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CompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's Volume
Bread Financial Holdings, Inc. stock logo
BFH
Bread Financial
$102.37
+0.8%
$87.91
$51.37
$105.20
$4.13B1.12766,080 shs422,122 shs
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Compare Price Performance

Company1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year Performance
Bread Financial Holdings, Inc. stock logo
BFH
Bread Financial
-1.17%+7.32%+16.42%+42.34%+92.69%
CompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's Volume
Bread Financial Holdings, Inc. stock logo
BFH
Bread Financial
$102.37
+0.8%
$87.91
$51.37
$105.20
$4.13B1.12766,080 shs422,122 shs
Ten Starter Stocks For Beginners to Buy Now Cover

Just getting into the stock market? These 10 simple stocks can help beginning investors build long-term wealth without knowing options, technicals, or other advanced strategies.

Get This Free Report

Compare Price Performance

Company1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year Performance
Bread Financial Holdings, Inc. stock logo
BFH
Bread Financial
-1.17%+7.32%+16.42%+42.34%+92.69%
CompanyConsensus Rating ScoreConsensus RatingConsensus Price Target% Upside from Current Price
Bread Financial Holdings, Inc. stock logo
BFH
Bread Financial
2.53
Moderate Buy$96.42-4.69% Downside

Current Analyst Ratings Breakdown

Latest BFH Analyst Ratings

DateCompanyBrokerageActionRatingPrice TargetDetails
6/12/2026
Bread Financial Holdings, Inc. stock logo
BFH
Bread Financial
Boost Price TargetSector Perform$105.00 ➝ $115.00
6/10/2026
Bread Financial Holdings, Inc. stock logo
BFH
Bread Financial
Reiterated RatingBuy$108.00
6/10/2026
Bread Financial Holdings, Inc. stock logo
BFH
Bread Financial
Reiterated RatingPositive
6/10/2026
Bread Financial Holdings, Inc. stock logo
BFH
Bread Financial
Reiterated RatingOutperform
5/21/2026
Bread Financial Holdings, Inc. stock logo
BFH
Bread Financial
Initiated CoverageBuy$104.00
4/29/2026
Bread Financial Holdings, Inc. stock logo
BFH
Bread Financial
Reiterated RatingOutperform$99.00
4/27/2026
Bread Financial Holdings, Inc. stock logo
BFH
Bread Financial
UpgradeBuy (B-)Buy (B)
4/24/2026
Bread Financial Holdings, Inc. stock logo
BFH
Bread Financial
Set Price Target$105.00
4/24/2026
Bread Financial Holdings, Inc. stock logo
BFH
Bread Financial
Set Price Target$98.00
4/24/2026
Bread Financial Holdings, Inc. stock logo
BFH
Bread Financial
Boost Price TargetHold$80.00 ➝ $95.00
(Data available from 6/17/2023 forward. View 10+ years of historical ratings with our analyst ratings screener.)
CompanyAnnual RevenuePrice/SalesCashflowPrice/CashBook ValuePrice/Book
Bread Financial Holdings, Inc. stock logo
BFH
Bread Financial
$4.70B0.87$16.13 per share6.27$72.86 per share1.39
CompanyNet IncomeEPSTrailing P/E RatioForward P/E RatioP/E GrowthNet MarginsReturn on Equity (ROE)Return on Assets (ROA)Next Earnings Date
Bread Financial Holdings, Inc. stock logo
BFH
Bread Financial
$518M$12.218.298.550.8911.90%18.79%2.79%7/23/2026 (Estimated)

Latest BFH Earnings

DateQuarterCompanyConsensus EstimateReported EPSBeat/MissGap EPSRevenue EstimateActual RevenueDetails
4/23/2026Q1 2026
Bread Financial Holdings, Inc. stock logo
BFH
Bread Financial
$3.00$4.18+$1.18$4.15$992.05 million$1.02 billion
CompanyAnnual PayoutDividend Yield5-Year Annualized Dividend GrowthPayout RatioYears of Consecutive Growth
Bread Financial Holdings, Inc. stock logo
BFH
Bread Financial
$0.920.91%-7.36%7.53%N/A

Latest BFH Dividends

AnnouncementCompanyPeriodAmountYieldEx-Dividend DateRecord DatePayable Date
4/23/2026
Bread Financial Holdings, Inc. stock logo
BFH
Bread Financial
quarterly$0.231.03%5/29/20265/29/20266/15/2026
(Data available from 1/1/2013 forward)
CompanyDebt-to-Equity RatioCurrent RatioQuick Ratio
Bread Financial Holdings, Inc. stock logo
BFH
Bread Financial
0.25
1.15
1.15

Institutional Ownership

CompanyInstitutional Ownership
Bread Financial Holdings, Inc. stock logo
BFH
Bread Financial
99.52%

Insider Ownership

CompanyInsider Ownership
Bread Financial Holdings, Inc. stock logo
BFH
Bread Financial
1.30%
CompanyEmployeesShares OutstandingFree FloatOptionable
Bread Financial Holdings, Inc. stock logo
BFH
Bread Financial
6,00040.41 million39.88 millionOptionable

Recent News About These Companies

Bread Financial logo on a wall behind a person tapping a Bread Financial credit card on a payment terminal.
Bread’s Comeback Is Real—But Is the Easy Money Gone?
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Zacks Research Cuts Earnings Estimates for Bread Financial
BTIG Keeps Their Buy Rating on Bread Financial Holdings (BFH)
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New MarketBeat Followers Over Time

Media Sentiment Over Time

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Bread Financial stock logo

Bread Financial NYSE:BFH

$102.37 +0.78 (+0.77%)
As of 03:15 PM Eastern
This is a fair market value price provided by Massive. Learn more.

Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, account origination, and funding services for private label and co-brand credit card programs, as well as through Bread partnerships; and Comenity-branded general purpose cash-back credit. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs, and installment loans and split-pay products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products. It offers its products under the Bread CashbackTM, Bread PayTM, and Bread SavingsTM brands. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was incorporated in 1995 and is headquartered in Columbus, Ohio.