Snap (SNAP) Stock Price, News & Analysis

Company Overview

Snap Inc. is a social media company operating globally. The company was founded in September 2011 by Evan Spiegel and Bobby Murphy. Originally known as Snapchat, the company changed its name to Snap in order to represent its offerings better as it grew over the years. The company’s headquarters are in Santa Monica, California and it is a very tightly held company. The original founders, Evan Speigel and Bobby Murphy own a combined 45% of non-dilutable shares with ownership transferable to the other upon death. The two remain active in the company today serving on the board and acting as CEO (Speigel) and CTO (Murphy).

The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Santa Monica, California. Over the years it has been courted by most of the big tech companies including Facebook and Google but has always opted to remain a standalone company. The business went public in 2017 and raised $30 billion on its opening day which is about 10 times the expected amount.

Today, Snap operates as a camera company internationally. The company’s main revenue streams are Snapchat, a mobile app for cameras and communications, and Spectacles, a wearable augmented reality device. Snapchat is a camera app that allows users to take pictures and tell stories, the platform also permits ad sales which is an integral part of the revenue and earnings. The company’s mission? To empower people to express themselves in today’s digital world.

Spectacles is a hardware device that can connect with Snapchat to deliver pictures and video from a point-of-view perspective. The company has since made three upgrades to the original version and has a Next Generation model available too. The Next Generation of Spectacles are not intended for sale but will be made available to creators who wish to push the boundaries of video and digital communications.

In October 2022 the company reported it had more than 347milion daily active users with more than 250 million engaging with AR each day. The platform had more than 250,000 Lens creators (Lenses are AR experiences) with more than 2.5 million lenses created. There were more than 6 billion lens plays each day and more than 75% of 13-34-year-olds in 20 countries were users.

Written by Jeffrey Neal Johnson

Key Stats

• Today's Range: $8.23 to $8.95
• 50-Day Range: $7.62 to $9.19
• 52-Week Range: $7.08 to $17.33
• Volume: 63.28 million shs
• Average Volume: 30.22 million shs
• Market Capitalization: $14.59 billion
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $35.62
• Consensus Rating: Hold

Snap Stock Analysis - MarketRank™

Snap scored higher than 67% of companies evaluated by MarketBeat, and ranked 268th out of 670 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.1 / 5
• Analyst Rating: Hold

Consensus Rating

Snap has received a consensus rating of Hold. The company's average rating score is 2.23, and is based on 6 buy ratings, 23 hold ratings, and 1 sell rating.

Amount of Analyst Coverage

Snap has been the subject of 19 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Snap are expected to grow in the coming year, from ($0.30) to ($0.16) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Snap is -28.17, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Snap is -28.17, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Snap has a P/B Ratio of 5.94. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

9.64% of the float of Snap has been sold short.

Short Interest Ratio / Days to Cover

Snap has a short interest ratio ("days to cover") of 2.8, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Snap has recently increased by 2.28%, indicating that investor sentiment is decreasing.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Snap does not currently pay a dividend.

Dividend Growth

Snap does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

9.64% of the float of Snap has been sold short.

Short Interest Ratio / Days to Cover

Snap has a short interest ratio ("days to cover") of 2.8, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Snap has recently increased by 2.28%, indicating that investor sentiment is decreasing.

News and Social Media

• Score: 2.2 / 5
• News Sentiment: 0.87

News Sentiment

Snap has a news sentiment score of 0.87. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 9 news articles for Snap this week, compared to 10 articles on an average week.

Search Interest

Only 52 people have searched for SNAP on MarketBeat in the last 30 days. This is a decrease of -41% compared to the previous 30 days.

MarketBeat Follows

7 people have added Snap to their MarketBeat watchlist in the last 30 days. This is an increase of 40% compared to the previous 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Snap insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $13,532,151.00 in company stock.

Percentage Held by Insiders

22.68% of the stock of Snap is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

47.52% of the stock of Snap is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

SNAP Stock Analysis - Frequently Asked Questions

How have SNAP shares performed this year?

Snap's stock was trading at $10.77 at the start of the year. Since then, SNAP shares have decreased by 18.9% and is now trading at $8.7330.
View the best growth stocks for 2025 here.

How were Snap's earnings last quarter?

Snap Inc. (NYSE:SNAP) announced its quarterly earnings data on Tuesday, April, 29th. The company reported ($0.08) earnings per share for the quarter, missing analysts' consensus estimates of $0.04 by $0.12. The business's revenue for the quarter was up 14.1% on a year-over-year basis.
Read the conference call transcript.

Does Snap have any subsidiaries?

Snap subsidiaries include Voisey, AIFactory, Teleport Future Technologies Inc., PlayCanvas, Metamarkets, Strong.codes, Zenly, and more.

When did Snap IPO?

Snap (SNAP) raised $3 billion in an initial public offering on Thursday, March 2nd 2017. The company issued 200,000,000 shares at $14.00-$16.00 per share. Morgan Stanley, Goldman Sachs, J. P. Morgan and Deutsche Bank Securities acted as the underwriters for the IPO and Barclays, Credit Suisse and Allen & Company were co-managers.

Who are Snap's major shareholders?

Top institutional shareholders of Snap include Vanguard Group Inc. (6.45%), AQR Capital Management LLC (0.68%), Deutsche Bank AG (0.56%) and Charles Schwab Investment Management Inc. (0.41%). Insiders that own company stock include Robert C Murphy, Jerry James Hunter, Eric Young, Evan Spiegel, Derek Andersen, Ajit Mohan, Michael J O'sullivan, Jeremi Gorman, Rebecca Morrow, Michael Lynton, Joanna Coles, Poppy Thorpe and Elizabeth Jenkins.
View institutional ownership trends.

How do I buy shares of Snap?

Shares of SNAP stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Snap own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Snap investors own include Meta Platforms (META), NVIDIA (NVDA), Advanced Micro Devices (AMD), Tesla (TSLA), PayPal (PYPL), Netflix (NFLX).

Company Calendar

• Last Earnings: 4/29/2025
• Today: 6/28/2025
• Next Earnings (Estimated): 7/30/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Computer and Technology
• Industry: INTERNET SOFTWARE
• Sub-Industry: Computer Software
• Current Symbol: NYSE:SNAP
• CIK: 1564408
• Web: www.snap.com
• Phone: (310) 399-3339
• Fax: N/A
• Employees: 4,911
• Year Founded: 2011

Price Target and Rating

• Average Stock Price Target: $35.62
• High Stock Price Target: $640.00
• Low Stock Price Target: $6.50
• Potential Upside/Downside: +307.9%
• Consensus Rating: Hold
• Rating Score (0-4): 2.23
• Research Coverage: 31 Analysts

Profitability

• EPS (Most Recent Fiscal Year): ($0.31)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$697.86 million
• Net Margins: -9.63%
• Pretax Margin: -9.14%
• Return on Equity: -21.53%
• Return on Assets: -6.37%

Debt

• Debt-to-Equity Ratio: 1.55
• Current Ratio: 4.30
• Quick Ratio: 4.30

Sales & Book Value

• Annual Sales: $5.36 billion
• Price / Sales: 2.72
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $1.47 per share
• Price / Book: 5.94

Miscellaneous

• Outstanding Shares: 1,671,180,000
• Free Float: 1,292,155,000
• Market Cap: $14.59 billion
• Optionable: Optionable
• Beta: 0.59