Reckitt Benckiser Group (RKT) Competitors

Banco Santander (LON:BNC) and Reckitt Benckiser Group (LON:RKT) are both large-cap banking companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, earnings, media sentiment, profitability, analyst recommendations, institutional ownership, valuation and dividends.

Is BNC or RKT more profitable?

Banco Santander has a net margin of 20.05% compared to Reckitt Benckiser Group's net margin of 10.78%. Reckitt Benckiser Group's return on equity of 18.70% beat Banco Santander's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Banco Santander	20.05%	12.99%	0.73%
Reckitt Benckiser Group	10.78%	18.70%	7.51%

Do institutionals & insiders have more ownership in BNC or RKT?

30.0% of Banco Santander shares are held by institutional investors. Comparatively, 68.6% of Reckitt Benckiser Group shares are held by institutional investors. 3.0% of Banco Santander shares are held by insiders. Comparatively, 0.4% of Reckitt Benckiser Group shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Which has better earnings and valuation, BNC or RKT?

Banco Santander has higher revenue and earnings than Reckitt Benckiser Group. Banco Santander is trading at a lower price-to-earnings ratio than Reckitt Benckiser Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Banco Santander	£63.56B	1.73	£14.20B	£0.83	893.72
Reckitt Benckiser Group	£13.98B	2.75	£1.49B	£1.82	3,121.30

Does the media refer more to BNC or RKT?

In the previous week, Banco Santander had 2 more articles in the media than Reckitt Benckiser Group. MarketBeat recorded 2 mentions for Banco Santander and 0 mentions for Reckitt Benckiser Group. Banco Santander's average media sentiment score of 0.10 beat Reckitt Benckiser Group's score of 0.00 indicating that Banco Santander is being referred to more favorably in the media.

Company	Overall Sentiment
Banco Santander	Neutral
Reckitt Benckiser Group	Neutral

Do analysts recommend BNC or RKT?

Reckitt Benckiser Group has a consensus target price of GBX 5,618.33, indicating a potential downside of 1.10%. Given Reckitt Benckiser Group's stronger consensus rating and higher possible upside, analysts plainly believe Reckitt Benckiser Group is more favorable than Banco Santander.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Banco Santander	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Reckitt Benckiser Group	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

Is BNC or RKT a better dividend stock?

Banco Santander pays an annual dividend of GBX 0.21 per share and has a dividend yield of 0.0%. Reckitt Benckiser Group pays an annual dividend of GBX 2.02 per share and has a dividend yield of 0.0%. Banco Santander pays out 25.4% of its earnings in the form of a dividend. Reckitt Benckiser Group pays out 111.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Which has more volatility & risk, BNC or RKT?

Banco Santander has a beta of 1.32, indicating that its share price is 32% more volatile than the S&P 500. Comparatively, Reckitt Benckiser Group has a beta of 0.09, indicating that its share price is 91% less volatile than the S&P 500.

Summary

Reckitt Benckiser Group beats Banco Santander on 10 of the 18 factors compared between the two stocks.