NIKE (NKE) Stock Price, News & Analysis

Company Overview

NIKE, Inc. is a global athletic footwear, apparel, equipment and accessories company headquartered near Beaverton, Oregon. The company designs, develops, markets and sells products under the Nike, Jordan and Converse brands, serving athletes and consumers across a broad range of sports and lifestyle categories.

NIKE’s product portfolio includes athletic and casual footwear, performance and lifestyle apparel, sports equipment, accessories and digital fitness-related offerings. The company distributes its products through company-owned retail stores, digital platforms and wholesale partners, while also operating direct-to-consumer and membership programs.

The company traces its origins to 1964, when Phil Knight and Bill Bowerman founded Blue Ribbon Sports. It adopted the Nike name in 1971 and has since expanded into a worldwide brand serving customers across North America, Europe, Asia-Pacific, Latin America and other international markets.

NIKE is listed on the New York Stock Exchange under the symbol NKE. Its business is supported by product innovation, brand marketing, athlete and team sponsorships, and a global distribution network.

Key Stats

• Today's Range: $37.49 to $38.66
• 50-Day Range: $33.89 to $40.75
• 52-Week Range: $31.97 to $69.14
• Volume: 21.59 million shs
• Average Volume: 40.26 million shs
• Market Capitalization: $56.99 billion
• P/E Ratio: 18.45
• Dividend Yield: 4.27%
• Price Target: $40.93
• Consensus Rating: Reduce

NIKE Stock Analysis - MarketRank™

NIKE scored higher than 85% of companies evaluated by MarketBeat, and ranked 137th out of 484 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.5 / 5
• Analyst Rating: Reduce

Consensus Rating

NIKE has received a consensus rating of Reduce. The company's average rating score is 1.95, and is based on 1 strong buy rating, 7 buy ratings, 21 hold ratings, and 11 sell ratings.

Upside/Downside

The consensus price target for NIKE is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

NIKE has been the subject of 34 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 22.13%

Earnings Growth

Earnings for NIKE are expected to grow by 22.13% in the coming year, from $1.22 to $1.49 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of NIKE is 18.45, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 25.85.

Price to Earnings Ratio vs. Sector

The P/E ratio of NIKE is 18.45, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 25.75.

Price to Earnings Growth Ratio

NIKE has a PEG Ratio of 4.34. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

NIKE has a P/B Ratio of 3.74. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

7.06% of the float of NIKE has been sold short.

Short Interest Ratio / Days to Cover

NIKE has a short interest ratio ("days to cover") of 1.89, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in NIKE has recently increased by 4.48%, indicating that investor sentiment is decreasing.

Dividend

• Score: 3.3 / 5
• Dividend Strength: Strong

Dividend Leadership

NIKE is a leading dividend payer. It pays a dividend yield of 4.41%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

NIKE has been increasing its dividend for 22 years.

Dividend Coverage

The dividend payout ratio of NIKE is 78.85%. Payout ratios above 75% are not desirable because they may not be sustainable.

Dividend Sustainability

Based on EPS estimates, NIKE will have a dividend payout ratio of 110.07% in the coming year. This indicates that NIKE may not be able to sustain their current dividend.

News and Social Media

• Score: 3.5 / 5
• News Sentiment: 0.53

News Sentiment

NIKE has a news sentiment score of 0.53. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 61 news articles for NIKE this week, compared to 10 articles on an average week.

Search Interest

131 people have searched for NKE on MarketBeat in the last 30 days. This is an increase of 8% compared to the previous 30 days.

MarketBeat Follows

54 people have added NIKE to their MarketBeat watchlist in the last 30 days. This is an increase of 135% compared to the previous 30 days.

Company Ownership

• Score: 1.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, NIKE insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $600,126.00 in company stock.

Percentage Held by Insiders

1.10% of the stock of NIKE is held by insiders.

Percentage Held by Institutions

64.25% of the stock of NIKE is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Record date for 10/1 Dividend: 9/01/2026
• Ex-Dividend for 10/1 Dividend: 9/01/2026
• Last Earnings: 10/01/2026
• Dividend Payable: 10/01/2026
• Today: 10/30/2026
• Investor Day 2026: 11/17/2026
• Next Earnings (Estimated): 12/17/2026
• Fiscal Year End: 5/31/2027

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Textiles, Apparel & Luxury Goods
• Sub-Industry: Footwear
• Current Symbol: NYSE:NKE
• CIK: 320187
• Web: www.nike.com
• Phone: (503) 671-6453
• Fax: 503-671-6300
• Employees: 73,000
• Year Founded: 1967

Price Target and Rating

• Average Price Target for NIKE: $40.93
• High Price Target: $75.00
• Low Price Target: $19.00
• Potential Upside/Downside: +6.7%
• Consensus Rating: Reduce
• Rating Score (0-4): 1.95
• Research Coverage: 40 Analysts

Profitability

• EPS (Trailing Twelve Months): $2.08
• Trailing P/E Ratio: 18.45
• Forward P/E Ratio: 31.45
• P/E Growth: 4.34
• Net Income: $3.11 billion
• Net Margins: 6.74%
• Pretax Margin: 8.50%
• Return on Equity: 15.94%
• Return on Assets: 6.15%

Debt

• Debt-to-Equity Ratio: 0.39
• Current Ratio: 2.07
• Quick Ratio: 1.39

Sales & Book Value

• Annual Sales: $46.40 billion
• Price / Sales: 1.23
• Cash Flow: $2.18 per share
• Price / Cash Flow: 17.57
• Book Value: $10.25 per share
• Price / Book: 3.74

Miscellaneous

• Outstanding Shares: 1,485,310,000
• Free Float: 1,468,971,000
• Market Cap: $56.99 billion
• Optionable: Optionable
• Beta: 1.09