Alphabet (GOOG) Stock Price, News & Analysis

Company Overview

Alphabet Inc. (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as "Other Bets." Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet's core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide. Beyond search and advertising, Alphabet develops widely used consumer and enterprise products such as YouTube, the Android operating system, the Chrome browser, Google Maps, Gmail and Google Play. The company also provides cloud infrastructure and productivity services through Google Cloud and Google Workspace, which compete in the enterprise market for computing, storage, analytics and collaboration tools. Alphabet designs hardware under the Pixel and Nest brands and invests heavily in artificial intelligence and machine learning capabilities through Google Research and its DeepMind subsidiary.

Alphabet’s Other Bets division houses longer‑term, capital‑intensive ventures including Waymo (autonomous driving), Verily (life sciences), X (research and moonshot projects) and various investment arms. Historically, Google expanded its product footprint through key acquisitions — for example, Android and YouTube — and sustained heavy investment in research and development. The company operates globally, serving consumers, advertisers and enterprises across North America, Europe, Asia and other regions, and is subject to regulatory and policy scrutiny in multiple jurisdictions as governments examine competition, privacy and platform practices.

Key Stats

• Today's Range: $339.16 to $358.88
• 50-Day Range: $318.34 to $386.12
• 52-Week Range: $188.70 to $404.47
• Volume: 30.43 million shs
• Average Volume: 18.63 million shs
• Market Capitalization: $4.36 trillion
• P/E Ratio: 17.91
• Dividend Yield: 0.25%
• Price Target: $410.09
• Consensus Rating: Buy

Alphabet Stock Analysis - MarketRank™

Alphabet scored higher than 95% of companies evaluated by MarketBeat, and ranked 12th out of 243 stocks in the communication services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.8 / 5
• Analyst Rating: Buy

Consensus Rating

Alphabet has received a consensus rating of Buy. The company's average rating score is 3.10, and is based on 7 strong buy ratings, 29 buy ratings, 3 hold ratings, and no sell ratings.

Upside Potential

Alphabet has a consensus price target of $410.09, representing about 15.0% upside from its current price of $356.65.

Amount of Analyst Coverage

Alphabet has been the subject of 26 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: -28.18%

Earnings Growth

Earnings for Alphabet are expected to decrease by -28.18% in the coming year, from $20.51 to $14.73 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Alphabet is 17.91, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 45.93.

Price to Earnings Ratio vs. Sector

The P/E ratio of Alphabet is 17.91, which means that it is trading at a less expensive P/E ratio than the Communication Services sector average P/E ratio of about 226.96.

Price to Earnings Growth Ratio

Alphabet has a PEG Ratio of 0.94. PEG Ratios below 1 indicate that a company could be undervalued.

Price to Book Value per Share Ratio

Alphabet has a P/B Ratio of 7.01. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.53% of the float of Alphabet has been sold short.

Short Interest Ratio / Days to Cover

Alphabet has a short interest ratio ("days to cover") of 3.53, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Alphabet has recently decreased by 4.85%, indicating that investor sentiment is improving.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

Alphabet has a dividend yield of 0.26%, which is in the bottom 25% of all stocks that pay dividends.

Dividend Growth

Alphabet has only been increasing its dividend for 1 years.

Dividend Coverage

The dividend payout ratio of Alphabet is 4.42%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Alphabet will have a dividend payout ratio of 5.97% next year. This indicates that Alphabet will be able to sustain or increase its dividend.

News and Social Media

• Score: 4.3 / 5
• News Sentiment: 0.83

News Sentiment

Alphabet has a news sentiment score of 0.83. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.72 average news sentiment score of Communication Services companies.

News Coverage This Week

MarketBeat has tracked 309 news articles for Alphabet this week, compared to 13 articles on an average week.

Search Interest

220 people have searched for GOOG on MarketBeat in the last 30 days. This is an increase of 29% compared to the previous 30 days.

MarketBeat Follows

129 people have added Alphabet to their MarketBeat watchlist in the last 30 days. This is an increase of 115% compared to the previous 30 days.

Company Ownership

• Score: 1.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Alphabet insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $16,255,540.00 in company stock.

Percentage Held by Insiders

12.99% of the stock of Alphabet is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

27.26% of the stock of Alphabet is held by institutions.

Company Calendar

• Record date for 6/15 Dividend: 6/08/2026
• Ex-Dividend for 6/15 Dividend: 6/08/2026
• Dividend Payable: 6/15/2026
• Last Earnings: 7/22/2026
• Today: 7/31/2026
• Ex-Dividend for 9/14 Dividend: 9/04/2026
• Record date for 9/14 Dividend: 9/07/2026
• Dividend Payable: 9/14/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Communication Services
• Industry: Interactive Media & Services
• Sub-Industry: Interactive Media & Services
• Current Symbol: NASDAQ:GOOG
• CIK: 1652044
• Web: www.google.com
• Phone: (650) 253-0000
• Fax: 650-253-0001
• Employees: 190,200
• Year Founded: 2015

Price Target and Rating

• Average Price Target for Alphabet: $410.09
• High Price Target: $515.00
• Low Price Target: $275.00
• Potential Upside/Downside: +15.0%
• Consensus Rating: Buy
• Rating Score (0-4): 3.10
• Research Coverage: 39 Analysts

Profitability

• EPS (Trailing Twelve Months): $19.91
• Trailing P/E Ratio: 17.91
• Forward P/E Ratio: 17.39
• P/E Growth: 0.94
• Net Income: $132.17 billion
• Net Margins: 54.77%
• Pretax Margin: 67.12%
• Return on Equity: 51.32%
• Return on Assets: 35.42%

Debt

• Debt-to-Equity Ratio: 0.16
• Current Ratio: 2.72
• Quick Ratio: 2.64

Sales & Book Value

• Annual Sales: $402.84 billion
• Price / Sales: 10.83
• Cash Flow: $13.55 per share
• Price / Cash Flow: 26.33
• Book Value: $50.90 per share
• Price / Book: 7.01

Miscellaneous

• Outstanding Shares: 12,230,000,000
• Free Float: 10,542,132,000
• Market Cap: $4.36 trillion
• Optionable: Optionable
• Beta: 1.23