ServiceNow (NOW) Stock Price, News & Analysis

Company Overview

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management. The platform also provides low-code/no-code application development, analytics, workflow automation and integration capabilities that enable customers to extend and customize solutions.

ServiceNow was founded in 2004 by Fred Luddy and is headquartered in Santa Clara, California. It operates globally and serves organizations across industries and geographies, offering cloud-delivered solutions and professional services to help enterprises modernize service delivery and improve operational efficiency.

The company is publicly traded on the New York Stock Exchange under the ticker NOW. Its executive leadership includes Bill McDermott as chief executive officer. ServiceNow emphasizes partnerships, platform extensibility and enterprise-grade security as part of its strategy to support large and mid-market customers in their digital transformation initiatives.

Key Stats

• Today's Range: $91.89 to $95.56
• 50-Day Range: $83.00 to $124.43
• 52-Week Range: $81.24 to $211.48
• Volume: 27.82 million shs
• Average Volume: 30.59 million shs
• Market Capitalization: $96.55 billion
• P/E Ratio: 55.81
• Dividend Yield: N/A
• Price Target: $144.71
• Consensus Rating: Moderate Buy

ServiceNow Stock Analysis - MarketRank™

ServiceNow scored higher than 94% of companies evaluated by MarketBeat, and ranked 57th out of 624 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

ServiceNow has received a consensus rating of Moderate Buy. The company's average rating score is 2.86, and is based on 2 strong buy ratings, 33 buy ratings, 6 hold ratings, and 1 sell rating.

Upside Potential

ServiceNow has a consensus price target of $144.71, representing about 54.5% upside from its current price of $93.65.

Amount of Analyst Coverage

ServiceNow has been the subject of 34 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 28.51%

Earnings Growth

Earnings for ServiceNow are expected to grow by 28.51% in the coming year, from $2.35 to $3.02 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of ServiceNow is 55.81, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 44.16.

Price to Earnings Ratio vs. Sector

The P/E ratio of ServiceNow is 55.81, which means that it is trading at a less expensive P/E ratio than the Computer and Technology sector average P/E ratio of about 164.62.

Price to Earnings Growth Ratio

ServiceNow has a PEG Ratio of 1.58. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

ServiceNow has a P/B Ratio of 8.23. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

3.77% of the float of ServiceNow has been sold short.

Short Interest Ratio / Days to Cover

ServiceNow has a short interest ratio ("days to cover") of 1.54, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in ServiceNow has recently increased by 30.35%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

ServiceNow does not currently pay a dividend.

Dividend Growth

ServiceNow does not have a long track record of dividend growth.

News and Social Media

• Score: 4.3 / 5
• News Sentiment: 0.86

News Sentiment

ServiceNow has a news sentiment score of 0.86. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.57 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 141 news articles for ServiceNow this week, compared to 18 articles on an average week.

Search Interest

546 people have searched for NOW on MarketBeat in the last 30 days. This is an increase of 120% compared to the previous 30 days.

MarketBeat Follows

148 people have added ServiceNow to their MarketBeat watchlist in the last 30 days. This is an increase of 244% compared to the previous 30 days.

Company Ownership

• Score: 1.4 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, ServiceNow insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $2,497,021.00 in company stock.

Percentage Held by Insiders

0.34% of the stock of ServiceNow is held by insiders.

Percentage Held by Institutions

87.18% of the stock of ServiceNow is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

NOW Stock Analysis - Frequently Asked Questions

How have NOW shares performed this year?

ServiceNow's stock was trading at $153.08 at the start of the year. Since then, NOW shares have decreased by 38.8% and is now trading at $93.6470.

How were ServiceNow's earnings last quarter?

ServiceNow, Inc. (NYSE:NOW) issued its quarterly earnings data on Wednesday, April, 22nd. The information technology services provider reported $0.97 EPS for the quarter, hitting the consensus estimate of $0.97. The firm's revenue was up 22.1% compared to the same quarter last year.
Read the conference call transcript.

When did ServiceNow's stock split?

Shares of ServiceNow split before market open on Thursday, December 18th 2025.The 5-1 split was announced on Wednesday, October 29th 2025. The newly issued shares were payable to shareholders after the market closes on Wednesday, December 17th 2025. An investor that had 100 shares of stock prior to the split would have 500 shares after the split.

Is ServiceNow buying back stock?

ServiceNow's Board of Directors approved a stock buyback program on Wednesday, January 29th 2025, which allows the company to buy back $3,000,000,000 in outstanding shares, according to EventVestor. This means that the company could buy up to 1.3% of its stock through open market purchases. Stock buyback programs are generally a sign that the company's management believes its shares are undervalued.

Does ServiceNow have any subsidiaries?

ServiceNow subsidiaries include these companies: Element AI, Sweagle, Passage AI, Loom Systems, Fairchild Resiliency Systems, Appsee, FriendlyData, and others.

When did ServiceNow IPO?

ServiceNow (NOW) raised $214 million in an initial public offering on Friday, June 29th 2012. The company issued 13,397,500 shares at a price of $15.00-$17.00 per share.

Who are ServiceNow's major shareholders?

ServiceNow's top institutional shareholders include Bank of New York Mellon Corp (0.83%), Pictet Asset Management Holding SA (0.59%), Swedbank AB (0.30%) and Swiss National Bank (0.30%). Insiders that own company stock include Jeffrey A Miller, Chirantan Jitendra Desai, Christopher Bedi, Gina Mastantuono, Anita M Sands, Paul Edward Chamberlain, William R Mcdermott, Paul John Smith, Jacqueline P Canney, Russell S Elmer, Jonathan Chadwick, Nicholas Tzitzon, Paul Fipps, Larry Quinlan, Frederic B Luddy, Deborah Black, Lawrence Jackson and Lara Caimi.
View institutional ownership trends.

How do I buy shares of ServiceNow?

Shares of NOW stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of ServiceNow own?

Based on aggregate information from My MarketBeat watchlists, some other companies that ServiceNow investors own include BlackRock (BLK), Broadcom (AVGO), UnitedHealth Group (UNH), The Goldman Sachs Group (GS), Illinois Tool Works (ITW), Meta Platforms (META) and NVIDIA (NVDA).

Company Calendar

• Last Earnings: 4/22/2026
• Today: 5/08/2026
• J.P. Morgan 54th Annual Global Technology, Media and Communications Conference: 5/19/2026
• AGM 2026: 5/21/2026
• Jefferies Software, Internet & AI Conference: 5/27/2026
• 46th Annual William Blair Growth Stock Conference: 6/03/2026
• Bank of America 2026 Global Technology Conference: 6/03/2026
• 2026 Evercore Global TMT Conference: 6/03/2026
• Next Earnings (Estimated): 7/22/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Computer and Technology
• Industry: IT Services
• Sub-Industry: Systems Software
• Current Symbol: NYSE:NOW
• CIK: 1373715
• Web: www.servicenow.com
• Phone: (408) 501-8550
• Fax: 858-720-0479
• Employees: 29,187
• Year Founded: 2004

Price Target and Rating

• Average Price Target for ServiceNow: $144.71
• High Price Target: $240.00
• Low Price Target: $85.00
• Potential Upside/Downside: +54.5%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.86
• Research Coverage: 42 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.68
• Trailing P/E Ratio: 55.81
• Forward P/E Ratio: 39.85
• P/E Growth: 1.58
• Net Income: $1.75 billion
• Net Margins: 12.59%
• Pretax Margin: 17.04%
• Return on Equity: 18.16%
• Return on Assets: 9.04%

Debt

• Debt-to-Equity Ratio: 0.13
• Current Ratio: 0.84
• Quick Ratio: 0.84

Sales & Book Value

• Annual Sales: $13.28 billion
• Price / Sales: 7.27
• Cash Flow: $3.43 per share
• Price / Cash Flow: 27.29
• Book Value: $11.38 per share
• Price / Book: 8.23

Miscellaneous

• Outstanding Shares: 1,031,000,000
• Free Float: 1,027,495,000
• Market Cap: $96.55 billion
• Optionable: Optionable
• Beta: 0.82