Free Trial

ADT (ADT) Competitors

ADT logo
$6.60 -0.01 (-0.08%)
Closing price 03:59 PM Eastern
Extended Trading
$6.58 -0.03 (-0.38%)
As of 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

ADT vs. SCI, FTDR, HRB, BFAM, and OSW

Should you buy ADT stock or one of its competitors? ADT's main competitors and comparable companies include Service Corporation International (SCI), Frontdoor (FTDR), H&R Block (HRB), Bright Horizons Family Solutions (BFAM), and OneSpaWorld (OSW). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "specialized consumer services" industry.

How does ADT compare to Service Corporation International?

Service Corporation International (NYSE:SCI) and ADT (NYSE:ADT) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, risk, earnings, dividends, media sentiment, analyst recommendations, institutional ownership and profitability.

In the previous week, ADT had 10 more articles in the media than Service Corporation International. MarketBeat recorded 12 mentions for ADT and 2 mentions for Service Corporation International. ADT's average media sentiment score of 0.66 beat Service Corporation International's score of 0.49 indicating that ADT is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Service Corporation International
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
ADT
4 Very Positive mention(s)
4 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Service Corporation International has a net margin of 12.30% compared to ADT's net margin of 11.85%. Service Corporation International's return on equity of 34.38% beat ADT's return on equity.

Company Net Margins Return on Equity Return on Assets
Service Corporation International12.30% 34.38% 2.91%
ADT 11.85%18.99%4.40%

ADT has higher revenue and earnings than Service Corporation International. ADT is trading at a lower price-to-earnings ratio than Service Corporation International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Service Corporation International$4.31B2.46$542.61M$3.8320.29
ADT$5.13B0.94$595.95M$0.719.32

Service Corporation International currently has a consensus price target of $100.67, indicating a potential upside of 29.51%. ADT has a consensus price target of $8.13, indicating a potential upside of 22.90%. Given Service Corporation International's stronger consensus rating and higher probable upside, analysts plainly believe Service Corporation International is more favorable than ADT.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Service Corporation International
0 Sell rating(s)
0 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
3.00
ADT
1 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.14

85.5% of Service Corporation International shares are held by institutional investors. Comparatively, 87.2% of ADT shares are held by institutional investors. 3.4% of Service Corporation International shares are held by insiders. Comparatively, 3.0% of ADT shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Service Corporation International has a beta of 0.81, suggesting that its stock price is 19% less volatile than the broader market. Comparatively, ADT has a beta of 1.04, suggesting that its stock price is 4% more volatile than the broader market.

Service Corporation International pays an annual dividend of $1.44 per share and has a dividend yield of 1.9%. ADT pays an annual dividend of $0.22 per share and has a dividend yield of 3.3%. Service Corporation International pays out 37.6% of its earnings in the form of a dividend. ADT pays out 31.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Service Corporation International has raised its dividend for 15 consecutive years and ADT has raised its dividend for 1 consecutive years. ADT is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Service Corporation International beats ADT on 10 of the 19 factors compared between the two stocks.

How does ADT compare to Frontdoor?

ADT (NYSE:ADT) and Frontdoor (NASDAQ:FTDR) are both mid-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, risk, profitability, institutional ownership, media sentiment, valuation, earnings and analyst recommendations.

ADT presently has a consensus price target of $8.13, indicating a potential upside of 22.90%. Frontdoor has a consensus price target of $95.40, indicating a potential upside of 22.57%. Given ADT's higher possible upside, equities research analysts plainly believe ADT is more favorable than Frontdoor.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ADT
1 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.14
Frontdoor
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57

In the previous week, ADT had 3 more articles in the media than Frontdoor. MarketBeat recorded 12 mentions for ADT and 9 mentions for Frontdoor. ADT's average media sentiment score of 0.66 beat Frontdoor's score of 0.61 indicating that ADT is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ADT
4 Very Positive mention(s)
4 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Frontdoor
3 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Frontdoor has a net margin of 12.72% compared to ADT's net margin of 11.85%. Frontdoor's return on equity of 120.90% beat ADT's return on equity.

Company Net Margins Return on Equity Return on Assets
ADT11.85% 18.99% 4.40%
Frontdoor 12.72%120.90%14.86%

ADT has a beta of 1.04, meaning that its share price is 4% more volatile than the broader market. Comparatively, Frontdoor has a beta of 1.53, meaning that its share price is 53% more volatile than the broader market.

87.2% of ADT shares are owned by institutional investors. 3.0% of ADT shares are owned by company insiders. Comparatively, 1.6% of Frontdoor shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

ADT has higher revenue and earnings than Frontdoor. ADT is trading at a lower price-to-earnings ratio than Frontdoor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ADT$5.13B0.94$595.95M$0.719.32
Frontdoor$2.09B2.56$255M$3.7720.64

Summary

Frontdoor beats ADT on 9 of the 16 factors compared between the two stocks.

How does ADT compare to H&R Block?

H&R Block (NYSE:HRB) and ADT (NYSE:ADT) are both mid-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their institutional ownership, risk, media sentiment, valuation, earnings, analyst recommendations, profitability and dividends.

H&R Block pays an annual dividend of $1.84 per share and has a dividend yield of 4.2%. ADT pays an annual dividend of $0.22 per share and has a dividend yield of 3.3%. H&R Block pays out 32.2% of its earnings in the form of a dividend. ADT pays out 31.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. H&R Block has increased its dividend for 9 consecutive years and ADT has increased its dividend for 1 consecutive years. H&R Block is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

90.1% of H&R Block shares are held by institutional investors. Comparatively, 87.2% of ADT shares are held by institutional investors. 0.7% of H&R Block shares are held by company insiders. Comparatively, 3.0% of ADT shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

H&R Block currently has a consensus price target of $46.67, suggesting a potential upside of 6.82%. ADT has a consensus price target of $8.13, suggesting a potential upside of 22.90%. Given ADT's higher possible upside, analysts clearly believe ADT is more favorable than H&R Block.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
H&R Block
1 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.40
ADT
1 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.14

In the previous week, ADT had 9 more articles in the media than H&R Block. MarketBeat recorded 12 mentions for ADT and 3 mentions for H&R Block. ADT's average media sentiment score of 0.66 beat H&R Block's score of 0.19 indicating that ADT is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
H&R Block
0 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral
ADT
4 Very Positive mention(s)
4 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

H&R Block has a net margin of 18.59% compared to ADT's net margin of 11.85%. ADT's return on equity of 18.99% beat H&R Block's return on equity.

Company Net Margins Return on Equity Return on Assets
H&R Block18.59% -214.84% 22.56%
ADT 11.85%18.99%4.40%

H&R Block has higher earnings, but lower revenue than ADT. H&R Block is trading at a lower price-to-earnings ratio than ADT, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
H&R Block$3.95B1.36$733.60M$5.727.64
ADT$5.13B0.94$595.95M$0.719.32

H&R Block has a beta of 0.38, indicating that its stock price is 62% less volatile than the broader market. Comparatively, ADT has a beta of 1.04, indicating that its stock price is 4% more volatile than the broader market.

Summary

H&R Block beats ADT on 11 of the 20 factors compared between the two stocks.

How does ADT compare to Bright Horizons Family Solutions?

Bright Horizons Family Solutions (NYSE:BFAM) and ADT (NYSE:ADT) are both mid-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, risk, earnings, profitability, analyst recommendations, dividends, valuation and media sentiment.

ADT has a net margin of 11.85% compared to Bright Horizons Family Solutions' net margin of 5.78%. Bright Horizons Family Solutions' return on equity of 20.09% beat ADT's return on equity.

Company Net Margins Return on Equity Return on Assets
Bright Horizons Family Solutions5.78% 20.09% 6.35%
ADT 11.85%18.99%4.40%

Bright Horizons Family Solutions has a beta of 1.18, suggesting that its stock price is 18% more volatile than the broader market. Comparatively, ADT has a beta of 1.04, suggesting that its stock price is 4% more volatile than the broader market.

87.2% of ADT shares are owned by institutional investors. 1.4% of Bright Horizons Family Solutions shares are owned by company insiders. Comparatively, 3.0% of ADT shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Bright Horizons Family Solutions presently has a consensus target price of $93.25, suggesting a potential upside of 36.46%. ADT has a consensus target price of $8.13, suggesting a potential upside of 22.90%. Given Bright Horizons Family Solutions' stronger consensus rating and higher probable upside, equities analysts plainly believe Bright Horizons Family Solutions is more favorable than ADT.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bright Horizons Family Solutions
2 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.22
ADT
1 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.14

ADT has higher revenue and earnings than Bright Horizons Family Solutions. ADT is trading at a lower price-to-earnings ratio than Bright Horizons Family Solutions, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bright Horizons Family Solutions$2.93B1.13$193.12M$3.1621.63
ADT$5.13B0.94$595.95M$0.719.32

In the previous week, ADT had 9 more articles in the media than Bright Horizons Family Solutions. MarketBeat recorded 12 mentions for ADT and 3 mentions for Bright Horizons Family Solutions. Bright Horizons Family Solutions' average media sentiment score of 0.68 beat ADT's score of 0.66 indicating that Bright Horizons Family Solutions is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bright Horizons Family Solutions
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
ADT
4 Very Positive mention(s)
4 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Bright Horizons Family Solutions beats ADT on 10 of the 16 factors compared between the two stocks.

How does ADT compare to OneSpaWorld?

OneSpaWorld (NASDAQ:OSW) and ADT (NYSE:ADT) are both mid-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, media sentiment, risk, valuation, profitability, analyst recommendations, institutional ownership and dividends.

ADT has a net margin of 11.85% compared to OneSpaWorld's net margin of 8.02%. ADT's return on equity of 18.99% beat OneSpaWorld's return on equity.

Company Net Margins Return on Equity Return on Assets
OneSpaWorld8.02% 18.36% 14.28%
ADT 11.85%18.99%4.40%

OneSpaWorld pays an annual dividend of $0.20 per share and has a dividend yield of 0.8%. ADT pays an annual dividend of $0.22 per share and has a dividend yield of 3.3%. OneSpaWorld pays out 25.3% of its earnings in the form of a dividend. ADT pays out 31.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ADT has increased its dividend for 1 consecutive years. ADT is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

OneSpaWorld presently has a consensus target price of $31.25, indicating a potential upside of 29.51%. ADT has a consensus target price of $8.13, indicating a potential upside of 22.90%. Given OneSpaWorld's stronger consensus rating and higher probable upside, analysts clearly believe OneSpaWorld is more favorable than ADT.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
OneSpaWorld
0 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.83
ADT
1 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.14

96.0% of OneSpaWorld shares are owned by institutional investors. Comparatively, 87.2% of ADT shares are owned by institutional investors. 3.6% of OneSpaWorld shares are owned by insiders. Comparatively, 3.0% of ADT shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

OneSpaWorld has a beta of 0.9, meaning that its share price is 10% less volatile than the broader market. Comparatively, ADT has a beta of 1.04, meaning that its share price is 4% more volatile than the broader market.

ADT has higher revenue and earnings than OneSpaWorld. ADT is trading at a lower price-to-earnings ratio than OneSpaWorld, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
OneSpaWorld$961M2.55$71.62M$0.7930.54
ADT$5.13B0.94$595.95M$0.719.32

In the previous week, ADT had 8 more articles in the media than OneSpaWorld. MarketBeat recorded 12 mentions for ADT and 4 mentions for OneSpaWorld. OneSpaWorld's average media sentiment score of 1.18 beat ADT's score of 0.66 indicating that OneSpaWorld is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
OneSpaWorld
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
ADT
4 Very Positive mention(s)
4 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

OneSpaWorld beats ADT on 11 of the 19 factors compared between the two stocks.

Get ADT News Delivered to You Automatically

Sign up to receive the latest news and ratings for ADT and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ADT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

ADT vs. The Competition

MetricADTDiversified Consumer Services IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$4.83B$4.36B$12.54B$23.12B
Dividend Yield3.33%2.91%79.03%3.70%
P/E Ratio7.698.4742.4521.87
Price / Sales0.9436.9088.8621.98
Price / Cash2.7452.0731.6936.37
Price / Book1.433.013.964.66
Net Income$595.95M$238.52M$444.43M$1.07B
7 Day Performance4.76%-0.77%-0.53%-0.92%
1 Month Performance-7.04%-1.92%-3.13%-4.56%
1 Year Performance-22.88%-5.50%-5.73%5.23%

ADT Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ADT
ADT
4.3683 of 5 stars
$6.61
-0.1%
$8.13
+23.1%
-22.3%$4.83B$5.13B7.6912,200
SCI
Service Corporation International
4.636 of 5 stars
$76.23
-1.2%
$100.67
+32.1%
-4.5%$10.51B$4.37B19.9025,187
FTDR
Frontdoor
3.579 of 5 stars
$77.62
+0.5%
$92.60
+19.3%
+19.4%$5.32B$2.09B20.592,034
HRB
H&R Block
3.3009 of 5 stars
$42.07
+0.9%
$46.67
+10.9%
-13.9%$5.11B$3.95B7.364,600
BFAM
Bright Horizons Family Solutions
4.6519 of 5 stars
$64.37
+0.2%
$93.50
+45.3%
-29.5%$3.13B$2.93B20.3732,200

Related Companies and Tools


This page (NYSE:ADT) was last updated on 10/14/2026 by MarketBeat.com Staff.
From Our Partners