NIKE (NKE) Stock Price, News & Analysis

Company Overview

NIKE, Inc. is a global athletic footwear, apparel and equipment company headquartered near Beaverton, Oregon. The company designs, develops and markets products under the NIKE, Jordan and Converse brands, serving athletes and consumers across a broad range of sports and lifestyle categories.

NIKE’s offerings include athletic and casual footwear, sportswear, apparel, accessories and athletic equipment. The company distributes its products through company-owned retail stores, digital platforms, wholesale partners and independent distributors. Its products are sold in markets throughout North America, Europe, Asia, Latin America and other international regions.

The company was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight and adopted the NIKE name in 1971. In addition to its core NIKE brand, the company owns Converse, which offers casual footwear, apparel and accessories. Elliott Hill has served as NIKE’s President and Chief Executive Officer since October 2024.

Key Stats

• Today's Range: $36.76 to $37.16
• 50-Day Range: $37.34 to $44.50
• 52-Week Range: $36.76 to $76.97
• Volume: 6.01 million shs
• Average Volume: 21.83 million shs
• Market Capitalization: $54.87 billion
• P/E Ratio: 17.65
• Dividend Yield: 4.43%
• Price Target: $50.12
• Consensus Rating: Hold

NIKE Stock Analysis - MarketRank™

NIKE scored higher than 99% of companies evaluated by MarketBeat, and ranked 21st out of 481 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.1 / 5
• Analyst Rating: Hold

Consensus Rating

NIKE has received a consensus rating of Hold. The company's average rating score is 2.22, and is based on 1 strong buy rating, 11 buy ratings, 20 hold ratings, and 5 sell ratings.

Upside Potential

NIKE has a consensus price target of $51.33, representing about 37.5% upside from its current price of $37.34.

Amount of Analyst Coverage

NIKE has been the subject of 30 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 34.48%

Earnings Growth

Earnings for NIKE are expected to grow by 34.48% in the coming year, from $1.74 to $2.34 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of NIKE is 17.87, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 39.09.

Price to Earnings Ratio vs. Sector

The P/E ratio of NIKE is 17.87, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 45.81.

Price to Earnings Growth Ratio

NIKE has a PEG Ratio of 1.87. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

NIKE has a P/B Ratio of 3.73. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

4.69% of the float of NIKE has been sold short.

Short Interest Ratio / Days to Cover

NIKE has a short interest ratio ("days to cover") of 2.93, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in NIKE has recently increased by 19.97%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 4.2 / 5
• Dividend Strength: Strong

Dividend Leadership

NIKE is a leading dividend payer. It pays a dividend yield of 4.30%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

NIKE has been increasing its dividend for 22 years.

Dividend Coverage

The dividend payout ratio of NIKE is 78.47%. Payout ratios above 75% are not desirable because they may not be sustainable.

Dividend Sustainability

Based on earnings estimates, NIKE will have a dividend payout ratio of 70.09% next year. This indicates that NIKE will be able to sustain or increase its dividend.

News and Social Media

• Score: 3.3 / 5
• News Sentiment: 0.27

News Sentiment

NIKE has a news sentiment score of 0.27. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.66 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 44 news articles for NIKE this week, compared to 10 articles on an average week.

Search Interest

136 people have searched for NKE on MarketBeat in the last 30 days. This is an increase of 86% compared to the previous 30 days.

MarketBeat Follows

41 people have added NIKE to their MarketBeat watchlist in the last 30 days. This is an increase of 273% compared to the previous 30 days.

Company Ownership

• Score: 1.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, NIKE insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $1,169,380.00 in company stock.

Percentage Held by Insiders

1.10% of the stock of NIKE is held by insiders.

Percentage Held by Institutions

64.25% of the stock of NIKE is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Record date for 7/1 Dividend: 6/01/2026
• Ex-Dividend for 7/1 Dividend: 6/01/2026
• Last Earnings: 6/30/2026
• Dividend Payable: 7/01/2026
• Record date for 10/1 Dividend: 9/01/2026
• Ex-Dividend for 10/1 Dividend: 9/01/2026
• Today: 9/10/2026
• Dividend Payable: 10/01/2026
• Next Earnings (Confirmed): 10/01/2026
• Fiscal Year End: 5/31/2027

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Textiles, Apparel & Luxury Goods
• Sub-Industry: Footwear
• Current Symbol: NYSE:NKE
• CIK: 320187
• Web: www.nike.com
• Phone: (503) 671-6453
• Fax: 503-671-6300
• Employees: 73,000
• Year Founded: 1967

Price Target and Rating

• Average Price Target for NIKE: $50.12
• High Price Target: $75.00
• Low Price Target: $23.00
• Potential Upside/Downside: +35.9%
• Consensus Rating: Hold
• Rating Score (0-4): 2.16
• Research Coverage: 37 Analysts

Profitability

• EPS (Trailing Twelve Months): $2.09
• Trailing P/E Ratio: 17.69
• Forward P/E Ratio: 21.20
• P/E Growth: 1.87
• Net Income: $3.11 billion
• Net Margins: 6.70%
• Pretax Margin: 8.41%
• Return on Equity: 16.54%
• Return on Assets: 6.21%

Debt

• Debt-to-Equity Ratio: 0.40
• Current Ratio: 1.96
• Quick Ratio: 1.36

Sales & Book Value

• Annual Sales: $46.40 billion
• Price / Sales: 1.18
• Cash Flow: $2.05 per share
• Price / Cash Flow: 18.02
• Book Value: $10.02 per share
• Price / Book: 3.68

Miscellaneous

• Outstanding Shares: 1,483,500,000
• Free Float: 1,467,181,000
• Market Cap: $54.73 billion
• Optionable: Optionable
• Beta: 1.10