HubSpot (NYSE:HUBS) Given New $230.00 Price Target at Citigroup

Key Points

• Citigroup cut its HubSpot price target from $287 to $230 and maintained a Neutral rating; the new target implies 14.37% upside from the prior close.
• Analyst opinion is broadly cautious: MarketBeat reported a consensus Hold rating and an average price target of $257.65, with 23 analysts rating the stock Hold.
• HubSpot beat quarterly estimates, reporting EPS of $3.81 versus $3.27 expected and revenue of $947.57 million versus $925.50 million expected; revenue grew 17.1% year over year.

HubSpot (NYSE:HUBS - Get Free Report) had its price objective reduced by equities research analysts at Citigroup from $287.00 to $230.00 in a report issued on Friday, Benzinga reports. The brokerage currently has a "neutral" rating on the software maker's stock. Citigroup's price objective would indicate a potential upside of 14.37% from the company's previous close.

A number of other research firms have also recently commented on HUBS. BMO Capital Markets lifted their price objective on HubSpot from $215.00 to $250.00 and gave the stock a "market perform" rating in a research report on Monday, September 21st. Barclays reduced their target price on shares of HubSpot from $240.00 to $222.00 and set an "equal weight" rating on the stock in a report on Thursday. Truist Financial decreased their price target on shares of HubSpot from $275.00 to $230.00 and set a "buy" rating on the stock in a research note on Thursday. FBN Securities assumed coverage on shares of HubSpot in a report on Wednesday, September 23rd. They set a "sector perform" rating and a $230.00 price target for the company. Finally, William Blair reissued a "market perform" rating on shares of HubSpot in a research report on Tuesday, October 6th. Eight research analysts have rated the stock with a Buy rating, twenty-three have given a Hold rating and three have given a Sell rating to the stock. According to MarketBeat.com, the company presently has a consensus rating of "Hold" and an average price target of $257.65.

HubSpot Price Performance

HUBS traded down $3.85 during trading on Friday, reaching $201.11. 2,126,994 shares of the stock were exchanged, compared to its average volume of 1,740,287. The company has a market capitalization of $10.03 billion, a price-to-earnings ratio of 48.00, a P/E/G ratio of 2.20 and a beta of 1.14. HubSpot has a 1 year low of $169.63 and a 1 year high of $406.94. The business's 50 day moving average price is $233.19 and its two-hundred day moving average price is $230.40.

HubSpot (NYSE:HUBS - Get Free Report) last released its quarterly earnings results on Wednesday, November 4th. The software maker reported $3.81 earnings per share (EPS) for the quarter, topping the consensus estimate of $3.27 by $0.54. HubSpot had a return on equity of 11.73% and a net margin of 5.95%. The business had revenue of $947.57 million during the quarter, compared to the consensus estimate of $925.50 million. During the same quarter in the previous year, the company posted $2.66 EPS. The business's revenue was up 17.1% on a year-over-year basis. On average, analysts anticipate that HubSpot will post 4.63 EPS for the current year.

Insider Activity at HubSpot

In other HubSpot news, Director Brian Halligan sold 8,500 shares of the company's stock in a transaction dated Tuesday, October 20th. The stock was sold at an average price of $239.57, for a total transaction of $2,036,345.00. Following the completion of the sale, the director directly owned 59,500 shares in the company, valued at $14,254,415. This represents a 12.50% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available through this hyperlink. Also, Director Gerald Dischler purchased 925 shares of the company's stock in a transaction on Monday, August 10th. The shares were purchased at an average price of $215.93 per share, with a total value of $199,735.25. Following the completion of the purchase, the director directly owned 1,940 shares of the company's stock, valued at $418,904.20. The trade was a 91.13% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. Over the last 90 days, insiders have sold 26,202 shares of company stock worth $6,149,894. 3.70% of the stock is owned by insiders.

Institutional Investors Weigh In On HubSpot

Several large investors have recently made changes to their positions in HUBS. Access Investment Management LLC bought a new position in HubSpot in the third quarter worth about $32,000. Elevation Wealth Partners LLC grew its holdings in shares of HubSpot by 66.7% during the third quarter. Elevation Wealth Partners LLC now owns 175 shares of the software maker's stock valued at $36,000 after purchasing an additional 70 shares during the last quarter. Global Retirement Partners LLC bought a new position in shares of HubSpot during the second quarter valued at approximately $38,000. Provenance Wealth Advisors LLC grew its holdings in shares of HubSpot by 152.2% during the third quarter. Provenance Wealth Advisors LLC now owns 290 shares of the software maker's stock valued at $59,000 after purchasing an additional 175 shares during the last quarter. Finally, CX Institutional raised its position in shares of HubSpot by 4,785.7% during the 2nd quarter. CX Institutional now owns 342 shares of the software maker's stock worth $62,000 after purchasing an additional 335 shares during the period. Institutional investors and hedge funds own 90.39% of the company's stock.

More HubSpot News

Here are the key news stories impacting HubSpot this week:

• Positive Sentiment: Q3 revenue rose 17.1% year over year to $947.6 million, adjusted EPS of $3.81 topped estimates, and HubSpot added 5,300 net customers. The company also raised its full-year 2026 outlook. HubSpot: 3 Key Takeaways for Long-Term Investors
• Neutral Sentiment: Insider Erika Fisher sold 702 shares for about $160,000, reducing her direct stake by 5.19%; she retained 12,829 shares, making the sale a relatively limited signal. HubSpot insider share sale
• Negative Sentiment: Q4 revenue guidance of $945 million–$947 million fell short of market expectations, overshadowing the Q3 beat. Reports also point to AI-related growth headwinds and customers demanding clearer proof of value before purchasing, which could slow sales. HubSpot Q4 revenue outlook and AI headwinds Customers want proof of value
• Negative Sentiment: Several firms downgraded HubSpot or cut price targets after the results and outlook, including Cantor Fitzgerald, Morgan Stanley, KeyCorp and BTIG. The broadening analyst caution adds pressure despite some firms retaining Buy or Outperform ratings. Analyst downgrades after Q3 results and guidance

About HubSpot

HubSpot, Inc is a cloud-based customer relationship management (CRM) platform provider serving businesses that want to attract, engage and retain customers. Its platform brings together tools for marketing, sales, customer service, content management, operations and commerce, helping organizations manage customer interactions across the customer lifecycle.

The company's offerings include marketing automation, email marketing, lead generation, website and content management, sales pipeline and engagement tools, customer support and help-desk capabilities, reporting and analytics, and payment and commerce features.

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