NIKE, Inc. (NYSE:NKE) Receives Average Rating of "Hold" from Brokerages

Key Points

• Analysts maintain a “Hold” consensus: Of 37 brokerages, 18 rate NIKE Hold, 13 Buy, five Sell and one Strong Buy. The average 12-month price target is approximately $53.53, though several firms recently lowered their targets.
• NIKE beat quarterly expectations with adjusted EPS of $0.20 versus $0.11 expected and revenue of $10.97 billion, but revenue declined 1.1% year over year. Shares remain near their 52-week low, trading around $41.91 compared with a $40.00–$80.17 range.
• Turnaround concerns continue to weigh on the stock: Analysts cite challenges in China, planned U.S. store closures, weak product momentum and prolonged recovery prospects; JPMorgan recently downgraded the shares to Sell. NIKE is attempting to revive growth through performance products, innovation and sport-focused execution while maintaining its $0.41 quarterly dividend.

Shares of NIKE, Inc. (NYSE:NKE - Get Free Report) have been assigned a consensus recommendation of "Hold" from the thirty-seven research firms that are currently covering the company, MarketBeat.com reports. Five analysts have rated the stock with a sell rating, eighteen have assigned a hold rating, thirteen have assigned a buy rating and one has assigned a strong buy rating to the company. The average 1-year target price among brokerages that have issued ratings on the stock in the last year is $53.5324.

A number of equities research analysts have issued reports on NKE shares. Wells Fargo & Company cut their price target on NIKE from $45.00 to $40.00 and set an "equal weight" rating for the company in a research note on Wednesday, July 1st. Wall Street Zen upgraded shares of NIKE from a "sell" rating to a "hold" rating in a research note on Saturday, May 16th. Zacks Research downgraded shares of NIKE from a "hold" rating to a "strong sell" rating in a report on Monday, June 1st. DZ Bank restated a "buy" rating on shares of NIKE in a research report on Tuesday, June 30th. Finally, Guggenheim reaffirmed a "buy" rating and set a $60.00 target price (down from $74.00) on shares of NIKE in a report on Wednesday, July 1st.

More NIKE News

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: NIKE declared a quarterly dividend of $0.41 per share, payable October 1 to shareholders of record September 1. The payout supports the stock’s income appeal and signals continued confidence in the company’s cash-generation capacity. NIKE Declares Quarterly Dividend
• Positive Sentiment: NIKE is emphasizing performance products, innovation, athlete engagement and sport-focused execution as long-term growth drivers. The strategy could improve product momentum and brand relevance if it translates into stronger demand. NIKE Bets on Performance Products
• Neutral Sentiment: The stock recently posted a 2.22% one-day gain despite a weaker broader market, but that move has not changed the larger picture: shares have fallen sharply in 2026 and are trading close to their 52-week low. NIKE Recent Trading Performance
• Negative Sentiment: JPMorgan cut NIKE to Sell and separately reiterated an Underweight rating, arguing that the turnaround may take longer than expected. The downgrade increases pressure on the shares and highlights concerns about near-term earnings and revenue recovery. JPMorgan Cuts NIKE to Sell
• Negative Sentiment: Investors are reassessing NIKE’s China reset and planned U.S. store closures, which could weigh on revenue, earnings and operating costs before benefits from restructuring emerge. Analysts also contend the stock still appears expensive relative to fair value despite its substantial decline. NIKE China Reset and Store Closures
• Negative Sentiment: NIKE’s underperformance versus the S&P 500 is described as the widest in roughly 25 years, reflecting persistent strategic missteps, limited product innovation and China-related challenges. This reinforces the view that a meaningful recovery will require sustained execution. NIKE Long-Term Underperformance

Insider Buying and Selling at NIKE

In other news, EVP Philip Mccartney sold 17,398 shares of the business's stock in a transaction on Friday, June 12th. The shares were sold at an average price of $46.18, for a total transaction of $803,439.64. Following the completion of the sale, the executive vice president owned 53,133 shares of the company's stock, valued at $2,453,681.94. The trade was a 24.67% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. 1.10% of the stock is owned by corporate insiders.

Hedge Funds Weigh In On NIKE

A number of institutional investors have recently bought and sold shares of NKE. Cornerstone Financial Management LLC bought a new position in shares of NIKE in the fourth quarter worth about $26,000. Sankala Group LLC bought a new position in shares of NIKE during the 4th quarter valued at approximately $26,000. J.Safra Asset Management Corp bought a new position in shares of NIKE during the 4th quarter valued at approximately $29,000. Kemnay Advisory Services Inc. purchased a new stake in NIKE in the 4th quarter worth approximately $30,000. Finally, Scarborough Advisors LLC purchased a new stake in NIKE in the 1st quarter worth approximately $25,000. 64.25% of the stock is owned by institutional investors.

NIKE Stock Performance

Shares of NKE opened at $41.91 on Friday. The company has a debt-to-equity ratio of 0.40, a current ratio of 1.96 and a quick ratio of 1.36. NIKE has a one year low of $40.00 and a one year high of $80.17. The firm has a market capitalization of $62.18 billion, a P/E ratio of 20.05, a PEG ratio of 1.88 and a beta of 1.11. The business has a fifty day moving average of $43.28 and a 200 day moving average of $49.61.

NIKE (NYSE:NKE - Get Free Report) last posted its quarterly earnings data on Tuesday, June 30th. The footwear maker reported $0.20 EPS for the quarter, beating analysts' consensus estimates of $0.11 by $0.09. NIKE had a return on equity of 16.54% and a net margin of 6.70%.The company had revenue of $10.97 billion during the quarter, compared to analysts' expectations of $10.85 billion. During the same quarter in the prior year, the business earned $0.14 earnings per share. NIKE's revenue for the quarter was down 1.1% compared to the same quarter last year. As a group, sell-side analysts anticipate that NIKE will post 1.74 EPS for the current year.

NIKE Company Profile

Nike, Inc NYSE: NKE is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).

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