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Lifevantage (LFVN) Competitors

Lifevantage logo
$6.36 -0.09 (-1.40%)
As of 08/28/2026 04:00 PM Eastern

LFVN vs. YSG, NAGE, USNA, NATR, and NUS

Should you buy Lifevantage stock or one of its competitors? Lifevantage's main competitors and comparable companies include Yatsen (YSG), Niagen Bioscience (NAGE), USANA Health Sciences (USNA), Nature's Sunshine Products (NATR), and Nu Skin Enterprises (NUS). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "personal care products" industry.

How does Lifevantage compare to Yatsen?

Lifevantage (NASDAQ:LFVN) and Yatsen (NYSE:YSG) are both small-cap consumer staples companies, but which is the better investment? We will compare the two companies based on the strength of their media sentiment, institutional ownership, valuation, earnings, risk, dividends, profitability and analyst recommendations.

Lifevantage has a net margin of 2.78% compared to Yatsen's net margin of -3.04%. Lifevantage's return on equity of 21.63% beat Yatsen's return on equity.

Company Net Margins Return on Equity Return on Assets
Lifevantage2.78% 21.63% 11.64%
Yatsen -3.04%-4.54%-3.49%

35.3% of Lifevantage shares are owned by institutional investors. 22.0% of Lifevantage shares are owned by company insiders. Comparatively, 29.0% of Yatsen shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Lifevantage has a beta of 0.72, meaning that its share price is 28% less volatile than the broader market. Comparatively, Yatsen has a beta of -1.55, meaning that its share price is 255% less volatile than the broader market.

Lifevantage presently has a consensus target price of $5.50, indicating a potential downside of 13.52%. Given Lifevantage's stronger consensus rating and higher possible upside, equities research analysts clearly believe Lifevantage is more favorable than Yatsen.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Lifevantage
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Yatsen
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Lifevantage has higher earnings, but lower revenue than Yatsen. Yatsen is trading at a lower price-to-earnings ratio than Lifevantage, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Lifevantage$182.59M0.44$9.81M$0.4015.90
Yatsen$614.62M0.47-$11.56M-$0.21N/A

In the previous week, Lifevantage had 7 more articles in the media than Yatsen. MarketBeat recorded 9 mentions for Lifevantage and 2 mentions for Yatsen. Yatsen's average media sentiment score of 0.50 beat Lifevantage's score of -0.15 indicating that Yatsen is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Lifevantage
0 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Yatsen
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Lifevantage beats Yatsen on 11 of the 15 factors compared between the two stocks.

How does Lifevantage compare to Niagen Bioscience?

Niagen Bioscience (NASDAQ:NAGE) and Lifevantage (NASDAQ:LFVN) are both small-cap consumer staples companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, dividends, risk, valuation, profitability, analyst recommendations and media sentiment.

Niagen Bioscience presently has a consensus target price of $10.33, indicating a potential upside of 214.08%. Lifevantage has a consensus target price of $5.50, indicating a potential downside of 13.52%. Given Niagen Bioscience's stronger consensus rating and higher possible upside, equities research analysts clearly believe Niagen Bioscience is more favorable than Lifevantage.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Niagen Bioscience
0 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
3.00
Lifevantage
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Niagen Bioscience has a beta of 2.09, suggesting that its share price is 109% more volatile than the broader market. Comparatively, Lifevantage has a beta of 0.72, suggesting that its share price is 28% less volatile than the broader market.

Niagen Bioscience has a net margin of 12.39% compared to Lifevantage's net margin of 2.78%. Lifevantage's return on equity of 21.63% beat Niagen Bioscience's return on equity.

Company Net Margins Return on Equity Return on Assets
Niagen Bioscience12.39% 17.95% 13.17%
Lifevantage 2.78%21.63%11.64%

Niagen Bioscience has higher earnings, but lower revenue than Lifevantage. Lifevantage is trading at a lower price-to-earnings ratio than Niagen Bioscience, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Niagen Bioscience$129.42M2.02$17.38M$0.1818.28
Lifevantage$182.59M0.44$9.81M$0.4015.90

15.4% of Niagen Bioscience shares are owned by institutional investors. Comparatively, 35.3% of Lifevantage shares are owned by institutional investors. 10.0% of Niagen Bioscience shares are owned by insiders. Comparatively, 22.0% of Lifevantage shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

In the previous week, Lifevantage had 4 more articles in the media than Niagen Bioscience. MarketBeat recorded 9 mentions for Lifevantage and 5 mentions for Niagen Bioscience. Niagen Bioscience's average media sentiment score of 0.62 beat Lifevantage's score of -0.15 indicating that Niagen Bioscience is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Niagen Bioscience
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Lifevantage
0 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Niagen Bioscience beats Lifevantage on 11 of the 17 factors compared between the two stocks.

How does Lifevantage compare to USANA Health Sciences?

Lifevantage (NASDAQ:LFVN) and USANA Health Sciences (NYSE:USNA) are both small-cap consumer staples companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, media sentiment, dividends, earnings, institutional ownership, risk and profitability.

Lifevantage has a net margin of 2.78% compared to USANA Health Sciences' net margin of -2.43%. Lifevantage's return on equity of 21.63% beat USANA Health Sciences' return on equity.

Company Net Margins Return on Equity Return on Assets
Lifevantage2.78% 21.63% 11.64%
USANA Health Sciences -2.43%3.41%2.50%

USANA Health Sciences has higher revenue and earnings than Lifevantage. USANA Health Sciences is trading at a lower price-to-earnings ratio than Lifevantage, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Lifevantage$182.59M0.44$9.81M$0.4015.90
USANA Health Sciences$925.26M0.28$10.76M-$1.21N/A

Lifevantage has a beta of 0.72, indicating that its share price is 28% less volatile than the broader market. Comparatively, USANA Health Sciences has a beta of 0.73, indicating that its share price is 27% less volatile than the broader market.

In the previous week, Lifevantage had 7 more articles in the media than USANA Health Sciences. MarketBeat recorded 9 mentions for Lifevantage and 2 mentions for USANA Health Sciences. USANA Health Sciences' average media sentiment score of 0.77 beat Lifevantage's score of -0.15 indicating that USANA Health Sciences is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Lifevantage
0 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
USANA Health Sciences
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

35.3% of Lifevantage shares are owned by institutional investors. Comparatively, 54.3% of USANA Health Sciences shares are owned by institutional investors. 22.0% of Lifevantage shares are owned by insiders. Comparatively, 0.8% of USANA Health Sciences shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Lifevantage currently has a consensus target price of $5.50, indicating a potential downside of 13.52%. Given Lifevantage's stronger consensus rating and higher possible upside, analysts plainly believe Lifevantage is more favorable than USANA Health Sciences.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Lifevantage
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
USANA Health Sciences
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Summary

Lifevantage beats USANA Health Sciences on 10 of the 15 factors compared between the two stocks.

How does Lifevantage compare to Nature's Sunshine Products?

Nature's Sunshine Products (NASDAQ:NATR) and Lifevantage (NASDAQ:LFVN) are both small-cap consumer staples companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, dividends, earnings, media sentiment, valuation, risk, analyst recommendations and institutional ownership.

Nature's Sunshine Products has higher revenue and earnings than Lifevantage. Nature's Sunshine Products is trading at a lower price-to-earnings ratio than Lifevantage, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nature's Sunshine Products$480.14M0.52$19.52M$1.0114.07
Lifevantage$182.59M0.44$9.81M$0.4015.90

Nature's Sunshine Products has a net margin of 3.68% compared to Lifevantage's net margin of 2.78%. Lifevantage's return on equity of 21.63% beat Nature's Sunshine Products' return on equity.

Company Net Margins Return on Equity Return on Assets
Nature's Sunshine Products3.68% 12.88% 8.17%
Lifevantage 2.78%21.63%11.64%

79.4% of Nature's Sunshine Products shares are held by institutional investors. Comparatively, 35.3% of Lifevantage shares are held by institutional investors. 3.1% of Nature's Sunshine Products shares are held by company insiders. Comparatively, 22.0% of Lifevantage shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

In the previous week, Lifevantage had 6 more articles in the media than Nature's Sunshine Products. MarketBeat recorded 9 mentions for Lifevantage and 3 mentions for Nature's Sunshine Products. Nature's Sunshine Products' average media sentiment score of 1.86 beat Lifevantage's score of -0.15 indicating that Nature's Sunshine Products is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Nature's Sunshine Products
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Lifevantage
0 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Nature's Sunshine Products has a beta of 0.88, suggesting that its stock price is 12% less volatile than the broader market. Comparatively, Lifevantage has a beta of 0.72, suggesting that its stock price is 28% less volatile than the broader market.

Nature's Sunshine Products currently has a consensus price target of $30.50, indicating a potential upside of 114.64%. Lifevantage has a consensus price target of $5.50, indicating a potential downside of 13.52%. Given Nature's Sunshine Products' stronger consensus rating and higher possible upside, research analysts plainly believe Nature's Sunshine Products is more favorable than Lifevantage.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nature's Sunshine Products
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67
Lifevantage
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Nature's Sunshine Products beats Lifevantage on 11 of the 16 factors compared between the two stocks.

How does Lifevantage compare to Nu Skin Enterprises?

Nu Skin Enterprises (NYSE:NUS) and Lifevantage (NASDAQ:LFVN) are both small-cap consumer staples companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, dividends, valuation, risk, media sentiment, profitability and institutional ownership.

Lifevantage has a net margin of 2.78% compared to Nu Skin Enterprises' net margin of -15.73%. Lifevantage's return on equity of 21.63% beat Nu Skin Enterprises' return on equity.

Company Net Margins Return on Equity Return on Assets
Nu Skin Enterprises-15.73% 6.58% 3.63%
Lifevantage 2.78%21.63%11.64%

In the previous week, Lifevantage had 9 more articles in the media than Nu Skin Enterprises. MarketBeat recorded 9 mentions for Lifevantage and 0 mentions for Nu Skin Enterprises. Nu Skin Enterprises' average media sentiment score of 0.00 beat Lifevantage's score of -0.15 indicating that Nu Skin Enterprises is being referred to more favorably in the media.

Company Overall Sentiment
Nu Skin Enterprises Neutral
Lifevantage Neutral

Nu Skin Enterprises has higher revenue and earnings than Lifevantage. Nu Skin Enterprises is trading at a lower price-to-earnings ratio than Lifevantage, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nu Skin Enterprises$1.49B0.16$160.20M-$4.47N/A
Lifevantage$182.59M0.44$9.81M$0.4015.90

Nu Skin Enterprises has a beta of 0.98, indicating that its share price is 2% less volatile than the broader market. Comparatively, Lifevantage has a beta of 0.72, indicating that its share price is 28% less volatile than the broader market.

82.8% of Nu Skin Enterprises shares are held by institutional investors. Comparatively, 35.3% of Lifevantage shares are held by institutional investors. 2.8% of Nu Skin Enterprises shares are held by insiders. Comparatively, 22.0% of Lifevantage shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Nu Skin Enterprises pays an annual dividend of $0.24 per share and has a dividend yield of 4.9%. Lifevantage pays an annual dividend of $0.20 per share and has a dividend yield of 3.1%. Nu Skin Enterprises pays out -5.4% of its earnings in the form of a dividend. Lifevantage pays out 50.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Lifevantage has raised its dividend for 3 consecutive years. Nu Skin Enterprises is clearly the better dividend stock, given its higher yield and lower payout ratio.

Lifevantage has a consensus target price of $5.50, indicating a potential downside of 13.52%. Given Lifevantage's stronger consensus rating and higher probable upside, analysts plainly believe Lifevantage is more favorable than Nu Skin Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nu Skin Enterprises
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Lifevantage
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Lifevantage beats Nu Skin Enterprises on 11 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding LFVN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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LFVN vs. The Competition

MetricLifevantagePersonal Care Products IndustryConsumer Staples SectorNASDAQ Exchange
Market Cap$80.17M$23.56B$15.93B$12.91B
Dividend Yield3.15%4.26%3.20%11.28%
P/E Ratio15.9019.5013.6125.45
Price / Sales0.4413.49263,621.7894.08
Price / Cash5.7829.0957.5753.00
Price / Book2.312.974.476.14
Net Income$9.81M$1.13B$838.96M$348.86M
7 Day Performance-4.93%1.14%1.43%-0.80%
1 Month Performance1.11%3.50%0.66%4.13%
1 Year Performance-51.45%-17.86%12.81%15.17%

Lifevantage Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
LFVN
Lifevantage
0.9238 of 5 stars
$6.36
-1.4%
$5.50
-13.5%
-51.5%$80.17M$182.59M15.90260
YSG
Yatsen
0.9741 of 5 stars
$2.99
-0.5%
N/A-67.2%$280.02M$614.62MN/A1,623
NAGE
Niagen Bioscience
3.7796 of 5 stars
$3.21
-0.2%
$10.33
+222.4%
-66.8%$255.25M$129.42M17.81120
USNA
USANA Health Sciences
1.6279 of 5 stars
$13.78
+1.4%
N/A-56.0%$254.29M$925.26MN/A1,570
NATR
Nature's Sunshine Products
4.0047 of 5 stars
$14.25
-0.4%
$30.50
+114.1%
-15.7%$250.71M$480.14M14.10850

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This page (NASDAQ:LFVN) was last updated on 8/30/2026 by MarketBeat.com Staff.
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