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Stocks to Compare Sections All Sections Selected Performance Chart Price & Volume MarketRank Analyst Ratings Sales & Book Value Profitability & Earnings Dividends Debt Ownership Miscellaneous Headlines About Compare NYSE:HOG On This Page Performance ChartPrice & VolumeMarketRank™Analyst RatingsSales & Book ValueProfitability & EarningsDividendsDebtOwnershipMiscellaneousHeadlinesAbout Comparison Ideas Stock Ideas Comparative Price Performance Over Time1 day7 days30 days90 days365 daysCompare Price & VolumeCompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's VolumeHOGHarley-Davidson$25.67+4.0%$24.36$17.09▼$31.25$2.60B1.262.24 million shs3.35 million shsAnalysts Agree—These Gold Picks Outshine the RestUnlock the timeless value of gold with our exclusive 2026 Gold Forecasting Report. Explore why gold remains the ultimate investment for safeguarding wealth against inflation, economic shifts, and global uncertainties. Whether you're planning for future generations or seeking a reliable asset in turbulent times, this report is your essential guide to making informed decisions.Get This Free ReportCompare Price PerformanceCompany1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year PerformanceHOGHarley-Davidson-3.93%-5.40%+3.77%+32.53%+5.77%Compare Price & VolumeCompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's VolumeHOGHarley-Davidson$25.67+4.0%$24.36$17.09▼$31.25$2.60B1.262.24 million shs3.35 million shsAnalysts Agree—These Gold Picks Outshine the RestUnlock the timeless value of gold with our exclusive 2026 Gold Forecasting Report. Explore why gold remains the ultimate investment for safeguarding wealth against inflation, economic shifts, and global uncertainties. Whether you're planning for future generations or seeking a reliable asset in turbulent times, this report is your essential guide to making informed decisions.Get This Free ReportCompare Price PerformanceCompany1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year PerformanceHOGHarley-Davidson-3.93%-5.40%+3.77%+32.53%+5.77%Compare Analyst ForecastsCompanyConsensus Rating ScoreConsensus RatingConsensus Price Target% Upside from Current PriceHOGHarley-Davidson 2.27Hold$24.22-5.64% DownsideCurrent Analyst Ratings BreakdownLatest HOG Analyst RatingsDateCompanyBrokerageActionRatingPrice TargetDetails6/18/2026HOGHarley-Davidson Weiss RatingsSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingUpgradeSell (D+) ➝ Hold (C-)6/15/2026HOGHarley-Davidson Wolfe ResearchSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingReiterated RatingOutperform6/3/2026HOGHarley-Davidson Weiss RatingsSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingDowngradeHold (C-) ➝ Sell (D+)5/19/2026HOGHarley-Davidson Morgan StanleySubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingBoost Price TargetUnderweight$12.00 ➝ $15.005/14/2026HOGHarley-Davidson Weiss RatingsSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingUpgradeSell (D+) ➝ Hold (C-)5/11/2026HOGHarley-Davidson UBS GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingBoost Price TargetNeutral$19.00 ➝ $26.005/7/2026HOGHarley-Davidson CitigroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingBoost Price TargetNeutral$23.00 ➝ $26.005/6/2026HOGHarley-Davidson Robert W. BairdSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingSet Price Target$28.005/6/2026HOGHarley-Davidson Wells Fargo & CompanySubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingBoost Price TargetUnderweight$15.00 ➝ $19.004/27/2026HOGHarley-Davidson Zacks ResearchSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingUpgradeStrong Sell ➝ Hold(Data available from 6/23/2023 forward. View 10+ years of historical ratings with our analyst ratings screener.)Compare Sales & Book ValueCompanyAnnual RevenuePrice/SalesCashflowPrice/CashBook ValuePrice/BookHOGHarley-Davidson$4.47B0.60$5.29 per share4.85$28.22 per share0.91Compare Profitability & EarningsCompanyNet IncomeEPSTrailing P/E RatioForward P/E RatioP/E GrowthNet MarginsReturn on Equity (ROE)Return on Assets (ROA)Next Earnings DateHOGHarley-Davidson$338.74M$1.7614.5915.8514.995.68%7.03%2.43%7/29/2026 (Estimated)Latest HOG EarningsDateQuarterCompanyConsensus EstimateReported EPSBeat/MissGap EPSRevenue EstimateActual RevenueDetails5/5/2026Q1 2026HOGHarley-Davidson$0.34$0.22-$0.12$0.22$1.01 billion$1.17 billionCompare DividendsCompanyAnnual PayoutDividend Yield5-Year Annualized Dividend GrowthPayout RatioYears of Consecutive GrowthHOGHarley-Davidson$0.752.92%+10.35%42.61%5 YearsLatest HOG DividendsAnnouncementCompanyPeriodAmountYieldEx-Dividend DateRecord DatePayable Date5/21/2026HOGHarley-Davidsonquarterly$0.18753%6/8/20266/8/20266/25/2026(Data available from 1/1/2013 forward)Compare DebtCompanyDebt-to-Equity RatioCurrent RatioQuick RatioHOGHarley-Davidson0.371.911.66Compare OwnershipInstitutional OwnershipCompanyInstitutional OwnershipHOGHarley-Davidson85.10%Insider OwnershipCompanyInsider OwnershipHOGHarley-Davidson0.97%Compare Miscellaneous StatsCompanyEmployeesShares OutstandingFree FloatOptionableHOGHarley-Davidson5,500105.27 million104.25 millionOptionableHOG HeadlinesRecent News About These CompaniesHarley-Davidson (HOG): Buy, sell, or hold post Q1 earnings?June 23 at 11:20 AM | msn.comHarley-Davidson (NYSE:HOG) Share Price Crosses Above 200-Day Moving Average - Here's What HappenedJune 23 at 3:00 AM | americanbankingnews.comHarley-Davidson (NYSE:HOG) Stock Crosses Above 200 Day Moving Average - Should You Sell?June 23 at 2:59 AM | marketbeat.comWhat Supported the Third Avenue Value Fund’s Harley-Davidson (HOG) Addition?June 22 at 8:31 AM | insidermonkey.comReviewing Harley-Davidson (NYSE:HOG) and Envirotech Vehicles (NASDAQ:EVTV)June 22 at 4:17 AM | americanbankingnews.comHarley-Davidson: The Margin Reset Could Rip The Bear Case ApartJune 20 at 7:51 AM | seekingalpha.comHarley-Davidson Inc. stock rises Thursday, still underperforms marketJune 19, 2026 | marketwatch.comHarley-Davidson Inc. stock rises Thursday, outperforms marketJune 13, 2026 | marketwatch.comHarley-Davidson vs. Indian: A century of trash talk turns into a corporate slugfestJune 13, 2026 | msn.comHarley-Davidson (HOG) Stock Valuation After 45% Three Month Rebound And Mixed Longer Term ReturnsJune 13, 2026 | finance.yahoo.comZacks Research Cuts Earnings Estimates for Harley-DavidsonJune 12, 2026 | marketbeat.com2026 Harley-Davidson Super Glide review - first rideJune 11, 2026 | msn.comHarley dealers blast Indian Motorcycle over attack ad targeting CEO Artie Starrs being ‘from a pizza company'June 11, 2026 | nypost.comNHarley-Davidson Q1 EPS Estimate Decreased by Zacks ResearchJune 11, 2026 | marketbeat.comHarley-Davidson, Inc. $HOG Stock Position Increased by Donald Smith & CO. Inc.June 11, 2026 | marketbeat.comBrandywine Global Investment Management LLC Has $5.55 Million Stake in Harley-Davidson, Inc. $HOGJune 11, 2026 | marketbeat.comBright Horizons, Harley-Davidson, and Purple stocks trade up, what you need to knowJune 10, 2026 | msn.comHarley‑Davidson Announces Return of Revolution Max Production to U.S. FacilitiesJune 10, 2026 | cyclenews.comCNorges Bank Purchases New Stake in Harley-Davidson, Inc. $HOGJune 10, 2026 | marketbeat.comHarley-Davidson, Inc. (NYSE:HOG) Receives Consensus Recommendation of "Hold" from BrokeragesJune 10, 2026 | marketbeat.comHarley-Davidson stepping up US production by bringing home Revolution Max platformJune 9, 2026 | msn.comNew MarketBeat Followers Over TimeMedia Sentiment Over TimeHOG Company DescriptionsHarley-Davidson NYSE:HOG$25.67 +0.98 (+3.97%) Closing price 03:58 PM EasternExtended Trading$25.66 -0.02 (-0.06%) As of 07:49 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin. 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