Reckitt Benckiser Group (RKT) Competitors

Reckitt Benckiser Group (LON:RKT) and Banco Santander (LON:BNC) are both large-cap banking companies, but which is the better business? We will compare the two companies based on the strength of their earnings, valuation, risk, institutional ownership, dividends, profitability, media sentiment and analyst recommendations.

Does the media favor RKT or BNC?

In the previous week, Banco Santander had 3 more articles in the media than Reckitt Benckiser Group. MarketBeat recorded 4 mentions for Banco Santander and 1 mentions for Reckitt Benckiser Group. Banco Santander's average media sentiment score of 1.04 beat Reckitt Benckiser Group's score of 0.00 indicating that Banco Santander is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Reckitt Benckiser Group	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Banco Santander	2 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts recommend RKT or BNC?

Reckitt Benckiser Group presently has a consensus price target of GBX 5,618.33, suggesting a potential upside of 2.08%. Given Reckitt Benckiser Group's stronger consensus rating and higher possible upside, analysts plainly believe Reckitt Benckiser Group is more favorable than Banco Santander.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Reckitt Benckiser Group	0 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.25
Banco Santander	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Which has preferable valuation and earnings, RKT or BNC?

Banco Santander has higher revenue and earnings than Reckitt Benckiser Group. Banco Santander is trading at a lower price-to-earnings ratio than Reckitt Benckiser Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Reckitt Benckiser Group	£13.78B	2.72	£1.49B	£218.52	25.19
Banco Santander	£70.85B	1.83	£14.20B	£63.81	11.05

Do institutionals & insiders have more ownership in RKT or BNC?

60.3% of Reckitt Benckiser Group shares are held by institutional investors. Comparatively, 32.0% of Banco Santander shares are held by institutional investors. 0.1% of Reckitt Benckiser Group shares are held by insiders. Comparatively, 1.5% of Banco Santander shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Is RKT or BNC a better dividend stock?

Reckitt Benckiser Group pays an annual dividend of GBX 196 per share and has a dividend yield of 3.6%. Banco Santander pays an annual dividend of GBX 17 per share and has a dividend yield of 2.4%. Reckitt Benckiser Group pays out 89.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Banco Santander pays out 26.6% of its earnings in the form of a dividend.

Which has more volatility & risk, RKT or BNC?

Reckitt Benckiser Group has a beta of 0.09, indicating that its share price is 91% less volatile than the S&P 500. Comparatively, Banco Santander has a beta of 1.32, indicating that its share price is 32% more volatile than the S&P 500.

Is RKT or BNC more profitable?

Banco Santander has a net margin of 20.05% compared to Reckitt Benckiser Group's net margin of 10.78%. Reckitt Benckiser Group's return on equity of 18.70% beat Banco Santander's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Reckitt Benckiser Group	10.78%	18.70%	7.51%
Banco Santander	20.05%	12.99%	0.73%

Summary

Reckitt Benckiser Group beats Banco Santander on 10 of the 18 factors compared between the two stocks.