ADT (ADT) Competitors

$6.82 -0.09 (-1.23%)

Closing price 05/15/2026 03:59 PM Eastern

Extended Trading

$6.84 +0.02 (+0.29%)

As of 05/15/2026 07:58 PM Eastern

ADT vs. BCO, ALLE, MSA, REZI, and BRC

Should you buy ADT stock or one of its competitors? MarketBeat compares ADT with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with ADT include Brink's (BCO), Allegion (ALLE), MSA Safety Incorporporated (MSA), Resideo Technologies (REZI), and Brady (BRC).

How does ADT compare to Brink's?

ADT (NYSE:ADT) and Brink's (NYSE:BCO) are both mid-cap security & alarm services companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, valuation, media sentiment, analyst recommendations, profitability, dividends, institutional ownership and risk.

ADT has higher earnings, but lower revenue than Brink's. ADT is trading at a lower price-to-earnings ratio than Brink's, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ADT	$5.14B	1.05	$595.95M	$0.70	9.75
Brink's	$5.26B	0.81	$199.70M	$4.28	24.21

87.2% of ADT shares are held by institutional investors. Comparatively, 95.0% of Brink's shares are held by institutional investors. 3.0% of ADT shares are held by insiders. Comparatively, 1.0% of Brink's shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

ADT has a beta of 1.06, suggesting that its stock price is 6% more volatile than the broader market. Comparatively, Brink's has a beta of 1.08, suggesting that its stock price is 8% more volatile than the broader market.

ADT pays an annual dividend of $0.22 per share and has a dividend yield of 3.2%. Brink's pays an annual dividend of $1.02 per share and has a dividend yield of 1.0%. ADT pays out 31.4% of its earnings in the form of a dividend. Brink's pays out 23.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ADT has increased its dividend for 1 consecutive years and Brink's has increased its dividend for 5 consecutive years.

In the previous week, ADT had 12 more articles in the media than Brink's. MarketBeat recorded 16 mentions for ADT and 4 mentions for Brink's. ADT's average media sentiment score of 1.25 beat Brink's' score of 1.06 indicating that ADT is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
ADT	8 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Brink's	3 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

ADT currently has a consensus price target of $8.08, suggesting a potential upside of 18.39%. Brink's has a consensus price target of $154.00, suggesting a potential upside of 48.61%. Given Brink's' stronger consensus rating and higher probable upside, analysts plainly believe Brink's is more favorable than ADT.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ADT	1 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.17
Brink's	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.50

ADT has a net margin of 12.12% compared to Brink's' net margin of 3.35%. Brink's' return on equity of 87.38% beat ADT's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ADT	12.12%	19.23%	4.50%
Brink's	3.35%	87.38%	4.82%

Summary

Brink's beats ADT on 11 of the 18 factors compared between the two stocks.

How does ADT compare to Allegion?

ADT (NYSE:ADT) and Allegion (NYSE:ALLE) are both industrials companies, but which is the better business? We will compare the two companies based on the strength of their earnings, media sentiment, analyst recommendations, profitability, risk, valuation, institutional ownership and dividends.

ADT pays an annual dividend of $0.22 per share and has a dividend yield of 3.2%. Allegion pays an annual dividend of $2.20 per share and has a dividend yield of 1.8%. ADT pays out 31.4% of its earnings in the form of a dividend. Allegion pays out 30.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ADT has raised its dividend for 1 consecutive years and Allegion has raised its dividend for 11 consecutive years.

In the previous week, ADT had 3 more articles in the media than Allegion. MarketBeat recorded 16 mentions for ADT and 13 mentions for Allegion. ADT's average media sentiment score of 1.25 beat Allegion's score of 0.43 indicating that ADT is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
ADT	8 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Allegion	4 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral

Allegion has lower revenue, but higher earnings than ADT. ADT is trading at a lower price-to-earnings ratio than Allegion, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ADT	$5.14B	1.05	$595.95M	$0.70	9.75
Allegion	$4.16B	2.60	$643.80M	$7.32	17.16

Allegion has a net margin of 15.24% compared to ADT's net margin of 12.12%. Allegion's return on equity of 35.41% beat ADT's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ADT	12.12%	19.23%	4.50%
Allegion	15.24%	35.41%	13.53%

ADT has a beta of 1.06, suggesting that its stock price is 6% more volatile than the broader market. Comparatively, Allegion has a beta of 0.89, suggesting that its stock price is 11% less volatile than the broader market.

87.2% of ADT shares are owned by institutional investors. Comparatively, 92.2% of Allegion shares are owned by institutional investors. 3.0% of ADT shares are owned by company insiders. Comparatively, 0.6% of Allegion shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

ADT currently has a consensus price target of $8.08, suggesting a potential upside of 18.39%. Allegion has a consensus price target of $161.50, suggesting a potential upside of 28.56%. Given Allegion's stronger consensus rating and higher possible upside, analysts clearly believe Allegion is more favorable than ADT.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ADT	1 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.17
Allegion	0 Sell rating(s)	9 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	2.27

Summary

Allegion beats ADT on 13 of the 20 factors compared between the two stocks.

How does ADT compare to MSA Safety Incorporporated?

ADT (NYSE:ADT) and MSA Safety Incorporporated (NYSE:MSA) are both mid-cap industrials companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, risk, dividends, analyst recommendations, institutional ownership, media sentiment, profitability and earnings.

87.2% of ADT shares are held by institutional investors. Comparatively, 92.5% of MSA Safety Incorporporated shares are held by institutional investors. 3.0% of ADT shares are held by insiders. Comparatively, 0.7% of MSA Safety Incorporporated shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

ADT currently has a consensus price target of $8.08, indicating a potential upside of 18.39%. MSA Safety Incorporporated has a consensus price target of $200.00, indicating a potential upside of 16.66%. Given ADT's higher probable upside, equities analysts plainly believe ADT is more favorable than MSA Safety Incorporporated.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ADT	1 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.17
MSA Safety Incorporporated	0 Sell rating(s)	5 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.29

In the previous week, ADT had 6 more articles in the media than MSA Safety Incorporporated. MarketBeat recorded 16 mentions for ADT and 10 mentions for MSA Safety Incorporporated. ADT's average media sentiment score of 1.25 beat MSA Safety Incorporporated's score of 0.99 indicating that ADT is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
ADT	8 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
MSA Safety Incorporporated	4 Very Positive mention(s)	3 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

ADT has higher revenue and earnings than MSA Safety Incorporporated. ADT is trading at a lower price-to-earnings ratio than MSA Safety Incorporporated, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ADT	$5.14B	1.05	$595.95M	$0.70	9.75
MSA Safety Incorporporated	$1.87B	3.53	$278.92M	$7.40	23.17

ADT has a beta of 1.06, suggesting that its share price is 6% more volatile than the broader market. Comparatively, MSA Safety Incorporporated has a beta of 0.97, suggesting that its share price is 3% less volatile than the broader market.

MSA Safety Incorporporated has a net margin of 15.16% compared to ADT's net margin of 12.12%. MSA Safety Incorporporated's return on equity of 24.54% beat ADT's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ADT	12.12%	19.23%	4.50%
MSA Safety Incorporporated	15.16%	24.54%	12.64%

ADT pays an annual dividend of $0.22 per share and has a dividend yield of 3.2%. MSA Safety Incorporporated pays an annual dividend of $2.12 per share and has a dividend yield of 1.2%. ADT pays out 31.4% of its earnings in the form of a dividend. MSA Safety Incorporporated pays out 28.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ADT has increased its dividend for 1 consecutive years and MSA Safety Incorporporated has increased its dividend for 56 consecutive years.

Summary

MSA Safety Incorporporated beats ADT on 10 of the 18 factors compared between the two stocks.

How does ADT compare to Resideo Technologies?

Resideo Technologies (NYSE:REZI) and ADT (NYSE:ADT) are both mid-cap industrials companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, valuation, analyst recommendations, institutional ownership, media sentiment, profitability, risk and earnings.

91.7% of Resideo Technologies shares are held by institutional investors. Comparatively, 87.2% of ADT shares are held by institutional investors. 1.5% of Resideo Technologies shares are held by company insiders. Comparatively, 3.0% of ADT shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Resideo Technologies currently has a consensus price target of $39.67, indicating a potential upside of 40.32%. ADT has a consensus price target of $8.08, indicating a potential upside of 18.39%. Given Resideo Technologies' stronger consensus rating and higher probable upside, research analysts plainly believe Resideo Technologies is more favorable than ADT.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Resideo Technologies	1 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.20
ADT	1 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.17

In the previous week, ADT had 5 more articles in the media than Resideo Technologies. MarketBeat recorded 16 mentions for ADT and 11 mentions for Resideo Technologies. ADT's average media sentiment score of 1.25 beat Resideo Technologies' score of 0.39 indicating that ADT is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Resideo Technologies	1 Very Positive mention(s)	0 Positive mention(s)	7 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
ADT	8 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

ADT has lower revenue, but higher earnings than Resideo Technologies. Resideo Technologies is trading at a lower price-to-earnings ratio than ADT, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Resideo Technologies	$7.47B	0.57	-$527M	-$3.84	N/A
ADT	$5.14B	1.05	$595.95M	$0.70	9.75

Resideo Technologies has a beta of 1.75, meaning that its stock price is 75% more volatile than the broader market. Comparatively, ADT has a beta of 1.06, meaning that its stock price is 6% more volatile than the broader market.

ADT has a net margin of 12.12% compared to Resideo Technologies' net margin of -6.71%. ADT's return on equity of 19.23% beat Resideo Technologies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Resideo Technologies	-6.71%	16.70%	4.66%
ADT	12.12%	19.23%	4.50%

Summary

ADT beats Resideo Technologies on 9 of the 15 factors compared between the two stocks.

How does ADT compare to Brady?

Brady (NYSE:BRC) and ADT (NYSE:ADT) are both mid-cap industrials companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, media sentiment, profitability, earnings and valuation.

Brady pays an annual dividend of $0.98 per share and has a dividend yield of 1.4%. ADT pays an annual dividend of $0.22 per share and has a dividend yield of 3.2%. Brady pays out 23.0% of its earnings in the form of a dividend. ADT pays out 31.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Brady has raised its dividend for 39 consecutive years and ADT has raised its dividend for 1 consecutive years.

In the previous week, ADT had 14 more articles in the media than Brady. MarketBeat recorded 16 mentions for ADT and 2 mentions for Brady. ADT's average media sentiment score of 1.25 beat Brady's score of -0.30 indicating that ADT is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brady	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
ADT	8 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Brady has a beta of 0.61, meaning that its stock price is 39% less volatile than the broader market. Comparatively, ADT has a beta of 1.06, meaning that its stock price is 6% more volatile than the broader market.

76.3% of Brady shares are owned by institutional investors. Comparatively, 87.2% of ADT shares are owned by institutional investors. 15.6% of Brady shares are owned by company insiders. Comparatively, 3.0% of ADT shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

ADT has a consensus price target of $8.08, indicating a potential upside of 18.39%. Given ADT's higher possible upside, analysts clearly believe ADT is more favorable than Brady.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brady	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	3.50
ADT	1 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.17

ADT has higher revenue and earnings than Brady. ADT is trading at a lower price-to-earnings ratio than Brady, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brady	$1.51B	2.22	$189.26M	$4.27	16.62
ADT	$5.14B	1.05	$595.95M	$0.70	9.75

Brady has a net margin of 13.01% compared to ADT's net margin of 12.12%. ADT's return on equity of 19.23% beat Brady's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brady	13.01%	18.62%	12.99%
ADT	12.12%	19.23%	4.50%

Summary

Brady and ADT tied by winning 10 of the 20 factors compared between the two stocks.

Get ADT News Delivered to You Automatically

Subscribe Now

SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ADT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

ADT vs. The Competition

Export

Metric	ADT	PROTECTION Industry	Industrials Sector	NYSE Exchange
Market Cap	$5.41B	$3.43B	$9.17B	$22.76B
Dividend Yield	3.18%	2.68%	3.59%	4.12%
P/E Ratio	9.75	18.93	25.14	29.73
Price / Sales	1.05	5.23	4,996.24	24.05
Price / Cash	2.83	24.83	27.76	24.78
Price / Book	1.42	3.34	4.79	4.60
Net Income	$595.95M	$110.20M	$793.75M	$1.07B
7 Day Performance	-0.44%	-5.53%	-0.78%	-2.27%
1 Month Performance	-6.06%	-8.31%	1.27%	-1.66%
1 Year Performance	-20.64%	-16.14%	36.14%	21.95%

ADT Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
ADT ADT	4.6773 of 5 stars	$6.83 -1.2%	$8.08 +18.4%	-20.6%	$5.41B	$5.14B	9.75	12,200	Positive News Insider Trade
BCO Brink's	4.1696 of 5 stars	$105.05 -2.0%	$154.00 +46.6%	+18.0%	$4.42B	$5.26B	24.54	65,400	Positive News
ALLE Allegion	4.9152 of 5 stars	$132.55 -1.4%	$164.00 +23.7%	-13.8%	$11.55B	$4.07B	18.11	13,300	Analyst Forecast
MSA MSA Safety Incorporporated	4.5636 of 5 stars	$168.67 -0.7%	$200.00 +18.6%	+7.5%	$6.56B	$1.87B	22.79	5,300
REZI Resideo Technologies	3.359 of 5 stars	$37.48 -5.7%	$39.67 +5.8%	+33.6%	$6.02B	$7.47B	N/A	14,800	News Coverage Earnings Report

Related Companies and Tools

Related Companies

Top 10 Stock Comparisons

This page (NYSE:ADT) was last updated on 5/17/2026 by MarketBeat.com Staff.

From Our Partners

Get 30 Days of MarketBeat All Access for Free

Start Your 30-Day Trial

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

ADT (ADT) Competitors