Compare Stocks: RKT, AFRM, and UPST

Comparative Price Performance Over Time

Compare Price & Volume

Company	Current Price	50-Day Moving Average	52-Week Range	Market Cap	Beta	Avg. Volume	Today's Volume
AFRM Affirm	$71.52 -0.1%	$73.72	$42.10 ▼ $90.44	$24.15B	3.61	6.01 million shs	2.57 million shs
RKT Rocket Companies	$12.17 +2.0%	$13.57	$11.48 ▼ $24.36	$33.78B	2.2	31.64 million shs	31.25 million shs
UPST Upstart	$23.81 -3.4%	$28.02	$23.72 ▼ $57.95	$2.40B	2.16	4.17 million shs	4.58 million shs

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Compare Price Performance

Company	1-Day Performance	7-Day Performance	30-Day Performance	90-Day Performance	1-Year Performance
AFRM Affirm	-0.07%	+0.44%	-6.46%	-10.03%	-12.28%
RKT Rocket Companies	+1.92%	-0.88%	-12.66%	-18.75%	-37.83%
UPST Upstart	-3.37%	-4.76%	-21.86%	-29.26%	-60.72%

Compare Price & Volume

Company	Current Price	50-Day Moving Average	52-Week Range	Market Cap	Beta	Avg. Volume	Today's Volume
AFRM Affirm	$71.52 -0.1%	$73.72	$42.10 ▼ $90.44	$24.15B	3.61	6.01 million shs	2.57 million shs
RKT Rocket Companies	$12.17 +2.0%	$13.57	$11.48 ▼ $24.36	$33.78B	2.2	31.64 million shs	31.25 million shs
UPST Upstart	$23.81 -3.4%	$28.02	$23.72 ▼ $57.95	$2.40B	2.16	4.17 million shs	4.58 million shs

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Compare Price Performance

Company	1-Day Performance	7-Day Performance	30-Day Performance	90-Day Performance	1-Year Performance
AFRM Affirm	-0.07%	+0.44%	-6.46%	-10.03%	-12.28%
RKT Rocket Companies	+1.92%	-0.88%	-12.66%	-18.75%	-37.83%
UPST Upstart	-3.37%	-4.76%	-21.86%	-29.26%	-60.72%

Compare Analyst Forecasts

Company	Consensus Rating Score	Consensus Rating	Consensus Price Target	% Upside from Current Price
AFRM Affirm	2.75	Moderate Buy	$98.78	38.11% Upside
RKT Rocket Companies	2.50	Moderate Buy	$19.57	60.86% Upside
UPST Upstart	2.41	Hold	$43.75	83.75% Upside

Current Analyst Ratings Breakdown

Latest RKT, AFRM, and UPST Analyst Ratings

Date	Company	Brokerage	Action	Rating	Price Target
9/22/2026	UPST Upstart	BTIG Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Reiterated Rating	Buy	$43.00
9/16/2026	AFRM Affirm	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Set Price Target		$85.00
9/16/2026	AFRM Affirm	Citizens Jmp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Reiterated Rating	Market Outperform	$85.00
9/14/2026	UPST Upstart	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Upgrade	Sell (D+) ➝ Hold (C-)
9/9/2026	AFRM Affirm	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Reiterated Rating	Outperform
9/9/2026	AFRM Affirm	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Initiated Coverage	Buy	$105.00
9/8/2026	UPST Upstart	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Initiated Coverage	Buy ➝ Hold	$34.00
9/8/2026	AFRM Affirm	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Initiated Coverage	Buy	$105.00
9/3/2026	AFRM Affirm	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Boost Price Target	Buy	$83.00 ➝ $85.00
9/2/2026	AFRM Affirm	Scotiabank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Initiated Coverage	Sector Outperform	$95.00
9/2/2026	AFRM Affirm	Scotiabank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Initiated Coverage	Sector Outperform	$95.00

(Data available from 9/26/2023 forward. View 10+ years of historical ratings with our analyst ratings screener.)

Compare Sales & Book Value

Company	Annual Revenue	Price/Sales	Cashflow	Price/Cash	Book Value	Price/Book
AFRM Affirm	$4.26B	5.66	$5.75 per share	12.44	$16.26 per share	4.40
RKT Rocket Companies	$6.70B	5.15	$0.23 per share	51.83	$8.13 per share	1.50
UPST Upstart	$1.04B	2.22	$0.78 per share	30.56	$8.21 per share	2.90

Compare Profitability & Earnings

Company	Net Income	EPS	Trailing P/E Ratio	Forward P/E Ratio	P/E Growth	Net Margins	Return on Equity (ROE)	Return on Assets (ROA)	Next Earnings Date
AFRM Affirm	$1.93B	$5.52	12.96	24.92	2.93	45.29%	47.91%	14.46%	11/5/2026 (Estimated)
RKT Rocket Companies	-$68M	$0.14	86.91	15.80	3.28	4.70%	5.13%	1.88%	10/29/2026 (Estimated)
UPST Upstart	$53.60M	$0.49	48.59	13.68	0.87	4.84%	7.13%	1.82%	11/3/2026 (Estimated)

Latest RKT, AFRM, and UPST Earnings

Date	Quarter	Company	Consensus Estimate	Reported EPS	Beat/Miss	Gap EPS	Revenue Estimate	Actual Revenue
8/27/2026	Q4 2026	AFRM Affirm	$0.3473	$4.62	+$4.2727	$4.62	$1.11 billion	$1.07 billion
8/6/2026	Q2 2026	RKT Rocket Companies	$0.1642	$0.16	-$0.0042	$0.08	$2.81 billion	$2.76 billion
8/4/2026	Q2 2026	UPST Upstart	$0.1782	$0.16	-$0.0182	$0.16	$354.74 million	$364.71 million

Compare Dividends

Company	Annual Payout	Dividend Yield	5-Year Annualized Dividend Growth	Payout Ratio	Years of Consecutive Growth
AFRM Affirm	N/A	N/A	N/A	N/A	N/A
RKT Rocket Companies	N/A	N/A	N/A	N/A	N/A
UPST Upstart	N/A	N/A	N/A	N/A	N/A

Compare Debt

Company	Debt-to-Equity Ratio	Current Ratio	Quick Ratio
AFRM Affirm	1.82	11.80	11.80
RKT Rocket Companies	1.16	4.85	4.85
UPST Upstart	N/A	0.49	0.49

Compare Ownership

Institutional Ownership

Company	Institutional Ownership
AFRM Affirm	69.29%
RKT Rocket Companies	4.59%
UPST Upstart	63.01%

Insider Ownership

Company	Insider Ownership
AFRM Affirm	11.01%
RKT Rocket Companies	57.68%
UPST Upstart	17.29%

Compare Miscellaneous Stats

Company	Employees	Shares Outstanding	Free Float	Optionable
AFRM Affirm	2,358	337.42 million	300.27 million	Optionable
RKT Rocket Companies	23,500	2.83 billion	1.20 billion	Optionable
UPST Upstart	1,405	97.31 million	80.49 million	Optionable

RKT, AFRM, and UPST Headlines

Recent News About These Companies

Upstart Holdings, Inc. (UPST) Stock Dips While Market Gains: Key Facts

September 25 at 6:51 PM | zacks.com

Upstart Holdings, Inc. (UPST) Stock Dips While Market Gains: Key Facts

September 25 at 6:05 PM | finance.yahoo.com

Can AI Upstart Lemonade Topple Berkshire Hathaway?

September 25 at 8:12 AM | fool.com

Upstart Expands Partnership With Commonwealth Credit Union

September 24 at 2:36 PM | zacks.com

Upstart Stock Reverses Higher After Hitting 52-Week Low

September 24 at 12:46 PM | benzinga.com

Corient Private Wealth LP Acquires New Holdings in Upstart Holdings, Inc. $UPST

September 24 at 3:11 AM | marketbeat.com

Upstart Stock Just Returned to Profit and Hit a Record Quarter. Why Is the Stock Near Its Lows?

September 23 at 2:46 PM | tikr.comT

Consumer Lending Stocks Slide While Financials Barely Budge: Upstart and Affirm Drop 4%, SoFi Eases

September 23 at 12:51 PM | 247wallst.com

Upstart (UPST) Stock Looks About Right As Earnings Questions Persist

September 20, 2026 | finance.yahoo.com

Upstart Holdings (UPST) Nears Earnings, Is The Stock Trading At A Discount?

September 20, 2026 | finance.yahoo.com

Upstart, Affirm, and SoFi All Lend to the Same Borrowers. Only One of Them Funds With Deposits.

September 19, 2026 | fool.com

Upstart Holdings, Inc. (UPST) Laps the Stock Market: Here's Why

September 18, 2026 | finance.yahoo.com

Upstart Holdings, Inc. (UPST) Laps the Stock Market: Here's Why

September 18, 2026 | zacks.com

Kuehn Law Encourages Investors of Upstart Holdings, Inc. to Contact Law Firm

September 17, 2026 | prnewswire.com

Upstart Holdings, Inc. (NASDAQ:UPST) Receives Consensus Recommendation of "Hold" from Analysts

September 17, 2026 | americanbankingnews.com

Upstart Holdings, Inc. (NASDAQ:UPST) Receives Average Recommendation of "Hold" from Analysts

September 17, 2026 | marketbeat.com

Upstart Holdings, Inc. (UPST) Sees a More Significant Dip Than Broader Market: Some Facts to Know

September 15, 2026 | finance.yahoo.com

Upstart Holdings, Inc. (UPST) Sees a More Significant Dip Than Broader Market: Some Facts to Know

September 15, 2026 | zacks.com

Upstart Holdings, Inc. (UPST) Is a Trending Stock: Facts to Know Before Betting on It

September 15, 2026 | zacks.com

WINTON GROUP Ltd Has $659,000 Position in Upstart Holdings, Inc. $UPST

September 15, 2026 | marketbeat.com

Upstart's CEO Spoke at Goldman Sachs Conference This Week — Here's What to Know

September 13, 2026 | finance.yahoo.com

New MarketBeat Followers Over Time

Media Sentiment Over Time

Top Headlines

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RKT, AFRM, and UPST Company Descriptions

Affirm NASDAQ:AFRM

$71.52 -0.05 (-0.07%)

Closing price 09/25/2026 04:00 PM Eastern

Extended Trading

$71.61 +0.09 (+0.13%)

As of 09/25/2026 07:58 PM Eastern

Affirm Holdings, Inc. operates a platform for digital and mobile-first commerce in the United States, Canada, and internationally. The company's platform includes point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. Its commerce platform, agreements with originating banks, and capital markets partners enables consumers to pay for a purchase over time with terms ranging up to 60 months. The company has active merchants covering small businesses, large enterprises, direct-to-consumer brands, brick-and-mortar stores, and companies with an omni-channel presence. Its merchants represent a range of industries, including sporting goods and outdoors, furniture and homewares, travel and ticketing, apparel, accessories, consumer electronics, and jewelry. Affirm Holdings, Inc. was founded in 2012 and is headquartered in San Francisco, California.

Rocket Companies NYSE:RKT

$12.17 +0.24 (+1.99%)

Closing price 09/25/2026 03:59 PM Eastern

Extended Trading

$12.19 +0.02 (+0.18%)

As of 09/25/2026 07:59 PM Eastern

Rocket Companies, Inc., a fintech holding company, provides mortgage lending, title and settlement services, and other financial technology services in the United States and Canada. It operates through two segments, Direct to Consumer and Partner Network. The company's solutions include Rocket Mortgage, a mortgage lender; Amrock that provides title insurance, property valuation, and settlement services; Rocket Homes, a home search platform and real estate agent referral network, which offers technology-enabled services to support the home buying and selling experience; and Rocket Loans, an online-based personal loans business. It also offers Core Digital Media, a online marketing platform in the mortgage and personal financial product sectors; Rocket Money, a personal finance app that helps clients manage every aspect of their financial lives; Lendesk, a software services company that provides a point of sale system for mortgage professionals and a loan origination system for private lenders; Rock Connections, a sales and support platform specializing in contact center services; and Rocket Innovation Studio that recruits and mentors top technology talent. In addition, the company originates, closes, sells, and services agency-conforming loans. Rocket Companies, Inc. was founded in 1985 and is headquartered in Detroit, Michigan. The company operates as a subsidiary of Rock Holdings Inc.

Upstart NASDAQ:UPST

$23.81 -0.83 (-3.37%)

Closing price 09/25/2026 04:00 PM Eastern

Extended Trading

$23.88 +0.07 (+0.30%)

As of 09/25/2026 07:59 PM Eastern

Upstart Holdings, Inc., together with its subsidiaries, operates a cloud-based artificial intelligence (AI) lending platform in the United States. Its platform includes personal loans, automotive retail and refinance loans, home equity lines of credit, and small dollar loans that connects consumer demand for loans to its to bank and credit unions. Upstart Holdings, Inc. was founded in 2012 and is headquartered in San Mateo, California.

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Compare Stocks

Comparative Price Performance Over Time

Compare Price & Volume

Compare Price Performance

Compare Price & Volume

Compare Price Performance

Compare Analyst Forecasts

Current Analyst Ratings Breakdown

Latest RKT, AFRM, and UPST Analyst Ratings

Compare Sales & Book Value

Compare Profitability & Earnings

Latest RKT, AFRM, and UPST Earnings

Compare Dividends

Compare Debt

Compare Ownership

Institutional Ownership

Insider Ownership

Compare Miscellaneous Stats

RKT, AFRM, and UPST Headlines

Recent News About These Companies

New MarketBeat Followers Over Time

Media Sentiment Over Time

Top Headlines

RKT, AFRM, and UPST Company Descriptions

Affirm NASDAQ:AFRM

Rocket Companies NYSE:RKT

Upstart NASDAQ:UPST

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Compare Stocks

Comparative Price Performance Over Time

Compare Price & Volume

Compare Price Performance

Compare Price & Volume

Compare Price Performance

Compare Analyst Forecasts

Current Analyst Ratings Breakdown

Latest RKT, AFRM, and UPST Analyst Ratings

Compare Sales & Book Value

Compare Profitability & Earnings

Latest RKT, AFRM, and UPST Earnings

Compare Dividends

Compare Debt

Compare Ownership

Institutional Ownership

Insider Ownership

Compare Miscellaneous Stats

RKT, AFRM, and UPST Headlines

Recent News About These Companies

New MarketBeat Followers Over Time

Media Sentiment Over Time

Top Headlines

RKT, AFRM, and UPST Company Descriptions

Affirm NASDAQ:AFRM

Rocket Companies NYSE:RKT

Upstart NASDAQ:UPST

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