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Bread Financial (BFH) Stock Price, News & Analysis

Bread Financial logo
$57.58 -3.72 (-6.07%)
Closing price 08/1/2025 03:59 PM Eastern
Extended Trading
$57.68 +0.10 (+0.17%)
As of 08/1/2025 04:10 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

About Bread Financial Stock (NYSE:BFH)

Key Stats

Today's Range
$57.41
$60.00
50-Day Range
$49.46
$64.20
52-Week Range
$38.21
$66.71
Volume
1.32 million shs
Average Volume
685,377 shs
Market Capitalization
$2.69 billion
P/E Ratio
9.74
Dividend Yield
1.46%
Price Target
$64.42
Consensus Rating
Hold

Company Overview

Bread Financial Stock Analysis - MarketRank™

See Top-Rated MarketRank™ Stocks
83rd Percentile Overall Score

BFH MarketRank™: 

Bread Financial scored higher than 83% of companies evaluated by MarketBeat, and ranked 376th out of 919 stocks in the finance sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

  • Consensus Rating

    Bread Financial has received a consensus rating of Hold. The company's average rating score is 2.08, and is based on 4 buy ratings, 6 hold ratings, and 3 sell ratings.

  • Amount of Analyst Coverage

    Bread Financial has only been the subject of 4 research reports in the past 90 days.

  • Read more about Bread Financial's stock forecast and price target.
  • Earnings Growth

    Earnings for Bread Financial are expected to grow by 37.52% in the coming year, from $6.45 to $8.87 per share.

  • Price to Earnings Ratio vs. the Market

    The P/E ratio of Bread Financial is 9.74, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 28.09.

  • Price to Earnings Ratio vs. Sector

    The P/E ratio of Bread Financial is 9.74, which means that it is trading at a less expensive P/E ratio than the Finance sector average P/E ratio of about 19.74.

  • Price to Earnings Growth Ratio

    Bread Financial has a PEG Ratio of 1.04. PEG Ratios around 1 indicate that a company is correctly valued.

  • Price to Book Value per Share Ratio

    Bread Financial has a P/B Ratio of 0.85. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

  • Percentage of Shares Shorted

    8.57% of the float of Bread Financial has been sold short.
  • Short Interest Ratio / Days to Cover

    Bread Financial has a short interest ratio ("days to cover") of 5.1.
  • Change versus previous month

    Short interest in Bread Financial has recently decreased by 0.51%, indicating that investor sentiment is improving.
  • Dividend Yield

    Bread Financial pays a meaningful dividend of 1.37%, higher than the bottom 25% of all stocks that pay dividends.

  • Dividend Growth

    Bread Financial does not have a long track record of dividend growth.

  • Dividend Coverage

    The dividend payout ratio of Bread Financial is 14.21%. This payout ratio is at a healthy, sustainable level, below 75%.

  • Dividend Sustainability

    Based on earnings estimates, Bread Financial will have a dividend payout ratio of 9.47% next year. This indicates that Bread Financial will be able to sustain or increase its dividend.

  • Read more about Bread Financial's dividend.
  • Percentage of Shares Shorted

    8.57% of the float of Bread Financial has been sold short.
  • Short Interest Ratio / Days to Cover

    Bread Financial has a short interest ratio ("days to cover") of 5.1.
  • Change versus previous month

    Short interest in Bread Financial has recently decreased by 0.51%, indicating that investor sentiment is improving.
  • News Sentiment

    Bread Financial has a news sentiment score of 1.07. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.78 average news sentiment score of Finance companies.
  • News Coverage This Week

    MarketBeat has tracked 16 news articles for Bread Financial this week, compared to 8 articles on an average week.
  • Search Interest

    Only 3 people have searched for BFH on MarketBeat in the last 30 days. This is a decrease of -40% compared to the previous 30 days.
  • Insider Buying vs. Insider Selling

    In the past three months, Bread Financial insiders have bought more of their company's stock than they have sold. Specifically, they have bought $63,458.00 in company stock and sold $0.00 in company stock.

  • Percentage Held by Insiders

    Only 0.85% of the stock of Bread Financial is held by insiders.

  • Percentage Held by Institutions

    99.52% of the stock of Bread Financial is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

  • Read more about Bread Financial's insider trading history.
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BFH Stock News Headlines

$100 Trillion “AI Metal” Found in American Ghost Town
Jeff Brown recently traveled to a ghost town in the middle of an American desert… To investigate what could be the biggest technology story of this decade. In short, he believes what he's holding in his hand is the key to the $100 trillion AI boom… And only one company here in the U.S. can mine this obscure metal.
Bread Financial (NYSE:BFH) Price Target Raised to $74.00
See More Headlines

BFH Stock Analysis - Frequently Asked Questions

Bread Financial's stock was trading at $61.06 at the beginning of 2025. Since then, BFH stock has decreased by 5.7% and is now trading at $57.58.

Bread Financial Holdings, Inc. (NYSE:BFH) issued its quarterly earnings results on Thursday, July, 24th. The company reported $3.14 EPS for the quarter, topping analysts' consensus estimates of $1.85 by $1.29. The business's revenue was down 1.1% on a year-over-year basis.
Read the conference call transcript
.

Bread Financial's board initiated a stock repurchase program on Wednesday, March 5th 2025, which permits the company to repurchase $150,000,000 in outstanding shares, according to EventVestor. This means that the company could repurchase up to 6% of its shares through open market purchases. Shares buyback programs are generally a sign that the company's board of directors believes its shares are undervalued.

Bread Financial's top institutional shareholders include Pzena Investment Management LLC (1.72%), Allianz Asset Management GmbH (1.40%), Curat Global LLC (0.97%) and Mizuho Markets Americas LLC (0.70%). Insiders that own company stock include Turtle Creek Asset Management, Roger H Ballou, Timothy J Theriault and John J Fawcett.
View institutional ownership trends
.

Shares of BFH stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Based on aggregate information from My MarketBeat watchlists, some other companies that Bread Financial investors own include Waste Connections (WCN), American Water Works (AWK), The RMR Group (RMR), AU Optronics (AUOTY), DiamondRock Hospitality (DRH), iShares Micro-Cap ETF (IWC) and Triple Flag Precious Metals (TFPM).

Company Calendar

Record date for 6/13 Dividend
5/09/2025
Ex-Dividend for 6/13 Dividend
5/09/2025
Dividend Payable
6/13/2025
Last Earnings
7/24/2025
Today
8/02/2025
Record date for 9/12 Dividend
8/08/2025
Ex-Dividend for 9/12 Dividend
8/08/2025
Dividend Payable
9/12/2025
Fiscal Year End
12/31/2025

Industry, Sector and Symbol

Stock Exchange
NYSE
Sector
Finance
Industry
FIN - MISC SVCS
Sub-Industry
Banking
Current Symbol
NYSE:BFH
CIK
1101215
Employees
6,000
Year Founded
N/A

Price Target and Rating

High Price Target
$105.00
Low Price Target
$39.00
Potential Upside/Downside
+11.9%
Consensus Rating
Hold
Rating Score (0-4)
2.08
Research Coverage
13 Analysts

Profitability

EPS (Trailing Twelve Months)
$5.91
Trailing P/E Ratio
9.74
Forward P/E Ratio
8.93
P/E Growth
1.04
Net Income
$277 million
Net Margins
6.05%
Pretax Margin
8.13%
Return on Equity
13.10%
Return on Assets
1.83%

Debt

Debt-to-Equity Ratio
0.36
Current Ratio
1.18
Quick Ratio
1.17

Sales & Book Value

Annual Sales
$4.80 billion
Price / Sales
0.56
Cash Flow
$11.07 per share
Price / Cash Flow
5.20
Book Value
$67.88 per share
Price / Book
0.85

Miscellaneous

Outstanding Shares
46,640,000
Free Float
46,246,000
Market Cap
$2.69 billion
Optionable
Optionable
Beta
1.42

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This page (NYSE:BFH) was last updated on 8/2/2025 by MarketBeat.com Staff
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