $1.17M)

Largest Sales this Quarter

Microsoft
10,368 shares (about $5.32M)
Okta
10,074 shares (about $2.11M)
Innovator U.S. Equity Buffer ETF - November
9,000 shares (about $440.64K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofMy Personal Cfo, LLC

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$42,922,829$2,794,084 ▲7.0%114,69315.4%ETF
Microsoft Corporation stock logo
MSFT
Microsoft
$21,377,409$5,317,809 ▼-19.9%41,6797.7%Technology
Dimensional International Core Equity Market ETF stock logo
DFAI
Dimensional International Core Equity Market ETF
$19,024,051$3,008,069 ▲18.8%459,1856.8%ETF
Avantis U.S. Equity ETF stock logo
AVUS
Avantis U.S. Equity ETF
$14,450,142$303,446 ▲2.1%112,8125.2%ETF
Apple Inc. stock logo
AAPL
Apple
$13,611,968$58,945 ▲0.4%40,8744.9%Technology
Okta, Inc. stock logo
OKTA
Okta
$12,041,181$2,106,574 ▼-14.9%57,5834.3%Technology
Invesco QQQ stock logo
QQQ
Invesco QQQ
$10,788,069$134,638 ▲1.3%14,5833.9%ETF
Dimensional US Core Equity Market ETF stock logo
DFAU
Dimensional US Core Equity Market ETF
$10,167,068$1,170,090 ▲13.0%194,1763.6%ETF
TFLR
T. Rowe Price Floating Rate ETF
$9,856,345$605,142 ▲6.5%195,1753.5%ETF
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$7,751,064$118,966 ▲1.6%10,1642.8%ETF
iShares MSCI EAFE Small-Cap ETF stock logo
SCZ
iShares MSCI EAFE Small-Cap ETF
$6,319,953$170,444 ▲2.8%74,8632.3%ETF
Vanguard International High Dividend Yield ETF stock logo
VYMI
Vanguard International High Dividend Yield ETF
$5,667,904$2,311,011 ▲68.8%56,0462.0%ETF
iShares Select Dividend ETF stock logo
DVY
iShares Select Dividend ETF
$4,125,769$63,108 ▼-1.5%27,1311.5%ETF
Innovator U.S. Equity Buffer ETF - February stock logo
BFEB
Innovator U.S. Equity Buffer ETF - February
$3,815,052$102,437 ▼-2.6%70,5751.4%ETF
BAPR
Innovator U.S. Equity Buffer ETF - April
$3,732,8950.0%68,3281.3%ETF
Vanguard Energy ETF stock logo
VDE
Vanguard Energy ETF
$3,647,708$53,025 ▼-1.4%21,1881.3%ETF
Vanguard Real Estate ETF stock logo
VNQ
Vanguard Real Estate ETF
$3,517,623$448,061 ▲14.6%39,2461.3%ETF
Schwab US Dividend Equity ETF stock logo
SCHD
Schwab US Dividend Equity ETF
$3,485,088$1,276,635 ▲57.8%107,1351.2%ETF
BDEC
Innovator U.S. Equity Buffer ETF - December
$3,463,654$24,918 ▼-0.7%63,3851.2%ETF
Advanced Micro Devices, Inc. stock logo
AMD
Advanced Micro Devices
$3,218,469$79,529 ▼-2.4%5,2611.2%Technology
NVIDIA Corporation stock logo
NVDA
NVIDIA
$3,118,898$164,886 ▲5.6%13,6571.1%Technology
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$2,894,674$41,331 ▲1.4%5,8131.0%Finance
Vanguard Mid-Cap ETF stock logo
VO
Vanguard Mid-Cap ETF
$2,843,634$61,951 ▼-2.1%36,2621.0%ETF
iShares MSCI Intl Quality Factor ETF stock logo
IQLT
iShares MSCI Intl Quality Factor ETF
$2,713,320$37,795 ▼-1.4%54,8481.0%ETF
Vanguard High Dividend Yield ETF stock logo
VYM
Vanguard High Dividend Yield ETF
$2,697,430$93,587 ▲3.6%17,3801.0%ETF
SPDR Portfolio S&P 500 ETF stock logo
SPLG
SPDR Portfolio S&P 500 ETF
$2,661,9230.0%29,6561.0%ETF
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$2,543,385$7,009 ▲0.3%3,6290.9%ETF
BJAN
Innovator U.S. Equity Buffer ETF - January
$2,535,152$545 ▼0.0%41,8850.9%ETF
BNOV
Innovator U.S. Equity Buffer ETF - November
$2,443,838$440,640 ▼-15.3%49,9150.9%ETF
Applied Materials, Inc. stock logo
AMAT
Applied Materials
$2,430,078$5,625 ▲0.2%4,7520.9%Technology
BMAR
Innovator U.S. Equity Buffer ETF - March
$2,260,799$11,825 ▼-0.5%38,2380.8%ETF
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$2,230,078$72,753 ▼-3.2%2,9120.8%ETF
BJUL
Innovator U.S. Equity Buffer ETF - July
$2,186,300$16,903 ▼-0.8%39,4500.8%ETF
iShares Core S&P Total U.S. Stock Market ETF stock logo
ITOT
iShares Core S&P Total U.S. Stock Market ETF
$2,043,0820.0%12,2870.7%ETF
JPMORGAN CHASE FINL CO LLC
$2,022,602$118,680 ▼-5.5%58,6430.7%CAL LKD 44
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$1,990,494$373,948 ▲23.1%33,5610.7%ETF
IJAN
Innovator MSCI EAFE Power Buffer ETF - January
$1,983,070$192,050 ▼-8.8%51,6290.7%ETF
NJAN
Innovator Growth-100 Power Buffer ETF - January
$1,941,760$242,720 ▼-11.1%32,0000.7%ETF
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$1,937,509$10,216 ▼-0.5%7,7760.7%Consumer Discretionary
BSEP
Innovator U.S. Equity Buffer ETF - September
$1,272,613$1,619 ▼-0.1%23,5800.5%ETF
Vanguard ESG U.S. Stock ETF stock logo
ESGV
Vanguard ESG U.S. Stock ETF
$1,178,5690.0%8,6960.4%ETF
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$1,145,265$27,798 ▲2.5%4,3260.4%Healthcare
iShares U.S. Healthcare ETF stock logo
IYH
iShares U.S. Healthcare ETF
$1,144,9600.0%16,0000.4%ETF
BOCT
Innovator U.S. Equity Buffer ETF - October
$1,125,364$57,782 ▲5.4%20,4500.4%ETF
EJAN
Innovator MSCI Emerging Markets Power Buffer ETF - January
$1,003,2480.0%26,9900.4%ETF
Technology Select Sector SPDR Fund stock logo
XLK
Technology Select Sector SPDR Fund
$992,478$295,982 ▲42.5%5,0700.4%ETF
BJUN
Innovator U.S. Equity Buffer ETF - June
$947,8940.0%19,0800.3%ETF
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$947,166$44,000 ▲4.9%2,8630.3%Finance
Vanguard Total Bond Market ETF stock logo
BND
Vanguard Total Bond Market ETF
$912,444$139,739 ▲18.1%13,0070.3%ETF
Schwab International Equity ETF stock logo
SCHF
Schwab International Equity ETF
$792,7980.0%28,8610.3%ETF
Alphabet Inc. stock logo
GOOG
Alphabet
$755,421$755,421 ▲New Holding2,2170.3%Communication Services
Vanguard Information Technology ETF stock logo
VGT
Vanguard Information Technology ETF
$752,819$377 ▲0.1%5,9900.3%ETF
Dimensional U.S. Equity ETF stock logo
DFUS
Dimensional U.S. Equity ETF
$723,540$213,392 ▲41.8%8,7140.3%ETF
iShares Core MSCI EAFE ETF stock logo
IEFA
iShares Core MSCI EAFE ETF
$715,4110.0%7,3850.3%ETF
iShares Biotechnology ETF stock logo
IBB
iShares Biotechnology ETF
$682,1170.0%3,2400.2%ETF
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$641,241$74,497 ▲13.1%9,0810.2%ETF
BMAY
Innovator U.S. Equity Buffer ETF - May
$629,4950.0%12,9900.2%ETF
iShares Core S&P Mid-Cap ETF stock logo
IJH
iShares Core S&P Mid-Cap ETF
$614,834$100,014 ▲19.4%8,5450.2%ETF
Agilent Technologies, Inc. stock logo
A
Agilent Technologies
$606,359$1,378 ▲0.2%3,5190.2%Healthcare
Vanguard Small-Cap ETF stock logo
VB
Vanguard Small-Cap ETF
$595,479$569 ▲0.1%2,0930.2%ETF
JPMorgan Equity Premium Income ETF stock logo
JEPI
JPMorgan Equity Premium Income ETF
$532,966$532,966 ▲New Holding9,4800.2%ETF
iShares Russell Mid-Cap ETF stock logo
IWR
iShares Russell Mid-Cap ETF
$507,940$69,255 ▼-12.0%4,7600.2%ETF
Innovator U.S. Equity Power Buffer ETF - January stock logo
PJAN
Innovator U.S. Equity Power Buffer ETF - January
$507,2000.0%10,0000.2%ETF
Vanguard Short-Term Bond ETF stock logo
BSV
Vanguard Short-Term Bond ETF
$499,297$75,181 ▼-13.1%6,5350.2%ETF
Vanguard Large-Cap ETF stock logo
VV
Vanguard Large-Cap ETF
$489,2580.0%1,3910.2%ETF
UnitedHealth Group Incorporated stock logo
UNH
UnitedHealth Group
$465,825$16,886 ▲3.8%1,2690.2%Healthcare
Health Care Select Sector SPDR Fund stock logo
XLV
Health Care Select Sector SPDR Fund
$464,848$49,516 ▲11.9%2,7600.2%ETF
Alphabet Inc. stock logo
GOOGL
Alphabet
$459,073$54,717 ▲13.5%1,3340.2%Communication Services
KAPR
Innovator U.S. Small Cap Power Buffer ETF - April
$436,8050.0%11,0760.2%ETF
Vanguard Russell 1000 Growth ETF stock logo
VONG
Vanguard Russell 1000 Growth ETF
$435,937$10,444 ▼-2.3%3,3810.2%ETF
eBay Inc. stock logo
EBAY
eBay
$432,260$432,260 ▲New Holding4,0760.2%Consumer Discretionary
SPDR S&P Dividend ETF stock logo
SDY
SPDR S&P Dividend ETF
$410,144$410,144 ▲New Holding2,8000.1%ETF
Vanguard Short-Term Treasury ETF stock logo
VGSH
Vanguard Short-Term Treasury ETF
$375,501$11,281 ▼-2.9%6,5240.1%ETF
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$369,7930.0%1,5850.1%ETF
EXXONMOBIL HOLDINGS CORP
$364,886$364,886 ▲New Holding2,2420.1%COM SHS *A*
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$364,8420.0%4,0490.1%ETF
Vanguard Small-Cap Value ETF stock logo
VBR
Vanguard Small-Cap Value ETF
$348,193$693 ▲0.2%1,5070.1%ETF
Caterpillar Inc. stock logo
CAT
Caterpillar
$347,018$21,081 ▲6.5%4280.1%Industrials
Meta Platforms, Inc. stock logo
META
Meta Platforms
$345,242$77,607 ▲29.0%4760.1%Communication Services
iShares Core MSCI Emerging Markets ETF stock logo
IEMG
iShares Core MSCI Emerging Markets ETF
$343,5450.0%4,2330.1%ETF
The Goldman Sachs Group, Inc. stock logo
GS
The Goldman Sachs Group
$318,727$40,516 ▲14.6%3540.1%Finance
iShares MSCI EAFE Growth ETF stock logo
EFG
iShares MSCI EAFE Growth ETF
$293,2240.0%2,4470.1%ETF
Bank of America Corporation stock logo
BAC
Bank of America
$291,636$653 ▲0.2%5,3580.1%Finance
BAUG
Innovator U.S. Equity Buffer ETF - August
$279,123$5,031 ▼-1.8%5,0490.1%ETF
iShares Semiconductor ETF stock logo
SOXX
iShares Semiconductor ETF
$278,1300.0%4890.1%ETF
Teradyne, Inc. stock logo
TER
Teradyne
$277,029$5,212 ▲1.9%6910.1%Technology
Vanguard Total International Stock ETF stock logo
VXUS
Vanguard Total International Stock ETF
$270,193$10,961 ▲4.2%3,1800.1%ETF
Plumas Bancorp stock logo
PLBC
Plumas Bancorp
$259,3030.0%4,2280.1%Finance
Taiwan Semiconductor Manufacturing Company Ltd. stock logo
TSM
Taiwan Semiconductor Manufacturing
$255,4660.0%5600.1%Technology
Intel Corporation stock logo
INTC
Intel
$238,902$1,443 ▲0.6%1,9870.1%Technology
The Home Depot, Inc. stock logo
HD
Home Depot
$237,2650.0%8340.1%Consumer Discretionary
Energy Select Sector SPDR Fund stock logo
XLE
Energy Select Sector SPDR Fund
$230,616$230,616 ▲New Holding3,7500.1%ETF
SPDR Portfolio S&P 400 Mid Cap ETF stock logo
SPMD
SPDR Portfolio S&P 400 Mid Cap ETF
$228,646$37,887 ▼-14.2%3,6270.1%ETF
SPDR Bloomberg Investment Grade Floating Rate ETF stock logo
FLRN
SPDR Bloomberg Investment Grade Floating Rate ETF
$215,8800.0%7,0000.1%ETF
ExxonMobil Corporation stock logo
XOM
ExxonMobil
$0$295,315 ▼-100.0%00.0%Energy
Stagwell Inc. stock logo
STGW
Stagwell
$0$275,170 ▼-100.0%00.0%Communication Services
iShares 3-7 Year Treasury Bond ETF stock logo
IEI
iShares 3-7 Year Treasury Bond ETF
$0$246,175 ▼-100.0%00.0%ETF

Showing largest 100 holdings. View all holdings.
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