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CompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's Volume
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
$28.01
+1.2%
$24.58
$20.45
$39.93
$3.36B1.292.81 million shs1.78 million shs
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Compare Price Performance

Company1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year Performance
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
+0.85%+14.51%+17.31%+6.39%-24.23%
CompanyOverall ScoreAnalyst's OpinionShort Interest ScoreDividend StrengthESG ScoreNews and Social Media SentimentCompany OwnershipEarnings & Valuation
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
4.3723 of 5 stars
1.22.03.30.03.23.34.4
CompanyConsensus Rating ScoreConsensus RatingConsensus Price Target% Upside from Current Price
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
2.43
Hold$29.836.50% Upside

Current Analyst Ratings Breakdown

Latest HOG Analyst Ratings

DateCompanyBrokerageActionRatingPrice TargetDetails
7/8/2025
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
UBS Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Lower Price TargetNeutral ➝ Neutral$28.00 ➝ $27.00
6/16/2025
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
Citigroup
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost Price TargetNeutral ➝ Neutral$24.00 ➝ $27.00
(Data available from 8/19/2022 forward. View 10+ years of historical ratings with our analyst ratings screener.)
CompanyAnnual RevenuePrice/SalesCashflowPrice/CashBook ValuePrice/Book
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
$5.19B0.66$5.57 per share5.03$27.21 per share1.03
CompanyNet IncomeEPSTrailing P/E RatioForward P/E RatioP/E GrowthNet MarginsReturn on Equity (ROE)Return on Assets (ROA)Next Earnings Date
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
$455.36M$1.9314.516.320.445.76%7.43%1.97%10/23/2025 (Estimated)

Latest HOG Earnings

DateQuarterCompanyConsensus EstimateReported EPSBeat/MissGap EPSRevenue EstimateActual RevenueDetails
7/30/2025Q2 2025
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
$0.99$0.88-$0.11$0.88$1.09 billion$1.31 billion
CompanyAnnual PayoutDividend Yield3-Year Dividend GrowthPayout RatioYears of Consecutive Growth
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
$0.722.57%N/A37.31%5 Years
CompanyDebt-to-Equity RatioCurrent RatioQuick Ratio
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
1.32
1.37
1.20

Institutional Ownership

CompanyInstitutional Ownership
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
85.10%

Insider Ownership

CompanyInsider Ownership
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
0.93%
CompanyEmployeesShares OutstandingFree FloatOptionable
Harley-Davidson, Inc. stock logo
HOG
Harley-Davidson
5,900121.55 million120.42 millionOptionable

Recent News About These Companies

Harley-Davidson, Inc. $HOG Shares Sold by Vanguard Group Inc.
Zacks Research Raises Earnings Estimates for Harley-Davidson
Boston Partners Reduces Stake in Harley-Davidson Inc.
Harley-Davidson Q3 EPS Forecast Lifted by Zacks Research
Harley-Davidson Q1 EPS Estimate Decreased by Zacks Research
Harley-Davidson, Inc. (HOG) Stock forecasts

New MarketBeat Followers Over Time

Media Sentiment Over Time

Harley-Davidson stock logo

Harley-Davidson NYSE:HOG

$28.01 +0.33 (+1.20%)
Closing price 03:59 PM Eastern
Extended Trading
$28.01 0.00 (-0.01%)
As of 07:57 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.