Rollins (ROL) Stock Price, News & Analysis

Company Overview

Rollins, Inc. (NYSE: ROL) is a provider of pest and termite control services operating through a network of subsidiaries and franchises. Headquartered in Atlanta, Georgia, the company offers a broad range of pest management solutions for both residential and commercial customers, positioning itself as a specialist in protecting property and public health from pests and vectors.

Its service offerings include general pest control, termite inspection and treatment, bed bug remediation, mosquito and vector control, wildlife exclusion, and related specialty services. These solutions are delivered through on-site visits, recurring service contracts, and customized treatment plans that emphasize integrated pest management and preventive maintenance. The company supports its field operations with technician training, customer service infrastructure and investments in treatment technologies and monitoring systems.

Rollins serves a diversified customer base that includes homeowners, multifamily housing, foodservice and hospitality businesses, healthcare facilities, retail chains and other commercial and industrial accounts. While its core operations are concentrated in North America, the company also maintains international activities and partnerships that extend its service reach beyond the U.S. market.

Rollins’ business model relies on recurring revenue from service contracts and brand recognition through its subsidiaries. The company competes in a fragmented industry where scale, technician training, regulatory compliance and local market presence are important competitive advantages. Rollins emphasizes customer retention and operational consistency as key components of its strategy to grow service revenue over time.

Key Stats

• Today's Range: $51.95 to $53.40
• 50-Day Range: $52.47 to $60.16
• 52-Week Range: $51.95 to $66.14
• Volume: 3.06 million shs
• Average Volume: 2.76 million shs
• Market Capitalization: $25.42 billion
• P/E Ratio: 48.43
• Dividend Yield: 1.38%
• Price Target: $65.27
• Consensus Rating: Moderate Buy

Rollins Stock Analysis - MarketRank™

Rollins scored higher than 93% of companies evaluated by MarketBeat, and ranked 17th out of 103 stocks in the construction sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Rollins has received a consensus rating of Moderate Buy. The company's average rating score is 2.76, and is based on 1 strong buy rating, 11 buy ratings, 5 hold ratings, and no sell ratings.

Upside Potential

Rollins has a consensus price target of $65.27, representing about 23.6% upside from its current price of $52.79.

Amount of Analyst Coverage

Rollins has been the subject of 8 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: 12.10%

Earnings Growth

Earnings for Rollins are expected to grow by 12.10% in the coming year, from $1.24 to $1.39 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Rollins is 48.43, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 44.36.

Price to Earnings Ratio vs. Sector

The P/E ratio of Rollins is 48.43, which means that it is trading at a more expensive P/E ratio than the Construction sector average P/E ratio of about 18.02.

Price to Earnings Growth Ratio

Rollins has a PEG Ratio of 3.26. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Rollins has a P/B Ratio of 18.39. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

1.92% of the float of Rollins has been sold short.

Short Interest Ratio / Days to Cover

Rollins has a short interest ratio ("days to cover") of 2.99, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Rollins has recently decreased by 4.49%, indicating that investor sentiment is improving.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

Rollins pays a meaningful dividend of 1.38%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Rollins has only been increasing its dividend for 4 years.

Dividend Coverage

The dividend payout ratio of Rollins is 66.97%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Rollins will have a dividend payout ratio of 52.52% next year. This indicates that Rollins will be able to sustain or increase its dividend.

News and Social Media

• Score: 3.3 / 5
• News Sentiment: 0.31

News Sentiment

Rollins has a news sentiment score of 0.31. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.76 average news sentiment score of Construction companies.

News Coverage This Week

MarketBeat has tracked 22 news articles for Rollins this week, compared to 9 articles on an average week.

Search Interest

12 people have searched for ROL on MarketBeat in the last 30 days. This is an increase of 500% compared to the previous 30 days.

MarketBeat Follows

2 people have added Rollins to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 1.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Rollins insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $842,971.00 in company stock.

Percentage Held by Insiders

5.77% of the stock of Rollins is held by insiders.

Percentage Held by Institutions

51.79% of the stock of Rollins is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Record date for 3/10 Dividend: 2/25/2026
• Ex-Dividend for 3/10 Dividend: 2/25/2026
• Dividend Payable: 3/10/2026
• Last Earnings: 4/22/2026
• Record date for 6/10 Dividend: 5/11/2026
• Ex-Dividend for 6/10 Dividend: 5/11/2026
• Today: 5/13/2026
• Dividend Payable: 6/10/2026
• Next Earnings (Estimated): 7/22/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Construction
• Industry: BLDG - MAINT & SV
• Sub-Industry: Environmental & Facilities Services
• Current Symbol: NYSE:ROL
• CIK: 84839
• Web: www.rollins.com
• Phone: (404) 888-2000
• Fax: 404-888-2662
• Employees: 21,946
• Year Founded: 1964

Price Target and Rating

• Average Price Target for Rollins: $65.27
• High Price Target: $72.00
• Low Price Target: $51.00
• Potential Upside/Downside: +23.6%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.76
• Research Coverage: 17 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.09
• Trailing P/E Ratio: 48.43
• Forward P/E Ratio: 42.57
• P/E Growth: 3.26
• Net Income: $526.71 million
• Net Margins: 13.77%
• Pretax Margin: 18.22%
• Return on Equity: 38.37%
• Return on Assets: 17.32%

Debt

• Debt-to-Equity Ratio: 0.35
• Current Ratio: 0.65
• Quick Ratio: 0.59

Sales & Book Value

• Annual Sales: $3.76 billion
• Price / Sales: 6.76
• Cash Flow: $1.38 per share
• Price / Cash Flow: 38.37
• Book Value: $2.87 per share
• Price / Book: 18.39

Miscellaneous

• Outstanding Shares: 481,460,000
• Free Float: 453,684,000
• Market Cap: $25.42 billion
• Optionable: Optionable
• Beta: 0.79