Warpaint London (W7L) Competitors

Warpaint London (LON:W7L) and PZ Cussons (LON:PZC) are both small-cap consumer defensive companies, but which is the better stock? We will compare the two businesses based on the strength of their dividends, analyst recommendations, valuation, earnings, risk, institutional ownership, profitability and media sentiment.

Do analysts recommend W7L or PZC?

Warpaint London presently has a consensus price target of GBX 475, indicating a potential upside of 124.06%. PZ Cussons has a consensus price target of GBX 110, indicating a potential upside of 46.09%. Given Warpaint London's stronger consensus rating and higher possible upside, equities analysts plainly believe Warpaint London is more favorable than PZ Cussons.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Warpaint London	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00
PZ Cussons	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

Does the media favor W7L or PZC?

In the previous week, Warpaint London had 2 more articles in the media than PZ Cussons. MarketBeat recorded 3 mentions for Warpaint London and 1 mentions for PZ Cussons. PZ Cussons' average media sentiment score of 0.00 beat Warpaint London's score of -0.18 indicating that PZ Cussons is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Warpaint London	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
PZ Cussons	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Is W7L or PZC a better dividend stock?

Warpaint London pays an annual dividend of GBX 0.11 per share and has a dividend yield of 0.1%. PZ Cussons pays an annual dividend of GBX 0.04 per share and has a dividend yield of 0.0%. Warpaint London pays out 55.7% of its earnings in the form of a dividend. PZ Cussons pays out -260.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Do institutionals & insiders hold more shares of W7L or PZC?

21.9% of Warpaint London shares are held by institutional investors. Comparatively, 25.8% of PZ Cussons shares are held by institutional investors. 38.0% of Warpaint London shares are held by insiders. Comparatively, 15.5% of PZ Cussons shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Which has higher valuation and earnings, W7L or PZC?

Warpaint London has higher earnings, but lower revenue than PZ Cussons. PZ Cussons is trading at a lower price-to-earnings ratio than Warpaint London, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Warpaint London	£105.06M	1.63	£17.56M	£0.20	1,073.96
PZ Cussons	£513.80M	0.62	-£57.30M	-£0.01	-5,456.38

Which has more risk & volatility, W7L or PZC?

Warpaint London has a beta of 0.6, meaning that its share price is 40% less volatile than the S&P 500. Comparatively, PZ Cussons has a beta of 0.26, meaning that its share price is 74% less volatile than the S&P 500.

Is W7L or PZC more profitable?

Warpaint London has a net margin of 17.35% compared to PZ Cussons' net margin of -10.80%. Warpaint London's return on equity of 35.04% beat PZ Cussons' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Warpaint London	17.35%	35.04%	21.18%
PZ Cussons	-10.80%	-21.80%	-4.36%

Summary

Warpaint London beats PZ Cussons on 14 of the 18 factors compared between the two stocks.