Trending NewsTrending NewsNYSE:SNAP Snap (SNAP) Stock Price, News & Analysis $5.76 +0.15 (+2.58%) As of 03:12 PM Eastern This is a fair market value price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock About Snap Stock (NYSE:SNAP) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Snap alerts:Sign Up Key Stats Today's Range$5.49▼$5.8950-Day Range$3.95▼$6.1552-Week Range$3.81▼$10.41Volume22.70 million shsAverage Volume52.13 million shsMarket Capitalization$9.74 billionP/E RatioN/ADividend YieldN/APrice Target$7.91Consensus RatingHold Company Overview Snap Inc. is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform. Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR. The company introduced Spectacles, a line of wearable smart glasses designed to capture both photo and video content directly from the user’s point of view. Snap has also expanded its developer ecosystem through Snap Kit, a collection of software development tools that integrate Snapchat features—such as Bitmoji avatars and Snap Sign-In—into third-party applications. Headquartered in Santa Monica, California, Snap serves a global user base with a particularly strong presence in North America and Europe. The platform’s real-time content sharing and creative tools have made it popular among younger audiences and digital content creators. Snap’s infrastructure supports a network of content publishers, creators and advertisers, fostering a dynamic environment for both personal communication and branded storytelling. Under the leadership of co-founder and CEO Evan Spiegel, Snap continues to invest in research and development of AR, machine learning and camera innovations. With an emphasis on privacy and ephemeral communication, the company seeks to maintain its position as a pioneer in interactive media and to expand its portfolio of hardware and software offerings in emerging digital markets.AI Generated. May Contain Errors. Read More Snap Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks66th Percentile Overall ScoreSNAP MarketRank™: Snap scored higher than 66% of companies evaluated by MarketBeat, and ranked 358th out of 622 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion4.1 / 5Analyst RatingHold Consensus RatingSnap has received a consensus rating of Hold. The company's average rating score is 2.29, and is based on 1 strong buy rating, 10 buy ratings, 22 hold ratings, and 2 sell ratings.Upside PotentialSnap has a consensus price target of $7.91, representing about 35.6% upside from its current price of $5.83.Amount of Analyst CoverageSnap has been the subject of 23 research reports in the past 90 days, demonstrating strong analyst interest in this stock.Read more about Snap's stock forecast and price target. Earnings and Valuation0.6 / 5Proj. Earnings GrowthGrowing Earnings GrowthEarnings for Snap are expected to grow in the coming year, from ($0.07) to $0.08 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Snap is -24.31, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Snap is -24.31, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Book Value per Share RatioSnap has a P/B Ratio of 4.74. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.Read more about Snap's valuation and earnings. Short Interest2.0 / 5Short Interest LevelBearish Percentage of Shares Shorted6.89% of the float of Snap has been sold short.Short Interest Ratio / Days to CoverSnap has a short interest ratio ("days to cover") of 2.5, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Snap has recently increased by 0.17%, indicating that investor sentiment is decreasing. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldSnap does not currently pay a dividend.Dividend GrowthSnap does not have a long track record of dividend growth. News and Social Media2.6 / 5News Sentiment0.15 News SentimentSnap has a news sentiment score of 0.15. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.50 average news sentiment score of Computer and Technology companies.News Coverage This WeekMarketBeat has tracked 30 news articles for Snap this week, compared to 13 articles on an average week.Search InterestOnly 67 people have searched for SNAP on MarketBeat in the last 30 days. This is a decrease of -12% compared to the previous 30 days.MarketBeat Follows11 people have added Snap to their MarketBeat watchlist in the last 30 days. This is an increase of 22% compared to the previous 30 days. Company Ownership2.0 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, Snap insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $14,514,853.00 in company stock.Percentage Held by Insiders22.68% of the stock of Snap is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions47.52% of the stock of Snap is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Snap's insider trading history. Receive SNAP Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Snap and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. SNAP Stock News HeadlinesInsider Selling: Snap (NYSE:SNAP) CAO Sells 3,570 Shares of StockMay 21 at 8:23 AM | insidertrades.comLuke Wood Joins Snap Inc. Board of DirectorsMay 20 at 6:23 PM | finance.yahoo.comYour $29.97 book is free todayWhy Some Traders Skip Stocks Entirely You don't need a big account to trade options. In fact, options can give you up to 12 times the leverage of stocks — with a fraction of the capital tied up. This free guide lays it all out in plain English — from A to Z, with step-by-step examples you can follow in your own account.May 21 at 1:00 AM | Profits Run (Ad)Luke Wood Joins Snap Inc. Board of DirectorsMay 20 at 5:00 PM | businesswire.comSnap Inc. Earnings Call Signals Cautious ComebackMay 20 at 2:10 AM | tipranks.comPinterest Is Down 6% Today. Here's Why It's Trailing Other Social Media Stocks Like Meta Platforms and SnapMay 19 at 2:46 PM | 247wallst.comSnapchat: Don't Rush to Buy This Social Media StockMay 17, 2026 | fool.comRobert Murphy Sells 2,000,000 Shares of Snap (NYSE:SNAP) StockMay 16, 2026 | insidertrades.comSee More Headlines SNAP Stock Analysis - Frequently Asked Questions How have SNAP shares performed this year? Snap's stock was trading at $8.06 at the beginning of 2026. Since then, SNAP stock has decreased by 27.9% and is now trading at $5.8150. How were Snap's earnings last quarter? Snap Inc. (NYSE:SNAP) issued its quarterly earnings data on Wednesday, May, 6th. The company reported ($0.05) earnings per share (EPS) for the quarter, missing the consensus estimate of $0.09 by $0.14. The firm's revenue was up 12.2% on a year-over-year basis. Read the conference call transcript. Does Snap have any subsidiaries? Snap subsidiaries include these companies: Voisey, AIFactory, Teleport Future Technologies Inc., PlayCanvas, Metamarkets, Strong.codes, Zenly, and others. When did Snap IPO? Snap (SNAP) raised $3 billion in an initial public offering on Thursday, March 2nd 2017. The company issued 200,000,000 shares at $14.00-$16.00 per share. Morgan Stanley, Goldman Sachs, J. P. Morgan and Deutsche Bank Securities served as the underwriters for the IPO and Barclays, Credit Suisse and Allen & Company were co-managers. Who are Snap's major shareholders? Top institutional investors of Snap include Empyrean Capital Partners LP (0.33%), Saba Capital Management L.P. (0.28%), Dimensional Fund Advisors LP (0.27%) and SG Americas Securities LLC (0.27%). Insiders that own company stock include Robert C Murphy, Ajit Mohan, Jerry James Hunter, Derek Andersen, Eric Young, Evan Spiegel, Zachary M Briers, Douglas Hott, Michael J O'sullivan, Rebecca Morrow, Michael Lynton, Elizabeth Jenkins, Joanna Coles and Poppy Thorpe. View institutional ownership trends. How do I buy shares of Snap? Shares of SNAP stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Snap own? Based on aggregate information from My MarketBeat watchlists, some other companies that Snap investors own include Meta Platforms (META), NVIDIA (NVDA), Advanced Micro Devices (AMD), Tesla (TSLA), PayPal (PYPL), Netflix (NFLX). Company Calendar Last Earnings5/06/2026Today5/21/2026Next Earnings (Estimated)8/04/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Green Zone (1m+) 1-Year History May 25 Aug 25 Nov 25 Feb 26 May 26 SNAP's financial health is in the Green zone, according to TradeSmith. SNAP has been in this zone for over one month. Industry, Sector and Symbol Stock ExchangeNYSE SectorComputer and Technology Industry INTERNET SOFTWARE Sub-IndustryComputer Software Current SymbolNYSE:SNAP CIK1564408 Webwww.snap.com Phone(310) 399-3339FaxN/AEmployees5,261Year Founded2010Price Target and Rating Average Price Target for Snap$7.91 High Price Target$15.00 Low Price Target$5.25 Potential Upside/Downside+36.2%Consensus RatingHold Rating Score (0-4)2.29 Research Coverage35 Analysts Profitability EPS (Trailing Twelve Months)($0.24) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income-$460.49 million Net Margins-6.72% Pretax Margin-6.65% Return on Equity-18.92% Return on Assets-5.44% Debt Debt-to-Equity Ratio1.67 Current Ratio3.53 Quick Ratio3.53 Sales & Book Value Annual Sales$5.93 billion Price / Sales1.65 Cash FlowN/A Price / Cash FlowN/A Book Value$1.23 per share Price / Book4.72Miscellaneous Outstanding Shares1,688,950,000Free Float1,305,898,000Market Cap$9.80 billion OptionableOptionable Beta1.05 Social Links A Guide To High-Short-Interest StocksMarketBeat's analysts have just released their top five short plays for May 2026. Learn which stocks have the most short interest and how to trade them. Click the link to see which companies made the list.Get This Free Report This page (NYSE:SNAP) was last updated on 5/21/2026 by MarketBeat.com Staff. From Our PartnersSpaceX eyes a 1.75 trillion valuation - here's what to knowElon Musk's team has quietly filed confidential paperwork with the SEC for what Bloomberg estimates could be a...Brownstone Research | SponsoredIran's New Leader Just Said Something That Should Terrify Every AmericanIran's Supreme Leader has declared the Strait of Hormuz closed as leverage against the U.S. - and with 40% of ...American Alternative | Sponsored$30 stock to buy before Starlink goes public (WATCH NOW!)In the next 3 minutes… James Altucher – legendary investor and venture capitalist… And someone who’s kno...Paradigm Press | SponsoredTrump's gold order: the announcement they won't put on the front pageOn August 15, 1971, Nixon interrupted prime-time television and ended the gold standard in 15 minutes - no deb...Reagan Gold Group | SponsoredMy feud with Zohran MamdaniEmmy-winning analyst releases his next big story Whitney Tilson shocked the nation on 60 Minutes when he ac...Stansberry Research | SponsoredIran War Shock: What I Was Told In That Private MeetingYou’re Being LIED To About The Iran War Forget EVERYTHING you’ve heard about the Iran war. Especially th...Banyan Hill Publishing | SponsoredWhy this tiny stock may move before the SpaceX IPO dropsThe projected SpaceX and xAI S-1 filing hits the SEC on June 1st - and analyst Dylan Jovine says $1.75 trillio...Behind the Markets | SponsoredYour book attachedBill Poulos is giving away his 'Safe Trade Options Formula' book for free - but only for a limited time throug...Profits Run | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added ten stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Snap Inc. Please log in to your account or sign up in order to add this asset to your watchlist. Share Snap With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In Email Me a Login Link or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
