Reckitt Benckiser Group (RKT) Competitors

Banco Santander (LON:BNC) and Reckitt Benckiser Group (LON:RKT) are both large-cap banking companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, media sentiment, dividends, institutional ownership, analyst recommendations, valuation, earnings and risk.

Does the media prefer BNC or RKT?

In the previous week, Reckitt Benckiser Group had 8 more articles in the media than Banco Santander. MarketBeat recorded 8 mentions for Reckitt Benckiser Group and 0 mentions for Banco Santander. Reckitt Benckiser Group's average media sentiment score of 0.74 beat Banco Santander's score of 0.44 indicating that Reckitt Benckiser Group is being referred to more favorably in the news media.

Company	Overall Sentiment
Banco Santander	Neutral
Reckitt Benckiser Group	Positive

Do institutionals & insiders believe in BNC or RKT?

32.0% of Banco Santander shares are owned by institutional investors. Comparatively, 60.3% of Reckitt Benckiser Group shares are owned by institutional investors. 1.5% of Banco Santander shares are owned by company insiders. Comparatively, 0.1% of Reckitt Benckiser Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Is BNC or RKT more profitable?

Banco Santander has a net margin of 20.05% compared to Reckitt Benckiser Group's net margin of 10.78%. Reckitt Benckiser Group's return on equity of 18.70% beat Banco Santander's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Banco Santander	20.05%	12.99%	0.73%
Reckitt Benckiser Group	10.78%	18.70%	7.51%

Is BNC or RKT a better dividend stock?

Banco Santander pays an annual dividend of GBX 17 per share and has a dividend yield of 2.5%. Reckitt Benckiser Group pays an annual dividend of GBX 196 per share and has a dividend yield of 3.6%. Banco Santander pays out 26.6% of its earnings in the form of a dividend. Reckitt Benckiser Group pays out 89.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Which has higher valuation & earnings, BNC or RKT?

Banco Santander has higher revenue and earnings than Reckitt Benckiser Group. Banco Santander is trading at a lower price-to-earnings ratio than Reckitt Benckiser Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Banco Santander	£70.85B	1.77	£14.20B	£63.81	10.69
Reckitt Benckiser Group	£13.78B	2.70	£1.49B	£218.52	24.91

Do analysts recommend BNC or RKT?

Reckitt Benckiser Group has a consensus target price of GBX 5,618.33, suggesting a potential upside of 3.20%. Given Reckitt Benckiser Group's stronger consensus rating and higher probable upside, analysts plainly believe Reckitt Benckiser Group is more favorable than Banco Santander.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Banco Santander	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Reckitt Benckiser Group	0 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.25

Which has more risk & volatility, BNC or RKT?

Banco Santander has a beta of 1.32, suggesting that its stock price is 32% more volatile than the S&P 500. Comparatively, Reckitt Benckiser Group has a beta of 0.09, suggesting that its stock price is 91% less volatile than the S&P 500.

Summary

Reckitt Benckiser Group beats Banco Santander on 12 of the 18 factors compared between the two stocks.