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ADT (ADT) Competitors

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$7.48 +0.01 (+0.17%)
Closing price 08/14/2026 03:59 PM Eastern
Extended Trading
$7.49 +0.01 (+0.11%)
As of 08/14/2026 07:57 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

ADT vs. SCI, FTDR, HRB, BFAM, and OSW

Should you buy ADT stock or one of its competitors? ADT's main competitors and comparable companies include Service Corporation International (SCI), Frontdoor (FTDR), H&R Block (HRB), Bright Horizons Family Solutions (BFAM), and OneSpaWorld (OSW). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "specialized consumer services" industry.

How does ADT compare to Service Corporation International?

ADT (NYSE:ADT) and Service Corporation International (NYSE:SCI) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their earnings, media sentiment, risk, dividends, profitability, analyst recommendations, institutional ownership and valuation.

Service Corporation International has a net margin of 12.30% compared to ADT's net margin of 11.85%. Service Corporation International's return on equity of 34.38% beat ADT's return on equity.

Company Net Margins Return on Equity Return on Assets
ADT11.85% 18.99% 4.40%
Service Corporation International 12.30%34.38%2.91%

ADT has a beta of 1, meaning that its share price has a similar volatility profile to the broader market.Comparatively, Service Corporation International has a beta of 0.81, meaning that its share price is 19% less volatile than the broader market.

87.2% of ADT shares are owned by institutional investors. Comparatively, 85.5% of Service Corporation International shares are owned by institutional investors. 3.0% of ADT shares are owned by company insiders. Comparatively, 3.4% of Service Corporation International shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

ADT currently has a consensus target price of $8.23, indicating a potential upside of 9.98%. Service Corporation International has a consensus target price of $100.67, indicating a potential upside of 19.54%. Given Service Corporation International's stronger consensus rating and higher probable upside, analysts clearly believe Service Corporation International is more favorable than ADT.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ADT
1 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.17
Service Corporation International
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.75

ADT has higher revenue and earnings than Service Corporation International. ADT is trading at a lower price-to-earnings ratio than Service Corporation International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ADT$5.13B1.07$595.95M$0.7110.54
Service Corporation International$4.37B2.63$542.61M$3.8321.99

ADT pays an annual dividend of $0.22 per share and has a dividend yield of 2.9%. Service Corporation International pays an annual dividend of $1.44 per share and has a dividend yield of 1.7%. ADT pays out 31.0% of its earnings in the form of a dividend. Service Corporation International pays out 37.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ADT has raised its dividend for 1 consecutive years and Service Corporation International has raised its dividend for 15 consecutive years. ADT is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, ADT had 5 more articles in the media than Service Corporation International. MarketBeat recorded 8 mentions for ADT and 3 mentions for Service Corporation International. Service Corporation International's average media sentiment score of 1.30 beat ADT's score of 0.49 indicating that Service Corporation International is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ADT
2 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral
Service Corporation International
2 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Service Corporation International beats ADT on 11 of the 19 factors compared between the two stocks.

How does ADT compare to Frontdoor?

ADT (NYSE:ADT) and Frontdoor (NASDAQ:FTDR) are both mid-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their valuation, profitability, risk, media sentiment, analyst recommendations, dividends, earnings and institutional ownership.

In the previous week, ADT and ADT both had 8 articles in the media. Frontdoor's average media sentiment score of 0.78 beat ADT's score of 0.49 indicating that Frontdoor is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
ADT
2 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral
Frontdoor
2 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Frontdoor has a net margin of 12.72% compared to ADT's net margin of 11.85%. Frontdoor's return on equity of 120.90% beat ADT's return on equity.

Company Net Margins Return on Equity Return on Assets
ADT11.85% 18.99% 4.40%
Frontdoor 12.72%120.90%14.86%

ADT has a beta of 1, suggesting that its stock price has a similar volatility profile to the broader market.Comparatively, Frontdoor has a beta of 1.47, suggesting that its stock price is 47% more volatile than the broader market.

ADT has higher revenue and earnings than Frontdoor. ADT is trading at a lower price-to-earnings ratio than Frontdoor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ADT$5.13B1.07$595.95M$0.7110.54
Frontdoor$2.15B2.78$255M$3.7722.94

87.2% of ADT shares are held by institutional investors. 3.0% of ADT shares are held by insiders. Comparatively, 1.6% of Frontdoor shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

ADT presently has a consensus price target of $8.23, indicating a potential upside of 9.98%. Frontdoor has a consensus price target of $92.00, indicating a potential upside of 6.40%. Given ADT's higher possible upside, research analysts clearly believe ADT is more favorable than Frontdoor.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ADT
1 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.17
Frontdoor
0 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.67

Summary

Frontdoor beats ADT on 10 of the 15 factors compared between the two stocks.

How does ADT compare to H&R Block?

H&R Block (NYSE:HRB) and ADT (NYSE:ADT) are both mid-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, media sentiment, risk, valuation, profitability, analyst recommendations, institutional ownership and dividends.

H&R Block pays an annual dividend of $1.68 per share and has a dividend yield of 3.1%. ADT pays an annual dividend of $0.22 per share and has a dividend yield of 2.9%. H&R Block pays out 29.4% of its earnings in the form of a dividend. ADT pays out 31.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. H&R Block has increased its dividend for 9 consecutive years and ADT has increased its dividend for 1 consecutive years. H&R Block is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

H&R Block has a beta of 0.34, meaning that its share price is 66% less volatile than the broader market. Comparatively, ADT has a beta of 1, meaning that its share price has a similar volatility profile to the broader market.

In the previous week, H&R Block had 26 more articles in the media than ADT. MarketBeat recorded 34 mentions for H&R Block and 8 mentions for ADT. ADT's average media sentiment score of 0.49 beat H&R Block's score of 0.00 indicating that ADT is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
H&R Block
5 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
12 Negative mention(s)
7 Very Negative mention(s)
Neutral
ADT
2 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral

H&R Block presently has a consensus target price of $46.67, indicating a potential downside of 13.52%. ADT has a consensus target price of $8.23, indicating a potential upside of 9.98%. Given ADT's stronger consensus rating and higher probable upside, analysts clearly believe ADT is more favorable than H&R Block.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
H&R Block
1 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
ADT
1 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.17

H&R Block has higher earnings, but lower revenue than ADT. H&R Block is trading at a lower price-to-earnings ratio than ADT, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
H&R Block$3.95B1.73$605.77M$5.729.43
ADT$5.13B1.07$595.95M$0.7110.54

H&R Block has a net margin of 18.59% compared to ADT's net margin of 11.85%. ADT's return on equity of 18.99% beat H&R Block's return on equity.

Company Net Margins Return on Equity Return on Assets
H&R Block18.59% -214.84% 22.56%
ADT 11.85%18.99%4.40%

90.1% of H&R Block shares are owned by institutional investors. Comparatively, 87.2% of ADT shares are owned by institutional investors. 1.4% of H&R Block shares are owned by insiders. Comparatively, 3.0% of ADT shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

H&R Block beats ADT on 10 of the 19 factors compared between the two stocks.

How does ADT compare to Bright Horizons Family Solutions?

Bright Horizons Family Solutions (NYSE:BFAM) and ADT (NYSE:ADT) are both mid-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, valuation, risk, dividends, institutional ownership, media sentiment, analyst recommendations and earnings.

ADT has a net margin of 11.85% compared to Bright Horizons Family Solutions' net margin of 5.78%. Bright Horizons Family Solutions' return on equity of 20.09% beat ADT's return on equity.

Company Net Margins Return on Equity Return on Assets
Bright Horizons Family Solutions5.78% 20.09% 6.35%
ADT 11.85%18.99%4.40%

Bright Horizons Family Solutions presently has a consensus target price of $95.88, indicating a potential upside of 34.66%. ADT has a consensus target price of $8.23, indicating a potential upside of 9.98%. Given Bright Horizons Family Solutions' stronger consensus rating and higher possible upside, research analysts clearly believe Bright Horizons Family Solutions is more favorable than ADT.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bright Horizons Family Solutions
2 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.22
ADT
1 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.17

87.2% of ADT shares are held by institutional investors. 1.4% of Bright Horizons Family Solutions shares are held by company insiders. Comparatively, 3.0% of ADT shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Bright Horizons Family Solutions has a beta of 1.14, indicating that its stock price is 14% more volatile than the broader market. Comparatively, ADT has a beta of 1, indicating that its stock price has a similar volatility profile to the broader market.

ADT has higher revenue and earnings than Bright Horizons Family Solutions. ADT is trading at a lower price-to-earnings ratio than Bright Horizons Family Solutions, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bright Horizons Family Solutions$2.93B1.18$193.12M$3.1622.53
ADT$5.13B1.07$595.95M$0.7110.54

In the previous week, ADT had 6 more articles in the media than Bright Horizons Family Solutions. MarketBeat recorded 8 mentions for ADT and 2 mentions for Bright Horizons Family Solutions. Bright Horizons Family Solutions' average media sentiment score of 1.65 beat ADT's score of 0.49 indicating that Bright Horizons Family Solutions is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bright Horizons Family Solutions
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
ADT
2 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral

Summary

Bright Horizons Family Solutions beats ADT on 10 of the 16 factors compared between the two stocks.

How does ADT compare to OneSpaWorld?

OneSpaWorld (NASDAQ:OSW) and ADT (NYSE:ADT) are both mid-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, valuation, earnings, profitability, dividends, analyst recommendations, institutional ownership and media sentiment.

ADT has a net margin of 11.85% compared to OneSpaWorld's net margin of 8.02%. ADT's return on equity of 18.99% beat OneSpaWorld's return on equity.

Company Net Margins Return on Equity Return on Assets
OneSpaWorld8.02% 18.36% 14.28%
ADT 11.85%18.99%4.40%

ADT has higher revenue and earnings than OneSpaWorld. ADT is trading at a lower price-to-earnings ratio than OneSpaWorld, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
OneSpaWorld$1.01B2.71$71.62M$0.7934.08
ADT$5.13B1.07$595.95M$0.7110.54

OneSpaWorld has a beta of 0.91, indicating that its stock price is 9% less volatile than the broader market. Comparatively, ADT has a beta of 1, indicating that its stock price has a similar volatility profile to the broader market.

OneSpaWorld currently has a consensus price target of $30.60, indicating a potential upside of 13.67%. ADT has a consensus price target of $8.23, indicating a potential upside of 9.98%. Given OneSpaWorld's stronger consensus rating and higher probable upside, research analysts clearly believe OneSpaWorld is more favorable than ADT.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
OneSpaWorld
0 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
3.00
ADT
1 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.17

96.0% of OneSpaWorld shares are owned by institutional investors. Comparatively, 87.2% of ADT shares are owned by institutional investors. 3.6% of OneSpaWorld shares are owned by company insiders. Comparatively, 3.0% of ADT shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

OneSpaWorld pays an annual dividend of $0.20 per share and has a dividend yield of 0.7%. ADT pays an annual dividend of $0.22 per share and has a dividend yield of 2.9%. OneSpaWorld pays out 25.3% of its earnings in the form of a dividend. ADT pays out 31.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ADT has raised its dividend for 1 consecutive years. ADT is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, OneSpaWorld had 4 more articles in the media than ADT. MarketBeat recorded 12 mentions for OneSpaWorld and 8 mentions for ADT. ADT's average media sentiment score of 0.49 beat OneSpaWorld's score of 0.27 indicating that ADT is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
OneSpaWorld
5 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
ADT
2 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral

Summary

OneSpaWorld beats ADT on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ADT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ADT vs. The Competition

MetricADTDiversified Consumer Services IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$5.46B$4.39B$13.19B$24.30B
Dividend Yield2.95%2.82%54.81%3.68%
P/E Ratio10.5411.4046.9530.85
Price / Sales1.0719.6890.5758.71
Price / Cash3.0914.3326.4032.80
Price / Book1.573.284.336.82
Net Income$595.95M$239.91M$444.06M$1.06B
7 Day Performance-1.99%-2.28%-0.42%0.55%
1 Month Performance10.29%-1.53%1.54%2.90%
1 Year Performance-13.99%-4.57%0.71%19.10%

ADT Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ADT
ADT
3.4004 of 5 stars
$7.48
+0.2%
$8.23
+10.0%
-13.6%$5.46B$5.13B10.5412,200
SCI
Service Corporation International
4.7609 of 5 stars
$83.26
-2.1%
$100.67
+20.9%
+4.3%$11.59B$4.31B21.7425,187
FTDR
Frontdoor
3.4268 of 5 stars
$83.91
-7.6%
$92.00
+9.6%
+46.4%$6.38B$2.09B22.262,034
HRB
H&R Block
3.2506 of 5 stars
$45.99
-0.4%
$43.00
-6.5%
+9.3%$5.86B$3.76B8.184,300
BFAM
Bright Horizons Family Solutions
4.5325 of 5 stars
$72.57
-1.1%
$95.88
+32.1%
-40.2%$3.57B$2.93B22.9732,200

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This page (NYSE:ADT) was last updated on 8/15/2026 by MarketBeat.com Staff.
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