Reckitt Benckiser Group (RKT) Competitors

Banco Santander (LON:BNC) and Reckitt Benckiser Group (LON:RKT) are both large-cap financial services companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, risk, valuation, earnings, community ranking, institutional ownership, analyst recommendations, profitability and media sentiment.

Does the media favor BNC or RKT?

In the previous week, Banco Santander had 1 more articles in the media than Reckitt Benckiser Group. MarketBeat recorded 4 mentions for Banco Santander and 3 mentions for Reckitt Benckiser Group. Banco Santander's average media sentiment score of 0.58 beat Reckitt Benckiser Group's score of 0.00 indicating that Banco Santander is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Banco Santander	2 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Reckitt Benckiser Group	0 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Is BNC or RKT more profitable?

Banco Santander has a net margin of 20.05% compared to Reckitt Benckiser Group's net margin of 10.78%. Reckitt Benckiser Group's return on equity of 18.70% beat Banco Santander's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Banco Santander	20.05%	12.99%	0.73%
Reckitt Benckiser Group	10.78%	18.70%	7.51%

Does the MarketBeat Community believe in BNC or RKT?

Banco Santander received 42 more outperform votes than Reckitt Benckiser Group when rated by MarketBeat users. However, 85.51% of users gave Reckitt Benckiser Group an outperform vote while only 64.74% of users gave Banco Santander an outperform vote.

Company	Underperform	Outperform
Banco Santander	Outperform Votes 101 64.74%	Underperform Votes 55 35.26%
Reckitt Benckiser Group	Outperform Votes 59 85.51%	Underperform Votes 10 14.49%

Which has more risk and volatility, BNC or RKT?

Banco Santander has a beta of 1.32, meaning that its share price is 32% more volatile than the S&P 500. Comparatively, Reckitt Benckiser Group has a beta of 0.09, meaning that its share price is 91% less volatile than the S&P 500.

Do insiders & institutionals believe in BNC or RKT?

32.0% of Banco Santander shares are owned by institutional investors. Comparatively, 60.3% of Reckitt Benckiser Group shares are owned by institutional investors. 1.5% of Banco Santander shares are owned by company insiders. Comparatively, 0.1% of Reckitt Benckiser Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Which has better valuation & earnings, BNC or RKT?

Banco Santander has higher revenue and earnings than Reckitt Benckiser Group. Banco Santander is trading at a lower price-to-earnings ratio than Reckitt Benckiser Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Banco Santander	£70.85B	1.39	£14.20B	£63.81	8.40
Reckitt Benckiser Group	£13.78B	2.41	£1.49B	£218.52	22.29

Do analysts recommend BNC or RKT?

Reckitt Benckiser Group has a consensus target price of GBX 4,788.50, indicating a potential downside of 1.67%. Given Reckitt Benckiser Group's stronger consensus rating and higher possible upside, analysts plainly believe Reckitt Benckiser Group is more favorable than Banco Santander.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Banco Santander	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Reckitt Benckiser Group	0 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Is BNC or RKT a better dividend stock?

Banco Santander pays an annual dividend of GBX 17 per share and has a dividend yield of 3.2%. Reckitt Benckiser Group pays an annual dividend of GBX 196 per share and has a dividend yield of 4.0%. Banco Santander pays out 26.6% of its earnings in the form of a dividend. Reckitt Benckiser Group pays out 89.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Summary

Reckitt Benckiser Group beats Banco Santander on 10 of the 19 factors compared between the two stocks.