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ADT (ADT) Competitors

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$9.90 +0.02 (+0.15%)
Closing price 11/13/2026 03:59 PM Eastern
Extended Trading
$9.88 -0.02 (-0.21%)
As of 11/13/2026 08:00 PM Eastern
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ADT vs. SCI, HRB, FTDR, OSW, and BFAM

Should you buy ADT stock or one of its competitors? ADT's main competitors and comparable companies include Service Corporation International (SCI), H&R Block (HRB), Frontdoor (FTDR), OneSpaWorld (OSW), and Bright Horizons Family Solutions (BFAM). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "specialized consumer services" industry.

How does ADT compare to Service Corporation International?

Service Corporation International (NYSE:SCI) and ADT (NYSE:ADT) are both consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their analyst recommendations, risk, dividends, institutional ownership, earnings, profitability, valuation and media sentiment.

In the previous week, ADT had 5 more articles in the media than Service Corporation International. MarketBeat recorded 8 mentions for ADT and 3 mentions for Service Corporation International. ADT's average media sentiment score of 0.40 beat Service Corporation International's score of 0.00 indicating that ADT is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Service Corporation International
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
ADT
4 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

85.5% of Service Corporation International shares are owned by institutional investors. Comparatively, 87.2% of ADT shares are owned by institutional investors. 3.4% of Service Corporation International shares are owned by insiders. Comparatively, 3.0% of ADT shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Service Corporation International pays an annual dividend of $1.44 per share and has a dividend yield of 1.9%. ADT pays an annual dividend of $0.22 per share and has a dividend yield of 2.2%. Service Corporation International pays out 35.7% of its earnings in the form of a dividend. ADT pays out 29.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Service Corporation International has raised its dividend for 15 consecutive years and ADT has raised its dividend for 1 consecutive years. ADT is clearly the better dividend stock, given its higher yield and lower payout ratio.

Service Corporation International has a net margin of 12.70% compared to ADT's net margin of 11.85%. Service Corporation International's return on equity of 34.96% beat ADT's return on equity.

Company Net Margins Return on Equity Return on Assets
Service Corporation International12.70% 34.96% 2.93%
ADT 11.85%18.57%4.30%

Service Corporation International has a beta of 0.77, indicating that its share price is 23% less volatile than the broader market. Comparatively, ADT has a beta of 0.95, indicating that its share price is 5% less volatile than the broader market.

Service Corporation International presently has a consensus target price of $93.25, suggesting a potential upside of 24.48%. ADT has a consensus target price of $8.73, suggesting a potential downside of 11.86%. Given Service Corporation International's stronger consensus rating and higher possible upside, equities research analysts clearly believe Service Corporation International is more favorable than ADT.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Service Corporation International
1 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.67
ADT
1 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.14

ADT has higher revenue and earnings than Service Corporation International. ADT is trading at a lower price-to-earnings ratio than Service Corporation International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Service Corporation International$4.31B2.36$542.61M$4.0318.59
ADT$5.22B1.39$595.95M$0.7413.39

Summary

Service Corporation International beats ADT on 10 of the 19 factors compared between the two stocks.

How does ADT compare to H&R Block?

ADT (NYSE:ADT) and H&R Block (NYSE:HRB) are both mid-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, institutional ownership, dividends, earnings, profitability, media sentiment and risk.

H&R Block has lower revenue, but higher earnings than ADT. H&R Block is trading at a lower price-to-earnings ratio than ADT, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ADT$5.22B1.39$595.95M$0.7413.39
H&R Block$3.95B1.54$733.60M$5.459.17

ADT pays an annual dividend of $0.22 per share and has a dividend yield of 2.2%. H&R Block pays an annual dividend of $1.84 per share and has a dividend yield of 3.7%. ADT pays out 29.7% of its earnings in the form of a dividend. H&R Block pays out 33.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ADT has raised its dividend for 1 consecutive years and H&R Block has raised its dividend for 9 consecutive years. H&R Block is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, H&R Block had 24 more articles in the media than ADT. MarketBeat recorded 32 mentions for H&R Block and 8 mentions for ADT. ADT's average media sentiment score of 0.40 beat H&R Block's score of -0.35 indicating that ADT is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ADT
4 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
H&R Block
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
14 Negative mention(s)
9 Very Negative mention(s)
Neutral

87.2% of ADT shares are owned by institutional investors. Comparatively, 90.1% of H&R Block shares are owned by institutional investors. 3.0% of ADT shares are owned by insiders. Comparatively, 0.7% of H&R Block shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

ADT currently has a consensus target price of $8.73, suggesting a potential downside of 11.86%. H&R Block has a consensus target price of $49.00, suggesting a potential downside of 1.97%. Given H&R Block's higher possible upside, analysts plainly believe H&R Block is more favorable than ADT.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ADT
1 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.14
H&R Block
1 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

ADT has a beta of 0.95, indicating that its stock price is 5% less volatile than the broader market. Comparatively, H&R Block has a beta of 0.4, indicating that its stock price is 60% less volatile than the broader market.

H&R Block has a net margin of 17.92% compared to ADT's net margin of 11.85%. ADT's return on equity of 18.57% beat H&R Block's return on equity.

Company Net Margins Return on Equity Return on Assets
ADT11.85% 18.57% 4.30%
H&R Block 17.92%-276.88%21.95%

Summary

H&R Block beats ADT on 10 of the 19 factors compared between the two stocks.

How does ADT compare to Frontdoor?

Frontdoor (NASDAQ:FTDR) and ADT (NYSE:ADT) are both mid-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, profitability, risk, earnings, institutional ownership, media sentiment, analyst recommendations and dividends.

ADT has higher revenue and earnings than Frontdoor. ADT is trading at a lower price-to-earnings ratio than Frontdoor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Frontdoor$2.09B3.12$255M$4.0024.16
ADT$5.22B1.39$595.95M$0.7413.39

Frontdoor has a net margin of 12.96% compared to ADT's net margin of 11.85%. Frontdoor's return on equity of 124.74% beat ADT's return on equity.

Company Net Margins Return on Equity Return on Assets
Frontdoor12.96% 124.74% 15.33%
ADT 11.85%18.57%4.30%

Frontdoor has a beta of 1.6, indicating that its share price is 60% more volatile than the broader market. Comparatively, ADT has a beta of 0.95, indicating that its share price is 5% less volatile than the broader market.

87.2% of ADT shares are owned by institutional investors. 1.6% of Frontdoor shares are owned by insiders. Comparatively, 3.0% of ADT shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Frontdoor currently has a consensus price target of $99.80, indicating a potential upside of 3.27%. ADT has a consensus price target of $8.73, indicating a potential downside of 11.86%. Given Frontdoor's stronger consensus rating and higher possible upside, research analysts plainly believe Frontdoor is more favorable than ADT.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Frontdoor
0 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.71
ADT
1 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.14

In the previous week, Frontdoor had 8 more articles in the media than ADT. MarketBeat recorded 16 mentions for Frontdoor and 8 mentions for ADT. Frontdoor's average media sentiment score of 0.97 beat ADT's score of 0.40 indicating that Frontdoor is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Frontdoor
7 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
ADT
4 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Frontdoor beats ADT on 12 of the 16 factors compared between the two stocks.

How does ADT compare to OneSpaWorld?

ADT (NYSE:ADT) and OneSpaWorld (NASDAQ:OSW) are both mid-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their earnings, dividends, risk, institutional ownership, media sentiment, valuation, profitability and analyst recommendations.

87.2% of ADT shares are held by institutional investors. Comparatively, 96.0% of OneSpaWorld shares are held by institutional investors. 3.0% of ADT shares are held by company insiders. Comparatively, 3.6% of OneSpaWorld shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

ADT has a beta of 0.95, indicating that its stock price is 5% less volatile than the broader market. Comparatively, OneSpaWorld has a beta of 0.84, indicating that its stock price is 16% less volatile than the broader market.

In the previous week, ADT had 4 more articles in the media than OneSpaWorld. MarketBeat recorded 8 mentions for ADT and 4 mentions for OneSpaWorld. OneSpaWorld's average media sentiment score of 0.68 beat ADT's score of 0.40 indicating that OneSpaWorld is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ADT
4 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
OneSpaWorld
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

ADT pays an annual dividend of $0.22 per share and has a dividend yield of 2.2%. OneSpaWorld pays an annual dividend of $0.20 per share and has a dividend yield of 0.6%. ADT pays out 29.7% of its earnings in the form of a dividend. OneSpaWorld pays out 23.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ADT has raised its dividend for 1 consecutive years. ADT is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

ADT has higher revenue and earnings than OneSpaWorld. ADT is trading at a lower price-to-earnings ratio than OneSpaWorld, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ADT$5.22B1.39$595.95M$0.7413.39
OneSpaWorld$961M3.21$71.62M$0.8436.67

ADT has a net margin of 11.85% compared to OneSpaWorld's net margin of 8.26%. OneSpaWorld's return on equity of 18.93% beat ADT's return on equity.

Company Net Margins Return on Equity Return on Assets
ADT11.85% 18.57% 4.30%
OneSpaWorld 8.26%18.93%14.90%

ADT presently has a consensus target price of $8.73, suggesting a potential downside of 11.86%. OneSpaWorld has a consensus target price of $34.00, suggesting a potential upside of 10.39%. Given OneSpaWorld's stronger consensus rating and higher probable upside, analysts clearly believe OneSpaWorld is more favorable than ADT.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ADT
1 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.14
OneSpaWorld
0 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.83

Summary

OneSpaWorld beats ADT on 12 of the 19 factors compared between the two stocks.

How does ADT compare to Bright Horizons Family Solutions?

ADT (NYSE:ADT) and Bright Horizons Family Solutions (NYSE:BFAM) are both mid-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, media sentiment, risk, institutional ownership, dividends, profitability, valuation and analyst recommendations.

ADT has a net margin of 11.85% compared to Bright Horizons Family Solutions' net margin of -4.38%. Bright Horizons Family Solutions' return on equity of 23.72% beat ADT's return on equity.

Company Net Margins Return on Equity Return on Assets
ADT11.85% 18.57% 4.30%
Bright Horizons Family Solutions -4.38%23.72%6.45%

ADT has higher revenue and earnings than Bright Horizons Family Solutions. Bright Horizons Family Solutions is trading at a lower price-to-earnings ratio than ADT, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ADT$5.22B1.39$595.95M$0.7413.39
Bright Horizons Family Solutions$2.93B0.86$193.12M-$2.97N/A

87.2% of ADT shares are held by institutional investors. 3.0% of ADT shares are held by insiders. Comparatively, 1.4% of Bright Horizons Family Solutions shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

ADT currently has a consensus price target of $8.73, suggesting a potential downside of 11.86%. Bright Horizons Family Solutions has a consensus price target of $79.50, suggesting a potential upside of 50.84%. Given Bright Horizons Family Solutions' stronger consensus rating and higher possible upside, analysts plainly believe Bright Horizons Family Solutions is more favorable than ADT.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ADT
1 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.14
Bright Horizons Family Solutions
2 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.20

In the previous week, ADT had 3 more articles in the media than Bright Horizons Family Solutions. MarketBeat recorded 8 mentions for ADT and 5 mentions for Bright Horizons Family Solutions. Bright Horizons Family Solutions' average media sentiment score of 0.57 beat ADT's score of 0.40 indicating that Bright Horizons Family Solutions is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ADT
4 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Bright Horizons Family Solutions
1 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

ADT has a beta of 0.95, indicating that its stock price is 5% less volatile than the broader market. Comparatively, Bright Horizons Family Solutions has a beta of 1.13, indicating that its stock price is 13% more volatile than the broader market.

Summary

ADT beats Bright Horizons Family Solutions on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ADT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ADT vs. The Competition

MetricADTDiversified Consumer Services IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$7.23B$4.33B$12.99B$23.48B
Dividend Yield2.22%2.91%3.12%3.78%
P/E Ratio13.3920.8426.0427.05
Price / Sales1.391.251.743.38
Price / Cash4.0913.3315.3815.51
Price / Book1.992.343.543.72
Net Income$595.95M$240.88M$445.33M$1.08B
7 Day Performance0.41%-0.15%-0.64%0.58%
1 Month Performance49.96%-6.50%0.14%1.11%
1 Year Performance19.84%-8.64%-1.85%7.21%

ADT Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ADT
ADT
3.6877 of 5 stars
$9.91
+0.2%
$8.73
-11.9%
+18.1%$7.23B$5.22B13.3912,200
SCI
Service Corporation International
4.8568 of 5 stars
$73.04
-0.9%
$95.67
+31.0%
-6.1%$10.49B$4.31B19.4025,187
HRB
H&R Block
3.2915 of 5 stars
$51.21
-2.8%
$46.67
-8.9%
+11.7%$6.79B$3.95B8.954,600
FTDR
Frontdoor
3.7337 of 5 stars
$100.73
+3.7%
$99.80
-0.9%
+87.6%$6.40B$2.09B25.182,034
OSW
OneSpaWorld
3.6106 of 5 stars
$32.47
+4.3%
$34.00
+4.7%
+45.8%$3.18B$961M38.665,395

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This page (NYSE:ADT) was last updated on 11/14/2026 by MarketBeat.com Staff.
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