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Alphabet (GOOG) Stock Price, News & Analysis

Alphabet logo
$335.40 -3.76 (-1.11%)
As of 11:44 AM Eastern
This is a fair market value price provided by Massive. Learn more.

About Alphabet Stock (NASDAQ:GOOG)

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Key Stats

Today's Range
$335.02
▼
$339.64
50-Day Range
$318.34
▼
$375.35
52-Week Range
$236.68
▼
$404.47
Volume
4.24 million shs
Average Volume
20.53 million shs
Market Capitalization
$4.10 trillion
P/E Ratio
16.85
Dividend Yield
0.26%
Price Target
$419.93
Consensus Rating
Buy

Company Overview

Alphabet Inc. is a technology holding company best known as the parent company of Google. Established in 2015 through a corporate restructuring, Alphabet oversees Google and a collection of businesses focused on technology, innovation and emerging industries. Sundar Pichai serves as Alphabet’s chief executive officer and also leads Google.

Google is Alphabet’s primary business and operates an internet ecosystem that includes Google Search, online advertising, YouTube, Android, Chrome, Google Maps, Google Play and Google Photos. The company also provides cloud computing, data storage, productivity and collaboration tools through Google Cloud and Google Workspace. In addition, Google develops consumer hardware such as Pixel smartphones and other connected devices, while incorporating artificial intelligence across many of its products and services.

Alphabet’s other activities, often grouped under “Other Bets,” include businesses and projects in areas such as autonomous transportation, life sciences and healthcare technology. These operations have included Waymo, which develops autonomous driving technology, and Verily, which focuses on health-related technologies and data-driven research.

Alphabet serves consumers, businesses, advertisers, developers and public-sector organizations worldwide. Its products and services are available across major global markets, although their availability and features can vary by country and region.

AI Generated. May Contain Errors.

Alphabet Stock Analysis - MarketRank™

See Top-Rated MarketRank™ Stocks
92nd Percentile Overall Score

GOOG MarketRank™: 

Alphabet scored higher than 92% of companies evaluated by MarketBeat, and ranked 27th out of 244 stocks in the communication services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

  • Consensus Rating

    Alphabet has received a consensus rating of Buy. The company's average rating score is 3.05, and is based on 6 strong buy ratings, 34 buy ratings, 4 hold ratings, and no sell ratings.

  • Upside Potential

    Alphabet has a consensus price target of $419.93, representing about 23.8% upside from its current price of $339.16.

  • Amount of Analyst Coverage

    Alphabet has been the subject of 34 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

  • Read more about Alphabet's stock forecast and price target.
  • Earnings Growth

    Earnings for Alphabet are expected to decrease by -28.28% in the coming year, from $20.51 to $14.71 per share.

  • Price to Earnings Ratio vs. the Market

    The P/E ratio of Alphabet is 17.03, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.80.

  • Price to Earnings Ratio vs. Sector

    The P/E ratio of Alphabet is 17.03, which means that it is trading at a less expensive P/E ratio than the Communication Services sector average P/E ratio of about 22.88.

  • Price to Earnings Growth Ratio

    Alphabet has a PEG Ratio of 0.99. PEG Ratios around 1 indicate that a company is correctly valued.

  • Price to Book Value per Share Ratio

    Alphabet has a P/B Ratio of 9.88. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

  • Read more about Alphabet's valuation and earnings.
  • Percentage of Shares Shorted

    0.49% of the float of Alphabet has been sold short.
  • Short Interest Ratio / Days to Cover

    Alphabet has a short interest ratio ("days to cover") of 3.35, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in Alphabet has recently increased by 14.34%, indicating that investor sentiment is decreasing significantly.
  • Dividend Yield

    Alphabet has a dividend yield of 0.26%, which is in the bottom 25% of all stocks that pay dividends.

  • Dividend Growth

    Alphabet has only been increasing its dividend for 1 years.

  • Dividend Coverage

    The dividend payout ratio of Alphabet is 4.42%. This payout ratio is at a healthy, sustainable level, below 75%.

  • Dividend Sustainability

    Based on earnings estimates, Alphabet will have a dividend payout ratio of 5.98% next year. This indicates that Alphabet will be able to sustain or increase its dividend.

  • Read more about Alphabet's dividend.
  • News Sentiment

    Alphabet has a news sentiment score of 0.46. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.58 average news sentiment score of Communication Services companies.
  • News Coverage This Week

    MarketBeat has tracked 120 news articles for Alphabet this week, compared to 12 articles on an average week.
  • Search Interest

    Only 145 people have searched for GOOG on MarketBeat in the last 30 days. This is a decrease of -2% compared to the previous 30 days.
  • MarketBeat Follows

    113 people have added Alphabet to their MarketBeat watchlist in the last 30 days. This is an increase of 102% compared to the previous 30 days.
  • Insider Buying vs. Insider Selling

    In the past three months, Alphabet insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $11,831,050.00 in company stock.

  • Percentage Held by Insiders

    12.99% of the stock of Alphabet is held by insiders. A high percentage of insider ownership can be a sign of company health.

  • Percentage Held by Institutions

    27.26% of the stock of Alphabet is held by institutions.

  • Read more about Alphabet's insider trading history.
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GOOG Stock News Headlines

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GOOG Stock Analysis - Frequently Asked Questions

Alphabet's stock was trading at $313.80 on January 1st, 2026. Since then, GOOG stock has increased by 6.9% and is now trading at $335.5890.

Alphabet Inc. (NASDAQ:GOOG) posted its quarterly earnings data on Thursday, July, 23rd. The information services provider reported $9.11 EPS for the quarter, beating the consensus estimate of $2.87 by $6.24. The company's revenue was up 24.2% compared to the same quarter last year.
Read the conference call transcript
.

Alphabet shares split before market open on Monday, July 18th 2022.The 20-1 split was announced on Tuesday, February 1st 2022. The newly minted shares were distributed to shareholders after the closing bell on Friday, July 15th 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

Alphabet subsidiaries include these companies: Alphabet Capital US LLC, Google, and XXVI Holdings Inc..

Shares of GOOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Based on aggregate information from My MarketBeat watchlists, some other companies that Alphabet investors own include Meta Platforms (META), NVIDIA (NVDA), Tesla (TSLA), Advanced Micro Devices (AMD), Netflix (NFLX), Chevron (CVX) and JPMorgan Chase & Co. (JPM).

Company Calendar

Last Earnings
7/23/2026
Ex-Dividend for 9/14 Dividend
9/04/2026
Record date for 9/14 Dividend
9/07/2026
Dividend Payable
9/14/2026
Today
9/29/2026
Next Earnings (Estimated)
10/28/2026
Fiscal Year End
12/31/2026

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
Interactive Media & Services
Sub-Industry
Interactive Media & Services
Current Symbol
NASDAQ:GOOG
CIK
1652044
Employees
198,933
Year Founded
2015

Price Target and Rating

High Price Target
$515.00
Low Price Target
$325.00
Potential Upside/Downside
+24.7%
Consensus Rating
Buy
Rating Score (0-4)
3.05
Research Coverage
44 Analysts

Profitability

EPS (Trailing Twelve Months)
$19.91
Trailing P/E Ratio
16.91
Forward P/E Ratio
16.42
P/E Growth
0.99
Net Income
$132.17 billion
Net Margins
54.77%
Pretax Margin
67.12%
Return on Equity
51.32%
Return on Assets
35.42%

Debt

Debt-to-Equity Ratio
0.16
Current Ratio
2.72
Quick Ratio
2.64

Sales & Book Value

Annual Sales
$402.84 billion
Price / Sales
10.22
Cash Flow
$12.51 per share
Price / Cash Flow
26.91
Book Value
$34.33 per share
Price / Book
9.81

Miscellaneous

Outstanding Shares
12,230,000,000
Free Float
10,641,323,000
Market Cap
$4.12 trillion
Optionable
Optionable
Beta
1.21

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This page (NASDAQ:GOOG) was last updated on 9/29/2026 by MarketBeat.com Staff.
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