AOUT vs. FNKO, ESCA, CLAR, GNSS, TRON, KBSX, KOSS, DTC, YYAI, and KMRK
Should you be buying American Outdoor Brands stock or one of its competitors? The main competitors of American Outdoor Brands include Funko (FNKO), Escalade (ESCA), Clarus (CLAR), Genasys (GNSS), Tron (TRON), FST (KBSX), Koss (KOSS), Solo Brands (DTC), Connexa Sports Technologies (YYAI), and K-Tech Solutions (KMRK). These companies are all part of the "recreation" industry.
American Outdoor Brands vs. Its Competitors
American Outdoor Brands (NASDAQ:AOUT) and Funko (NASDAQ:FNKO) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, valuation, institutional ownership, media sentiment, analyst recommendations, dividends, earnings and profitability.
American Outdoor Brands has a net margin of -2.16% compared to Funko's net margin of -6.72%. American Outdoor Brands' return on equity of 2.00% beat Funko's return on equity.
American Outdoor Brands has a beta of 0.3, indicating that its share price is 70% less volatile than the S&P 500. Comparatively, Funko has a beta of 0.81, indicating that its share price is 19% less volatile than the S&P 500.
49.9% of American Outdoor Brands shares are held by institutional investors. Comparatively, 99.2% of Funko shares are held by institutional investors. 5.3% of American Outdoor Brands shares are held by company insiders. Comparatively, 3.3% of Funko shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
In the previous week, Funko had 3 more articles in the media than American Outdoor Brands. MarketBeat recorded 6 mentions for Funko and 3 mentions for American Outdoor Brands. American Outdoor Brands' average media sentiment score of 0.50 beat Funko's score of 0.49 indicating that American Outdoor Brands is being referred to more favorably in the media.
American Outdoor Brands currently has a consensus target price of $19.00, indicating a potential upside of 146.11%. Funko has a consensus target price of $7.17, indicating a potential upside of 126.08%. Given American Outdoor Brands' higher probable upside, equities research analysts plainly believe American Outdoor Brands is more favorable than Funko.
American Outdoor Brands has higher earnings, but lower revenue than Funko. American Outdoor Brands is trading at a lower price-to-earnings ratio than Funko, indicating that it is currently the more affordable of the two stocks.
Summary
American Outdoor Brands beats Funko on 9 of the 15 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding AOUT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:AOUT) was last updated on 10/16/2025 by MarketBeat.com Staff