NIKE (NKE) Stock Price, News & Analysis

Company Overview

Nike, Inc. (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps). Nike also provides consumer-facing services and experiences — including membership programs and training apps — designed to drive engagement and repeat purchases.

Nike’s product supply is largely sourced from independent contract manufacturers, with production concentrated in several countries across Asia. The company operates on a global basis, serving markets in North America, Greater China, Europe, the Middle East & Africa, Asia Pacific & Latin America, and maintains a network of regional offices, distribution centers and retail locations to reach consumers worldwide.

Leadership of the company is headed by CEO John Donahoe (appointed in 2020). Strategic priorities have emphasized innovation in product technology, expansion of digital and direct-to-consumer capabilities, and sustainability initiatives such as efforts to reduce waste and greenhouse gas emissions. Nike’s focus on brand marketing, athlete partnerships and product innovation continues to define its position in the global athletic and lifestyle marketplace.

Key Stats

• Today's Range: $43.20 to $44.07
• 50-Day Range: $42.59 to $64.10
• 52-Week Range: $42.09 to $80.17
• Volume: 19.14 million shs
• Average Volume: 19.32 million shs
• Market Capitalization: $64.97 billion
• P/E Ratio: 29.05
• Dividend Yield: 3.74%
• Price Target: $62.34
• Consensus Rating: Hold

NIKE Stock Analysis - MarketRank™

NIKE scored higher than 100% of companies evaluated by MarketBeat, and ranked 5th out of 275 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.2 / 5
• Analyst Rating: Hold

Consensus Rating

NIKE has received a consensus rating of Hold. The company's average rating score is 2.42, and is based on no strong buy ratings, 17 buy ratings, 17 hold ratings, and 2 sell ratings.

Upside Potential

NIKE has a consensus price target of $62.34, representing about 43.5% upside from its current price of $43.44.

Amount of Analyst Coverage

NIKE has been the subject of 28 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 24.50%

Earnings Growth

Earnings for NIKE are expected to grow by 24.50% in the coming year, from $1.51 to $1.88 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of NIKE is 28.77, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.36.

Price to Earnings Ratio vs. Sector

The P/E ratio of NIKE is 28.77, which means that it is trading at a more expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 17.26.

Price to Earnings Growth Ratio

NIKE has a PEG Ratio of 2.29. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

NIKE has a P/B Ratio of 4.85. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

3.82% of the float of NIKE has been sold short.

Short Interest Ratio / Days to Cover

NIKE has a short interest ratio ("days to cover") of 1.41, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in NIKE has recently increased by 22.78%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 3.3 / 5
• Dividend Strength: Strong

Dividend Leadership

NIKE is a leading dividend payer. It pays a dividend yield of 3.81%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

NIKE has been increasing its dividend for 22 years.

Dividend Coverage

The dividend payout ratio of NIKE is 108.61%. Payout ratios above 75% are not desirable because they may not be sustainable.

Dividend Sustainability

Based on EPS estimates, NIKE will have a dividend payout ratio of 87.23% in the coming year. This indicates that NIKE may not be able to sustain their current dividend.

News and Social Media

• Score: 4.2 / 5
• News Sentiment: 0.71

News Sentiment

NIKE has a news sentiment score of 0.71. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.58 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 42 news articles for NIKE this week, compared to 15 articles on an average week.

Search Interest

127 people have searched for NKE on MarketBeat in the last 30 days. This is an increase of 9% compared to the previous 30 days.

MarketBeat Follows

78 people have added NIKE to their MarketBeat watchlist in the last 30 days. This is an increase of 129% compared to the previous 30 days.

Company Ownership

• Score: 3.6 / 5
• Insider Trading: Acquiring Shares

Cluster Insider Buying

4 insiders have purchased shares of NIKE in the last three months. Multiple insiders buying is a strong bullish signal.

Net Insider Buying

Over the last three months, insiders have purchased a net $2,734,204.00 in company stock, which represents 0.0043% of the company's market cap.

Insider Buying vs. Insider Selling

In the past three months, NIKE insiders have bought more of their company's stock than they have sold. Specifically, they have bought $2,734,204.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

0.80% of the stock of NIKE is held by insiders.

Percentage Held by Institutions

64.25% of the stock of NIKE is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

NKE Stock Analysis - Frequently Asked Questions

How have NKE shares performed this year?

NIKE's stock was trading at $63.72 at the start of the year. Since then, NKE stock has decreased by 31.8% and is now trading at $43.4420.

How were NIKE's earnings last quarter?

NIKE, Inc. (NYSE:NKE) issued its quarterly earnings results on Tuesday, March, 31st. The footwear maker reported $0.35 EPS for the quarter, beating analysts' consensus estimates of $0.29 by $0.06. The firm's quarterly revenue was up .1% on a year-over-year basis.
Read the conference call transcript.

When did NIKE's stock split?

Shares of NIKE split on the morning of Thursday, December 24th 2015.The 2-1 split was announced on Thursday, November 19th 2015. The newly issued shares were issued to shareholders after the closing bell on Wednesday, December 23rd 2015. An investor that had 100 shares of stock prior to the split would have 200 shares after the split.

Does NIKE have any subsidiaries?

NIKE subsidiaries include RTFKT, Datalogue, TraceMe, Celect, Invertex Ltd., Zodiac Inc., Virgin Mega USA, and more.

Who are NIKE's major shareholders?

NIKE's top institutional shareholders include Bank of New York Mellon Corp (1.03%), Sumitomo Mitsui Trust Group Inc. (0.19%), Diamant Asset Management Inc. (0.13%) and Principal Financial Group Inc. (0.09%). Insiders that own company stock include Mark G Parker, Elliott Hill, Timothy D Cook, Robert Holmes Swan, Matthew Friend, John W Rogers Jr, Treasure Heinle, Jorgen Vig Knudstorp and Johanna Nielsen.
View institutional ownership trends.

How do I buy shares of NIKE?

Shares of NKE stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of NIKE own?

Based on aggregate information from My MarketBeat watchlists, some other companies that NIKE investors own include NVIDIA (NVDA), Meta Platforms (META), Broadcom (AVGO), UnitedHealth Group (UNH), BlackRock (BLK), ServiceNow (NOW) and Advanced Micro Devices (AMD).

Company Calendar

• Record date for 4/1 Dividend: 3/02/2026
• Ex-Dividend for 4/1 Dividend: 3/02/2026
• Last Earnings: 3/31/2026
• Dividend Payable: 4/01/2026
• Today: 5/06/2026
• Fiscal Year End: 5/31/2026
• Record date for 7/1 Dividend: 6/01/2026
• Ex-Dividend for 7/1 Dividend: 6/01/2026
• Next Earnings (Estimated): 6/25/2026
• Dividend Payable: 7/01/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: SHOES&REL APPRL
• Sub-Industry: Footwear
• Current Symbol: NYSE:NKE
• CIK: 320187
• Web: www.nike.com
• Phone: (503) 671-6453
• Fax: 503-671-6300
• Employees: 77,800
• Year Founded: 1967

Price Target and Rating

• Average Price Target for NIKE: $62.34
• High Price Target: $90.00
• Low Price Target: $23.00
• Potential Upside/Downside: +42.1%
• Consensus Rating: Hold
• Rating Score (0-4): 2.42
• Research Coverage: 36 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.51
• Trailing P/E Ratio: 29.05
• Forward P/E Ratio: 29.05
• P/E Growth: 2.29
• Net Income: $3.22 billion
• Net Margins: 4.84%
• Pretax Margin: 6.21%
• Return on Equity: 16.41%
• Return on Assets: 6.05%

Debt

• Debt-to-Equity Ratio: 0.50
• Current Ratio: 2.14
• Quick Ratio: 1.45

Sales & Book Value

• Annual Sales: $46.31 billion
• Price / Sales: 1.40
• Cash Flow: $2.78 per share
• Price / Cash Flow: 15.79
• Book Value: $8.95 per share
• Price / Book: 4.90

Miscellaneous

• Outstanding Shares: 1,480,890,000
• Free Float: 1,469,040,000
• Market Cap: $64.97 billion
• Optionable: Optionable
• Beta: 1.12