S&P 500   3,852.36
DOW   32,920.46
QQQ   306.18
Route to Super Bowl dangerous for Mexico's avocado haulers
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
Europe bans Russian diesel, other oil products over Ukraine
Biden's State of the Union to tout policy wins on economy
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
How will EU ban and West's price cap on Russian diesel work?
Evacuations urged in Ohio town as train wreck smolders
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
It wasn’t me: Ex-UK PM Truss blames 'system' for her failure
'Knock at the Cabin' knocks off 'Avatar' at the box office
S&P 500   3,852.36
DOW   32,920.46
QQQ   306.18
Route to Super Bowl dangerous for Mexico's avocado haulers
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
Europe bans Russian diesel, other oil products over Ukraine
Biden's State of the Union to tout policy wins on economy
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
How will EU ban and West's price cap on Russian diesel work?
Evacuations urged in Ohio town as train wreck smolders
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
It wasn’t me: Ex-UK PM Truss blames 'system' for her failure
'Knock at the Cabin' knocks off 'Avatar' at the box office
S&P 500   3,852.36
DOW   32,920.46
QQQ   306.18
Route to Super Bowl dangerous for Mexico's avocado haulers
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
Europe bans Russian diesel, other oil products over Ukraine
Biden's State of the Union to tout policy wins on economy
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
How will EU ban and West's price cap on Russian diesel work?
Evacuations urged in Ohio town as train wreck smolders
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
It wasn’t me: Ex-UK PM Truss blames 'system' for her failure
'Knock at the Cabin' knocks off 'Avatar' at the box office
S&P 500   3,852.36
DOW   32,920.46
QQQ   306.18
Route to Super Bowl dangerous for Mexico's avocado haulers
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
Europe bans Russian diesel, other oil products over Ukraine
Biden's State of the Union to tout policy wins on economy
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
How will EU ban and West's price cap on Russian diesel work?
Evacuations urged in Ohio town as train wreck smolders
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
It wasn’t me: Ex-UK PM Truss blames 'system' for her failure
'Knock at the Cabin' knocks off 'Avatar' at the box office

Which Stocks Are Black Friday, Cyber Monday Winners & Losers?

Key Points

  • Online sales rose 2.3% on Black Friday, for a total of $9.12 billion, according to Adobe Analytics.
  • Cyber Monday sales came in ahead of most analysts’ expectations, coming in at $11.3 billion, up 5.8% over last year, although 2021 marked the first-ever Cyber Monday sales decline.
  • Electronics sold big, and buy now, pay later is a growing trend.
  • Some brick-and-mortar clothing retailers may not have been well situated to maximize holiday-season sales. 
  • 5 stocks we like better than Apple
Which Stocks Are Black Friday, Cyber Monday Winners & Losers?

Despite worries that higher inflation and lower consumer sentiment would slow Black Friday sales, companies such as Apple (NASDAQ: AAPL), Microsoft (NASDAQ: MSFT) and Sony Group (NYSE: SONY) notched strong sales. 

Although consumers are tightening their belts as prices for food, fuel, and other basics are higher than a year ago, online sales rose 2.3% on Black Friday, for a total of $9.12 billion, according to Adobe Analytics.

Cyber Monday sales came in ahead of most analysts’ expectations, coming in at $11.3 billion, up 5.8% over last year, although 2021 marked the first-ever Cyber Monday sales decline. 

While companies such as Target (NYSE: TGT) lowered fourth-quarter guidance in anticipation of weaker holiday-season sales, and Amazon (NASDAQ: AMZN) issued a fourth-quarter revenue forecast that was lower than Wall Street’s expectations, consumers haven’t completely raised the white flag. 

Which retailers, or retail-related categories, were the Black Friday winners and losers? 

Electronics

Consumers were snapping up discounted phones, video game systems, digital cameras, and other electronic gear over the weekend and into Monday. An obvious shopping choice for these items is Best Buy (NYSE: BBY), whose shares have skidded 16.60% year-to-date and 25.56% in the past year. Despite recent revenue and earnings declines, shareholders appear optimistic about the company’s future prospects.


Best Buy is up 20.10% in the past month and up 11.89% in the past three months. This year, earnings are seen declining by 35%, to $6.54 per share. Next year, though, Wall Street sees that reversing, with the company expected to post a net income gain of 5%.

Best Buy was up 1.05% mid-session Tuesday, as the broader market was trading lower. 

Meanwhile, Amazon’s Cyber Monday deals, which were still actively promoted on Tuesday, included electronic home security systems, image scanners, Amazon Echo smart-home systems and video gaming accessories. Amazon shares were down nearly 2% mid-session Tuesday. 

Buy Now, Pay Later

The concept of buying something and paying over time is nothing new, but the industry has evolved in recent years. Today’s version of buy now, pay later is a cross between credit cards and old-fashioned layaway. 

Today’s consumers have the option of breaking up their purchase costs into installments, which sometimes carry simple interest and sometimes no interest at all. In the latter case, of course, the payments themselves allow the lender to make money. BNPL is similar to a credit-card purchase, in that the buyer receives the good or service immediately, whereas with layaway, the purchase was only delivered upon completion of payments. 

Companies that offer BNPL include Affirm Holdings (NASDAQ: AFRM), PayPal Holdings (NASDAQ: PYPL) and Block (NYSE: SQ)

For Black Friday and Cyber Monday, these companies have seen a booming business, according to retail analysts. That bodes well for future gains, as consumers continue to embrace that payment system. Affirm, which specializes in BNPL, has seen revenue grow at strong double-digit rates in the past eight quarters. Its three-year revenue growth rate is nearly 70%, although it’s yet to post a profit, which is not unusual for newly public companies operating in growth mode. 

Affirm shares are down 87.49 % year-to-date, and are also down on a one-month and three-month basis. 

Mixed Bag For Clothing Retailers

While it’s much easier to track online shopping in real time, analysts are also observing mall traffic to get insights into brick-and-mortar sales. Sometimes, analysts have to evaluate promotions and prior sales as a way of estimating how companies are performing, ahead of earnings.

In a recent research note, Morgan Stanley analyst Kimberly Greenberger cited strength among clothing retailers including Lululemon (NASDAQ: LULU), Abercrombie & Fitch (NYSE: ANF) and American Eagle Outfitters (NYSE: AEO)

However, Morgan Stanley pointed out some retailers that may not be well positioned to make the most of holiday-season sales. Those “relative losers” include Gap (NYSE: GPS)

Gap was profitable in fiscal 2022, but Wall Street is expecting a loss of $0.05 per share for the current year, which is fiscal 2023. 

But online clothing retailers were also among companies slashing guidance for the current quarter. ThredUp (NASDAQ: TDUP) said earlier this month that it was lowering its full-year revenue guidance. The stock went public at $14 in March 2021 and has largely struggled since. Shares were trading at $1.27 late in Tuesday’s session. 

Should you invest $1,000 in Apple right now?

Before you consider Apple, you'll want to hear this.

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Companies Mentioned in This Article

CompanyMarketRank™Current PricePrice ChangeDividend YieldP/E RatioConsensus RatingConsensus Price Target
Apple (AAPL)
2.653 of 5 stars
$154.50+2.4%0.60%26.23Moderate Buy$163.15
Microsoft (MSFT)
2.8743 of 5 stars
$258.35-2.4%1.05%28.71Moderate Buy$278.76
Sony Group (SONY)
2.2449 of 5 stars
$93.13-0.7%0.41%16.84Moderate Buy$115.00
Amazon.com (AMZN)
3.0464 of 5 stars
$103.39-8.4%N/A-385.77Moderate Buy$145.81
Target (TGT)
2.2868 of 5 stars
$176.76-2.4%2.44%24.21Moderate Buy$181.07
Best Buy (BBY)
2.6671 of 5 stars
$90.32-1.2%3.90%13.52Hold$82.71
Affirm (AFRM)
2.4209 of 5 stars
$18.15-14.1%N/A-8.00Hold$24.22
PayPal (PYPL)
2.94 of 5 stars
$85.52-1.7%N/A43.41Moderate Buy$110.61
Block (SQ)
2.4353 of 5 stars
$84.71-4.2%N/A-91.09Moderate Buy$113.08
Lululemon Athletica (LULU)
2.4989 of 5 stars
$319.42-1.0%N/A35.10Moderate Buy$404.11
Abercrombie & Fitch (ANF)
1.5216 of 5 stars
$30.07+0.7%N/A69.93Hold$26.71
American Eagle Outfitters (AEO)
1.9232 of 5 stars
$16.50-3.2%N/A27.97Hold$16.54
GAP (GPS)
1.8938 of 5 stars
$15.26+3.1%3.93%95.38Hold$11.67
ThredUp (TDUP)
2.1612 of 5 stars
$2.18-4.8%N/A-2.37Moderate Buy$5.27
Compare These Stocks  Add These Stocks to My Watchlist 

Kate Stalter

About Kate Stalter

Contributing Author: Retirement, Asset Allocation, and Tax Strategies

Kate Stalter is a Series 65-licensed asset manager, with more than two decades of experience in various areas of financial services. As an investment advisor and financial planner, Kate personally manages client portfolios, with a focus on successful retirement, including asset allocation, income generation and tax strategies. Kate also serves as a capital-markets contributor at Forbes.com, and is an expert columnist for the investment advisory channel at U.S. News & World Report.
Contact Kate Stalter via email at stalterkate@gmail.com.

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