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Stocks to Compare Sections All Sections Selected Performance Chart Price & Volume MarketRank Analyst Ratings Sales & Book Value Profitability & Earnings Dividends Debt Ownership Miscellaneous Headlines About Compare NYSE:HOG On This Page Performance ChartPrice & VolumeMarketRank™Analyst RatingsSales & Book ValueProfitability & EarningsDividendsDebtOwnershipMiscellaneousHeadlinesAbout Comparison Ideas Stock Ideas Comparative Price Performance Over Time1 day7 days30 days90 days365 daysCompare Price & VolumeCompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's VolumeHOGHarley-Davidson$23.64-0.9%$20.64$17.09▼$31.25$2.60B1.273.49 million shs3.30 million shsThe 7 Hottest IPOs On Wall Street’s 2026 WatchlistMarketBeat just released its list of the 7 hottest IPOs expected to hit Wall Street in 2026. See which companies are preparing to go public and why investors are watching closely.Get This Free ReportCompare Price PerformanceCompany1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year PerformanceHOGHarley-Davidson-1.21%-1.31%+11.50%+15.29%+2.68%Compare Price & VolumeCompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's VolumeHOGHarley-Davidson$23.64-0.9%$20.64$17.09▼$31.25$2.60B1.273.49 million shs3.30 million shsThe 7 Hottest IPOs On Wall Street’s 2026 WatchlistMarketBeat just released its list of the 7 hottest IPOs expected to hit Wall Street in 2026. See which companies are preparing to go public and why investors are watching closely.Get This Free ReportCompare Price PerformanceCompany1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year PerformanceHOGHarley-Davidson-1.21%-1.31%+11.50%+15.29%+2.68%Compare Analyst ForecastsCompanyConsensus Rating ScoreConsensus RatingConsensus Price Target% Upside from Current PriceHOGHarley-Davidson 2.09Hold$23.11-2.22% DownsideCurrent Analyst Ratings BreakdownLatest HOG Analyst RatingsDateCompanyBrokerageActionRatingPrice TargetDetails5/7/2026HOGHarley-Davidson CitigroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingBoost Price TargetNeutral$23.00 ➝ $26.005/6/2026HOGHarley-Davidson Robert W. BairdSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingSet Price Target$28.005/6/2026HOGHarley-Davidson Wells Fargo & CompanySubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingBoost Price TargetUnderweight$15.00 ➝ $19.004/27/2026HOGHarley-Davidson Zacks ResearchSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingUpgradeStrong Sell ➝ Hold3/11/2026HOGHarley-Davidson Wells Fargo & CompanySubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingInitiated CoverageUnderweight$15.003/4/2026HOGHarley-Davidson UBS GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingLower Price TargetNeutral$27.00 ➝ $19.003/2/2026HOGHarley-Davidson Weiss RatingsSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingDowngradeHold (C-) ➝ Sell (D+)2/17/2026HOGHarley-Davidson Morgan StanleySubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingReiterated RatingUnderweight$12.002/17/2026HOGHarley-Davidson ArgusSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingUpgradeStrong-Buy2/12/2026HOGHarley-Davidson Zacks ResearchSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingDowngradeHold ➝ Strong Sell(Data available from 5/8/2023 forward. View 10+ years of historical ratings with our analyst ratings screener.)Compare Sales & Book ValueCompanyAnnual RevenuePrice/SalesCashflowPrice/CashBook ValuePrice/BookHOGHarley-Davidson$4.47B0.58$5.05 per share4.68$28.23 per share0.84Compare Profitability & EarningsCompanyNet IncomeEPSTrailing P/E RatioForward P/E RatioP/E GrowthNet MarginsReturn on Equity (ROE)Return on Assets (ROA)Next Earnings DateHOGHarley-Davidson$338.74M$1.7613.4314.96N/A5.68%7.03%2.43%N/ALatest HOG EarningsDateQuarterCompanyConsensus EstimateReported EPSBeat/MissGap EPSRevenue EstimateActual RevenueDetails5/5/2026Q1 2026HOGHarley-Davidson$0.34$0.22-$0.12$0.22$1.01 billion$1.17 billion2/10/2026Q4 2025HOGHarley-Davidson-$0.92-$2.44-$1.52-$2.44$482.21 million$496.16 millionCompare DividendsCompanyAnnual PayoutDividend Yield5-Year Annualized Dividend GrowthPayout RatioYears of Consecutive GrowthHOGHarley-Davidson$0.753.17%+10.35%42.61%5 YearsLatest HOG DividendsAnnouncementCompanyPeriodAmountYieldEx-Dividend DateRecord DatePayable Date2/13/2026HOGHarley-Davidsonquarterly$0.18754.22%3/2/20263/2/20263/17/2026(Data available from 1/1/2013 forward)Compare DebtCompanyDebt-to-Equity RatioCurrent RatioQuick RatioHOGHarley-Davidson0.371.911.83Compare OwnershipInstitutional OwnershipCompanyInstitutional OwnershipHOGHarley-Davidson85.10%Insider OwnershipCompanyInsider OwnershipHOGHarley-Davidson0.97%Compare Miscellaneous StatsCompanyEmployeesShares OutstandingFree FloatOptionableHOGHarley-Davidson5,500109.10 million108.04 millionOptionableHOG HeadlinesRecent News About These CompaniesHarley-Davidson (NYSE:HOG) Price Target Raised to $26.00 at CitigroupMay 7 at 6:22 PM | marketbeat.comAnalysts Conflicted on These Consumer Cyclical Names: Group 1 Automotive (GPI) and Harley-Davidson (HOG)May 7 at 4:04 PM | theglobeandmail.comHOG Q1 deep dive: Tariffs weigh on margins, new rider strategy unveiledMay 6 at 1:30 PM | msn.comWells Fargo & Company Forecasts Strong Price Appreciation for Harley-Davidson (NYSE:HOG) StockMay 6 at 9:38 AM | marketbeat.comHarley-Davidson's Cultural Resurgence (Rating Upgrade)May 6 at 9:31 AM | seekingalpha.comHarley-Davidson, Inc. (NYSE:HOG) Q1 2026 Earnings Call TranscriptMay 6 at 8:51 AM | insidermonkey.comHarley-Davidson PT Held at $19 as Demand Uncertainty and Margin Risks Keep Rating at HoldMay 6 at 7:10 AM | tipranks.comHarley-Davidson Earnings Call: Growth Amid Margin SqueezeMay 5 at 8:10 PM | tipranks.comHarley-Davidson’s New Boss Wants to Sell You a Bike You Can Actually AffordMay 5 at 5:27 PM | msn.comHarley-Davidson's $45 million tariff hit slams profitMay 5 at 5:27 PM | msn.comHarley-Davidson, Inc. (HOG) Q1 2026 Earnings Call TranscriptMay 5 at 3:05 PM | seekingalpha.comHOG Q1 Earnings Miss Estimates on Tariff-Pressured MarginsMay 5 at 1:46 PM | zacks.comHarley-Davidson, Inc.: Harley-Davidson Announces "Back to the Bricks" Strategic Plan to Restore Performance and Deliver Profitable GrowthMay 5 at 12:27 PM | finanznachrichten.deHarley-Davidson: Q1 Earnings SnapshotMay 5 at 12:27 PM | wtop.comWHarley-Davidson (NYSE:HOG) beats Q1 CY2026 sales expectationsMay 5 at 12:27 PM | msn.comHarley-Davidson stock rises as revenue tops estimates despite earnings shortfallMay 5 at 12:27 PM | msn.comUS market today: Harley-Davidson bets on affordable models, dealer network in latest turnaround effort May 5 at 12:11 PM | economictimes.indiatimes.comHarley-Davidson (NYSE:HOG) Issues Earnings ResultsMay 5 at 12:06 PM | marketbeat.comHarley-Davidson's $45 Million Tariff Hit Slams ProfitMay 5 at 11:11 AM | benzinga.comCompared to Estimates, Harley-Davidson (HOG) Q1 Earnings: A Look at Key MetricsMay 5 at 10:30 AM | zacks.comHarley-Davidson (HOG) Stock Gains Ground Following Strong Q1 Performance and Strategic PivotMay 5 at 10:11 AM | blockonomi.comNew MarketBeat Followers Over TimeMedia Sentiment Over Time Top HeadlinesView All HeadlinesWith Nike Shares Near a 12-Year Low, Is Now the Time to Be Brave?By Sam Quirke | April 12, 20263 Dividend Aristocrats Whose Yields Can Help Combat InflationBy Chris Markoch | April 9, 2026The War Won't Last Forever: 3 Stocks That Could Lead the RecoveryBy Bridget Bennett | April 8, 2026ASML Falls Post-Earnings, Chip-Making Expansion Anchors OutlookBy Leo Miller | April 16, 2026Harley-Davidson Rallies 38%, But Analysts See Downside AheadBy Jennifer Ryan Woods | April 22, 2026HOG Company DescriptionsHarley-Davidson NYSE:HOG$23.64 -0.21 (-0.86%) Closing price 05/7/2026 03:59 PM EasternExtended Trading$23.82 +0.19 (+0.80%) As of 04:01 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin. 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