i3 Verticals (IIIV) Competitors

i3 Verticals (NASDAQ:IIIV) and Herc (NYSE:HRI) are both business services companies, but which is the better stock? We will compare the two businesses based on the strength of their media sentiment, valuation, profitability, dividends, analyst recommendations, risk, earnings and institutional ownership.

Do analysts prefer IIIV or HRI?

i3 Verticals currently has a consensus price target of $34.33, suggesting a potential upside of 3.91%. Herc has a consensus price target of $149.20, suggesting a potential upside of 15.78%. Given Herc's stronger consensus rating and higher probable upside, analysts clearly believe Herc is more favorable than i3 Verticals.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
i3 Verticals	1 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.50
Herc	1 Sell rating(s)	2 Hold rating(s)	4 Buy rating(s)	1 Strong Buy rating(s)	2.63

Do insiders and institutionals have more ownership in IIIV or HRI?

84.2% of i3 Verticals shares are held by institutional investors. Comparatively, 93.1% of Herc shares are held by institutional investors. 59.1% of i3 Verticals shares are held by insiders. Comparatively, 1.3% of Herc shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Which has more volatility and risk, IIIV or HRI?

i3 Verticals has a beta of 1.28, suggesting that its share price is 28% more volatile than the S&P 500. Comparatively, Herc has a beta of 1.81, suggesting that its share price is 81% more volatile than the S&P 500.

Is IIIV or HRI more profitable?

i3 Verticals has a net margin of 55.87% compared to Herc's net margin of 0.61%. Herc's return on equity of 20.77% beat i3 Verticals' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
i3 Verticals	55.87%	3.87%	2.91%
Herc	0.61%	20.77%	3.38%

Does the media prefer IIIV or HRI?

In the previous week, Herc had 6 more articles in the media than i3 Verticals. MarketBeat recorded 9 mentions for Herc and 3 mentions for i3 Verticals. Herc's average media sentiment score of 0.74 beat i3 Verticals' score of 0.21 indicating that Herc is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
i3 Verticals	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Herc	2 Very Positive mention(s)	1 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has better valuation & earnings, IIIV or HRI?

Herc has higher revenue and earnings than i3 Verticals. i3 Verticals is trading at a lower price-to-earnings ratio than Herc, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
i3 Verticals	$229.92M	4.64	$113.34M	$5.22	6.33
Herc	$3.57B	1.20	$211M	$0.86	149.85

Summary

Herc beats i3 Verticals on 12 of the 17 factors compared between the two stocks.