Chris O'Cull Analyst PerformanceManaging Director at Stifel NicolausChris O'Cull is a stock analyst at Stifel Nicolaus focused in the retail/wholesale sector, covering 24 publicly traded companies. Over the past year, Chris O'Cull has issued 46 stock ratings, including buy and hold recommendations. While full access to Chris O'Cull's proprietary MarketBeat Analyst Ranking is reserved for MarketBeat All Access subscribers, the rating is updated daily to reflect the most recent analyst activity. This profile highlights Chris O'Cull's coverage history, rating activity, and performance tendencies — helping individual investors make more informed trading decisions. Analyst Rankings, Coverage, and Performance StatisticsAnalyst RankingSubscribe to MarketBeat All Access for the analyst's recommendation accuracy rating MarketBeatAverage Return00.00% 12-Month ROISuccess Rate00.00% Profitable RatingsTotal Ratings82 Last 4 YearsBuy Recommendations52.86% 37 Buy RatingsCompanies Covered24 Unique Companies Ratings Distribution70RatingsDistribution of strong buy, buy, hold, and sell ratings by Chris O'Cull.RatingPercentageCount Strong Buy0.0%0 ratings Buy52.9%37 ratings Hold47.1%33 ratings Sell0.0%0 ratingsOut of 70 total stock ratings issued by Chris O'Cull at Stifel Nicolaus, the majority (52.9%) have been Buy recommendations, followed by 47.1% Hold.Best & Worst CallsBest Call000.0%SBUXApr 2025Subscribe to MarketBeat All Access to get analyst recommendation ROI.Worst Call000.0%PTLOFeb 2025Subscribe to MarketBeat All Access to get analyst recommendation ROI.Exchange CoverageExchangePercentageCountNYSE54.2% of companies on NYSE13 companiesNASDAQ45.8% of companies on NASDAQ11 companiesChris O'Cull, an analyst at Stifel Nicolaus, currently covers 24 companies listed on NYSE and NASDAQ, with the majority traded on NYSE.Coverage FocusSector IconSectorPercentageRetail/Wholesale19 companies79.2%Consumer Discretionary3 companies12.5%Finance1 company4.2%Auto/Tires/Trucks1 company4.2%Chris O'Cull of Stifel Nicolaus specializes in stock coverage within the Retail/Wholesale sector, with additional focus on Consumer Discretionary and Finance companies.Coverage IndustriesIndustryPercentageRETAIL - RESTRNTS17 companies70.8%LEISURE&REC SVS2 companies8.3%RET/WHL - AUTO PT2 companies8.3%RESTAURANTS1 company4.2%BANKS - SOUTHEAST1 company4.2%AUTOMOTIVE REPAIR, SERVICES & PARKING1 company4.2% About Chris O'CullChris O’Cull joined Stifel in 2017. Chris is a Managing Director in the Consumer and Retail Sector covering Restaurants. His past awards include #1 stock picker (2019) and #3 earnings estimator (2015) in the restaurant sector of the Thomson Reuters StarMine’s Analyst Awards and Best Up-and-Comer within the restaurant industry by Institutional Investor (2008). Before joining Stifel, Chris covered restaurant companies as a Managing Director and Equity Research Analyst at KeyBanc Capital Markets Inc. Prior to becoming a sell-side analyst in 2006, Chris was an executive for a publicly-held restaurant company, with experience in finance, marketing and operations. Chris graduated from the University of Kentucky.Follow on LinkedIn Chris O'Cull's Ratings History at Stifel Nicolaus Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 2 Years 3 Years 4 Years 5 Years All Time Timeframe Start Date End Date All Ratings Strong Buy Buy Hold Sell Rating Recommendation ROI is the percentage between the price on the Report Date to the price 12 months after the report date.Available with a MarketBeat All Access Subscription12-Month ROIUpgrade to All Access to use the All ROI Filter Export CompanyReport DateActionReport Date Price12-MonthPrice TargetRating12-MonthPrice & ROIDetailsWENWendy's4/30/2026Set Price Target$6.90$6.00$0.0000.00% ROIDPZDomino's Pizza4/27/2026Set Price Target$335.05$400.00$0.0000.00% ROIPLNTPlanet Fitness4/24/2026Lower Price Target$69.13$90.00Buy$0.0000.00% ROISBUXStarbucks4/21/2026Boost Price Target$98.95$115.00Buy$0.0000.00% ROIJACKJack In The Box3/31/2026Lower Price Target$9.06$10.00Hold$0.0000.00% ROIWINGWingstop3/26/2026Lower Price Target$160.35$250.00Buy$0.0000.00% ROIVVVValvoline3/23/2026Upgrade$32.76$42.00Buy$0.0000.00% ROICMGChipotle Mexican Grill3/9/2026Reiterated Rating$35.33Buy$0.0000.00% ROIPLNTPlanet Fitness2/24/2026Set Price Target$82.95$105.00$0.0000.00% ROIWINGWingstop2/19/2026Boost Price Target$269.48$325.00Buy$0.0000.00% ROI Get the Latest News and Ratings for Your StocksEnter your email address below to receive the latest headlines and analysts' recommendations for your stocks with our free daily email newsletter. WENWendy's2/16/2026Set Price Target$7.48$8.00$0.0000.00% ROIWENWendy's2/5/2026Set Price Target$8.08$9.00$0.0000.00% ROIVVVValvoline2/5/2026Set Price Target$36.40$40.00$0.0000.00% ROICMGChipotle Mexican Grill2/4/2026Lower Price Target$39.10$45.00Buy$0.0000.00% ROICHMGChemung Financial1/28/2026Boost Price Target$58.76$64.00Market Perform$0.0000.00% ROIWINGWingstop1/7/2026Lower Price Target$268.86$290.00Buy$0.0000.00% ROIDPZDomino's Pizza1/7/2026Lower Price Target$406.50$485.00Buy$0.0000.00% ROIPTLOPortillo's1/7/2026Reiterated Rating$4.77$6.00Hold$0.0000.00% ROIXPOFXponential Fitness11/21/2025Lower Price Target$5.51$8.00Hold$0.0000.00% ROIVVVValvoline11/20/2025Lower Price Target$30.29$35.00Hold$0.0000.00% ROIJACKJack In The Box11/20/2025Lower Price Target$14.38$18.00Hold$0.0000.00% ROIYUMYum! Brands11/17/2025Set Price Target$148.05$160.00$0.0000.00% ROIDRVNDriven Brands11/17/2025Set Price Target$14.15$23.00$0.0000.00% ROIPLNTPlanet Fitness11/6/2025Set Price Target$103.08$125.00$0.0000.00% ROICAVACAVA Group11/5/2025Set Price Target$52.20$75.00$0.0000.00% ROIBROSDutch Bros10/31/2025Lower Price Target$56.49$75.00Buy$0.0000.00% ROICAVACAVA Group10/31/2025Lower Price Target$54.27$100.00Buy$0.0000.00% ROISHAKShake Shack10/31/2025Lower Price Target$95.75$105.00Hold$0.0000.00% ROIWINGWingstop10/31/2025Lower Price Target$211.58$300.00Buy$0.0000.00% ROIWENWendy's10/31/2025Lower Price Target$8.55$11.00Hold$0.0000.00% ROIEATBrinker International10/24/2025Lower Price Target$125.85$200.00Buy$0.0000.00% ROIWINGWingstop9/9/2025Lower Price Target$304.78$375.00Buy$0.0000.00% ROICMGChipotle Mexican Grill9/9/2025Lower Price Target$39.56$60.00Buy$0.0000.00% ROIMCDMcDonald's8/22/2025Boost Price Target$313.16$315.00Hold$0.0000.00% ROIWENWendy's8/15/2025Set Price Target$10.63$12.00$0.0000.00% ROIPZZAPapa John's International8/15/2025Boost Price Target$47.60$42.00Hold$0.0000.00% ROIMCWMister Car Wash7/31/2025Lower Price Target$5.41$7.50Hold$0.0000.00% ROITXRHTexas Roadhouse7/25/2025Boost Price Target$185.58$188.00Hold$0.0000.00% ROICHMGChemung Financial7/21/2025Boost Price Target$52.38$59.00Market Perform$0.0000.00% ROISBUXStarbucks7/11/2025Boost Price Target$94.57$105.00Buy$0.0000.00% ROIEATBrinker International6/23/2025Boost Price Target$175.98$215.00Buy$0.0000.00% ROIJACKJack In The Box6/20/2025Downgrade$17.06$20.00Hold$0.0000.00% ROICAVACAVA Group6/18/2025Lower Price Target$74.81$125.00Buy$0.0000.00% ROIPLNTPlanet Fitness5/22/2025Set Price Target$103.96$120.00Buy$0.0000.00% ROIBROSDutch Bros5/8/2025Lower Price Target$63.74$82.00Buy$0.0000.00% ROIFWRGFirst Watch Restaurant Group5/7/2025Set Price Target$15.99$17.00$0.0000.00% ROISBUXStarbucks4/30/2025Lower Price Target$78.97$92.00Buy$000.0000.00% ROIJACKJack In The Box4/28/2025Set Price Target$24.51$32.00Buy$00.0000.00% ROICHMGChemung Financial4/22/2025Lower Price Target$42.14$55.00Market Perform$00.0000.00% ROIWENWendy's4/15/2025Lower Price Target$13.29$14.00Hold$0.0000.00% ROITXRHTexas Roadhouse4/15/2025Lower Price Target$162.49$170.00Hold$000.0000.00% ROISHAKShake Shack4/15/2025Lower Price Target$82.97$97.00Hold$000.0000.00% ROISBUXStarbucks4/15/2025Lower Price Target$84.34$103.00Buy$00.0000.00% ROIPZZAPapa John's International4/15/2025Lower Price Target$30.51$38.00Hold$00.0000.00% ROIPZZAPapa John's International3/26/2025Lower Price Target$40.22$40.00Hold$00.0000.00% ROIJACKJack In The Box3/24/2025Lower Price Target$29.48$35.00Hold$00.0000.00% ROIDRIDarden Restaurants3/21/2025Boost Price Target$198.66$215.00Buy$000.0000.00% ROICMGChipotle Mexican Grill3/19/2025Lower Price Target$47.72$65.00Buy$00.0000.00% ROIXPOFXponential Fitness3/14/2025Downgrade$12.27$12.00Hold$0.0000.00% ROIYUMYum! Brands2/28/2025Boost Price Target$153.91$148.00Hold$000.0000.00% ROIWINGWingstop2/28/2025Lower Price Target$228.62$350.00Buy$000.0000.00% ROIPTLOPortillo's2/28/2025Boost Price Target$13.98$17.00Buy$0.0000.00% ROIPLNTPlanet Fitness2/28/2025Lower Price Target$91.56$82.00Hold$00.0000.00% ROIBROSDutch Bros2/28/2025Boost Price Target$76.42$85.00Buy$00.0000.00% ROITXRHTexas Roadhouse2/21/2025Lower Price Target$170.55$172.00Hold$000.0000.00% ROIWENWendy's2/19/2025Lower Price Target$14.99$16.00Hold$0.0000.00% ROITXRHTexas Roadhouse2/14/2025Lower Price Target$170.35$185.00Hold$000.0000.00% ROIBROSDutch Bros2/13/2025Boost Price Target$84.56$74.00Buy$00.0000.00% ROICMGChipotle Mexican Grill2/5/2025Lower Price Target$57.59$68.00Buy$00.0000.00% ROIPTLOPortillo's1/27/2025Upgrade$12.49$16.00Buy$0.0000.00% ROISBUXStarbucks1/27/2025Boost Price Target$98.82$114.00Buy$00.0000.00% ROIEATBrinker International1/27/2025Boost Price Target$150.18$170.00Buy$000.0000.00% ROISHAKShake Shack1/17/2025Lower Price Target$115.21$110.00Hold$000.0000.00% ROIPLNTPlanet Fitness1/17/2025Boost Price Target$105.76$90.00Hold$00.0000.00% ROIWENWendy's1/10/2025Lower Price Target$15.08$17.00Hold$0.0000.00% ROISHAKShake Shack1/10/2025Boost Price Target$129.03$128.00Hold$00.0000.00% ROIQSRRestaurant Brands International1/10/2025Lower Price Target$61.72$68.00Hold$00.0000.00% ROIJACKJack In The Box1/10/2025Lower Price Target$37.83$40.00Hold$00.0000.00% ROIBROSDutch Bros1/10/2025Boost Price Target$55.87$62.00Buy$00.0000.00% ROIEATBrinker International1/10/2025Boost Price Target$138.49$155.00Buy$000.0000.00% ROI Stock Forecasts and Research Tools Today's Analyst Ratings U.S. Ratings U.K. Ratings Canadian Ratings All Upgrades All Downgrades All Initiations All Price Target Changes Top-Rated Stocks Top Rated Stocks Top-Rated Dividend Stocks Top-Rated Small-Cap Stocks Top-Rated Tech Stocks Most-Upgraded Stocks Most-Downgraded Stocks Lowest-Rated Stocks More Ratings Tools Stock Ratings by Issuer Top-Rated Analysts Top-Rated Brokerages Stock Ratings Screener Free Ratings Newsletter Price Forecasts for Popular Stocks Alphabet (Google) Stock ForecastAmazon Stock ForecastApple Stock ForecastMeta (Facebook) Stock ForecastMicrosoft Stock ForecastNetflix Stock ForecastNvidia Stock ForecastTesla Stock Forecast Top Stock Recommendations by BrokerageWall Street ZenUBS GroupCitigroupBarclaysMorgan StanleyWells Fargo & CompanyRoyal Bank Of CanadaJPMorgan Chase & Co.Jefferies Financial GroupThe Goldman Sachs GroupTruist FinancialTD CowenPiper SandlerRaymond James FinancialStifel Nicolaus Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. 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