Warpaint London (W7L) Competitors

Warpaint London (LON:W7L) and PZ Cussons (LON:PZC) are both small-cap consumer defensive companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, analyst recommendations, valuation, risk, media sentiment and dividends.

Does the media refer more to W7L or PZC?

In the previous week, Warpaint London and Warpaint London both had 1 articles in the media. PZ Cussons' average media sentiment score of 1.16 beat Warpaint London's score of -0.06 indicating that PZ Cussons is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Warpaint London	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
PZ Cussons	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has higher valuation and earnings, W7L or PZC?

Warpaint London has higher earnings, but lower revenue than PZ Cussons. PZ Cussons is trading at a lower price-to-earnings ratio than Warpaint London, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Warpaint London	£101.21M	2.44	£17.56M	£22.56	13.83
PZ Cussons	£530.68M	0.54	-£57.30M	-£13.49	-5.08

Do insiders & institutionals have more ownership in W7L or PZC?

39.8% of Warpaint London shares are held by institutional investors. Comparatively, 44.7% of PZ Cussons shares are held by institutional investors. 41.5% of Warpaint London shares are held by insiders. Comparatively, 43.7% of PZ Cussons shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Do analysts recommend W7L or PZC?

Warpaint London currently has a consensus target price of GBX 680, suggesting a potential upside of 117.95%. PZ Cussons has a consensus target price of GBX 110, suggesting a potential upside of 60.58%. Given Warpaint London's stronger consensus rating and higher possible upside, analysts clearly believe Warpaint London is more favorable than PZ Cussons.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Warpaint London	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
PZ Cussons	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

Is W7L or PZC a better dividend stock?

Warpaint London pays an annual dividend of GBX 10 per share and has a dividend yield of 3.2%. PZ Cussons pays an annual dividend of GBX 4 per share and has a dividend yield of 5.8%. Warpaint London pays out 44.3% of its earnings in the form of a dividend. PZ Cussons pays out -29.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. PZ Cussons is clearly the better dividend stock, given its higher yield and lower payout ratio.

Is W7L or PZC more profitable?

Warpaint London has a net margin of 17.35% compared to PZ Cussons' net margin of -10.80%. Warpaint London's return on equity of 35.04% beat PZ Cussons' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Warpaint London	17.35%	35.04%	21.18%
PZ Cussons	-10.80%	-21.80%	-4.36%

Which has more risk and volatility, W7L or PZC?

Warpaint London has a beta of 0.6, suggesting that its share price is 40% less volatile than the S&P 500. Comparatively, PZ Cussons has a beta of 0.26, suggesting that its share price is 74% less volatile than the S&P 500.

Summary

Warpaint London beats PZ Cussons on 10 of the 16 factors compared between the two stocks.