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Stocks to Compare Sections All Sections Selected Performance Chart Price & Volume MarketRank Analyst Ratings Sales & Book Value Profitability & Earnings Dividends Debt Ownership Miscellaneous Headlines About Compare NYSE:HOG On This Page Performance ChartPrice & VolumeMarketRank™Analyst RatingsSales & Book ValueProfitability & EarningsDividendsDebtOwnershipMiscellaneousHeadlinesAbout Comparison Ideas Stock Ideas Comparative Price Performance Over Time1 day7 days30 days90 days365 daysCompare Price & VolumeCompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's VolumeHOGHarley-Davidson$28.01+1.2%$24.58$20.45▼$39.93$3.36B1.292.81 million shs1.78 million shsOptions Trading Made Easy - Download NowLearn the basics of options trading and how to use them to boost returns and manage risk with this free report from MarketBeat. Click the link below to get your free copy.Get This Free ReportCompare Price PerformanceCompany1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year PerformanceHOGHarley-Davidson+0.85%+14.51%+17.31%+6.39%-24.23%Compare MarketRank™CompanyOverall ScoreAnalyst's OpinionShort Interest ScoreDividend StrengthESG ScoreNews and Social Media SentimentCompany OwnershipEarnings & ValuationHOGHarley-Davidson4.3723 of 5 stars1.22.03.30.03.23.34.4Compare Analyst ForecastsCompanyConsensus Rating ScoreConsensus RatingConsensus Price Target% Upside from Current PriceHOGHarley-Davidson 2.43Hold$29.836.50% UpsideCurrent Analyst Ratings BreakdownLatest HOG Analyst RatingsDateCompanyBrokerageActionRatingPrice TargetDetails7/8/2025HOGHarley-DavidsonUBS GroupSubscribe to MarketBeat All Access for the recommendation accuracy ratingLower Price TargetNeutral ➝ Neutral$28.00 ➝ $27.006/16/2025HOGHarley-DavidsonCitigroupSubscribe to MarketBeat All Access for the recommendation accuracy ratingBoost Price TargetNeutral ➝ Neutral$24.00 ➝ $27.00(Data available from 8/19/2022 forward. View 10+ years of historical ratings with our analyst ratings screener.)Compare Sales & Book ValueCompanyAnnual RevenuePrice/SalesCashflowPrice/CashBook ValuePrice/BookHOGHarley-Davidson$5.19B0.66$5.57 per share5.03$27.21 per share1.03Compare Profitability & EarningsCompanyNet IncomeEPSTrailing P/E RatioForward P/E RatioP/E GrowthNet MarginsReturn on Equity (ROE)Return on Assets (ROA)Next Earnings DateHOGHarley-Davidson$455.36M$1.9314.516.320.445.76%7.43%1.97%10/23/2025 (Estimated)Latest HOG EarningsDateQuarterCompanyConsensus EstimateReported EPSBeat/MissGap EPSRevenue EstimateActual RevenueDetails7/30/2025Q2 2025HOGHarley-Davidson$0.99$0.88-$0.11$0.88$1.09 billion$1.31 billionCompare DividendsCompanyAnnual PayoutDividend Yield3-Year Dividend GrowthPayout RatioYears of Consecutive GrowthHOGHarley-Davidson$0.722.57%N/A37.31%5 YearsCompare DebtCompanyDebt-to-Equity RatioCurrent RatioQuick RatioHOGHarley-Davidson1.321.371.20Compare OwnershipInstitutional OwnershipCompanyInstitutional OwnershipHOGHarley-Davidson85.10%Insider OwnershipCompanyInsider OwnershipHOGHarley-Davidson0.93%Compare Miscellaneous StatsCompanyEmployeesShares OutstandingFree FloatOptionableHOGHarley-Davidson5,900121.55 million120.42 millionOptionableHOG HeadlinesRecent News About These CompaniesFox Run Management L.L.C. Acquires New Position in Harley-Davidson, Inc. (NYSE:HOG)August 19 at 5:26 AM | marketbeat.comHarley-Davidson, Inc. $HOG Shares Sold by Vanguard Group Inc.August 19 at 3:46 AM | marketbeat.comZacks Research Raises Earnings Estimates for Harley-DavidsonAugust 17 at 9:26 AM | marketbeat.comBoston Partners Reduces Stake in Harley-Davidson Inc.August 17 at 4:50 AM | gurufocus.comHarley-Davidson Q3 EPS Forecast Lifted by Zacks ResearchAugust 17 at 2:47 AM | americanbankingnews.comHarley-Davidson Q1 EPS Estimate Decreased by Zacks ResearchAugust 16 at 10:36 AM | marketbeat.comCetera Investment Advisers Reduces Position in Harley-Davidson, Inc. (NYSE:HOG)August 16 at 3:11 AM | marketbeat.comBoston Partners Has $158.98 Million Stock Position in Harley-Davidson, Inc. (NYSE:HOG)August 15, 2025 | marketbeat.comConnor Clark & Lunn Investment Management Ltd. Makes New $4 Million Investment in Harley-Davidson, Inc. (NYSE:HOG)August 15, 2025 | marketbeat.comHarley-Davidson, Inc. (NYSE:HOG) Given Average Recommendation of "Hold" by BrokeragesAugust 15, 2025 | marketbeat.comHarley-Davidson, Inc. (NYSE:HOG) Receives Average Rating of "Hold" from BrokeragesAugust 14, 2025 | americanbankingnews.comHarley-Davidson’s Q2 Earnings Call: Our Top 5 Analyst QuestionsAugust 13, 2025 | finance.yahoo.com11,208 Shares in Harley-Davidson, Inc. (NYSE:HOG) Purchased by CCM Investment Group LLCAugust 12, 2025 | marketbeat.comHOG Q2 Deep Dive: Strategic Financial Partnership and Inventory Actions Offset Demand HeadwindsAugust 12, 2025 | finance.yahoo.comHarley-Davidson, Inc. (HOG) Stock forecastsAugust 11, 2025 | uk.finance.yahoo.comDonald Smith & CO. Inc. Buys 1,738,017 Shares of Harley-Davidson, Inc. (NYSE:HOG)August 11, 2025 | marketbeat.comHarley-Davidson Announces Strategic Partnership with KKR and PIMCOAugust 11, 2025 | tipranks.comHarley-Davidson, Inc. (NYSE:HOG) Director Rafeh Masood Buys 2,068 SharesAugust 8, 2025 | marketbeat.comHere's Why You Should Offload Harley-Davidson From Your PortfolioAugust 8, 2025 | zacks.comInsider Buying: Harley-Davidson, Inc. (NYSE:HOG) Director Acquires 2,068 Shares of StockAugust 8, 2025 | insidertrades.comHarley-Davidson Director Makes Bold Stock Purchase!August 7, 2025 | tipranks.comNew MarketBeat Followers Over TimeMedia Sentiment Over TimeHOG Company DescriptionsHarley-Davidson NYSE:HOG$28.01 +0.33 (+1.20%) Closing price 03:59 PM EasternExtended Trading$28.01 0.00 (-0.01%) As of 07:57 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin. 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