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ADT (ADT) Competitors

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$7.10 +0.06 (+0.78%)
Closing price 03:59 PM Eastern
Extended Trading
$7.13 +0.03 (+0.37%)
As of 07:54 PM Eastern
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ADT vs. SCI, HRB, FTDR, BFAM, and OSW

Should you buy ADT stock or one of its competitors? ADT's main competitors and comparable companies include Service Corporation International (SCI), H&R Block (HRB), Frontdoor (FTDR), Bright Horizons Family Solutions (BFAM), and OneSpaWorld (OSW). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "specialized consumer services" industry.

How does ADT compare to Service Corporation International?

ADT (NYSE:ADT) and Service Corporation International (NYSE:SCI) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, analyst recommendations, institutional ownership, profitability, valuation, media sentiment, dividends and risk.

ADT pays an annual dividend of $0.22 per share and has a dividend yield of 3.1%. Service Corporation International pays an annual dividend of $1.44 per share and has a dividend yield of 1.8%. ADT pays out 31.0% of its earnings in the form of a dividend. Service Corporation International pays out 37.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ADT has raised its dividend for 1 consecutive years and Service Corporation International has raised its dividend for 15 consecutive years. ADT is clearly the better dividend stock, given its higher yield and lower payout ratio.

ADT has higher revenue and earnings than Service Corporation International. ADT is trading at a lower price-to-earnings ratio than Service Corporation International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ADT$5.13B1.01$595.95M$0.7110.01
Service Corporation International$4.31B2.57$542.61M$3.8321.21

ADT has a beta of 1.02, suggesting that its share price is 2% more volatile than the broader market. Comparatively, Service Corporation International has a beta of 0.8, suggesting that its share price is 20% less volatile than the broader market.

ADT presently has a consensus price target of $8.23, suggesting a potential upside of 15.83%. Service Corporation International has a consensus price target of $100.67, suggesting a potential upside of 23.94%. Given Service Corporation International's stronger consensus rating and higher probable upside, analysts plainly believe Service Corporation International is more favorable than ADT.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ADT
1 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.14
Service Corporation International
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.75

In the previous week, ADT had 11 more articles in the media than Service Corporation International. MarketBeat recorded 17 mentions for ADT and 6 mentions for Service Corporation International. ADT's average media sentiment score of 1.00 beat Service Corporation International's score of 0.43 indicating that ADT is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ADT
10 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Service Corporation International
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Service Corporation International has a net margin of 12.30% compared to ADT's net margin of 11.85%. Service Corporation International's return on equity of 34.38% beat ADT's return on equity.

Company Net Margins Return on Equity Return on Assets
ADT11.85% 18.99% 4.40%
Service Corporation International 12.30%34.38%2.91%

87.2% of ADT shares are owned by institutional investors. Comparatively, 85.5% of Service Corporation International shares are owned by institutional investors. 3.0% of ADT shares are owned by insiders. Comparatively, 3.4% of Service Corporation International shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Service Corporation International beats ADT on 10 of the 19 factors compared between the two stocks.

How does ADT compare to H&R Block?

ADT (NYSE:ADT) and H&R Block (NYSE:HRB) are both mid-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their valuation, dividends, profitability, earnings, risk, analyst recommendations, media sentiment and institutional ownership.

ADT currently has a consensus target price of $8.23, suggesting a potential upside of 15.83%. H&R Block has a consensus target price of $46.67, suggesting a potential upside of 1.86%. Given ADT's stronger consensus rating and higher probable upside, equities research analysts clearly believe ADT is more favorable than H&R Block.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ADT
1 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.14
H&R Block
1 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

H&R Block has a net margin of 18.59% compared to ADT's net margin of 11.85%. ADT's return on equity of 18.99% beat H&R Block's return on equity.

Company Net Margins Return on Equity Return on Assets
ADT11.85% 18.99% 4.40%
H&R Block 18.59%-214.84%22.56%

87.2% of ADT shares are owned by institutional investors. Comparatively, 90.1% of H&R Block shares are owned by institutional investors. 3.0% of ADT shares are owned by company insiders. Comparatively, 1.4% of H&R Block shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

In the previous week, ADT had 14 more articles in the media than H&R Block. MarketBeat recorded 17 mentions for ADT and 3 mentions for H&R Block. ADT's average media sentiment score of 1.00 beat H&R Block's score of 0.41 indicating that ADT is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ADT
10 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
H&R Block
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

ADT pays an annual dividend of $0.22 per share and has a dividend yield of 3.1%. H&R Block pays an annual dividend of $1.84 per share and has a dividend yield of 4.0%. ADT pays out 31.0% of its earnings in the form of a dividend. H&R Block pays out 32.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ADT has increased its dividend for 1 consecutive years and H&R Block has increased its dividend for 9 consecutive years. H&R Block is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

ADT has a beta of 1.02, meaning that its share price is 2% more volatile than the broader market. Comparatively, H&R Block has a beta of 0.36, meaning that its share price is 64% less volatile than the broader market.

H&R Block has lower revenue, but higher earnings than ADT. H&R Block is trading at a lower price-to-earnings ratio than ADT, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ADT$5.13B1.01$595.95M$0.7110.01
H&R Block$3.95B1.47$733.60M$5.728.01

Summary

ADT beats H&R Block on 11 of the 19 factors compared between the two stocks.

How does ADT compare to Frontdoor?

Frontdoor (NASDAQ:FTDR) and ADT (NYSE:ADT) are both mid-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, earnings, profitability, analyst recommendations, risk, media sentiment, institutional ownership and valuation.

Frontdoor presently has a consensus target price of $92.60, indicating a potential upside of 15.61%. ADT has a consensus target price of $8.23, indicating a potential upside of 15.83%. Given ADT's higher possible upside, analysts plainly believe ADT is more favorable than Frontdoor.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Frontdoor
0 Sell rating(s)
3 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.63
ADT
1 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.14

ADT has higher revenue and earnings than Frontdoor. ADT is trading at a lower price-to-earnings ratio than Frontdoor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Frontdoor$2.09B2.64$255M$3.7721.25
ADT$5.13B1.01$595.95M$0.7110.01

Frontdoor has a net margin of 12.72% compared to ADT's net margin of 11.85%. Frontdoor's return on equity of 120.90% beat ADT's return on equity.

Company Net Margins Return on Equity Return on Assets
Frontdoor12.72% 120.90% 14.86%
ADT 11.85%18.99%4.40%

Frontdoor has a beta of 1.5, indicating that its share price is 50% more volatile than the broader market. Comparatively, ADT has a beta of 1.02, indicating that its share price is 2% more volatile than the broader market.

87.2% of ADT shares are held by institutional investors. 1.6% of Frontdoor shares are held by insiders. Comparatively, 3.0% of ADT shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, ADT had 14 more articles in the media than Frontdoor. MarketBeat recorded 17 mentions for ADT and 3 mentions for Frontdoor. Frontdoor's average media sentiment score of 1.26 beat ADT's score of 1.00 indicating that Frontdoor is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Frontdoor
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
ADT
10 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Frontdoor beats ADT on 10 of the 16 factors compared between the two stocks.

How does ADT compare to Bright Horizons Family Solutions?

ADT (NYSE:ADT) and Bright Horizons Family Solutions (NYSE:BFAM) are both mid-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their dividends, analyst recommendations, risk, media sentiment, profitability, institutional ownership, valuation and earnings.

87.2% of ADT shares are owned by institutional investors. 3.0% of ADT shares are owned by company insiders. Comparatively, 1.4% of Bright Horizons Family Solutions shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

In the previous week, ADT had 14 more articles in the media than Bright Horizons Family Solutions. MarketBeat recorded 17 mentions for ADT and 3 mentions for Bright Horizons Family Solutions. Bright Horizons Family Solutions' average media sentiment score of 1.74 beat ADT's score of 1.00 indicating that Bright Horizons Family Solutions is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ADT
10 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Bright Horizons Family Solutions
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

ADT currently has a consensus target price of $8.23, suggesting a potential upside of 15.83%. Bright Horizons Family Solutions has a consensus target price of $95.88, suggesting a potential upside of 43.51%. Given Bright Horizons Family Solutions' stronger consensus rating and higher possible upside, analysts clearly believe Bright Horizons Family Solutions is more favorable than ADT.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ADT
1 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.14
Bright Horizons Family Solutions
2 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.22

ADT has a beta of 1.02, suggesting that its share price is 2% more volatile than the broader market. Comparatively, Bright Horizons Family Solutions has a beta of 1.15, suggesting that its share price is 15% more volatile than the broader market.

ADT has higher revenue and earnings than Bright Horizons Family Solutions. ADT is trading at a lower price-to-earnings ratio than Bright Horizons Family Solutions, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ADT$5.13B1.01$595.95M$0.7110.01
Bright Horizons Family Solutions$2.93B1.11$193.12M$3.1621.14

ADT has a net margin of 11.85% compared to Bright Horizons Family Solutions' net margin of 5.78%. Bright Horizons Family Solutions' return on equity of 20.09% beat ADT's return on equity.

Company Net Margins Return on Equity Return on Assets
ADT11.85% 18.99% 4.40%
Bright Horizons Family Solutions 5.78%20.09%6.35%

Summary

Bright Horizons Family Solutions beats ADT on 10 of the 16 factors compared between the two stocks.

How does ADT compare to OneSpaWorld?

OneSpaWorld (NASDAQ:OSW) and ADT (NYSE:ADT) are both mid-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their risk, institutional ownership, valuation, earnings, analyst recommendations, media sentiment, dividends and profitability.

ADT has higher revenue and earnings than OneSpaWorld. ADT is trading at a lower price-to-earnings ratio than OneSpaWorld, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
OneSpaWorld$961M2.33$71.62M$0.7927.92
ADT$5.13B1.01$595.95M$0.7110.01

ADT has a net margin of 11.85% compared to OneSpaWorld's net margin of 8.02%. ADT's return on equity of 18.99% beat OneSpaWorld's return on equity.

Company Net Margins Return on Equity Return on Assets
OneSpaWorld8.02% 18.36% 14.28%
ADT 11.85%18.99%4.40%

OneSpaWorld presently has a consensus target price of $30.60, suggesting a potential upside of 38.71%. ADT has a consensus target price of $8.23, suggesting a potential upside of 15.83%. Given OneSpaWorld's stronger consensus rating and higher probable upside, research analysts plainly believe OneSpaWorld is more favorable than ADT.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
OneSpaWorld
0 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
3.00
ADT
1 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.14

96.0% of OneSpaWorld shares are owned by institutional investors. Comparatively, 87.2% of ADT shares are owned by institutional investors. 3.6% of OneSpaWorld shares are owned by insiders. Comparatively, 3.0% of ADT shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

In the previous week, ADT had 15 more articles in the media than OneSpaWorld. MarketBeat recorded 17 mentions for ADT and 2 mentions for OneSpaWorld. OneSpaWorld's average media sentiment score of 1.77 beat ADT's score of 1.00 indicating that OneSpaWorld is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
OneSpaWorld
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
ADT
10 Very Positive mention(s)
3 Positive mention(s)
2 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

OneSpaWorld pays an annual dividend of $0.20 per share and has a dividend yield of 0.9%. ADT pays an annual dividend of $0.22 per share and has a dividend yield of 3.1%. OneSpaWorld pays out 25.3% of its earnings in the form of a dividend. ADT pays out 31.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ADT has raised its dividend for 1 consecutive years. ADT is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

OneSpaWorld has a beta of 0.9, suggesting that its share price is 10% less volatile than the broader market. Comparatively, ADT has a beta of 1.02, suggesting that its share price is 2% more volatile than the broader market.

Summary

OneSpaWorld beats ADT on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ADT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ADT vs. The Competition

MetricADTDiversified Consumer Services IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$5.15B$4.32B$12.71B$23.39B
Dividend Yield3.12%2.88%58.24%3.58%
P/E Ratio10.019.7642.5324.64
Price / Sales1.0135.9093.7421.19
Price / Cash2.9213.9018.4919.47
Price / Book1.543.094.094.75
Net Income$595.95M$241.15M$445.74M$1.07B
7 Day Performance-5.01%-1.65%-2.45%-2.38%
1 Month Performance-5.05%-2.99%-4.23%-3.62%
1 Year Performance-19.35%-6.29%-6.23%9.75%

ADT Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ADT
ADT
3.7227 of 5 stars
$7.11
+0.8%
$8.23
+15.8%
-20.1%$5.15B$5.13B10.0112,200
SCI
Service Corporation International
4.7387 of 5 stars
$81.73
-0.6%
$100.67
+23.2%
+2.7%$11.20B$4.31B21.3425,187
HRB
H&R Block
3.616 of 5 stars
$48.93
-0.3%
$46.67
-4.6%
-11.9%$6.22B$3.95B8.554,600
FTDR
Frontdoor
3.8948 of 5 stars
$82.60
flat
$92.60
+12.1%
+22.2%$5.69B$2.09B21.912,034
BFAM
Bright Horizons Family Solutions
4.3259 of 5 stars
$70.03
-0.3%
$95.88
+36.9%
-42.5%$3.42B$2.93B22.1632,200

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This page (NYSE:ADT) was last updated on 9/14/2026 by MarketBeat.com Staff.
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