Douglas Dynamics (PLOW) Stock Price, News & Analysis

Company Overview

Douglas Dynamics, Inc. is a manufacturer of equipment and vehicle solutions used in snow and ice management, commercial work-truck applications, and related industrial markets. The company designs, manufactures, and distributes snowplows, snow and ice control spreaders, and other vehicle-mounted attachments for municipalities, contractors, commercial property owners, and fleet operators.

Its portfolio includes recognized snow and ice management brands such as WESTERN, FISHER, Blizzard, and SnowEx. Douglas Dynamics also provides truck bodies, storage systems, equipment installations, and other upfitting solutions through its work-truck businesses, helping customers configure vehicles for construction, landscaping, utility, delivery, and other professional uses.

Founded in 1946 and headquartered in Milwaukee, Wisconsin, Douglas Dynamics serves customers primarily across North America through dealers, distributors, and direct commercial channels. The company has expanded beyond its original snowplow business through acquisitions and operates under a range of specialized brands serving the work-truck equipment market.

Key Stats

• Today's Range: $40.02 to $40.83
• 50-Day Range: $39.21 to $45.63
• 52-Week Range: $28.52 to $55.00
• Volume: 161,229 shs
• Average Volume: 186,327 shs
• Market Capitalization: $937.63 million
• P/E Ratio: 18.47
• Dividend Yield: 2.90%
• Price Target: $51.67
• Consensus Rating: Moderate Buy

Douglas Dynamics Stock Analysis - MarketRank™

Douglas Dynamics scored higher than 94% of companies evaluated by MarketBeat, and ranked 64th out of 653 stocks in the industrials sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.0 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Douglas Dynamics has received a consensus rating of Moderate Buy. The company's average rating score is 2.80, and is based on 1 strong buy rating, 2 buy ratings, 2 hold ratings, and no sell ratings.

Upside Potential

Douglas Dynamics has a consensus price target of $51.67, representing about 27.2% upside from its current price of $40.63.

Amount of Analyst Coverage

Douglas Dynamics has only been the subject of 3 research reports in the past 90 days.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 3.50%

Earnings Growth

Earnings for Douglas Dynamics are expected to grow by 3.50% in the coming year, from $2.86 to $2.96 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Douglas Dynamics is 18.47, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 44.66.

Price to Earnings Ratio vs. Sector

The P/E ratio of Douglas Dynamics is 18.47, which means that it is trading at a less expensive P/E ratio than the Industrials sector average P/E ratio of about 26.66.

Price to Earnings Growth Ratio

Douglas Dynamics has a PEG Ratio of 0.89. PEG Ratios below 1 indicate that a company could be undervalued.

Price to Book Value per Share Ratio

Douglas Dynamics has a P/B Ratio of 3.32. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

2.17% of the float of Douglas Dynamics has been sold short.

Short Interest Ratio / Days to Cover

Douglas Dynamics has a short interest ratio ("days to cover") of 2.82, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Douglas Dynamics has recently increased by 7.47%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

Douglas Dynamics pays a meaningful dividend of 2.91%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Douglas Dynamics does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Douglas Dynamics is 53.64%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Douglas Dynamics will have a dividend payout ratio of 39.86% next year. This indicates that Douglas Dynamics will be able to sustain or increase its dividend.

News and Social Media

• Score: 2.4 / 5
• News Sentiment: N/A

News Sentiment

Douglas Dynamics has a news sentiment score of 0.83. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.51 average news sentiment score of Industrials companies.

News Coverage This Week

MarketBeat has tracked 1 news article for Douglas Dynamics this week, compared to 3 articles on an average week.

MarketBeat Follows

Only 1 people have added Douglas Dynamics to their MarketBeat watchlist in the last 30 days. This is a decrease of -67% compared to the previous 30 days.

Company Ownership

• Score: 0.8 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Douglas Dynamics insiders have not sold or bought any company stock.

Percentage Held by Insiders

1.54% of the stock of Douglas Dynamics is held by insiders.

Percentage Held by Institutions

91.85% of the stock of Douglas Dynamics is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/03/2026
• Record date for 9/30 Dividend: 9/15/2026
• Ex-Dividend for 9/30 Dividend: 9/15/2026
• Dividend Payable: 9/30/2026
• Today: 10/04/2026
• Next Earnings (Estimated): 11/02/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Industrials
• Industry: Machinery
• Sub-Industry: Construction Machinery & Heavy Transportation Equipment
• Current Symbol: NYSE:PLOW
• CIK: 1287213
• Web: www.douglasdynamics.com
• Phone: (414) 354-2310
• Fax: 414-354-2310
• Employees: 1,764
• Year Founded: 1995

Price Target and Rating

• Average Price Target for Douglas Dynamics: $51.67
• High Price Target: $57.00
• Low Price Target: $48.00
• Potential Upside/Downside: +27.2%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.80
• Research Coverage: 5 Analysts

Profitability

• EPS (Trailing Twelve Months): $2.20
• Trailing P/E Ratio: 18.47
• Forward P/E Ratio: 14.20
• P/E Growth: 0.89
• Net Income: $46.90 million
• Net Margins: 7.52%
• Pretax Margin: 9.80%
• Return on Equity: 19.03%
• Return on Assets: 8.07%

Debt

• Debt-to-Equity Ratio: 0.44
• Current Ratio: 2.16
• Quick Ratio: 1.03

Sales & Book Value

• Annual Sales: $656.05 million
• Price / Sales: 1.43
• Cash Flow: $2.80 per share
• Price / Cash Flow: 14.49
• Book Value: $12.22 per share
• Price / Book: 3.32

Miscellaneous

• Outstanding Shares: 23,080,000
• Free Float: 22,722,000
• Market Cap: $937.63 million
• Optionable: Optionable
• Beta: 1.18