Do analysts rate WLTH or CZFS?

Wealthfront presently has a consensus target price of $12.75, suggesting a potential upside of 57.99%. Given Wealthfront's higher possible upside, equities research analysts clearly believe Wealthfront is more favorable than Citizens Financial Services. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Wealthfront 1 Sell rating(s) 4 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 2.33 Citizens Financial Services 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 1 Strong Buy rating(s) 2.67

Which has stronger valuation and earnings, WLTH or CZFS?

Citizens Financial Services has lower revenue, but higher earnings than Wealthfront. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Wealthfront $364.99M 3.30 N/A N/A N/A Citizens Financial Services $173.51M 1.96 $36.57M $8.19 8.67

Do analysts rate CZFS or PGY?

Pagaya Technologies has a consensus target price of $34.50, indicating a potential upside of 127.45%. Given Pagaya Technologies' stronger consensus rating and higher probable upside, analysts clearly believe Pagaya Technologies is more favorable than Citizens Financial Services. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Citizens Financial Services 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 1 Strong Buy rating(s) 2.67 Pagaya Technologies 0 Sell rating(s) 1 Hold rating(s) 8 Buy rating(s) 3 Strong Buy rating(s) 3.17

Do analysts rate CZFS or FMBH?

First Mid Bancshares has a consensus target price of $49.50, indicating a potential upside of 3.95%. Given First Mid Bancshares' higher possible upside, analysts clearly believe First Mid Bancshares is more favorable than Citizens Financial Services. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Citizens Financial Services 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 1 Strong Buy rating(s) 2.67 First Mid Bancshares 0 Sell rating(s) 3 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.50

Do analysts recommend CZFS or FINV?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Citizens Financial Services 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 1 Strong Buy rating(s) 2.67 PPDAI Group 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00

Do analysts prefer LU or CZFS?

Lufax presently has a consensus target price of $2.00, suggesting a potential upside of 55.64%. Given Lufax's higher probable upside, analysts clearly believe Lufax is more favorable than Citizens Financial Services. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Lufax 1 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.67 Citizens Financial Services 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 1 Strong Buy rating(s) 2.67

Citizens Financial Services (CZFS) Competitors

$71.00 +1.49 (+2.14%)

Closing price 06/24/2026 04:00 PM Eastern

Extended Trading

$71.00 +0.00 (+0.00%)

As of 04:55 AM Eastern

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CZFS vs. WLTH, PGY, FMBH, FINV, and LU

Should you buy Citizens Financial Services stock or one of its competitors? MarketBeat compares Citizens Financial Services with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Citizens Financial Services include Wealthfront (WLTH), Pagaya Technologies (PGY), First Mid Bancshares (FMBH), PPDAI Group (FINV), and Lufax (LU). These companies are all part of the "banking" industry.

How does Citizens Financial Services compare to Wealthfront?

Wealthfront (NASDAQ:WLTH) and Citizens Financial Services (NASDAQ:CZFS) are both small-cap banking companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, dividends, earnings, risk, analyst recommendations, valuation, profitability and media sentiment.

In the previous week, Wealthfront had 15 more articles in the media than Citizens Financial Services. MarketBeat recorded 16 mentions for Wealthfront and 1 mentions for Citizens Financial Services. Wealthfront's average media sentiment score of 0.09 beat Citizens Financial Services' score of 0.00 indicating that Wealthfront is being referred to more favorably in the media.

Company	Overall Sentiment
Wealthfront	Neutral
Citizens Financial Services	Neutral

Citizens Financial Services has a net margin of 22.47% compared to Wealthfront's net margin of 0.00%. Citizens Financial Services' return on equity of 11.89% beat Wealthfront's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Wealthfront	N/A	N/A	N/A
Citizens Financial Services	22.47%	11.89%	1.30%

Wealthfront presently has a consensus target price of $12.75, suggesting a potential upside of 57.99%. Given Wealthfront's higher possible upside, equities research analysts clearly believe Wealthfront is more favorable than Citizens Financial Services.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Wealthfront	1 Sell rating(s)	4 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.33
Citizens Financial Services	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	2.67

22.5% of Citizens Financial Services shares are owned by institutional investors. 27.4% of Wealthfront shares are owned by insiders. Comparatively, 5.5% of Citizens Financial Services shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Citizens Financial Services has lower revenue, but higher earnings than Wealthfront.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Wealthfront	$364.99M	3.30	N/A	N/A	N/A
Citizens Financial Services	$173.51M	1.96	$36.57M	$8.19	8.67

Summary

Wealthfront beats Citizens Financial Services on 7 of the 13 factors compared between the two stocks.

How does Citizens Financial Services compare to Pagaya Technologies?

Citizens Financial Services (NASDAQ:CZFS) and Pagaya Technologies (NASDAQ:PGY) are both small-cap finance companies, but which is the better business? We will contrast the two companies based on the strength of their valuation, earnings, analyst recommendations, institutional ownership, dividends, profitability, media sentiment and risk.

Pagaya Technologies has higher revenue and earnings than Citizens Financial Services. Citizens Financial Services is trading at a lower price-to-earnings ratio than Pagaya Technologies, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Citizens Financial Services	$173.51M	1.96	$36.57M	$8.19	8.67
Pagaya Technologies	$1.30B	0.97	$81.39M	$1.07	14.18

Pagaya Technologies has a consensus target price of $34.50, indicating a potential upside of 127.45%. Given Pagaya Technologies' stronger consensus rating and higher probable upside, analysts clearly believe Pagaya Technologies is more favorable than Citizens Financial Services.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Citizens Financial Services	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	2.67
Pagaya Technologies	0 Sell rating(s)	1 Hold rating(s)	8 Buy rating(s)	3 Strong Buy rating(s)	3.17

Citizens Financial Services has a beta of 0.38, meaning that its share price is 62% less volatile than the broader market. Comparatively, Pagaya Technologies has a beta of 5.35, meaning that its share price is 435% more volatile than the broader market.

In the previous week, Pagaya Technologies had 3 more articles in the media than Citizens Financial Services. MarketBeat recorded 4 mentions for Pagaya Technologies and 1 mentions for Citizens Financial Services. Pagaya Technologies' average media sentiment score of 0.23 beat Citizens Financial Services' score of 0.00 indicating that Pagaya Technologies is being referred to more favorably in the news media.

Company	Overall Sentiment
Citizens Financial Services	Neutral
Pagaya Technologies	Neutral

Citizens Financial Services has a net margin of 22.47% compared to Pagaya Technologies' net margin of 7.39%. Pagaya Technologies' return on equity of 44.75% beat Citizens Financial Services' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Citizens Financial Services	22.47%	11.89%	1.30%
Pagaya Technologies	7.39%	44.75%	15.97%

22.5% of Citizens Financial Services shares are held by institutional investors. Comparatively, 57.1% of Pagaya Technologies shares are held by institutional investors. 5.5% of Citizens Financial Services shares are held by insiders. Comparatively, 47.6% of Pagaya Technologies shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Pagaya Technologies beats Citizens Financial Services on 14 of the 17 factors compared between the two stocks.

How does Citizens Financial Services compare to First Mid Bancshares?

Citizens Financial Services (NASDAQ:CZFS) and First Mid Bancshares (NASDAQ:FMBH) are both small-cap finance companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, media sentiment, dividends, valuation, analyst recommendations, institutional ownership, risk and profitability.

Citizens Financial Services pays an annual dividend of $2.04 per share and has a dividend yield of 2.9%. First Mid Bancshares pays an annual dividend of $1.00 per share and has a dividend yield of 2.1%. Citizens Financial Services pays out 24.9% of its earnings in the form of a dividend. First Mid Bancshares pays out 25.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Mid Bancshares has raised its dividend for 3 consecutive years. Citizens Financial Services is clearly the better dividend stock, given its higher yield and lower payout ratio.

Citizens Financial Services has a beta of 0.38, suggesting that its share price is 62% less volatile than the broader market. Comparatively, First Mid Bancshares has a beta of 0.8, suggesting that its share price is 20% less volatile than the broader market.

First Mid Bancshares has higher revenue and earnings than Citizens Financial Services. Citizens Financial Services is trading at a lower price-to-earnings ratio than First Mid Bancshares, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Citizens Financial Services	$173.51M	1.96	$36.57M	$8.19	8.67
First Mid Bancshares	$466.04M	2.72	$91.75M	$3.97	11.99

In the previous week, Citizens Financial Services had 1 more articles in the media than First Mid Bancshares. MarketBeat recorded 1 mentions for Citizens Financial Services and 0 mentions for First Mid Bancshares. Citizens Financial Services' average media sentiment score of 0.00 equaled First Mid Bancshares'average media sentiment score.

Company	Overall Sentiment
Citizens Financial Services	Neutral
First Mid Bancshares	Neutral

Citizens Financial Services has a net margin of 22.47% compared to First Mid Bancshares' net margin of 19.95%. Citizens Financial Services' return on equity of 11.89% beat First Mid Bancshares' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Citizens Financial Services	22.47%	11.89%	1.30%
First Mid Bancshares	19.95%	10.44%	1.23%

22.5% of Citizens Financial Services shares are held by institutional investors. Comparatively, 47.6% of First Mid Bancshares shares are held by institutional investors. 5.5% of Citizens Financial Services shares are held by insiders. Comparatively, 6.0% of First Mid Bancshares shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

First Mid Bancshares has a consensus target price of $49.50, indicating a potential upside of 3.95%. Given First Mid Bancshares' higher possible upside, analysts clearly believe First Mid Bancshares is more favorable than Citizens Financial Services.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Citizens Financial Services	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	2.67
First Mid Bancshares	0 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.50

Summary

First Mid Bancshares beats Citizens Financial Services on 10 of the 19 factors compared between the two stocks.

How does Citizens Financial Services compare to PPDAI Group?

Citizens Financial Services (NASDAQ:CZFS) and PPDAI Group (NYSE:FINV) are both small-cap finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, risk, dividends, valuation, media sentiment, analyst recommendations, earnings and institutional ownership.

22.5% of Citizens Financial Services shares are held by institutional investors. Comparatively, 31.2% of PPDAI Group shares are held by institutional investors. 5.5% of Citizens Financial Services shares are held by insiders. Comparatively, 44.0% of PPDAI Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Citizens Financial Services	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	2.67
PPDAI Group	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

In the previous week, Citizens Financial Services and Citizens Financial Services both had 1 articles in the media. Citizens Financial Services' average media sentiment score of 0.00 equaled PPDAI Group'saverage media sentiment score.

Company	Overall Sentiment
Citizens Financial Services	Neutral
PPDAI Group	Neutral

Citizens Financial Services has a net margin of 22.47% compared to PPDAI Group's net margin of 16.58%. PPDAI Group's return on equity of 14.22% beat Citizens Financial Services' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Citizens Financial Services	22.47%	11.89%	1.30%
PPDAI Group	16.58%	14.22%	9.15%

PPDAI Group has higher revenue and earnings than Citizens Financial Services. PPDAI Group is trading at a lower price-to-earnings ratio than Citizens Financial Services, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Citizens Financial Services	$173.51M	1.96	$36.57M	$8.19	8.67
PPDAI Group	$1.94B	0.61	$363.56M	$1.19	4.08

Citizens Financial Services has a beta of 0.38, indicating that its share price is 62% less volatile than the broader market. Comparatively, PPDAI Group has a beta of 0.34, indicating that its share price is 66% less volatile than the broader market.

Summary

Citizens Financial Services beats PPDAI Group on 7 of the 13 factors compared between the two stocks.

How does Citizens Financial Services compare to Lufax?

Lufax (NYSE:LU) and Citizens Financial Services (NASDAQ:CZFS) are both small-cap finance companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, institutional ownership, valuation, analyst recommendations, media sentiment, risk, earnings and profitability.

In the previous week, Lufax and Lufax both had 1 articles in the media. Citizens Financial Services' average media sentiment score of 0.00 beat Lufax's score of -0.71 indicating that Citizens Financial Services is being referred to more favorably in the news media.

Company	Overall Sentiment
Lufax	Negative
Citizens Financial Services	Neutral

Citizens Financial Services has a net margin of 22.47% compared to Lufax's net margin of 0.00%. Citizens Financial Services' return on equity of 11.89% beat Lufax's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Lufax	N/A	N/A	N/A
Citizens Financial Services	22.47%	11.89%	1.30%

Citizens Financial Services has lower revenue, but higher earnings than Lufax. Lufax is trading at a lower price-to-earnings ratio than Citizens Financial Services, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Lufax	$3.77B	0.30	-$291.79M	-$0.78	N/A
Citizens Financial Services	$173.51M	1.96	$36.57M	$8.19	8.67

Lufax has a beta of 0.76, meaning that its stock price is 24% less volatile than the broader market. Comparatively, Citizens Financial Services has a beta of 0.38, meaning that its stock price is 62% less volatile than the broader market.

Lufax presently has a consensus target price of $2.00, suggesting a potential upside of 55.64%. Given Lufax's higher probable upside, analysts clearly believe Lufax is more favorable than Citizens Financial Services.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Lufax	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67
Citizens Financial Services	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	2.67

69.1% of Lufax shares are owned by institutional investors. Comparatively, 22.5% of Citizens Financial Services shares are owned by institutional investors. 5.5% of Citizens Financial Services shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Citizens Financial Services beats Lufax on 11 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CZFS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

CZFS vs. The Competition

Export

Metric	Citizens Financial Services	BANKS Industry	Finance Sector	NASDAQ Exchange
Market Cap	$333.99M	$1.18B	$13.95B	$12.32B
Dividend Yield	2.93%	2.54%	5.73%	5.88%
P/E Ratio	8.67	19.16	20.28	23.95
Price / Sales	1.96	2.43	142.98	107.90
Price / Cash	9.42	25.33	19.48	53.76
Price / Book	1.01	1.27	2.24	6.41
Net Income	$36.57M	$75.93M	$1.14B	$337.14M
7 Day Performance	4.47%	2.08%	0.15%	-1.07%
1 Month Performance	11.64%	5.51%	1.11%	0.48%
1 Year Performance	24.56%	31.83%	15.70%	28.42%

Citizens Financial Services Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
CZFS Citizens Financial Services	2.2642 of 5 stars	$71.00 +2.1%	N/A	+22.5%	$333.99M	$173.51M	8.67	310	High Trading Volume
WLTH Wealthfront	3.6782 of 5 stars	$8.43 -0.1%	$12.75 +51.2%	N/A	$1.26B	$370.96M	N/A	359	Insider Trade
PGY Pagaya Technologies	4.8039 of 5 stars	$15.03 -3.7%	$34.50 +129.5%	-24.0%	$1.25B	$1.30B	14.05	800	Insider Trade
FMBH First Mid Bancshares	3.7092 of 5 stars	$45.55 -1.0%	$49.50 +8.7%	+29.3%	$1.21B	$355.25M	11.47	1,170
FINV PPDAI Group	1.6722 of 5 stars	$4.82 -0.2%	N/A	-50.5%	$1.17B	$13.34B	4.05	3,869	Analyst Upgrade

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This page (NASDAQ:CZFS) was last updated on 6/25/2026 by MarketBeat.com Staff.

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Citizens Financial Services (CZFS) Competitors

CZFS vs. WLTH, PGY, FMBH, FINV, and LU

How does Citizens Financial Services compare to Wealthfront?

Summary

How does Citizens Financial Services compare to Pagaya Technologies?

Summary

How does Citizens Financial Services compare to First Mid Bancshares?

Summary

How does Citizens Financial Services compare to PPDAI Group?

Summary

How does Citizens Financial Services compare to Lufax?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

CZFS vs. The Competition

Citizens Financial Services Competitors List

Related Companies and Tools

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

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Citizens Financial Services (CZFS) Competitors

CZFS vs. WLTH, PGY, FMBH, FINV, and LU

How does Citizens Financial Services compare to Wealthfront?

Does the media favor WLTH or CZFS?

Is WLTH or CZFS more profitable?

Do analysts rate WLTH or CZFS?

Do insiders and institutionals hold more shares of WLTH or CZFS?

Which has stronger valuation and earnings, WLTH or CZFS?

Summary

How does Citizens Financial Services compare to Pagaya Technologies?

Which has preferable valuation & earnings, CZFS or PGY?

Do analysts rate CZFS or PGY?

Which has more volatility & risk, CZFS or PGY?

Does the media favor CZFS or PGY?

Is CZFS or PGY more profitable?

Do institutionals & insiders hold more shares of CZFS or PGY?

Summary

How does Citizens Financial Services compare to First Mid Bancshares?

Is CZFS or FMBH a better dividend stock?

Which has more risk and volatility, CZFS or FMBH?

Which has preferable earnings & valuation, CZFS or FMBH?

Does the media favor CZFS or FMBH?

Is CZFS or FMBH more profitable?

Do insiders & institutionals have more ownership in CZFS or FMBH?

Do analysts rate CZFS or FMBH?

Summary

How does Citizens Financial Services compare to PPDAI Group?

Do insiders and institutionals hold more shares of CZFS or FINV?

Do analysts recommend CZFS or FINV?

Does the media favor CZFS or FINV?

Is CZFS or FINV more profitable?

Which has stronger valuation & earnings, CZFS or FINV?

Which has more risk and volatility, CZFS or FINV?

Summary

How does Citizens Financial Services compare to Lufax?

Does the media prefer LU or CZFS?

Is LU or CZFS more profitable?

Which has preferable valuation & earnings, LU or CZFS?

Which has more volatility and risk, LU or CZFS?

Do analysts prefer LU or CZFS?

Do insiders & institutionals have more ownership in LU or CZFS?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

CZFS vs. The Competition

Citizens Financial Services Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools