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CompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's Volume
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
$26.02
+1.3%
$25.46
$17.09
$31.25
$2.67B1.272.76 million shs1.12 million shs
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Compare Price Performance

Company1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year Performance
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
+1.29%+6.21%+2.59%+2.41%+7.36%
CompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's Volume
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
$26.02
+1.3%
$25.46
$17.09
$31.25
$2.67B1.272.76 million shs1.12 million shs
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Compare Price Performance

Company1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year Performance
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
+1.29%+6.21%+2.59%+2.41%+7.36%
CompanyConsensus Rating ScoreConsensus RatingConsensus Price Target% Upside from Current Price
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
2.33
Hold$26.110.33% Upside

Current Analyst Ratings Breakdown

Latest HOG Analyst Ratings

DateCompanyBrokerageActionRatingPrice TargetDetails
7/28/2026
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
Boost Price TargetUnderweight$15.00 ➝ $17.00
7/24/2026
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
Boost Price TargetNeutral$28.00 ➝ $30.00
7/20/2026
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
UpgradeHoldBuy$32.00
7/12/2026
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
Boost Price TargetNeutral$26.00 ➝ $27.00
7/6/2026
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
Set Price Target$30.00
7/6/2026
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
Boost Price TargetBuy$25.00 ➝ $30.00
6/18/2026
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
UpgradeSell (D+)Hold (C-)
6/15/2026
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
Reiterated RatingOutperform
6/3/2026
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
DowngradeHold (C-)Sell (D+)
5/19/2026
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
Boost Price TargetUnderweight$12.00 ➝ $15.00
(Data available from 8/8/2023 forward. View 10+ years of historical ratings with our analyst ratings screener.)
CompanyAnnual RevenuePrice/SalesCashflowPrice/CashBook ValuePrice/Book
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
$4.47B0.61$5.16 per share5.04$29.94 per share0.87
CompanyNet IncomeEPSTrailing P/E RatioForward P/E RatioP/E GrowthNet MarginsReturn on Equity (ROE)Return on Assets (ROA)Next Earnings Date
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
$338.74M$1.6315.9715.0417.434.78%6.28%2.45%N/A

Latest HOG Earnings

DateQuarterCompanyConsensus EstimateReported EPSBeat/MissGap EPSRevenue EstimateActual RevenueDetails
7/23/2026Q2 2026
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
$0.65$0.75+$0.10$0.75$1.17 billion$1.23 billion
CompanyAnnual PayoutDividend Yield5-Year Annualized Dividend GrowthPayout RatioYears of Consecutive Growth
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
$0.752.88%+10.35%46.01%5 Years

Latest HOG Dividends

AnnouncementCompanyPeriodAmountYieldEx-Dividend DateRecord DatePayable Date
5/21/2026
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
quarterly$0.18753%6/8/20266/8/20266/25/2026
(Data available from 1/1/2013 forward)
CompanyDebt-to-Equity RatioCurrent RatioQuick Ratio
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
0.36
1.90
1.70

Institutional Ownership

CompanyInstitutional Ownership
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
85.10%

Insider Ownership

CompanyInsider Ownership
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
0.97%
CompanyEmployeesShares OutstandingFree FloatOptionable
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
5,500104.07 million104.25 millionOptionable

Recent News About These Companies

Q3 EPS Estimates for Harley-Davidson Boosted by Analyst

New MarketBeat Followers Over Time

Media Sentiment Over Time

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Harley-Davidson stock logo

Harley-Davidson NYSE:HOG

$26.02 +0.32 (+1.26%)
Closing price 08/7/2026 03:59 PM Eastern
Extended Trading
$26.12 +0.09 (+0.36%)
As of 08/7/2026 07:49 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.