Salesforce Inc. $CRM Shares Bought by St. Louis Financial Planners Asset Management LLC

St. Louis Financial Planners Asset Management LLC lifted its holdings in Salesforce Inc. (NYSE:CRM - Free Report) by 55.5% in the 2nd quarter, according to the company in its most recent disclosure with the SEC. The institutional investor owned 21,429 shares of the CRM provider's stock after purchasing an additional 7,652 shares during the quarter. Salesforce accounts for approximately 1.8% of St. Louis Financial Planners Asset Management LLC's holdings, making the stock its 21st largest position. St. Louis Financial Planners Asset Management LLC's holdings in Salesforce were worth $3,560,000 as of its most recent SEC filing.

Several other institutional investors have also bought and sold shares of the stock. J. Stern & Co. LLP lifted its stake in shares of Salesforce by 24,056.7% in the 4th quarter. J. Stern & Co. LLP now owns 47,385,511 shares of the CRM provider's stock worth $12,552,896,000 after acquiring an additional 47,189,352 shares during the period. Norges Bank bought a new position in shares of Salesforce in the fourth quarter valued at approximately $3,182,951,000. Arrowstreet Capital Limited Partnership increased its stake in shares of Salesforce by 130.2% during the first quarter. Arrowstreet Capital Limited Partnership now owns 12,659,217 shares of the CRM provider's stock valued at $2,363,096,000 after acquiring an additional 7,160,302 shares during the period. Cardano Risk Management B.V. raised its holdings in Salesforce by 924.7% during the fourth quarter. Cardano Risk Management B.V. now owns 3,883,610 shares of the CRM provider's stock worth $1,028,807,000 after purchasing an additional 3,504,605 shares in the last quarter. Finally, Capital International Investors lifted its position in Salesforce by 13.3% in the fourth quarter. Capital International Investors now owns 22,721,010 shares of the CRM provider's stock worth $6,019,199,000 after purchasing an additional 2,669,891 shares during the period. Institutional investors and hedge funds own 80.43% of the company's stock.

Key Stories Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce deployed IL5-authorized Agentforce 360 AI agents to the U.S. Army Human Resources Command through Missionforce National Security. The mission-critical deployment could strengthen Salesforce’s government credentials, demonstrate the reliability of its autonomous AI technology, and support future defense contracts. Why Is Salesforce Deploying IL5 AI Agents in a Major Government Role?
• Positive Sentiment: CEO Marc Benioff argued that Wall Street’s concern that AI will undermine Salesforce is “dead wrong.” Management’s conviction suggests the company expects Agentforce and AI-powered digital labor to expand its addressable market rather than erode its software business. Marc Benioff Says Wall Street’s Fears That AI Will Kill Salesforce Are Dead Wrong
• Positive Sentiment: Erste Group Bank upgraded Salesforce from “hold” to “buy,” indicating that at the recent valuation the risk-reward profile may have improved.
• Neutral Sentiment: Salesforce promoted revenue chief Miguel Milano, a former Oracle executive, to operating chief. The change could improve execution, although it does not immediately alter the company’s financial outlook. Marc Benioff Gets a New Operating Chief
• Neutral Sentiment: Salesforce scheduled its fiscal second-quarter 2027 earnings release and webcast. The event will give investors an opportunity to assess Agentforce adoption, growth, margins, and guidance.
• Negative Sentiment: The key overhang remains investor skepticism that AI agents could disrupt Salesforce’s conventional subscription model or reduce demand for seats. The stock’s decline of more than 30% during 2026 highlights how seriously the market is discounting that risk, even after Salesforce recently exceeded earnings and revenue expectations.

Salesforce Trading Down 3.1%

Shares of NYSE CRM opened at $186.96 on Friday. Salesforce Inc. has a 12 month low of $146.32 and a 12 month high of $269.11. The company has a market cap of $153.12 billion, a price-to-earnings ratio of 21.64, a P/E/G ratio of 1.04 and a beta of 1.16. The company has a quick ratio of 0.79, a current ratio of 0.79 and a debt-to-equity ratio of 1.15. The business has a fifty day simple moving average of $171.20 and a 200-day simple moving average of $183.19.

Salesforce (NYSE:CRM - Get Free Report) last posted its quarterly earnings data on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share (EPS) for the quarter, topping the consensus estimate of $3.13 by $0.75. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The firm had revenue of $11.13 billion for the quarter, compared to the consensus estimate of $11.05 billion. During the same quarter in the previous year, the company earned $2.58 EPS. The business's revenue for the quarter was up 13.3% compared to the same quarter last year. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. Sell-side analysts predict that Salesforce Inc. will post 10.27 EPS for the current year.

Salesforce Announces Dividend

The company also recently declared a quarterly dividend, which was paid on Thursday, July 2nd. Investors of record on Thursday, June 11th were given a $0.44 dividend. This represents a $1.76 annualized dividend and a dividend yield of 0.9%. The ex-dividend date was Thursday, June 11th. Salesforce's dividend payout ratio is 20.37%.

Analysts Set New Price Targets

A number of analysts have recently commented on the company. Royal Bank Of Canada downgraded Salesforce from a "sector perform" rating to a "sector perform" rating in a research note on Wednesday, July 1st. HC Wainwright cut Salesforce to a "negative" rating in a research note on Thursday, June 18th. Raymond James Financial reaffirmed a "strong-buy" rating on shares of Salesforce in a report on Tuesday, July 21st. HSBC boosted their price target on shares of Salesforce from $350.00 to $356.00 and gave the stock a "buy" rating in a research report on Friday, May 29th. Finally, UBS Group reaffirmed an "equal weight" rating on shares of Salesforce in a research note on Tuesday, July 21st. Two investment analysts have rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, sixteen have issued a Hold rating and four have issued a Sell rating to the stock. Based on data from MarketBeat, the stock presently has a consensus rating of "Moderate Buy" and a consensus price target of $249.51.

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.

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