Compare Stocks Compare stocks with our powerful stock comparison tool. Analyze fundamentals, price performance, and key financial indicators to make informed investment decisions. Our tool lets you compare up to ten stocks side by side based on Performance Charts, Price & Volume, MarketRank™, Analyst Ratings, Sales & Book Value, Profitability & Earnings, Dividends, Debt, Ownership, Headlines, and more. Simply enter up to ten stock symbols (e.g., BAC, JPM, WFC, C, GS) to get started and uncover top investment opportunities. Stocks to Compare Sections All Sections Selected Performance Chart Price & Volume MarketRank Analyst Ratings Sales & Book Value Profitability & Earnings Dividends Debt Ownership Miscellaneous Headlines About Compare NYSE:HOG On This Page Performance ChartPrice & VolumeMarketRank™Analyst RatingsSales & Book ValueProfitability & EarningsDividendsDebtOwnershipMiscellaneousHeadlinesAbout Comparison Ideas Stock Ideas Comparative Price Performance Over Time1 day7 days30 days90 days365 daysCompare Price & VolumeCompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's VolumeHOGHarley-Davidson$26.87+1.2%$27.95$20.45▼$36.94$3.23B1.271.72 million shs1.52 million shsTen Starter Stocks For Beginners to Buy NowJust getting into the stock market? These 10 simple stocks can help beginning investors build long-term wealth without knowing options, technicals, or other advanced strategies.Get This Free ReportCompare Price PerformanceCompany1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year PerformanceHOGHarley-Davidson+1.20%-3.76%-10.94%+8.69%-20.51%Compare Price & VolumeCompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's VolumeHOGHarley-Davidson$26.87+1.2%$27.95$20.45▼$36.94$3.23B1.271.72 million shs1.52 million shsTen Starter Stocks For Beginners to Buy NowJust getting into the stock market? These 10 simple stocks can help beginning investors build long-term wealth without knowing options, technicals, or other advanced strategies.Get This Free ReportCompare Price PerformanceCompany1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year PerformanceHOGHarley-Davidson+1.20%-3.76%-10.94%+8.69%-20.51%Compare Analyst ForecastsCompanyConsensus Rating ScoreConsensus RatingConsensus Price Target% Upside from Current PriceHOGHarley-Davidson 2.13Hold$31.0015.37% UpsideCurrent Analyst Ratings BreakdownLatest HOG Analyst RatingsDateCompanyBrokerageActionRatingPrice TargetDetails10/2/2025HOGHarley-DavidsonUBS GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingBoost Price TargetNeutral$27.00 ➝ $28.009/27/2025HOGHarley-DavidsonWeiss RatingsSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingReiterated RatingSell (D+)8/25/2025HOGHarley-DavidsonGriffin SecuritiesSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingSet Price Target$34.008/25/2025HOGHarley-DavidsonZacks ResearchSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingUpgradeStrong Sell ➝ Hold8/25/2025HOGHarley-DavidsonDA DavidsonSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingBoost Price TargetBuy$31.00 ➝ $34.007/8/2025HOGHarley-DavidsonUBS GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingLower Price TargetNeutral$28.00 ➝ $27.00(Data available from 10/7/2022 forward. View 10+ years of historical ratings with our analyst ratings screener.)Compare Sales & Book ValueCompanyAnnual RevenuePrice/SalesCashflowPrice/CashBook ValuePrice/BookHOGHarley-Davidson$5.19B0.63$5.22 per share5.15$24.81 per share1.08Compare Profitability & EarningsCompanyNet IncomeEPSTrailing P/E RatioForward P/E RatioP/E GrowthNet MarginsReturn on Equity (ROE)Return on Assets (ROA)Next Earnings DateHOGHarley-Davidson$455.36M$1.9313.926.070.405.76%7.43%1.97%10/23/2025 (Estimated)Latest HOG EarningsDateQuarterCompanyConsensus EstimateReported EPSBeat/MissGap EPSRevenue EstimateActual RevenueDetails10/23/2025Q3 2025HOGHarley-Davidson$1.45N/AN/AN/A$1.01 billionN/A7/30/2025Q2 2025HOGHarley-Davidson$0.99$0.88-$0.11$0.88$1.09 billion$1.31 billionCompare DividendsCompanyAnnual PayoutDividend Yield3-Year Dividend GrowthPayout RatioYears of Consecutive GrowthHOGHarley-Davidson$0.722.68%N/A37.31%5 YearsLatest HOG DividendsAnnouncementCompanyPeriodAmountYieldEx-Dividend DateRecord DatePayable Date8/27/2025HOGHarley-Davidsonquarterly$0.182.4%9/10/20259/10/20259/24/2025(Data available from 1/1/2013 forward)Compare DebtCompanyDebt-to-Equity RatioCurrent RatioQuick RatioHOGHarley-Davidson1.321.371.20Compare OwnershipInstitutional OwnershipCompanyInstitutional OwnershipHOGHarley-Davidson85.10%Insider OwnershipCompanyInsider OwnershipHOGHarley-Davidson0.93%Compare Miscellaneous StatsCompanyEmployeesShares OutstandingFree FloatOptionableHOGHarley-Davidson5,900121.55 million120.42 millionOptionableHOG HeadlinesRecent News About These CompaniesHarley-Davidson (NYSE:HOG) Stock Price Down 4.6% - Time to Sell?October 6 at 9:26 PM | marketbeat.comHarley-Davidson: Strategic Actions Create Exit Opportunity (Rating Downgrade)October 4, 2025 | seekingalpha.comUBS Group Forecasts Strong Price Appreciation for Harley-Davidson (NYSE:HOG) StockOctober 4, 2025 | marketbeat.comHarley-Davidson dealers go from disgruntled to upbeat after meeting new CEO StarrsOctober 3, 2025 | bizjournals.comHarley-Davidson, Inc. (NYSE:HOG) Given Average Rating of "Hold" by BrokeragesOctober 3, 2025 | americanbankingnews.comHarley-Davidson, Inc. (NYSE:HOG) Given Consensus Recommendation of "Hold" by AnalystsOctober 3, 2025 | marketbeat.comHarley-Davidson (HOG): Assessing Valuation as Optimism Returns for InvestorsOctober 2, 2025 | finance.yahoo.comHarley-Davidson and Realtree® Release "Get Lost" CollaborationOctober 2, 2025 | prnewswire.comHarley-Davidson, 1-800-FLOWERS, eXp World, The Real Brokerage, and Purple Shares Are Falling, What You Need To KnowSeptember 30, 2025 | msn.comHarley-Davidson Updates By-Laws for Governance ModernizationSeptember 29, 2025 | msn.comTwelve Points Wealth Management LLC Acquires 9,966 Shares of Harley-Davidson, Inc. $HOGSeptember 27, 2025 | marketbeat.comHarley-Davidson (HOG) Stock Trades Up, Here Is WhySeptember 23, 2025 | finance.yahoo.comHarley-Davidson Softail Standard review (PH): Low seat, big torque, classic H-D rumbleSeptember 22, 2025 | msn.comVoya Investment Management LLC Has $1.89 Million Stake in Harley-Davidson, Inc. $HOGSeptember 22, 2025 | marketbeat.comWhy Harley-Davidson (HOG) Stock Is Falling TodaySeptember 19, 2025 | msn.comWinners And Losers Of Q2: Harley-Davidson (NYSE:HOG) Vs The Rest Of The Leisure Products StocksSeptember 18, 2025 | msn.comHarley-Davidson Appoints Two New Board MembersSeptember 16, 2025 | msn.comGoldman Sachs Group Inc. Sells 80,861 Shares of Harley-Davidson, Inc. $HOGSeptember 16, 2025 | marketbeat.comHarley-Davidson, Inc. Announces Appointment of Two New Independent DirectorsSeptember 15, 2025 | prnewswire.comVillanova Investment Management Co LLC Has $513,000 Stock Position in Harley-Davidson, Inc. $HOGSeptember 13, 2025 | marketbeat.comMillennium Management LLC Takes Position in Harley-Davidson, Inc. $HOGSeptember 13, 2025 | marketbeat.comNew MarketBeat Followers Over TimeMedia Sentiment Over TimeHOG Company DescriptionsHarley-Davidson NYSE:HOG$26.87 +0.33 (+1.24%) Closing price 10/7/2025 03:59 PM EasternExtended Trading$27.02 +0.15 (+0.56%) As of 10/7/2025 07:45 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin. 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